Casey Accidental

JULY 30, 2018

Marketing, especially in a technology company, has been suffering a death from a thousand cuts for years now. As I blogged about before, marketing’s definition grew too broad for one area to be an effective owner. I’ll start with product marketing. There are a few reasons for this. In many ways, it’s the opposite.

Product Marketing 75

Product Marketing Marketing Underperforming Technical Team Outsourced Development 75

OpenView Labs

AUGUST 3, 2020

Editor’s note: This article is part four of a four-part series that covers the most crucial product marketing activities for an early-stage startup. And all heads typically turn toward a marketing leader or marketing team. Help drive a process of alignment between your marketing and product marketing team and/or leads.

Product Marketing 71

Product Marketing Startup Scale Marketing 71

OpenView Labs

FEBRUARY 6, 2020

Editor’s Note: This article is part three of a four-part series that covers the most crucial product marketing activities for an early-stage startup. Ok, we tested the product out with a few potential customers. Sales and Product Marketing. This is personally one of my favorite parts of product marketing.

Scale 52

Scale Product Marketing Sales Hiring Scaling 52

SaaStr

AUGUST 27, 2021

Folks want to start startups because they have a chance to look like this: The true definition of a tech startup is probably one that if it truly achieves product-market fit, can scale almost infinitely. Q: If 90% of start-ups fail, then why does everyone want to make a start-up instead of a simple business?

Startup 273

Startup Scaling Investment Product Marketing 273

ProfitWell

JANUARY 6, 2020

Imagine a world in which your customers sell your product for you. You just have to achieve stellar product-market fit. Marc Andreessen, cofounder and general partner of Andreessen Horowitz, put it this way, “product-market fit is when people sell for you.” What is product-market fit? Ideal, right?

Product Marketing 52

Product Marketing Underperforming Technical Team Marketing Advertising 52

The Angel VC

JULY 5, 2017

In the first part of this post , I looked at what some of the most knowledgeable people in the industry said about Product/Market Fit (PMF) and how they try to define and measure it. Note that this definition intentionally doesn’t say anything about market size. Let me know if you have any feedback!

Venture Capital 252

Venture Capital Product Marketing Startup SaaS 252

OpenView Labs

DECEMBER 10, 2019

Editor’s Note: This article is Part Two of a four-part series that covers the most crucial product marketing activities for an early-stage startup. Our product is ready! This post is part of a series that covers the core Product Marketing work needed in the four critical phases of an early-stage startup.

Acquisition 53

Acquisition Product Marketing Scale Marketing 53

OpenView Labs

SEPTEMBER 25, 2019

Me : “I’ve worked in Product Marketing for the last seven years.”. Them : “Oh, so you do Marketing?”. I work with marketing teams, but my role isn’t exactly marketing.”. It leaves me wondering these questions: How does your sales team stay up to date about the product? Me : “Well, not quite. What I Learned.

Product Marketing 40

Product Marketing Marketing Artificial Intelligence Sales Hiring 40

Tom Tunguz

JUNE 11, 2020

The head of product would prefer someone with product marketing experience. And when I say pillar, I mean like a product marketing problem, a growth problem, or brand marketing problem. How do you know when a company has established product-market fit? Do the metrics suddenly change?

Sales Hiring 247

Sales Hiring Sales Recruiting Product Marketing Acquisition 247

SaaStr

FEBRUARY 4, 2022

I don’t pretend to have all the answers on how to run the perfect board meeting, but I’ve definitely participated in some truly amazing–and truly painful–ones, so I hope some of what I’ve learned will be useful to founders. One hour, every other month for seed companies or companies that are pre-product market fit.

Sales Hiring 221

Sales Hiring Scale Leadership Startup 221

Tom Tunguz

MAY 23, 2021

Perhaps these prices are tied to blockbuster IPO markets. Or there’s always the definitional argument to be made: the Jacobs ladder in which Series A is the new Series B and seed is the new Series A. 2012: Facebook. 2014: Alibaba. 2021: Snowflake (late 2020), UIPath, Airbnb, Doordash, Coinbase.

Software Review 363

Software Review Venture Capital Cloud Pricing 363

The Angel VC

JUNE 28, 2017

I’ve been fascinated by the concept of Product/Market Fit for quite some time. The reason why it’s such an interesting and important concept is that getting to Product/Market Fit (PMF) marks a critical juncture in a company’s lifecycle. What is Product/Market Fit? How can Product/Market Fit be measured?

