SmartKarrot

APRIL 8, 2022

Role: VP Customer Success – BetterUp Care. As a VP of Customer Success, you will build and lead a world-class customer success organization for BetterUp Care. Collaborate with growth marketing and broader BetterUp leaders to unify all field-based account efforts and amplify outcomes.

Customer Success 19

Customer Success Sales Recruiting Sales Hiring Outsourced Development 19

SmartKarrot

JANUARY 12, 2022

Role: VP Customer Success – BetterUp Care Location: Remote, San Francisco, CA, US Organization: BetterUp As a VP of Customer Success, you will build and lead a world-class customer success organization for BetterUp Care. Help recruit, hire, and onboard new Customer Success Managers.

Customer Success 19

Customer Success Sales Recruiting Sales Hiring Outsourced Development 19

SmartKarrot

FEBRUARY 3, 2022

Role: VP Customer Success – BetterUp Care Location: Remote, San Francisco, CA, US Organization: BetterUp As a VP of Customer Success, you will build and lead a world-class customer success organization for BetterUp Care. Develop customer advocacy and secure customer success stories and references.

Customer Success 19

Customer Success Sales Recruiting Sales Hiring Travel 19

SaaStr

JULY 22, 2021

Because not only will that turbocharge your growth, it adds certainty to your lead generation, and also most of these new customers will “free” How to accelerate things: Over-hire in Customer Success if you can afford to. Have more hands helping your early customers be happy.

Sales Hiring 357

Sales Hiring Scale Customer Success Branding 357

SmartKarrot

MARCH 2, 2022

To grow and succeed in such a dense market, it is important for SaaS companies/product owners to come up with an effective growth marketing framework – with 100% effective growth marketing strategies. In this write-up, we have discussed the top 5 growth marketing strategies for SaaS products.

Growth Marketing 12

Growth Marketing Strategy Marketing SaaS 12

SaaStr

NOVEMBER 30, 2023

They need to hear the customer and use that feedback to refine products. On average, as companies move up toward the $15M ARR mark, they’re doubling their team size on the sales, marketing, and customer success side. It depends on whatever the market is stressing at specific periods in time.

Scale 237

Scale Sales Hiring Scaling Outsourced Development 237

Intercom, Inc.

MAY 24, 2018

As the Head of Growth Marketing at Clearbit , and previously a co-founder and CEO of more than a few startups (including WorkMob, ApiXchange, and GoFlow), Matt Sornson knows these pitfalls intimately and how to avoid them. Here are five quick takeaways: At Clearbit, all marketing falls under growth marketing.

Data 182

Data Scale Underperforming Technical Team Sales Hiring 182

SmartKarrot

JUNE 24, 2022

The Customer Success Manager plays a significant role in coordinating with the marketing department. Customer Success Managers deal with a wide range of customers every day, but it is important to turn them into advocates. Want to learn how?

Customer Success 10

Customer Success Marketing B2B Growth Marketing 10

User Pilot

JANUARY 18, 2023

As a go-to-market strategy, product-led growth (PLG) marketing has a few distinctive characteristics. First of all, PLG strategies use the product as the primary marketing channel. As such, marketers need to work very closely with customer success and product teams. Userpilot customer review on G2.

Strategy 89

Strategy Marketing Scale Software Review 89

SaaStr

NOVEMBER 6, 2020

Katie Christian, Calendly, Head of Customer Success. Jim Walker, Cockroach Labs, VP Product Marketing. Charm Bianchini, LeanData, VP Growth Marketing. Kaitlin Bellay, LinkedIn, Head of Channel Marketing. Take a look at the latest list: Lauren Goldstein, Annuitas, CRO. Harold Hughes, Bandwagon, CEO.

Scale 100

Scale Scaling Growth Marketing Product Marketing 100

User Pilot

MAY 16, 2022

In this article, we’re going to break down what product-led onboarding is and how product teams can implement it effectively to drive customer success. Ready to transform new users into lifelong customers? Fourth, you can’t forget the rest of the customer journey! How do you know you’re successful?

Onboarding 92

Onboarding Customer Success Scale Strategy 92

Totango

MARCH 8, 2022

We work daily to #BreakTheBias in the customer success (CS) field and create a diverse and inclusive culture, and our President and Chief Operations Officer Jamie Bertasi understands why that’s so important. Event and Program Manager; and Trish Whitney , VP of Growth Marketing. .

