Sat.Dec 19, 2020 - Fri.Dec 25, 2020

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How to Overcome 5 Common B2B Sales Challenges

Predictable Revenue

Generating and retaining business customers makes you deal with longer (and more complicated) sales cycles, more demanding customers, and huge amounts of data. But don't worry! Here's a little help. The post How to Overcome 5 Common B2B Sales Challenges appeared first on Predictable Revenue.

B2B 296
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A SaaS Founder’s Guide to PR

SaaStr

So as a founder, I was fired by 3 PR firms. In a row. Two actual PR firms, and the third, a solo shop. I was fired for one simple reason: I demanded results. First, I demanded we actually measure PR. That we score the PR hits each month, graded both on quality of the hit, as well as the prominence of my company in the piece. And second, I demanded we have a goal to Do Better.

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The Zero-Sum Fallacy: ARR vs. Services

OPEXEngine

Some SaaS startups develop a form of zero-sum delusion early in their evolution, characterized by the following set of beliefs. Believing that: A customer has a fixed budget that is 100% fungible between ARR (annual revenue revenue) and services. It is in the company’s best interest to turn as much of the customer’s budget as possible into ARR. Customers never think to budget implementation services separately from annual software licensing.

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Best SEO Tools

The Daily Egg

SEO is a vital process for any business hoping to attract traffic online these days. But the SEO process itself is a vast undertaking, involving everything from keyword research to data analysis to active outreach. Managing all of those tasks yourself is a tall order—one you probably don’t have a ton of bandwidth for while […]. The post Best SEO Tools appeared first on The Daily Egg.

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Build the Case: Quantify the Real Costs of In-House Testing and QA Gaps

Underinvesting in software testing costs more than you think, and now you can prove it. This guide helps you quantify hidden costs like developer time, support overhead, tech debt, and lost revenue. Use the companion calculator to model your own data, and present your findings with a ready-to-edit presentation template. Whether you're making the case to leadership or validating outsourcing, this toolkit gives you the numbers and tools you need.

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You Should Be Recruiting Different Types of Leaders for Remote Teams

Tom Tunguz

Erica Brescia, the COO of Github, a company in which 70% of the workforce has worked remotely for a decade, wrote in the Economist about how remote working is different and better. There have been many perspectives shared on remote work, but Erica’s adds an intriguing detail. Managers tasked with creating a culture of collaboration within a distributed team will find the profile of a leader changes.

More Trending

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2020 on Inside Intercom

Intercom, Inc.

This was a year when it felt like history was unfolding in real time – rather than the narrative of our time taking shape gradually over months and years, events were seemingly getting inscribed straight into the collective memory every day, or sometimes every hour. Such turbulence is never pleasant to live through – we crave a steady, predictable pace of progress, and above all we crave a sense of control over that progress.

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Best Order Management Software

The Daily Egg

Order management is the Atlas shoulders on which the entire order-to-cash cycle rests. A poorly designed order-to-cash process reflects badly on your business. Customers don’t get their orders on time, get the wrong order, or worse, both. You might also find staff duplicating efforts, poor communication between sales reps, and cash flow problems due to […].

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A Guide to Instagram SEO With Search by Interest

Neil Patel

Instagram SEO is important for businesses and brand owners who are thinking about getting more eyes and more engagement on their Instagram posts. How can you optimize search for the posts you create? Initially, searching was limited to hashtags or user accounts. A later feature to Instagram is searching by interest, not just by hashtags or user accounts.

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SaaS Pricing Pages Do Seem to Use the ‘Decoy Effect’. But Not So Much For Bundles.

SaaStr

Q: How is the ‘decoy effect’ used to increase add-on and bundle sales in SaaS? It’s an interesting question in SaaS. Do we see the classic ‘decoy effect’ — vs. just highlighting the most popular version — on SaaS pricing pages? The classic decoy effect is the Medium tub of popcorn, priced just below the Large to make the Large seem cheap: What do we see in SaaS?

Pricing 312
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What’s New in Apache Airflow® 3.0—And How Will It Reshape Your Data Workflows?

Speaker: Tamara Fingerlin, Developer Advocate

Apache Airflow® 3.0, the most anticipated Airflow release yet, officially launched this April. As the de facto standard for data orchestration, Airflow is trusted by over 77,000 organizations to power everything from advanced analytics to production AI and MLOps. With the 3.0 release, the top-requested features from the community were delivered, including a revamped UI for easier navigation, stronger security, and greater flexibility to run tasks anywhere at any time.