Sales Hiring 237

Sales Hiring Scale Product Marketing Startup 237

Intercom, Inc.

JULY 18, 2022

Des shares insights from the full range of his career – the chat is packed full of anecdotes and lessons about the origins of Intercom, the most enduring startup myths, his approach to angel investing, the challenge of SaaS product marketing, and much more. ” The Makings of Great Product Marketing.

Enterprise 118

Enterprise Startup Strategy SaaS 118

SaaStr

SEPTEMBER 11, 2020

Next, the information may be useful for a limited amount of time, which can definitely be damaging for a company. Then a central group, which is usually the product marketing team, can curate it.” . But there are some obvious drawbacks. First of all, the process is highly manual and costly.

AI 259

AI Consulting Interviewing Innovation 259

SaaStr

SEPTEMBER 26, 2023

Shen likes to use the super-human definition of product market fit. If you’re leveraging GPT4 to make informed decisions and have a unique data moat of how customers respond and contracts are formed… That becomes a really unique asset that you can leverage to grow and become larger to compete against modern incumbents.

AI 233

AI Generative AI Venture Capital SaaS 233

Intercom, Inc.

SEPTEMBER 10, 2020

Intercom’s Kate O’Hanlon recently caught up with Mark to talk about his approach to scaling, and why it’s a mistake to think that the formula for success is just about getting product-market fit and then adding sales reps. . The framework consists of three elements: product-market fit, go-to-market fit, and growth and moat.

Scale 226

Scale Scaling Sales Recruiting Sales Hiring 226

SaaStr

SEPTEMBER 2, 2022

Investors look for specific metrics to see whether you stand out from the crowd, ranging from your market expansion potential to your product vision and product-market fit. Tapping into your market expansion potential. To figure out your market size, ?ask What does that market look like?

Scale 175

Scale Retention Metrics Product Marketing 175

SaaStr

MAY 22, 2021

So they often took longer to get to product-market fit. One is simply that the SaaS markets are so much bigger today. So even if it takes you 2 years to get to true product-market fit, if you really achieve it … you should be able to grow faster. The difference? And usually starting around Year 3.

SaaS 165

SaaS Investment Product Marketing Revenue 165

Tom Tunguz

JULY 19, 2018

As a product manager, I’d never thought about this type of roadmap segmentation before. When a startup has established product market fit, the differentiator is clear. It is the reason customers prefer the product to alternatives. Differentiators are your startup’s competitive advantage.

Investment 212

Investment Startup Churn Engineering 212

SaaStr

APRIL 14, 2023

When building a product, organizations are solving a specific need. Of course, building great teams and finding product market fit is critical, but don’t forget about product investor fit. Of course, this doesn’t mean there isn’t a need for great tools and products. It just means it isn’t as big of a market yet.

Development Team Review 203

Development Team Review Technical Review Underperforming Technical Team SMB 203

Kellblog

NOVEMBER 12, 2023

Drive together for both PMF and PCF (product-channel fit), an idea that David brought. This means the teams should work together to build and sell a product that solves a problem for a person (i.e., my definition of PMF) in conjunction with finding a way to economically reach that person (i.e.,

Marketing 79

Marketing Scale B2C Travel 79

Kellblog

JULY 7, 2021

We’re back this week with SaaS Product Power Breakfast and tomorrow’s guest is Andy MacMillan , CEO of UserTesting , and our topic is a framework for hiring product teams.

SaaS 98

SaaS User Experience Strategy Management 98

Chart Mogul

MAY 3, 2023

It’s like trying to scoop water out of a sinking boat faster than it’s sinking.” – Parker Moore, Head of Customer Success at Vitally For early-stage companies, retention is an indicator of product-market fit. “If If you’re an early-stage company your retention is a key sign of your product-market fit. You have less noise.

Retention 52

Retention Trends B2B SaaS 52

SaaStr

NOVEMBER 22, 2021

And if that’s the route you take, you will definitely burn out. Or depending on the structure of your product, maybe you have another product where there’s even more value and you want to make sure that they go up onto that other product and realize the value there. Are you post product market fit?

B2C 267

B2C Scale Consulting Software Review 267

Casey Accidental

DECEMBER 5, 2023

I’d argue the only companies that have found product/market fit in crypto are companies that either enable or catch grifters. A more pithy way of saying this is the crypto space has created more criminal convictions than companies with product/market fit. So nothing can stand the test of time in that space.

