SaaStr

MAY 8, 2022

Lindsey Serafin VP of Customer Success @ Snyk. Caitlin Sullivan, Director of Customer Success @ Vanta. Melinda Cormier, VP of Growth Marketing @ LumApps. Kurt Smith, VP Product & Strategy, GM of IQ @ FastSpring. Jessica Gilmartin, Head of Revenue Marketing @ Asana. Sara Rossio, CPO @ G2.

Technical Cofounder 217

Technical Cofounder Fractional VPE CTO Engineering 217

SaaStr

MAY 30, 2024

It’s a growth model and GTM strategy. From a PLG perspective, if you make it easy for users to start using your product, any interaction with a rep or customer service person is a bad user experience. A freemium version can work well if you want to gain market share quickly. Why is it end user-focused?

Scale 211

Scale AI Search Azure AI 211

SmartKarrot

MARCH 2, 2022

To grow and succeed in such a dense market, it is important for SaaS companies/product owners to come up with an effective growth marketing framework – with 100% effective growth marketing strategies. In this write-up, we have discussed the top 5 growth marketing strategies for SaaS products.

Growth Marketing 12

Growth Marketing Strategy Marketing SaaS 12

SaaStr

JULY 22, 2021

Because not only will that turbocharge your growth, it adds certainty to your lead generation, and also most of these new customers will “free” How to accelerate things: Over-hire in Customer Success if you can afford to. Have more hands helping your early customers be happy. Do it for rea l.

Sales Hiring 357

Sales Hiring Scale Customer Success Branding 357

SmartKarrot

MAY 17, 2022

Role: Director of Customer Success Location: Remote, United States Organization: Timescale As a Director of Customer Success, you will identify and implement strategic and tactical methods that constantly improve customer experience. Establish and track KPIs and support company goals and initiatives.

VP of Engineering 19

VP of Engineering Customer Success Scale Outsourced Development 19

SmartKarrot

APRIL 8, 2022

Role: VP Customer Success – BetterUp Care. As a VP of Customer Success, you will build and lead a world-class customer success organization for BetterUp Care. Collaborate with growth marketing and broader BetterUp leaders to unify all field-based account efforts and amplify outcomes.

Customer Success 19

Customer Success Sales Recruiting Sales Hiring Outsourced Development 19

SmartKarrot

FEBRUARY 3, 2022

Role: VP Customer Success – BetterUp Care Location: Remote, San Francisco, CA, US Organization: BetterUp As a VP of Customer Success, you will build and lead a world-class customer success organization for BetterUp Care. Develop customer advocacy and secure customer success stories and references.

Customer Success 19

Customer Success Sales Recruiting Sales Hiring Travel 19

SmartKarrot

JANUARY 12, 2022

Role: VP Customer Success – BetterUp Care Location: Remote, San Francisco, CA, US Organization: BetterUp As a VP of Customer Success, you will build and lead a world-class customer success organization for BetterUp Care. Help recruit, hire, and onboard new Customer Success Managers.

Customer Success 19

Customer Success Sales Recruiting Sales Hiring Outsourced Development 19

User Pilot

MAY 16, 2022

In this article, we’re going to break down what product-led onboarding is and how product teams can implement it effectively to drive customer success. Ready to transform new users into lifelong customers? Don’t let your quest to turn users into lifelong customers fall at the first hurdle!

Onboarding 90

Onboarding Customer Success Scale Strategy 90

Tom Tunguz

FEBRUARY 28, 2019

You establish longer term relationships with customers since they can engage with the brand and product earlier on in their journey. You create barriers to entry by reducing the cost of customer acquisition and inhibit newer competitors who might disrupt using this acquisition strategy. There are also costs.

Startup 193

Startup Acquisition Education Pricing 193

Sales Hacker

JUNE 28, 2021

What the heck is revenue marketing? Is it just a different name for familiar things (we see you, growth marketers)? Or is it an entirely different way of thinking about marketing’s role in the GTM/revenue org? Revenue marketing is just one example. How is revenue marketing different from other marketing models?

Revenue 103

Revenue Marketing Customer Lifetime Value B2B 103

Sales Hacker

FEBRUARY 2, 2024

More for your eardrums : Amit Pande is CMO and EVP of Strategy at Aviso AI, a leading revenue intelligence platform. Previously, Amit led marketing efforts at startups like Tact AI (1st AI Assistant for Sales backed by AWS, Microsoft, and Salesforce), HP Inc (next-gen computing) and Spire AI (Human Capital SaaS). Have a great weekend!

