User Pilot

APRIL 3, 2024

Use user data analytics to monitor in-app behavior, sentiment, engagement, and financial metrics. Companies like Userpilot, Slack, Figma, Miro, and Calendly showcase successful PLG strategies by focusing on in-app engagement, seamless design, collaboration, and user-friendly solutions, driving growth and customer satisfaction.

Innovation 95

Innovation Payments Strategy Payment Solutions 95

User Pilot

JANUARY 18, 2023

Higher user satisfaction: In addition to driving sales, product-led growth marketing also increases satisfaction rates among your users since your marketing team will be directing its resources towards new users instead of spending money on other channels. Userpilot customer review on G2.

Strategy 96

Strategy Marketing Scale Software Review 96

SaaStr

MARCH 20, 2020

As for Rachel, prior to joining Pilot, she saw the hyper-growth of Slack firsthand enjoying a couple of different roles including Head of Growth Marketing and then also Head of Self Service and Platform Marketing. And so that’s when I went to Slack to start their growth marketing team. Is it marketing?

SMB 179

SMB Scale Startup Marketplace as a Service 179

User Pilot

JUNE 5, 2023

The funnel visually represents your ideal customer journey from the first interaction to a paid subscription and is divided into six stages: Acquisition, Activation, Adoption, Retention, Referral, and Revenue. At this stage, the user has engaged with the product’s key features and experienced the “Aha!”

SaaS 81

SaaS Sales Funnel Customer Lifetime Value Acquisition 81

Neil Patel

FEBRUARY 22, 2021

Organizations that have made consistent and sound investments in content marketing have reported those investments paying dividends in recent years. However, to maintain their growth, marketers must also stay tuned into the ever-changing content marketing landscape. “Discover” Features. Conclusion.

Content Marketing 139

Content Marketing Trends Marketing AI Search 139

ChurnZero

JUNE 10, 2021

Regional award winners are eligible for consideration for the Entrepreneur Of The Year National Awards, to be announced in November at the Strategic Growth Forum ® , one of the nation’s most prestigious gatherings of high-growth, market-leading companies. ChurnZero helps subscription businesses fight customer churn.

Entrepreneurship 98

Entrepreneurship Innovation Consulting Leadership 98

User Pilot

SEPTEMBER 28, 2023

There are many benefits to running a marketing experiment but a few notable ones are: Behavioral insights. Marketing experimentation can offer key insights into customer behavior so you have a better understanding of your users’ preferences. Sustained growth. Data-driven optimization. Get your free Userpilot demo today!

Marketing 100

Marketing Underperforming Technical Team Onboarding Metrics 100

Tom Tunguz

FEBRUARY 19, 2013

In fact, SaaS companies can learn quite a lot from the marketing efforts of content companies. In both cases, a great product alone is not sufficient to maximize growth. Marketing plays an essential role. Publishing houses invented the subscription model and have honed the marketing tactics to support it.

Business 100

Business SaaS Mobile Subscription 100

User Pilot

NOVEMBER 29, 2023

You should analyze the behavior of users who have successfully converted from free trials to paid subscriptions and keep iterating based on what the conversion data says. Use in-app messaging to contextually prompt upsells Users are now engaging with your tool and enjoying the value it provides.

Customer Lifetime Value 87

Customer Lifetime Value Marketing Benchmarks Strategy 87

User Pilot

MAY 19, 2021

The first thing you need to know to craft a successful marketing plan is…what your users “hire” your product for. Does your product help employees save time while invoicing? Does it help marketing managers publish posts faster? Take advantage of an email preference page to keep your subscribers engaged. Wanna join?

B2B 119

B2B Marketing SaaS Social Media 119

Totango

SEPTEMBER 22, 2022

They usually are licensed through a subscription sales model. Analytics features let teams forecast pipeline growth. Add-on tools manage billing, sales engagement, and territory planning. This is your marketing team’s main toy! Select List of SaaS Marketing Automation tools. What Are SaaS Tools? Primary users.

SaaS Payments 71

SaaS Payments Scale Payments Payment Solutions 71

Mucker Capital

OCTOBER 25, 2023

Meanwhile, paywalls have emerged requiring subscriptions for premium content. These changes highlight the intricate dance between startups, PR professionals, and the media, necessitating adaptability and strategic engagement in the evolving PR landscape. Ad revenue, driven by clicks, can determine a journalist's success.