AI Search 65

AI Search AI ChatGPT Scale 65

Casey Accidental

MARCH 29, 2022

While over-polish does happen, why designers are mostly right is they intuit something about product/market fit that is hard to measure on a metrics dashboard: that expectations of customers increase over time. Another way to say that is product/market fit has a positive slope. Product fit. Ease of use.

Investment 139

Investment Underperforming Technical Team User Experience Scale 139

FastSpring

MARCH 3, 2023

It means that you’re moving the focus away from core product work, like improving product market fit and experiences that delight the customer. This often happens when your setup requires complex integrations that are difficult to maintain.

Merchant Services 131

Merchant Services Payment Services Outsourcing Services SaaS Payments 131

Sales Hacker

JULY 14, 2022

Let’s start with a definition. Founder-sales happens when the founder is the one responsible for selling his/her products to prospects, and heading the GTM motion for the company. . Start-ups primarily fail because of lack of product-market fit and running out of cash. What is “founder-sales?” . It’s not about the money.

Sales Hiring 84

Sales Hiring Sales Compensation Sales Funnel 84

Intercom, Inc.

MAY 8, 2018

At Intercom, we decided to have our Demand Generation team look after Messenger on our website and our Product Marketing team look after Messenger inside our app. We added four apps, but take it from me, we are definitely pushing the upper limits. We did this because it aligns with each team’s goals. Define your goals.

Payment Solutions 176

Payment Solutions Payment Methods Payments SaaS Payments 176

User Pilot

APRIL 7, 2024

Responsibilities of a SaaS product manager Perform market and user research. Specify product vision and create the product strategy. Oversee product development and design. Collaborate with the product marketing team to devise the go-to-market strategy. Specify feature prioritization.

Management 40

Management Software Review SaaS Technical Review 40

Kellblog

JANUARY 14, 2021

Do you have a working product? Have you established product-market fit ? My favorite example: it took me ~15 years to create a post on my marketing credo ( marketing exists to make sales easier ) despite mentioning it in passing in numerous posts. Do you have any customer traction (e.g., $1M 1M in ARR)?

Sales Hiring 91

Sales Hiring Enterprise Sales Startup 91

SaaStr

JULY 16, 2019

Join Rene Yang Stewart, Co-Head and Principal, Vista Equity Partners, and Monica Enand, Founder and CEO, Zapproved, as they discuss growing a company from product market fit to scale. René Stewart: So, Monica, you have, obviously, taken a company from figuring out product market fit to now a company of scale.

Scale 123

Scale Product Marketing Scaling Marketing 123

Baremetrics

DECEMBER 8, 2020

In this article, the founder of Product Marketing Alliance (and Baremetrics customer) Richard King, shared how he turned a network of product marketers into a thriving paid community with over 20,000 members, using some simple but powerful content marketing tactics. Read his story below! Try Baremetrics Free.

Content Marketing 98

Content Marketing Marketing Business Product Marketing 98

The Angel VC

NOVEMBER 29, 2013

At the bottom I noted what these phases usually mean in terms of the stage of your product and company and which funding level it typically corresponds with. Post product/market fit, pre scale As you’re slowly but surely getting to product/market fit and starting to get the first paying customers (yay!),

Scale 190

Scale Startup SaaS Customer Lifetime Value 190

SaaStr

OCTOBER 8, 2019

Katie Helton: Yeah, and from a rep’s perspective and being at previous earlier stage startups, I’ve seen CEOs grapple with this transition from founder to first salesperson, because after all they likely know the product best and are able to use customer feedback to measure product market fit in real time.

Sales Hiring 123

Sales Hiring Scale Sales Interviewing 123

SaaStr

OCTOBER 6, 2023

This is the same advice they give YC companies to become much more successful at fundraising when they’re pre-product market fit. I will definitely fund this company.” In this article, we’ll cover the best tactics to catch investor attention and reveal the secret to standing out. I will never fund this company.” Most common.) “I

Payment Methods 204

Payment Methods Startup Payment Solutions Sales Hiring 204

SaaStr

JULY 24, 2020

Sheltering-in-place is just the most obvious impact; how people interact with each other, when and if customers buy, whether the rebound is a V-shape or a W-shape or a loop-de-loop, there’s definitely a lot of change in today’s world, and that’s the only thing that we know for certain. The second major risk is team risk.

Scale 138

Scale Finance Investment Government 138