SaaStr

NOVEMBER 2, 2019

And so I’m so thrilled to welcome back Krish Subramanian, founder and CEO at Chargebee, the startup that lets you go beyond payment, billing, and recurring invoices to delivering subscription experiences that wow and what they’re doing now in the world of rev ops, trust me, it’s pretty mind blowing.

Scale 127

Scale SaaS Payments Sales Recruiting Payment Services 127

OPEXEngine

MAY 18, 2021

The growth stages are defined as: Early Stage – Product/Market Fit Stage, . ARR is an essential subscription metric that identifies the recurring revenue expected on an annual basis from the subscriber base. Obviously, subscription revenue growth rates are valued differently at different sizes.

SaaS Payments 98

SaaS Payments Metrics Payments Payment Services 98

Intercom, Inc.

JANUARY 16, 2020

Major users matter to us because the product is so horizontal that you can shape it around like almost any idea, any use case” John: Do you think your own experience running a design studio and being a consultant meant that from very early on you were conscious of the power of consultants, in terms of spreading the product?

Consulting 249

Consulting Marketplace as a Service Scale Development 249

Intercom, Inc.

MAY 8, 2018

At Intercom, we decided to have our Demand Generation team look after Messenger on our website and our Product Marketing team look after Messenger inside our app. So we lead with the Article Search app and a content showcase of our product tour videos. We did this because it aligns with each team’s goals. Define your goals.

Payment Solutions 176

Payment Solutions Payment Methods Payments SaaS Payments 176

User Pilot

JULY 18, 2023

TL;DR Customer churn is the rate at which users discontinue their subscription or stop using a particular product or service. The most common reasons behind high churn rates are: Bad product-customer fit. Here are other metrics subscription-based companies should track alongside churn: Customer retention rate.

Churn 98

Churn Payments SaaS Payments Payment Solutions 98

Chart Mogul

MAY 3, 2023

It’s like trying to scoop water out of a sinking boat faster than it’s sinking.” – Parker Moore, Head of Customer Success at Vitally For early-stage companies, retention is an indicator of product-market fit. “If If you’re an early-stage company your retention is a key sign of your product-market fit. You have less noise.

Retention 52

Retention Trends B2B SaaS 52

User Pilot

SEPTEMBER 19, 2023

User engagement refers to any interaction your customers have with your brand, product, or website across all touchpoints. It can be anything starting from signing up for a product, completing an onboarding checklist, upgrading the account, filling out a micro survey, and canceling the subscription.

Engagement 52

Engagement Software Review Onboarding Subscription 52

Point Nine Land

NOVEMBER 10, 2020

If you’re an early-stage SaaS startup, still in the process of getting to Product/Market Fit, or doing your first experiments to attract and convert leads, you shouldn’t worry too much about customer lifetime value (LTV or CLTV) and related metrics. In consumer subscription businesses, the effect tends to be even more pronounced.

Outsourced Development 97

Outsourced Development Customer Lifetime Value Churn Forecasting 97

ProfitWell

OCTOBER 10, 2019

First up, a chalk-full Twitter thread by Userpilot’s Aazar Ali Shad on product-led growth, an Appcues x Salesforce launch, plus the Product Marketing Alliance dropping its 2019 State of Product Marketing. Your top subscription news. A product-led tweet storm. Here's the full rundown on Product Hunt.

Technical Advisors 62

Technical Advisors Sales Recruiting Sales Hiring Customer Lifetime Value 62

Baremetrics

DECEMBER 8, 2020

In this article, the founder of Product Marketing Alliance (and Baremetrics customer) Richard King, shared how he turned a network of product marketers into a thriving paid community with over 20,000 members, using some simple but powerful content marketing tactics. Read his story below! Try Baremetrics Free.

Content Marketing 98

Content Marketing Marketing Business Product Marketing 98

The Angel VC

NOVEMBER 29, 2013

At the bottom I noted what these phases usually mean in terms of the stage of your product and company and which funding level it typically corresponds with. Post product/market fit, pre scale As you’re slowly but surely getting to product/market fit and starting to get the first paying customers (yay!),

Scale 190

Scale Startup SaaS Customer Lifetime Value 190

User Pilot

APRIL 30, 2024

Growth marketing is essential for SaaS businesses to build lasting customer relationships , adapt quickly to market shifts, and drive consistent revenue. Market development targets new markets with existing products, while product development – existing markets with new products.

