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The Growth Marketer Role in SaaS: All You Need to Know

User Pilot

Marketing your SaaS is a complex task involving many roles, one being a growth marketer. But you may be thinking, what exactly is the role of a growth marketer, and how do they help grow your product ? The structure of a growth marketing team depends on the size and needs of your company.

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Product Marketing vs Growth Marketing: What Are the Differences?

User Pilot

The Product Marketing vs Growth Marketing discussion isn't just about specific tasks and to-do lists, but about how they cultivate product growth to achieve business objectives. Analyzing data to understand user behavior and optimize their marketing material to bring the most conversions across the funnel.

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How to Build Growth Marketing Mindset for Your Sales Process

Sales Hacker

Why is growth marketing essential knowledge for the sales team? How can marketing help your team be more successful? Gaetano Nino DiNardi leads this talk on the alignment convergence of sales and marketing by looking at what truly works in growth. Easy marketing tactics for salespeople [33:31].

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Top 5 User Engagement Metrics & How To Measure Them

User Pilot

How important are your user engagement metrics? User engagement can be the difference between exponential growth and hitting a brick wall. In the end, we will summarize the five key user engagement metrics you should be tracking for product-led growth. What Are User Engagement Metrics? Table of Contents.

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How marketers are using Custom Bots to drive more engagement

Intercom, Inc.

Our customers are already seeing value from implementing Custom Bots on their website by personally engaging new visitors with video, automatically qualifying leads and nurturing new trial users to paid plans. “In three weeks, we’ve seen a 50% growth in engagement with the Messenger.”

Scale 128
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Marketing Automation For Growth Teams: Your Go-To Guide

User Pilot

TL;DR Growth marketing automation involves using specialized tools to optimize growth processes and strategies. Growth marketing automation isn’t the same as email marketing automation. The former is a broader concept that encompasses email marketing but also includes the automation of other tasks.

Scale 105
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Building a Product-Led Growth Machine: Office Hours with GC Lionetti

Tom Tunguz

GC has led the rapid expansion of Confluent’s growth, marketing and developer relations functions. Travis, Pat, and GC will dive into the guts of building a Product-Led Growth function, discussing the following topics: What does the team look like? What is the relationship between Growth, Marketing, Sales, and Product?