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The Founder’s Guide to Developer-led Growth with WorkOS (Video)

SaaStr

Developers act, think, and behave differently than your average customer. As an API-first company, WorkOS focuses on selling primarily to developers. Doing Business with Developers. Developers haven’t typically been the buyers in enterprise software, so why should you build for developers?

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How To Build A High-Performing Team And Retain Top Talent with Snowflake Global Director of Market Intelligence Guan Wang (Video)

SaaStr

How To Build A High-Performing Team And Retain Top Talent. Every leader needs to have a strategic playbook to build high-performing teams and retain top talent,” says Guan Wang, Global Director of Market Intelligence for Snowflake. . Stage 3: Employee Development. The Playbook For Building And Retaining A High-Performing Team .

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How to Develop a Winning Digital Marketing Strategy in 4 Easy Steps

Neil Patel

The bad news is that marketers waste 37 to 95 percent of their marketing budget. Is it worth the time to create a strategy document? CoSchedule’s State of Marketing Strategy Report found winning marketers: Document their digital marketing strategy. Document their marketing processes. Why go to all the trouble?

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How to develop a success management strategy

Chart Mogul

We work hard to span all areas of the pyramid, with smart feature prioritization, solid help center documentation, regular NPS surveys, and now, proactive customer success. Ingmar, our VP of Customer Success, and our support team cracked the code on first response time and measuring NPS. At what rate is the key account segment growing?

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Documentation: The under-appreciated hero of SaaS

Chart Mogul

Documentation, more often than not, is an afterthought for many SaaS businesses. Building a world-class sales team. Building a world-class sales team. Putting together a comprehensive library of documentation. Why is good documentation so critical? “A well-designed product shouldn’t need documentation.

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Get your team up and over the line with data-driven sales coaching

Intercom, Inc.

Sales has an unavoidable reality: sometimes, your team won’t hit their numbers. If your team isn’t reaching their goals, what are you doing as a leader to help them get up and over the line? This coaching helps them drive their team and their company to greater productivity and higher sales.

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7 Best Application Security Guidelines For Smart Software Teams

Audacix

With cyber threats on the rise, it's essential to follow SaaS security guidelines along with security testing tools in your software development lifecycle. It is crucial to make web security a priority right from the design and development process to ensure your software functionality and security.