Metrics 93

Metrics Revenue Scale Marketing 93

User Pilot

SEPTEMBER 27, 2023

Our ultimate guide explores what PLG is, how it differs from different growth strategies, and why product-led growth matters for SaaS businesses. Finally, we look at a few examples of successful product-led businesses. What is product-led growth? What are the benefits of following a product-led growth strategy?

Software 86

Software Scale Acquisition Onboarding 86

SaaStr

APRIL 25, 2021

Fortunately, our head of customer success was strong, so that backfilled a bit here. Capital efficiency is great, but it also led us to shy away from markets where we had some customers, but mostly lost. Today, I’d play more dominant-dominant strategy and use capital to win even in spaces where we were weaker.

Scale 257

Scale Enterprise Branding Scaling 257

SaaStr

JULY 20, 2019

Or a specific outbound strategy. Once you do, one thing I’ve learned, both as a founder, an investor, and now again at SaaStr: every marketing initiative, and every channel, plateaus. Invest in customer success. The post Every Marketing Initiative, Every Channel … Plateaus. One channel, often.

Sales Hiring 246

Sales Hiring B2C Marketing Investment 246

SaaStr

MAY 2, 2021

Customer success and marketing. And this is the part that field marketers and CEOs often don’t attribute enough ROI to. But at the biggest events in the industry, your customers will all be there. It’s a well-understood format for prospects and customers alike. So maybe do both.

Cloud 282

Cloud Marketing Enterprise Pricing 282

Totango

SEPTEMBER 22, 2022

SaaS Tools to Jumpstart Your Business Growth: Five Essential Apps. Software-as-a-Service ( SaaS ) tools automate your business functions, fueling your growth by increasing efficiency. This promotes higher customer satisfaction and retention, elevating sales and increasing revenue. Customer success. Data analysis.

SaaS Payments 71

SaaS Payments Scale Payments Payment Solutions 71

SaaStock

MARCH 21, 2019

She shares insights about the benefits of product-led growth and how to go about implementing it in your company. Ashley has spent the last two and a half years helping the OpenView portfolio companies with their go to market strategy including product-led growth.

Scale 172

Scale Scaling Business Model B2B 172

SaaStr

MARCH 20, 2020

As for Rachel, prior to joining Pilot, she saw the hyper-growth of Slack firsthand enjoying a couple of different roles including Head of Growth Marketing and then also Head of Self Service and Platform Marketing. How does Rachel see marketing move ever close to the function of customer success today?

SMB 176

SMB Scale Startup Marketplace as a Service 176

SaaStr

OCTOBER 30, 2020

390: Randy Rayess is the Co-Founder @ Outgrow, a growth marketing platform that enables marketers to build interactive content/tools to increase customer engagement and boost demand generation. What resources and team does one need to engage with an interactive content strategy? What are the most common forms?

Scale 193

Scale Sales Hiring Marketplace as a Service Mobile 193

OpenView Labs

DECEMBER 10, 2020

Francesca Krihely, Senior Director, Growth Marketing at Snyk. Ryan Dunagan, VP of Marketing at Spotio. Steffen Bilde, VP of Product Strategy at Dixa. Anthony Morris, Head of Marketing at Linx Software. Bobby Brown, Global Head of Customer Success at MessageBird. The Culture Map. Liar’s Poker.

Consulting 61

Consulting B2B Growth Marketing Customer Success 61

User Pilot

SEPTEMBER 28, 2023

In this guide, we’ll walk you through what marketing experiments are, why you should run them, how to conduct experiments successfully, and seven experiments to try for yourself! You should run marketing experiments to gain unique insights into customer behavior that focus groups simply can’t offer. Sustained growth.

Marketing 87

Marketing Underperforming Technical Team Onboarding Metrics 87

OpenView Labs

DECEMBER 13, 2019

This year we published a lot of exciting content that supports this shift in go-to-market strategy. What is Product Led Growth? What is product led growth? Blake Bartlett explains the latest to-go-market strategy, how we got here and why the end user is now the most powerful buyer.

Sales Hiring 52

Sales Hiring Benchmarks AWS Scale 52

ChurnZero

JUNE 10, 2021

Regional award winners are eligible for consideration for the Entrepreneur Of The Year National Awards, to be announced in November at the Strategic Growth Forum ® , one of the nation’s most prestigious gatherings of high-growth, market-leading companies. ChurnZero is headquartered in Washington, D.C. About You Mon Tsang.

Entrepreneurship 98

Entrepreneurship Innovation Consulting Leadership 98

Hull

MAY 14, 2020

This week, we are excited to share Pusher's customer success story with you all. Today, their customer list includes impressive companies like The New York Times, Draft Kings, Mailchimp, Github, DoorDash, and many more. Since then, he's been able to execute on their growth strategy one impactful use case at a time.

