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The Importance of Building & Maintaining Great Developer Documentation

Tom Tunguz

Developer tools and business-to-developer companies are among some of our favorite category of startup. Developer documentation is one of the differentiators in developer community building efforts. How should B2D companies invest in their documentation? and the latest evolution in developer documentation.

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Okta’s Playbook to PLG, Developer Experience, and Enterprise ARR

SaaStr

Okta’s VP of Engineering, Monica Bajaj, and Senior Director of Platform Product Marketing, Priya Ramamurthi, share Okta’s playbook to PLG, developer experience, and Enterprise ARR. How do you build a stellar developer experience and continue to scale when the user base skyrockets overnight? Most software developers are skeptical.

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How Developer Marketing Parallels Consumer Marketing

Tom Tunguz

As open-source and developer-led companies become increasingly visible, important, and massive, we should draw the parallel between developer marketing and consumer marketing. First, developer marketing is influencer and brand-driven. Famous developers using a product, writing about it confer a parallel social proof.

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Where AI Really Matters in Vertical SaaS With CEOs of Owner, Alloy Automation, and DoNotPay

SaaStr

Under his leadership, the company has developed innovative AI-powered solutions for restaurant websites, online ordering, CRM, and marketing automation. Under her leadership, Alloy Automation has pioneered the use of AI to streamline API integration and documentation processes.

AI 208
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It's Alive! Bringing Your Product Roadmap Back From the Dead

Speaker: Lisa Mo Wagner, Product Management Coach, Writer, Speaker and WomenTech Ambassador

This strategy is ineffective for developing a valuable product because it does not consider the volume of customer feedback. As a result, teams will fail to implement customer feedback in a timely manner, resulting in incorrect feature development. Use Product Management Today’s webinars to earn professional development hours!

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A Founder’s Guide to Building and Scaling Marketing Channels: Lessons from Datadog’s CMO and First Marketing Hire

SaaStr

And just like product development, they take time to mature into something stable and reliable. You must: Document everything Create training programs Establish regular check-ins Implement proper tooling The Scale-Up Planning : When building beyond 10 people, design for 30-40. The problem?

Scale 229
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How to Successfully Bring AI Products to Market at Scale with GitHub’s CRO

SaaStr

GitHub, founded in 2008, is a leading platform for software development and version control that has made waves since 2018 with its AI Copilot. Copilot is a code completion tool so developers utilize it by starting to type code, and the copilot offers the rest of that coding suggestion based on the prompt.

Scale 260