SaaStr

FEBRUARY 4, 2022

To do that requires a deep understanding and appreciation of the company’s mission, vision, product strategy, financial plan, and more—all of which you get from communicating with the CEO. Your job is to communicate the CEO’s vision. Compassion and accountability can go together in a successful, hyper-growth marketing team.

Scaling 208

Scaling Marketing Management Branding 208

SaaStr

OCTOBER 8, 2023

Last week we had a great one with Sean Falconer, Head of Marketing of Skyflow, check it out here. I use Salesloft to communicate with customers and review conversation recordings related to product needs customers express. This week we have Frank Dale, SVP of Product at SalesLoft! #1. What’s your core stack of apps today?

AI 224

AI Innovation Communication Revenue 224

User Pilot

NOVEMBER 2, 2023

Book the demo to see how you can use it to improve your marketing efforts and drive revenue growth. What is marketing-led growth? Marketing-led growth (MLG) is a go-to-market strategy that relies on marketing initiatives as the main force driving product success.

Strategy 90

Strategy Marketing Social Media AI Search 90

SaaStr

JANUARY 9, 2023

Also, don’t restrict yourself to just one marketing channel in your communications. Testing is at the heart of growth marketing. Experiment with every marketing element to see what works and doesn’t. Tactic #4: Always be testing. With every experiment we run, the goal is to be right 20% of the time.

Social Media 209

Social Media B2C Marketing B2B 209

SaaStr

OCTOBER 1, 2023

Prior to Skyflow, Sean worked with the World Health Organization to help modernize development of the International Classification of Disease, founded Proven.com, and led developer relations and experience for Google’s Business Communication products. You can connect with Sean on X @seanfalconer.

Marketing 221

Marketing Engineering Communication Development 221

Intercom, Inc.

DECEMBER 21, 2020

Everything just changed: How to keep your customers at the center during turbulent times is based on a talk that our SVP of Marketing Shane gave at SaaStr Summit and details how we thought about adapting our marketing and customer communications in light of the pandemic. A must-read for marketers dealing with change or crisis.

Healthcare 232

Healthcare Technical Review Communication Innovation 232

Blulogix

FEBRUARY 13, 2024

This alignment can lead to more innovative and market-responsive products that enhance customer satisfaction and drive revenue growth. Marketing and Sales: These teams play a crucial role in communicating the value of products or services to customers and can provide insights into market demand and customer preferences.

Finance 52

Finance Marketplace as a Service B2B Subscription 52

Sales Hacker

JUNE 30, 2022

As a growth marketing agency , Iron Horse works closely with marketing and sales organization leadership. The most important thing you can do as a sales leader is embrace the one growth team mentality and, together with marketing leadership, communicate to your teams that this is the new way.

Management 99

Management Marketing Sales Leadership 99

SaaStr

AUGUST 5, 2023

More on that deep dive here: So the question becomes, as you build your list and your database of prospects … if only 10% are really ready to buy now … how best to communicate with them until they are ready? But marketing often views drip-marketing as an important but fairly mechanical effort.

Outsourcing Services 209

Outsourcing Services Strategy Marketing Content Marketing 209

Sales Hacker

JUNE 28, 2021

What the heck is revenue marketing? Is it just a different name for familiar things (we see you, growth marketers)? Or is it an entirely different way of thinking about marketing’s role in the GTM/revenue org? Revenue marketing is just one example. How is revenue marketing different from other marketing models?

Revenue 102

Revenue Marketing Customer Lifetime Value B2B 102

Buffer Resources

JUNE 2, 2023

Meet Sophie, a Senior Growth Marketing Manager at Buffer and digital nomad. Her story is a riveting blend of professional growth, remote work challenges, and an infectious zest for life. Strap in as we journey through time zones, and share marketing insights all from Sophie's 'office'—the world.

Travel 86

Travel Systems Review Growth Marketing Social Media 86

Kellblog

MAY 2, 2023

The answer is simple: through marketing. Marketing is the lifeblood of any successful business. It is the art of identifying and communicating the value of your product or service to your customers. In the age of the customer, where customers have more choices than ever before, marketing is more important than ever.

ChatGPT 64

ChatGPT Scale AI Search Marketing 64

Intercom, Inc.

SEPTEMBER 15, 2020

Retaining your hard-won customers is the difference between success and failure for online businesses, and the key to retention is excellent customer communication. Personal customer communication, at scale. Customer engagement has never been more essential to business survival. How well does Series work?

Scale 231

Scale Mobile Engagement Onboarding 231

Sales Hacker

APRIL 12, 2022

In this episode, we’ve got Auseh Britt , a seasoned B2B marketer with 20 years of marketing experience across a wide range of industries and companies spanning global hospitality to startups, who currently serves as the VP of Growth Marketing at Terminus. The keys to being a successful growth marketer.

Strategy 88

Strategy Marketing Growth Marketing B2B 88

Intercom, Inc.

MAY 24, 2018

As the Head of Growth Marketing at Clearbit , and previously a co-founder and CEO of more than a few startups (including WorkMob, ApiXchange, and GoFlow), Matt Sornson knows these pitfalls intimately and how to avoid them. Here are five quick takeaways: At Clearbit, all marketing falls under growth marketing.

