OPEXEngine

APRIL 12, 2022

The other day a founder asked me about interviewing because a candidate had described me as “a great interviewer,” and she wanted to know why. I find interviewing and recruiting difficult, have made plenty of mistakes over the years, and the consequences of those mistakes are invariably painful. And for that matter, so did I.).

Sales Recruiting 40

Sales Recruiting Sales Hiring Interviewing Finance 40

Intercom, Inc.

JUNE 10, 2020

You therefore control how fast you build Product Judgment by deciding how often you personally observe and talk to your customers. These experiences, whether it is observing someone use your product, or interviewing them about your product, need to be wide ranging. Part of Intercom is a product for Support teams.

Underperforming Technical Team 291

Underperforming Technical Team Interviewing Communication B2B 291

SaaStr

NOVEMBER 14, 2022

Alignment & Communication: Managers must have a finger on the pulse of how their teams are doing and what they’re focusing on, and in turn, effectively communicate expectations with their employees. Measure and communicate progress to goals. This will usually center around PMF (product-market fit) or growth.

Retention 130

Retention Leadership Compensation Communication 130

OpenView Labs

DECEMBER 10, 2019

Editor’s Note: This article is Part Two of a four-part series that covers the most crucial product marketing activities for an early-stage startup. Our product is ready! This post is part of a series that covers the core Product Marketing work needed in the four critical phases of an early-stage startup.

Acquisition 53

Acquisition Product Marketing Scale Marketing 53

User Pilot

AUGUST 29, 2023

While the product manager’s role may differ from one organization to the next, they will still work with dedicated product owners, engineering and design teams, data analysts, and product marketing managers. Product management is a multi-faceted, complex process. Let’s work through the steps.

Management 105

Management Interviewing Marketplace as a Service Product Marketing 105

User Pilot

MAY 30, 2023

Every successful product marketer has at some point wondered how to create a persona. Good user personas are critical to any successful product marketing campaign. User interviews Website analytics Product analytics , and more. However, you may not be able to interview every user in your user base.

Social Media 98

Social Media Interviewing Underperforming Technical Team Product Marketing 98

SaaStr

MAY 5, 2021

Here’s some advice for other product leaders from our journey at Pendo: $0-5M ARR: All hands on deck. Your primary focus in the earliest days of the company is achieving product-market fit. In most cases, this stage doesn’t require a dedicated product executive. 5-25M: Hire a CPO early.

Strategy 278

Strategy Scale Innovation Interviewing 278

User Pilot

NOVEMBER 9, 2023

The metrics to calculate your levels of customer satisfaction include retention rate , customer lifetime value, NPS , CES, CSAT, and product-market fit. Reaching out to users for 1-on-1 interviews and getting more detailed feedback about their satisfaction levels. Product-market fit.

Customer Lifetime Value 105

Customer Lifetime Value Software Review Interviewing Retention 105

User Pilot

APRIL 6, 2023

However, product managers are also to blame for not setting clear objectives and realistic timelines, and communicating them effectively. Use data from user interviews, task analyses , and customer feedback to inform what goes into the MVP and future development. First, it delays the product launch. Book the demo!

Underperforming Technical Team 105

Underperforming Technical Team Management Interviewing Scale 105

User Pilot

JUNE 12, 2024

Collaborate cross-functionally to ensure alignment and buy-in : Engage key stakeholders across the organization, including engineering, design, marketing, sales, and customer success , to gather input, align priorities, and secure buy-in for the product strategy.

Artificial Intelligence 52

Artificial Intelligence Scale Telecommunications Automotive 52

User Pilot

JUNE 20, 2023

Popular validation techniques include online surveys , user interviews and focus groups, and fake door tests. If you’re launching a brand-new product and have no user base, build a landing page and collect the contact details of prospective customers to gauge their interest. User interview prep sheet.

Underperforming Technical Team 98

Underperforming Technical Team Social Media Scale Interviewing 98

User Pilot

JUNE 12, 2024

Carrying out extensive market research to identify patterns and trends that serve as pointers for product strategies. Monitoring the product market performance and proposing necessary changes. Assist in developing the product roadmap, aligning it with company goals, market trends, and customer requirements.

VP of Engineering 52

VP of Engineering Underperforming Technical Team Scale Interviewing 52

User Pilot

APRIL 25, 2024

Effective market research combines both qualitative methods, which explore consumer motivations, and quantitative methods, which provide measurable statistics, to create comprehensive insights that guide business strategy and decision-making. Interviews. Product trials. Focus groups. Each method has its benefits.