Leadership 86

Leadership Customer Success Growth Marketing Enterprise 86

Tom Tunguz

FEBRUARY 28, 2019

To create a successful PQL conversion process, product and engineering and growth marketing work together to optimize a conversion funnel. On the other hand, to create a successful MQL/SQL funnel requires marketing support, sales execution and customer success.

Startup 194

Startup Acquisition Education Pricing 194

Cobloom

JUNE 3, 2019

To help you understand and improve your performance, I've put together a comprehensive guide to 50 essential SaaS metrics (loosely divided into Growth, Marketing, Sales and Customer Success ). Instead of using metrics as a valuable aid to performance, they end up confusing the picture.

Metrics 105

Metrics SaaS Benchmarks Acquisition 105

SaaStr

APRIL 4, 2023

What I mean is, in the early days, everyone is excited about your Free users, your single seat customers, and the little guys. Marketing doesn’t get much credit for tiny opportunities. Customer Success wants to automate away small customers. But later … that fades: Sales doesn’t want to deal with smaller leads.

Scale 225

Scale Scaling Acquisition B2B 225

Sales Hacker

JUNE 28, 2021

What the heck is revenue marketing? Is it just a different name for familiar things (we see you, growth marketers)? Or is it an entirely different way of thinking about marketing’s role in the GTM/revenue org? Revenue marketing is just one example. How is revenue marketing different from other marketing models?

Revenue 102

Revenue Marketing Customer Lifetime Value B2B 102

Totango

SEPTEMBER 22, 2022

SaaS Tools to Jumpstart Your Business Growth: Five Essential Apps. Software-as-a-Service ( SaaS ) tools automate your business functions, fueling your growth by increasing efficiency. This promotes higher customer satisfaction and retention, elevating sales and increasing revenue. Customer success. Data analysis.

SaaS Payments 71

SaaS Payments Scale Payments Payment Solutions 71

SaaStr

NOVEMBER 22, 2021

Usually they have thousands of salespeople, they have thousands of customer success folks. How do you have your community be an extension of your customer success team or even an extension of your sales force? So, again, this has just been a wonderful extension of our customer success team.

B2C 283

B2C Scale Consulting Software Review 283

SaaStr

MARCH 20, 2020

As for Rachel, prior to joining Pilot, she saw the hyper-growth of Slack firsthand enjoying a couple of different roles including Head of Growth Marketing and then also Head of Self Service and Platform Marketing. How does Rachel see marketing move ever close to the function of customer success today?

SMB 180

SMB Scale Startup Marketplace as a Service 180

Intercom, Inc.

JANUARY 28, 2020

And to keep track of everything, GetAccept has been using Intercom across its support, sales, and marketing teams to drive faster growth. Dailius Wilson, VP of Sales & Growth Marketing, loves that Intercom provides a central source of truth for all of their teams: . “In Going for growth.

Scale 138

Scale Revenue Systems Review Technical Review 138

User Pilot

MARCH 23, 2023

NPS surveys often get higher responses due to their simplicity and are helpful when making product development decisions and providing customer support. Product teams , growth marketers, and customer support teams use NPS surveys to collect quantitative and qualitative feedback on user sentiment.

Software Review 84

Software Review Benchmarks Branding Growth Marketing 84

OpenView Labs

DECEMBER 10, 2020

Francesca Krihely, Senior Director, Growth Marketing at Snyk. Ryan Dunagan, VP of Marketing at Spotio. Bobby Brown, Global Head of Customer Success at MessageBird. Take a look and consider adding a few of these to your 2021 reading list. The Culture Map. Lisa Campbell, CMO at Autodesk. Liar’s Poker. Brick by Brick.

Consulting 61

Consulting B2B Growth Marketing Customer Success 61

User Pilot

APRIL 3, 2024

Product-led innovation focuses on developing a personalized product that naturally attracts and retains customers. Data-driven decision-making in product-led innovation uses data to guide product development , ensuring decisions enhance customer success.

Innovation 84

Innovation Payments Strategy Payment Solutions 84

SaaStr

JULY 20, 2019

Invest in customer success. The post Every Marketing Initiative, Every Channel … Plateaus. Slack, Zoom, PagerDuty, all the latest ones to IPO all have net revenue retention of 140%+ still! You can keep that well above 100% forever. So if you don’t know what channel to invest in next, invest in that one. Plan for It.