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What we learned from Scale in 2020

Intercom, Inc.

This year, we launched Scale , a new content strand focusing on how industry leaders are propelling their companies forward by keeping their customers front and center. . When we created Scale, we had no idea what the year would hold in store; we simply knew that investing in long-term customer relationships was the key to success. As it happens, 2020 has only reinforced this, by highlighting again and again the importance of strong customer relationships as the structural foundation on which so

Scale 220
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Best Website Monitoring Services

The Daily Egg

A lot can happen to your website behind your back. So many things can stop working at a moment’s notice you might not be aware of. This can mean site downtime, excessive bandwidth usage, or traffic changes for one reason or another. This is a huge problem if you’re trying to grow your online brand […]. The post Best Website Monitoring Services appeared first on The Daily Egg.

Branding 328
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Best Website Monitoring Services

Neil Patel

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Website monitoring helps you identify your site’s performance problems in real-time. Most of these services capture webpage availability, average web page load time, and web page functionality, among other performance indicators.

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What To Do if Your TAM is Too Small for VCs

SaaStr

If your TAM really does seem too small for VCs, 2 choices really: 1. Just find that 1 VC that still believes. This can work. 2. At least build a 1.0 of a product expansion that shows a larger TAM. This often also works. Even if you have few customers to start. — Jason BeKind Lemkin (@jasonlk) December 21, 2020. TAM (Total Addressable Market) is a tricky concept.

Scale 311
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Agent Tooling: Connecting AI to Your Tools, Systems & Data

Speaker: Alex Salazar, CEO & Co-Founder @ Arcade | Nate Barbettini, Founding Engineer @ Arcade | Tony Karrer, Founder & CTO @ Aggregage

There’s a lot of noise surrounding the ability of AI agents to connect to your tools, systems and data. But building an AI application into a reliable, secure workflow agent isn’t as simple as plugging in an API. As an engineering leader, it can be challenging to make sense of this evolving landscape, but agent tooling provides such high value that it’s critical we figure out how to move forward.

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Five Charts That Tell the Story of 2020 in Crypto

Andreessen Horowitz

It was a big year for crypto. Asset prices gained much of the mainstream attention, with Bitcoin hitting its all-time high this month. Meanwhile DeFi, or decentralized finance, applications on Ethereum have attracted users eager to trade, loan, or borrow … The post Five Charts That Tell the Story of 2020 in Crypto appeared first on Andreessen Horowitz.

Finance 137
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Best Digital Marketing Agencies

The Daily Egg

Marketing is the lifeblood of every business, and every year, it gets more and more digital. Online content creation, social media management, SEO, email marketing…the list goes ever on and on. Digital marketing agencies can take these ever-expanding marketing strategies and tactics off your plate so you can focus on running your business. They save […].

Marketing 317
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How Natural Language Processing Affects Digital Marketing

Neil Patel

“Natural language processing” (NLP) sounds complicated, but its applications are simple. Chances are, you already use NLP dozens or even hundreds of times per day. For example: If you use predictive text on your phone, you’re using NLP. When you search for something on Google , you’re using NLP. If you ask a voice assistant like Alexa or Siri a question, you’re using NLP.

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500,000+ Tuned into Our Digital Events in 2020. Here Were The Top 10 Sessions.

SaaStr

Well 2020 was certainly an interesting year for SaaStr. Things start off looking bleak, with SaaStr Annual 2020 the first big tech event to be postponed due to Covid. And then we all plunged into what looked like a big tech recession — at first. But that lasted just a few weeks, really. The Cloud picked itself up, and accelerated 6+ years into the future.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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FastSpring Annual Recap: Reflecting on 2020 and Looking Ahead to 2021

FastSpring

As the year comes to a close (not soon enough for most of us!) and the holidays kick into full gear, I’d like to maintain a FastSpring tradition and reflect on the past twelve months. 2020 was a year unlike any we’ve experienced before, that tested all of us in ways we couldn’t have imagined twelve months ago. Despite the extraordinary circumstances, we were very fortunate to have an extremely successful year at FastSpring, and I’m excited to share some of the major highlights below. 1.