Startup 52

Startup Scale Social Media Finance 52

SaaSHolic

FEBRUARY 23, 2022

We’ve decided to put together a killer list, categorized and organized to help you find and consume world-class SaaS and subscription content from the best people and companies in the market. Saas Club is currently curated by Vanier Rachel , Content Marketing and Communication at eFounders , a Startup Studio based in Paris, France.

Venture Capital 52

Venture Capital SaaS Social Media Startup 52

SaaSHolic

FEBRUARY 6, 2023

We’ve decided to put together a killer list, categorized and organized to help you find and consume world-class SaaS and subscription content from the best people and companies in the market. Saas Club is currently curated by Vanier Rachel , Content Marketing and Communication at eFounders , a Startup Studio based in Paris, France.

Venture Capital 52

Venture Capital SaaS Social Media Startup 52

ProfitWell

MAY 19, 2020

We hear from B2B growth marketer Chris Walker, on why he forgoes the competition and hyper focuses on the consumer. Listen wherever you get podcasts: How is the B2B SaaS market trending? ??7 We have more marketing performance/engagement data than we know what to do with. Today on the show, the competition heats up.

Artificial Intelligence 52

Artificial Intelligence Blockchain Business Model Subscription 52

Incredo

NOVEMBER 1, 2019

Higher average selling prices bring higher expectations for these business relationships, such as signed contracts, premium service-level agreements, invoicing and the ability to speak to a staff member whenever problems arise. This one is less common in the SaaS industry but in general is considered by subscription based service providers.

SaaS Payments 157

SaaS Payments Payment Methods Sales Recruiting Sales Hiring 157

Intercom, Inc.

NOVEMBER 7, 2018

If your company hasn’t been around that long, you can do some relatively simple (for someone smarter than me) modeling on subscription renewal rates (in a subscription business) or repurchase rates (in a more transactional business). Most businesses typically use a 1-, 3- or 5-year LTV calculation.

Acquisition 202

Acquisition Scale Advertising Customer Lifetime Value 202

Intercom, Inc.

APRIL 12, 2018

A lot of the features in the Dribbble Pro subscription were built in reaction to requests we’ve gotten from the community. For example, we’re giving more invites to folks who are more engaged on the platform. Playbook came out in 2016, after many years of us watching this evolution. That informs our roadmap.

Business 215

Business Branding Startup Leadership 215

Chart Mogul

APRIL 24, 2019

Earlier this month, I had a chance to learn more Aleksandra Siciarz’s role as a mobile app marketing lead at GetResponse. Here she shares her thoughts on setting mobile growth strategy, measuring success, and of course, key subscription metrics for teams with mobile apps. A bit of background. S: Ah churn. A: Definitely.

Mobile 53

Mobile Growth Hacking Technical Review Underperforming Technical Team 53

User Pilot

AUGUST 30, 2021

TL; DR. Launch messages are a means of communicating and keeping your target audience – your existing customers – up to date and drive engagement and adoption. You can personalize them to each user persona segment and stage in the journey, leading to higher visibility and engagement. Let’s check them out….

Communication 96

Communication Education Onboarding Engagement 96

Intercom, Inc.

JUNE 28, 2018

If you are a product that figures out an awesome consumer subscription business – or you’ve figured out a high-ticket item like housing or cars – all of a sudden you can innovate within paid acquisition. Then make certain that they’re getting the maximum value from your software though engagement. Invite a friend.

Retention 160

Retention Underperforming Technical Team Acquisition Metrics 160

OpenView Labs

SEPTEMBER 9, 2019

Growth marketers may see intent data as the Rosetta Stone of new logo sales. Knowing which 3% of the potential market is active at any given time allows marketing and sales to focus resources on likely, active buyers. With c-suite engagement, you’ll certainly find others. Understanding Intent Data.

Enterprise 40

Enterprise Data Churn Engagement 40

Chart Mogul

FEBRUARY 4, 2020

Engagement: Earn customers’ trust in a fraction of the time. The Engagement phase is when the customer knows you exist, knows your product can help them with their problem, and are trying to learn more. But there’s no need to wait until the webinar date to begin to engage your registered attendees. Engage During the Webinar.

Marketing 69

Marketing Social Media B2B Onboarding 69

Chart Mogul

FEBRUARY 26, 2018

The funnel is a problem for two main reasons: Funnels are inherently linear and aren’t a good fit with the complex pattern of engagement a user might have with a business across different devices, mediums and contexts. Most classical marketing funnels stop at the purchase. There must be a better way to engage with our audience?

