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Zoom Events gets a virtual green room

IT World

Zoom is adding new features to its Events, Webinar and Meetings tools in a bid to help enterprise marketers and salespeople better engage with customers and employees using its videoconferencing platform. What’s in the Zoom Events and Webinar updates.

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The SaaS Event Strategy For In-Person Events

Chart Mogul

Sponsoring events like SaaStr or SaaStock is one of the cornerstones and highlights of our in-person event strategy each year. However, the decision to sponsor a conference … Sponsoring events like SaaStr or SaaStock is one of the cornerstones and highlights of our in-person event strategy each year.

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SaaS Companies That Organized Online Summits/Events: Key Takeaways

Natalia Luneva

Video marketing has developed into event marketing and now encompasses a much broader scope of content formats. From live Q&As to webinars and multi-day virtual summits, you can get as creative with your video format as you want. . I interviewed 10 SaaS companies asking them: Why they use event marketing in their strategy; .

Scale 105
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How to Plan a Virtual Event That Generates Leads in 4 Easy Steps

Sales Hacker

The cancellation of industry events from the COVID-19 crisis poses a real problem to salespeople who rely on events-based marketing. In the tech sector alone, the direct losses from the cancellation of just 10 events are more than $1.1 Many companies are canceling events or postponing them until after the crisis is over.

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10 Things That Always Work in Marketing with SaaStr Founder and CEO Jason Lemkin: Part 2 (Pod 653 + Video)

SaaStr

Tip #2: Attend Top Industry Events Is it worth dropping a load of cash to attend the top industry events? You can run your own conference, but third-party events like AWS, Dreamforce, SaaStr, and others allow you to get 40% of your pipe from their ability to draw in the best in the industry. Why are top industry events so great?

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Gartner: Email Is #1 For MQLs

SaaStr

Now, Gartner’s survey looks back at a period without IRL events, so email looked to be the #1 channel that took events’ place in 2021. Events are now coming back strong. Real-world events should have a huge 2022 and 2023. Email, done right, has always worked and continues to work.

Scale 263
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The 10 Best Ways to Promote an Event Online

Neil Patel

How you choose to promote events can have a direct impact on how successful that event is. For brands with an established place in the online hierarchy, their event promotion efforts don’t have to be particularly intense or creative. Events like Inbound are already established enough to earn a certain level of attention.