Underperforming Technical Team 105

Underperforming Technical Team Strategy Marketing Customer Lifetime Value 105

Totango

NOVEMBER 5, 2021

TC : I’ve also coordinated with Marketing, specifically Campaign Marketing and Product Marketing. Due to the collaboration, our messaging is aligned, the look and feel is consistent and on-brand, and we ensure we are focusing on key product features. TC : Yes, definitely.

Scale 111

Scale Engagement Scaling Strategy 111

ProfitWell

MARCH 20, 2019

To explore the power or lack thereof of remote, we looked at just over three thousand subscription and SaaS companies. By $10M you probably have figured out your main channels and definitely product/market fit, so remote is less of an issue. Here’s what we found.

Company Culture 85

Company Culture Trends Product Marketing Subscription 85

SaaStr

MARCH 20, 2020

As for Rachel, prior to joining Pilot, she saw the hyper-growth of Slack firsthand enjoying a couple of different roles including Head of Growth Marketing and then also Head of Self Service and Platform Marketing. Before Slack, Rachel spent 4 years at LinkedIn where she led the product marketing team for content experiences.

SMB 179

SMB Scale Startup Marketplace as a Service 179

ProfitWell

OCTOBER 23, 2019

Today, product-led growth is the center of our universe. First up, a packed Twitter thread by Userpilot’s Aazar Ali Shad on product-led growth, an Appcues x Salesforce launch, plus the Product Marketing Alliance dropping its 2019 State of Product Marketing. Your top subscription news. And, why care?

Technical Advisors 40

Technical Advisors Sales Recruiting Sales Hiring Customer Lifetime Value 40

OPEXEngine

FEBRUARY 22, 2022

This is because using a customer-centric definition highlights the key operational differences that drive strategic decision-making at these businesses as well as influencing the relevant performance indicators for them. Return on Investment (ROI) needs to be calculated for each SMM marketing campaign. eCommerce Marketplaces.

SaaS Payments 52

SaaS Payments Payment Services Payment Methods Marketplace as a Service 52

Casey Accidental

NOVEMBER 13, 2019

Many of the terms we use to define businesses today are features of the business rather than an encompassing definition, like the words SAAS or platform, which makes them not very useful. Note: I am blatantly stealing Brandon Chu’s platform definitions for this. Marketplaces tend to take 2-3 years to find product/market fit.

Marketplace as a Service 106

Marketplace as a Service Business Model Business Underperforming Technical Team 106

Totango

NOVEMBER 5, 2021

TC : I’ve also coordinated with Marketing, specifically Campaign Marketing and Product Marketing. Due to the collaboration, our messaging is aligned, the look and feel is consistent and on-brand, and we ensure we are focusing on key product features. TC : Yes, definitely.

Scale 85

Scale Engagement Scaling Strategy 85

SaaStr

JUNE 10, 2020

Second, product market fit. Product market fit matters more than ever and technology is what’s going to get us out of this, the understanding of data and getting the insights and how fast we move in tech. And really our approach to our customers and the market had to pivot immediately. And so we built.

Travel 175

Travel Marketing Scale Outsourcing Services 175

SaaStr

NOVEMBER 16, 2020

It was a subscription based model. Honestly, Andy, as do so many founders today and they say the biggest, biggest challenge is we cannot find great product marketers. We actually can’t find product marketers full stop. Why is there such a drought of good/product marketers? Help me out here.

Sales Hiring 195

Sales Hiring Scale Leadership Technical Review 195

SaaStr

JULY 25, 2021

Do you have to still find the right product market fit, you have to build a good product, you have to service the customers, you have to compete in the market. So definitely some lessons I’ve learned that helped bring in as I tried to do a company again. None of that changes.

Sales Recruiting 246

Sales Recruiting Sales Hiring Scale VP of Engineering 246

SaaStr

NOVEMBER 28, 2019

Product-market fit has been really important. Felix : And then kind of as we raised our series B round where we said, okay, let’s try to build a really good and successful company, that’s when we shifted to a hundred percent subscription. It can order subscription. People make the difference.

Sales Hiring 177

Sales Hiring Scale Sales Recruiting Government 177

Chart Mogul

JUNE 23, 2022

One thing is definitely true — stakeholders will require more information about your KPIs. You will want to know more about it, too — growth might be skewing towards industries where you achieve better product-market fit, and doubling down on them might be a good idea. So a defensive posturing might give you more leeway.

SaaS 52

SaaS DevOps as a Service Marketplace as a Service Forecasting 52

Totango

NOVEMBER 5, 2021

TC : I’ve also coordinated with Marketing, specifically Campaign Marketing and Product Marketing. Due to the collaboration, our messaging is aligned, the look and feel is consistent and on-brand, and we ensure we are focusing on key product features. TC : Yes, definitely.