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Best Ecommerce WordPress Themes

The Daily Egg

A robust e-commerce theme can make the difference between hearing dollar signs and hearing crickets. In a competitive market, standing out starts with using a theme that puts your store in the best light possible. But with thousands of options out there with features that overlap, it’s hard to know where to begin. The best […]. The post Best Ecommerce WordPress Themes appeared first on The Daily Egg.

Marketing 278
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Best Free CRM Software

Neil Patel

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Interested in customer relationship management (CRM) software that’s free forever? You’ve got options. This is not a typo. Free means no cost. Forever means no time limit. I hope you’re sitting down, because there’s more shocking news.

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45% of You Let Your Office Go

SaaStr

At some point in 2021, we’ll be on the other side of this. We’ll be back to events, including the SaaStr Annual 2021 IRL. We’ll be eating indoors again. And we’ll be back, in many cases, to the office. For many of us, it will be a different office. 45% of you said you’d let the office just go, and another 18% of you said you’d downsized.

Trends 268
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Struggling to Scale Test Coverage Under Pressure?

When test coverage falls behind release velocity, quality suffers, and your team feels the consequences. This guide outlines when it makes sense to outsource quality assurance (QA), the risks to watch for, and how to scale testing without increasing headcount or slowing down engineering. You will learn how leading teams are leveraging external QA partners to expand coverage, enhance defect detection, and remain aligned with CI/CD timelines.

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Nimble vs. Salesforce: the Complete Comparison Guide

Nimble - Sales

If you’re responsible for finding a CRM to either implement as your very first company CRM or to find the right one to switch to, we feel your pain. Looking for a new CRM is a time-consuming process, and it oftentimes starts with comparing the market leader to other products. We have a lot of […]. The post Nimble vs. Salesforce: the Complete Comparison Guide appeared first on Nimble Blog.

Marketing 123
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Bio Breakthroughs of 2020, as Heard on Journal Club

Andreessen Horowitz

There is no question that the biggest, most significant scientific story of 2020 is the work to understand, treat, and vaccinate against COVID-19. But the story doesn’t end there. Across bio, but particularly at the powerful interface of biology and … The post Bio Breakthroughs of 2020, as Heard on Journal Club appeared first on Andreessen Horowitz.

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What is Google Lighthouse?

Neil Patel

Wouldn’t it be nice if you could see your website through Google’s eyes? We all know the fine details of Google’s algorithm are a closely kept secret. At the same time, we have a lot of information about the aspects Google deems important when judging a website. What’s more, Google offers us a host of free tools designed to help us improve our websites—and one such tool is Google Lighthouse.

Mobile 145
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“Imposter Syndrome” is Probably Just Part of Being a Founder

SaaStr

Q: How do I overcome impostor syndrome as a startup founder? Maybe you never do. When Michael Cannon-Brookes, co-CEO of $60B+ Atlassian, came to SaaStr Annual, he shared that he still hasn’t gotten over it: When I spoke with Todd McKinnon last week, CEO of Okta, he said he still felt vulnerable all the way to $30m-$40m ARR. And that it still hurts folks to think Okta isn’t “cool enough” or “big enough” … even though it’s now a $30B company!

CTO 193
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5 Ways to Improve Revenue from Integrated Payments

Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments

Most integrated payments providers share a percent of the payment revenue with their software partners. But, oftentimes, that revenue share is only a fraction of the true income potential software providers can realize. If you want to maximize income opportunities from your payments program, check out Wind River Payments’ webinar-on-demand.

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Personal CRM: How to Use Customer Relationship Management for Solopreneurs

Nimble - Sales

Solopreneurs sound small and insignificant yet they are a huge part of the world economy. In the USA alone, small businesses comprise 99.9% of all businesses with 47.5% employee share and 30.2 million small businesses. Out of those 30 million businesses, non-employer firms take up a gigantic 24.3 million, which is 80.5% of small businesses! […].

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Churn Rate: Calculating Churn and Understanding Its Impact

Chargebee

Calculating your churn rate and understanding its impact.

Churn 116
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How to Use Print on Demand Services to Grow Your Business

Neil Patel

Print on demand can be a convenient, cost-efficient way to get your creations out there. Of course, like anything in business, there are pros and cons to using print on demand. However, the many opportunities available with print on demand services are almost limitless. Putting your creativity to work, you may find print on demand is a great way to supplement, experiment with, or support your business goals.