Scale 45

Scale Content Marketing Social Media Subscription 45

Intercom, Inc.

OCTOBER 29, 2019

At Intercom, we have benefitted from customer segmentation in these ways: Describing customers in a common way across go-to-market, product, and engineering. Understanding our most and least engaged customers at a granular level. Surfacing promising or untapped business opportunities.

Business 184

Business B2C Scale Headcount 184

Intercom, Inc.

JUNE 28, 2018

If you are a product that figures out an awesome consumer subscription business – or you’ve figured out a high-ticket item like housing or cars – all of a sudden you can innovate within paid acquisition. Then make certain that they’re getting the maximum value from your software though engagement. Invite a friend.

Retention 126

Retention Underperforming Technical Team Acquisition Metrics 126

Chart Mogul

FEBRUARY 4, 2020

Engagement: Earn customers’ trust in a fraction of the time. The Engagement phase is when the customer knows you exist, knows your product can help them with their problem, and are trying to learn more. But there’s no need to wait until the webinar date to begin to engage your registered attendees. Engage During the Webinar.

Marketing 52

Marketing Social Media B2B Onboarding 52

Chargify

APRIL 23, 2019

If you have a clear answer to the first question and a confident ‘Yes’ for the second, then you’ve got problem/solution fit and a hypothesis, and it’s time to start pressure testing your idea,” advises growth marketing consultant Lauren Bass. You’ll also hear this stage called validation or the product/market fit stage.

Scale 74

Scale SaaS Payments Scaling Payment Services 74

Chart Mogul

JULY 1, 2020

Since we’re big fans of customer interviews, and because we didn’t want to make this article too subjective, we’ve also included the perspective of other 8 business owners, marketing managers, and growth marketers that agreed to share their know-how with us. Let’s dig in! Types of customer interviews. Click To Tweet.

Interviewing 76

Interviewing B2B Marketing Underperforming Technical Team 76

Sylvia Ng

FEBRUARY 17, 2016

Experience with successfully gaining consumer engagement. Experience with Growth Hacking including retention. Solid Growth Framework knowledge. Relevant experience in working for (or with) a fast-growth consumer start-up from conception through commercial launch. JOB REQUIREMENTS – GENERAL EXPERIENCE.

Engineering 74

Engineering Growth Hacking Scale Social Media 74

Chart Mogul

JULY 1, 2020

Since we’re big fans of customer interviews, and because we didn’t want to make this article too subjective, we’ve also included the perspective of other 8 business owners, marketing managers, and growth marketers that agreed to share their know-how with us. Let’s dig in! Types of customer interviews. Tweet this quote.

Interviewing 52

Interviewing B2B Marketing Underperforming Technical Team 52

Incredo

DECEMBER 12, 2019

#5 Show that your business exists to serve people and their voice matters Companies, marketing, and business, in general, are becoming even more humancentric. Marketing team uses feedback to tailor communications based on customers’ needs and experiences. Put them in a place where they will shine.

Software Review 37

Software Review Systems Review Software Social Media 37

Unbounce

MAY 1, 2019

Marketing your software has always been a challenge, but this overcrowding makes it all the more difficult. Pay-per-click is a clear and immediate route to market and a powerful weapon for growth marketers in the SaaS arena. Ultimately, we want this prospect to register for a trial or buy a subscription.

SaaS 111

SaaS Marketplace as a Service Software Review Technical Review 111

SmartKarrot

NOVEMBER 2, 2020

Aqsa Tabassam, Growth Marketer, Boster Biological Technology. Aqsa is a growth marketer at Boster Biological Technology founded in 1993. Customer retention in the case of our company is majorly reducing refunds and increasing subscriptions could reflect customer retention.”.

Retention 21

Retention Outsourcing Services Strategy VP of Engineering 21

SmartKarrot

SEPTEMBER 25, 2020

Providing digital businesses with a platform to sell their services through an ongoing subscription, Wix has created a stir in the SaaS industry lately. Highlighting the growth marketing industry, AdRoll has revealed BidIQ, the power behind it.

AI 8

AI Artificial Intelligence SaaS Cybersecurity 8

SmartKarrot

SEPTEMBER 25, 2020

Providing digital businesses with a platform to sell their services through an ongoing subscription, Wix has created a stir in the SaaS industry lately. Highlighting the growth marketing industry, AdRoll has revealed BidIQ, the power behind it.

AI 8

AI Artificial Intelligence SaaS Cybersecurity 8