Scale 62

Scale Engagement Scaling Strategy 62

FastSpring

APRIL 13, 2023

And it was a lot about one, high definition 2d photos. And what do we not stand for, so you got to substact away all the stuff that you are definitely not. Justin Scott So I think we talk a lot about product market fit. We look at the market, and fit the product, right? Justin Scott Okay, good.

Payment Methods 147

Payment Methods Marketing Payments SaaS Payments 147

User Pilot

APRIL 7, 2024

Responsibilities of a SaaS product manager Perform market and user research. Specify product vision and create the product strategy. Oversee product development and design. Collaborate with the product marketing team to devise the go-to-market strategy. Specify feature prioritization.

Management 40

Management Software Review SaaS Technical Review 40

User Pilot

JUNE 11, 2021

It doesn’t require any additional configuration or event definition to get started. If your data parameters or event definitions have changed, you can also define events and conversions retroactively to keep up with the latest updates. KPI #2: Monthly Recurring Revenue (MRR). KPI #3: Annual Recurring Revenue (ARR).

Software Review 52

Software Review Software Social Media SaaS 52

ProfitWell

SEPTEMBER 30, 2019

Your top subscription news. How he thinks about product-market fit. Doctor's orders: a subscription to prescription. GoodRx, a billion-dollar giant in the world of prescription fulfillment, is coming for subscription prescription with the launch of GoodRx Care. “We I find subscription fashion fascinating.

Startup 40

Startup Technical Cofounder Sales Recruiting Healthcare 40

Chargify

APRIL 23, 2019

You’ll also hear this stage called validation or the product/market fit stage. As those names indicate, in this phase a SaaS company’s focus should be on finding product/market fit. Finding channel/market fit. Securing first paying customers. Securing angel/seed money. **We Making key hires.

Scale 74

Scale SaaS Payments Scaling Payment Services 74

OpenView Labs

FEBRUARY 5, 2019

At launch, we are so focused on getting product-market fit, then gaining traction in the market and putting up good growth numbers. Net revenue lost is the difference of revenue lost from subscription churn minus new revenue from existing customers (i.e. The focus on landing new customers makes sense to some degree.

Churn 66

Churn Revenue SaaS Acquisition 66

SaaStr

JULY 9, 2019

That’s very difficult for startups because startups by definition are new brands, right? We couldn’t use paid marketing because incumbent brands had all the share of voice, and simply by using paid marketing we would have blown all our funding, and that would have been that. Product/market fit.

Scale 160

Scale Sales Recruiting Scaling SaaS Payments 160

Intercom, Inc.

DECEMBER 13, 2018

When you work at Cirque du Soleil, by definition you don’t have a PC and a desk every day when you go to work. Live is definitely one of the top applications that people use at Workplace. Julien: It’s important to find your niche and to find product market fit. RBS was our first customer.

Scale 151

Scale Marketplace as a Service Mobile Sales Hiring 151

Brian Balfour

JULY 26, 2017

The difference between these two are not the common mantras of build a great product, product market fit is the only thing that matters, or growth hacking. Mice - Products that get 1M customers paying $100 per year. Flies - Products that get 10M customers generating $10 per year typically via ads. all live here.

Marketing 52

Marketing Strategy Growth Hacking Startup 52

Casey Accidental

OCTOBER 27, 2020

Platforms can create an immense amount of long-term value for companies, or be a minor component of their product strategy to maintain product/market fit. Bill Gates’s definition of platform has been widely popularized, but it has some problems. The Types of Platforms. To repeat, Bill said: . Extension Platforms.

Payments 56

Payments Business Model Payment Solutions SaaS Payments 56

Chart Mogul

APRIL 27, 2022

Their monthly recurring revenue (MRR) is $20, $30 & $50 respectively (for a total MRR of $100). Now, one day, C decides to cancel their subscription and churn. So, if you spend a little more time thinking about the churn formulas, you can infer two things: By definition, Gross MRR churn would always be higher than Net MRR Churn.

Churn 52

Churn Benchmarks Metrics Revenue 52

Outseta

OCTOBER 11, 2019

What I’ve learned about product market fit over a decade of working with SaaS start-ups By Geoff Roberts Few topics are discussed in start-up land more than product market fit —founders spend countless cycles iterating on their products, trying to find this often enigmatic state where it’s clear that there’s a real market for their new creation.

Product Marketing 50

Product Marketing Marketing Sales Hiring Education 50