Growth Marketing 40

Growth Marketing Communication Customer Success Development 40

SmartKarrot

JANUARY 12, 2022

The first question you might have is – What exactly is a product-led growth strategy? Definition of product-led growth strategy. A product-led growth strategy can be defined as a tactic that emphasizes projecting product as the key driver of growth. Why go for a product-led growth strategy?

Strategy 10

Strategy Sales Hiring B2B Pricing 10

User Pilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. You hear many people chanting the same things about how this one specific tactic gave them +1000% in ROI, and then you look at your own strategy and wonder why it’s all crickets. Hubspot built its early success off interactive, unforgettable, and useful webinars.

B2B 119

B2B Marketing SaaS Social Media 119

SmartKarrot

NOVEMBER 2, 2020

So, retaining customers becomes necessary for any company to sustain itself in this economic turbulence. The existing customer retention strategies may not work best in these testing times. The best way to know how to retain customers is to hear it from other business owners who do just the same.

Retention 21

Retention Outsourcing Services Strategy VP of Engineering 21

User Pilot

MAY 30, 2023

Whether you work in product management, customer success, or marketing, you need creative survey ideas to collect feedback that’s relevant, honest, and useful for your job. Otherwise, you’d be working blindfolded and the success of your company might get compromised.

Scale 72

Scale Market Research User Experience Benchmarks 72

OpenView Labs

DECEMBER 21, 2020

We’ll see more services companies adopt a product led growth strategy but for selling their services online. More companies will try to integrate a product led growth approach into their SaaS software to accelerate sales, simplifying the process and cut down on P&L from field sales.”. Martin Roth, CRO at Levelset.

SaaS Payments 96

SaaS Payments Payments Payment Services Payment Solutions 96

wepay

MARCH 23, 2018

SaaS businesses tend to believe in and use aggressive growth marketing approaches – at least once they are past the phase of building product and figuring out product-market fit. But growth marketing and marketing for growth aren’t quite the same thing, and every SaaS business is unique.

SaaS Payments 40

SaaS Payments Marketing SaaS Payments 40

SaaSHolic

FEBRUARY 23, 2022

Eoghan McCabe Originally from Dublin, Ireland, and now living in San Francisco — Eoghan is the founder and CEO of Intercom , one of the hottest SaaS startups out there tackling the customer communication problem for SaaS. Lincoln Murphy Lincoln is known as a SaaS marketing genius. He tweets at lot and also writes at Intercom’s blog.

Venture Capital 52

Venture Capital SaaS Social Media Entrepreneurship 52

OpenView Labs

JANUARY 14, 2020

The next frontier of go-to-market is Product Led Growth (PLG). Companies with a PLG strategy – think Slack, Expensify, Atlassian, and Dropbox – rely on product features and usage as their primary drivers of customer acquisition, retention and expansion. Acquisition strategies and product virality.

Scale 62

Scale Benchmarks User Experience B2B 62

SmartKarrot

JULY 20, 2022

Role: Customer Success Director, Brands Location: New York, NY, US Organization: LiveRamp As a Customer Success Director, you will assist the clients with day-to-day management and troubleshooting for the largest and most strategic enterprise brand partners. Craft & execute against growth plans for customers.

Customer Success 3

Customer Success Merchant Services Sales Recruiting Outsourced Development 3

SmartKarrot

FEBRUARY 24, 2022

Role: VP Customer Success – BetterUp Care Location: Remote, San Francisco, CA, US Organization: BetterUp As a VP of Customer Success, you will build and lead a world-class customer success organization for BetterUp Care. Build Instrumentl’s Customer Success playbook to drive net retention.

Customer Success 3

Customer Success Sales Recruiting Sales Hiring Leadership 3

SaaSHolic

FEBRUARY 6, 2023

Eoghan McCabe Originally from Dublin, Ireland, and now living in San Francisco — Eoghan is the founder and CEO of Intercom , one of the hottest SaaS startups out there tackling the customer communication problem for SaaS. Lincoln Murphy Lincoln is known as a SaaS marketing genius. He tweets at lot and also writes at Intercom’s blog.

Venture Capital 52

Venture Capital SaaS Social Media Entrepreneurship 52

ProfitWell

JANUARY 29, 2020

Monetizing existing customers is highly contingent on customer success. If you measure NPS and work to improve the customer experience and brand loyalty of customers with low scores, you stand to create happier customers that are more likely to retain and expand their plans. Here's where to sign up.

Onboarding 65

Onboarding Scale Social Media B2C 65