Market Research 52

Market Research Outsourcing Services Marketing Outsourced Development 52

SaaStr

JANUARY 24, 2024

Kate has a simple framework for going upmarket: Product, People, and Process. From a product standpoint, you might think you have product market fit. It can take upwards of a year to even start building out an Enterprise sales and product team.

Scale 232

Scale Sales Hiring Scaling Revenue 232

Tom Tunguz

JANUARY 16, 2018

Positioning: how best to communicate the price? Skimming means charging the first to buy a product more than the later buyers. All of these disciplines fall under product marketing. Well run product marketing teams develop these perspectives before product launch. The competitive positioning?

Pricing 226

Pricing Market Research Interviewing Product Marketing 226

User Pilot

APRIL 19, 2024

TL;DR Market research is vital for making informed business decisions, enabling companies to understand the market, target audience, and competitors, reducing risks, and optimizing marketing communications and product strategies. Interviews. Product trials. Focus groups. Each method has its benefits.

Market Research 52

Market Research Sales Recruiting Marketing Underperforming Technical Team 52

User Pilot

AUGUST 29, 2023

This article also introduces popular market validation methods and explains how product teams can develop a solid validation plan! TL;DR Market validation helps you answer the question of whether there are enough potential customers who are willing to pay for your product. Let’s get right to it!

Marketing 105

Marketing Scale Market Research Interviewing 105

User Pilot

SEPTEMBER 29, 2023

While product development describes the process of creating the product itself (i.e. designing screens, writing code, running tests), product management is a broader concept that encompasses strategy , vision, and product-market fit. Monitor interest in certain topics over time with Google Trends.

Development 105

Development Software Review Sales Recruiting Technical Review 105

SaaStr

MARCH 20, 2024

If they don’t, they never will , and they’ll never learn the product. Whether it’s a little team or portfolio companies, Jason guesses that 80% of candidates who say they’ll do that end up quitting the interview process. If you’ve stalled, it means you’ve fallen out of product market fit.

Sales Hiring 260

Sales Hiring Sales Recruiting Scale Headcount 260

User Pilot

OCTOBER 6, 2023

First, let’s explain the basic concepts and then discover a 6-step process to build a B2B marketing funnel that feeds product growth. TL;DR A B2B marketing funnel is a framework that helps product marketers streamline the customer journey, from their initial awareness of your product until they finally make a purchase.

B2B 105

B2B Development Team Review Software Review Marketing 105

User Pilot

APRIL 17, 2024

TL;DR Customer insight platforms enable informed business decisions by analyzing customer behaviors and preferences to improve products and experiences. Businesses collect customer insights through data monitoring, surveys , interviews, support interactions , and social media. Enterprise : Custom pricing. Amplitude’s pricing.

AI Search 103

AI Search Social Media Cross-platform App Design (Application) Systems Review 103

SaaStr

OCTOBER 30, 2021

I sent cold emails and LinkedIn messages and ended up with nine interviews. From those nine interviews, I received four offers. Going into the interviews, I knew what I wanted out of a job– that part was simple. I had also worked in customer service and e-commerce in the past and knew this market was prime for disruption.

Scale 264

Scale Sales Hiring Sales SMB 264

SaaStr

OCTOBER 6, 2023

This is the same advice they give YC companies to become much more successful at fundraising when they’re pre-product market fit. Talking about traction when you have none No time box The only way to communicate whether you’ve done something quickly is if the traction slide includes how much time you’ve spent doing it.

Payment Methods 228

Payment Methods Startup Payment Solutions Sales Hiring 228

User Pilot

AUGUST 23, 2023

A product analyst needs to have the following skillsets: Technical skills: data analysis , data visualization, statistical analysis, and technical tools. Workplace skills: Critical thinking, project management, and communication skills. People usually begin their careers as junior product analysts.

Technical Advisors 98

Technical Advisors Data Analysis Technical Review Software Review 98

FastSpring

APRIL 13, 2023

Dopple’s earliest customers are already seeing a 40% increase in conversions, and 71% of their visitors interact with 3D-enabled products. Jera Brown interviewed Dopple founder and CEO Justin on how he launched Dopple and found success by pivoting to a new market. And it’s usually around communication of their products.