Sales Hiring 247

Sales Hiring B2C Marketing Investment 247

ChurnZero

JUNE 10, 2021

Regional award winners are eligible for consideration for the Entrepreneur Of The Year National Awards, to be announced in November at the Strategic Growth Forum ® , one of the nation’s most prestigious gatherings of high-growth, market-leading companies. ChurnZero is headquartered in Washington, D.C. About You Mon Tsang.

Entrepreneurship 98

Entrepreneurship Innovation Consulting Leadership 98

SaaStr

MAY 2, 2021

Customer success and marketing. And this is the part that field marketers and CEOs often don’t attribute enough ROI to. But at the biggest events in the industry, your customers will all be there. Key events are a great way to meet up with prospects already in the pipeline, but not yet closed.

Cloud 287

Cloud Marketing Enterprise Pricing 287

SaaStr

APRIL 25, 2021

But almost everything we did in marketing was demand gen. Fortunately, our head of customer success was strong, so that backfilled a bit here. Capital efficiency is great, but it also led us to shy away from markets where we had some customers, but mostly lost. More on that here.

Scale 259

Scale Enterprise Branding Scaling 259

Hull

MAY 14, 2020

This week, we are excited to share Pusher's customer success story with you all. Today, their customer list includes impressive companies like The New York Times, Draft Kings, Mailchimp, Github, DoorDash, and many more. Since then, he's been able to execute on their growth strategy one impactful use case at a time.

Growth Marketing 40

Growth Marketing Communication Customer Success Development 40

SaaStr

NOVEMBER 23, 2021

Saying we were going to launch our brand and bring it to market at SaaStr… we were showing up and we were launching a new brand. It really galvanized all the teams between product and engineering, customer success, sales, and marketing, behind one unified goal.” So it had to happen.

Strategy 244

Strategy Travel Branding Interviewing 244

SaaStr

OCTOBER 30, 2020

390: Randy Rayess is the Co-Founder @ Outgrow, a growth marketing platform that enables marketers to build interactive content/tools to increase customer engagement and boost demand generation. How should customer success engage with interactive content? Randy Rayess: In our customer success team.

Scale 197

Scale Sales Hiring Mobile Marketplace as a Service 197

SmartKarrot

JULY 20, 2022

Role: Customer Success Director, Brands Location: New York, NY, US Organization: LiveRamp As a Customer Success Director, you will assist the clients with day-to-day management and troubleshooting for the largest and most strategic enterprise brand partners. Craft & execute against growth plans for customers.

Customer Success 3

Customer Success Merchant Services Sales Recruiting Outsourced Development 3

OpenView Labs

DECEMBER 13, 2019

Product Led Growth Market Map. OpenView developed the Product Led Growth Market Map to illustrate the breadth and dynamism of this powerful growth strategy. We recently published the third iteration of our PLG Market Map that includes over 300 SaaS organizations.

Sales Hiring 52

Sales Hiring Benchmarks AWS Scale 52

SaaStock

MARCH 21, 2019

In the podcast, she digs deep into topics such as: What is Product-Led growth. How to flip the switch for areas like marketing and customer success. What needs to change first in an organization before it can start implementing PLG.

Scale 172

Scale Scaling Business Model B2B 172

Sales Hacker

FEBRUARY 2, 2024

Share The GTM Newsletter That’s it, that’s all.

Metrics 91

Metrics Revenue Scale Marketing 91

SmartKarrot

FEBRUARY 24, 2022

Role: VP Customer Success – BetterUp Care Location: Remote, San Francisco, CA, US Organization: BetterUp As a VP of Customer Success, you will build and lead a world-class customer success organization for BetterUp Care. Build Instrumentl’s Customer Success playbook to drive net retention.

Customer Success 3

Customer Success Sales Recruiting Sales Hiring Leadership 3

User Pilot

SEPTEMBER 27, 2023

This reduces the burden on the customer support and customer success team. Sustainable and scalable SaaS growth Reduced dependence on customer support, customer success, or sales teams enables SaaS organizations to grow in a sustainable way.

Software 89

Software Scale Acquisition Onboarding 89

Intercom, Inc.

JULY 10, 2018

Marketing shouldn’t stop after you bring on a customer. Losing customers is so painful to a bootstrapped SaaS business, so keeping (and upgrading) current customers is hugely important to growth. In the past, I’ve seen people try everything to gather valuable feedback from customers: On site meetings.

Business 106

Business SaaS New CTO CTO 106