Payment Methods 147

Payment Methods Marketing Payments SaaS Payments 147

User Pilot

FEBRUARY 28, 2023

TL;DR Customer feedback is all the insights and opinions you get from users about their customer journey experience and interactions with your product. Active feedback is intentionally solicited from users, for example through interviews or surveys, while passive feedback is provided by users at times and places that are convenient to them.

Scale 98

Scale Management Technical Review Onboarding 98

User Pilot

JUNE 12, 2024

Here’s a breakdown of some of the best tools to consider: Best tool for understanding customers – Userpilot : To attract the right users you need to thoroughly understand your target market. Use Userpilot to conduct surveys , invite users for interviews, and analyze their in-app behavior.

Acquisition 52

Acquisition Artificial Intelligence Social Media Data Analysis 52

Intercom, Inc.

SEPTEMBER 2, 2021

At a product-first company like Intercom, our product marketing team has always had a crucial role – and over the years, we have often discussed how we approach product marketing. Of course, not all companies go about product marketing in the same way. Every step of the way. Liam Geraghty: Hi there.

Product Marketing 211

Product Marketing Marketing Sales Hiring Strategy 211

SaaStr

JANUARY 7, 2021

We were fortunate enough to interview CEOs who were in the trenches navigating the COVID-19 pandemic, investors who were advising companies on how best to move forward, and operators who saw explosive growth given the shift to working from home. . Her mission is to scale a SaaS company while being a part of a non-SaaS company.

Scale 250

Scale Sales Hiring Scaling B2B 250

Tom Tunguz

OCTOBER 21, 2014

Top of the funnel content focuses on industry questions like the Top 5 Trends in Customer Support, or the Top 10 Interview Questions for Support Teams. Bottom of the funnel content focused on a specific features in the product that would trigger a conversion to paid event. Many SaaS companies equate paid acquisition to marketing.

Scale 192

Scale Marketing Growth Hacking SaaS 192

User Pilot

AUGUST 6, 2023

That is why companies use in-product communication , email newsletters, support calls, live chats, and social media channels to ensure that customers get a seamless experience. Following up on insightful customer feedback through email or interviews. Join the Userpilot Product Marketing & Growth Facebook group here!

Investment 97

Investment Banking Social Media Customer Lifetime Value 97

SaaStr

NOVEMBER 16, 2020

How can one determine a closer in the interview process? Below, we’ve shared the transcript of Harry’s interview with Andy. A much beloved product, that I’m sure we all engage with, and the CEO who runs this incredible company joins us. We actually can’t find product marketers full stop. Andy MacMillan.

Sales Hiring 201

Sales Hiring Scale Leadership Technical Review 201

User Pilot

JULY 27, 2023

Product Marketing Manager: This person is tasked with developing product marketing campaigns , crafting compelling marketing messages, and coming up with ideas to retain customers. It includes activities such as calls, emails, and communication through other channels. Average salary: $46,035/yr.

Sales Hiring 98

Sales Hiring SaaS Payments Sales Recruiting CTO Hire 98

Tom Tunguz

MARCH 17, 2016

Clay Christensen, a Harvard Business School professor, asserted in a recent interview that we understand only half of the marketing puzzle: the marketing science involved in a competitive ecosystem, when consumers are buying millions of products. But to incite disruption requires a different set of marketing skills.

Innovation 100

Innovation SaaS Payments Payment Solutions SaaS 100

Sales Hacker

MAY 20, 2020

To be successful, organizations have to have good product-market fit , customer trust, and a fantastic customer experience throughout the entire customer lifecycle. As such, much of sales and marketing’s focus is external to attract customers, and rightly so. Improved communication between sales, marketing, and product.

Sales Enablement 121

Sales Enablement Underperforming Technical Team Sales Communication 121

Intercom, Inc.

JANUARY 14, 2019

Jarell Cardoza, Product Marketing Manager ( @jarcardoza ). “How Brands Grow: What Marketers Don’t Know” by Byron Sharp. This is one of those books where you realize that everything you’ve learned about marketing is wrong. Jasmine Jaume, Group Product Marketing Manager ( @tales_of_cake ).

Technical Review 150

Technical Review Marketing Advertising Entertainment 150

User Pilot

JUNE 12, 2024

Stay on top of the changing market dynamics through continuous research on the industry and competitor actions. Effectively communicate growth goals and progress across departments to ensure cohesive commitment and execution. Manage the budget for all growth initiatives , keeping an eye on ROI for all growth activities and campaigns.

Management 52

Management Scale Growth Hacking Acquisition 52