Data 182

Data Scale Underperforming Technical Team Sales Hiring 182

Casey Accidental

FEBRUARY 8, 2022

Build, communicate, and execute a cohesive product strategy across feature, growth, scaling and innovation product work. Advanced Growth Strategy. A step-by-step system to create, analyze, and communicate a growth strategy of compounding growth loops. Marketing Programs. Growth Marketing.

CTO Coach 52

CTO Coach CTO Hire New CTO Scale 52

User Pilot

JANUARY 18, 2023

Higher user satisfaction: In addition to driving sales, product-led growth marketing also increases satisfaction rates among your users since your marketing team will be directing its resources towards new users instead of spending money on other channels. Userpilot customer review on G2.

Strategy 89

Strategy Marketing Scale Software Review 89

Mucker Capital

NOVEMBER 8, 2023

The crux lies in understanding the fundamental essence: positioning is the bedrock of all communication endeavors. You also need to examine their public positioning and the values they communicate through their website and social media. What is positioning? What are the most dominant trends among your customers?

Branding 98

Branding Startup Development Strategy 98

OpenView Labs

DECEMBER 21, 2020

We have all these communication and collaboration tools available to us—Slack, Google Drive, Zoom, Teams, eMail, etc. It’s very unstructured and can create lots of communication silos. As an organization, it’s harder to communicate things to your teams and they have to do a lot more on their own to stay up.

SaaS Payments 96

SaaS Payments Payments Payment Services Payment Solutions 96

SaaStr

NOVEMBER 10, 2023

Back to the idea of story spreading at the speed of social… Who are the people making these brand moments and having communications on social media? In this new wave of change, creative tools will be deployed throughout the Enterprise. Social media teams. Modern brands, even the biggest in the world, need to think and act in real-time.

AI 249

AI VP of Engineering Generative AI Social Media 249

User Pilot

AUGUST 30, 2021

The best way to announce a product launch and contribute to a successful onboarding experience is to communicate in a contextual way , with the right message, at the right time, and on the right platform. Benefits of email launch messages: support in-app communication, drive action, and keep users up-to-date without cluttering up your UI.

Communication 88

Communication Education Onboarding Engagement 88

User Pilot

APRIL 19, 2024

TL;DR Market research is vital for making informed business decisions, enabling companies to understand the market, target audience, and competitors, reducing risks, and optimizing marketing communications and product strategies.

Market Research 52

Market Research Sales Recruiting Marketing Underperforming Technical Team 52

Intercom, Inc.

JANUARY 28, 2020

In fact, with Intercom acting as the central solution for customer communications, GetAccept has been able to grow revenue by 450% in the last year alone, serving more than 25,000 users in over 2,000 different enterprise companies worldwide. A centralized solution.

Scale 138

Scale Revenue Systems Review Technical Review 138

SaaStr

AUGUST 28, 2021

Know your goals & communicate them to your team. So we reached out to a few of our returning sponsors who absolutely crushed it at the 2015-2020 Annuals to learn what worked for them. Give their advice a shot and watch your pipeline grow! Understand upfront how you’ll measure the success of your sponsorship.

Social Media 273

Social Media Software Review Engagement Enterprise 273

Casey Accidental

JULY 28, 2020

That’s why I’ve teamed up with Reforge to develop 6-week intensive programs that string together the best systems and frameworks to help you approach growth problems from different angles. Bangaly Kaba: ex-Head of Growth @ Instagram. Brittany Bingham: VP of Marketing @ Guru. Dan Hockenmaier: Ex-Growth @ Thumbtack.

Strategy 63

Strategy Retention Acquisition Growth Marketing 63

FastSpring

MARCH 11, 2021

It’s a place where you can communicate with various teams, collaborate on projects, and much more. But what are Slack communities? Each Slack community is based around a specific topic (e.g., Some of the latest ones included DevriX’s Mario Peshev , and Louis Grenier , a host of Everyone Hates Marketers podcast series.

Growth Hacking 144

Growth Hacking Marketing Sales Hiring Social Media 144

Casey Accidental

JULY 28, 2020

That’s why I’ve teamed up with Reforge to develop 6-week intensive programs that string together the best systems and frameworks to help you approach growth problems from different angles. Bangaly Kaba: ex-Head of Growth @ Instagram. Brittany Bingham: VP of Marketing @ Guru. Dan Hockenmaier: Ex-Growth @ Thumbtack.

Strategy 52

Strategy Retention Acquisition Growth Marketing 52

Baremetrics

DECEMBER 12, 2019

Growth hacking. Growth marketing. Whatever you call it, growth is a key goal for businesses. For senior executives, CEOs, and founders, instilling a growth mindset in employees is a major key to success. One of the biggest tasks that executives have is to communicate well. Be Nurturing, But Constructive.

Social Media 96

Social Media Construction Growth Hacking Underperforming Technical Team 96

Hull

MAY 14, 2020

They build category-leading APIs that empower developers to build real-time communication and collaboration features with ease and scalability. We sat down to chat with Mario Moscatiello, Growth Marketing Manager, who joined the company in 2019 to take Pusher to the next stage of revenue growth.

Growth Marketing 40

Growth Marketing Communication Customer Success Development 40

Sales Hacker

JULY 26, 2022

Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker. Kristina and Will look at common email mistakes (using real examples) and rewrite them so that you can learn what to do differently.

Strategy 54

Strategy Healthcare Travel Government 54

Casey Accidental

FEBRUARY 9, 2021

Build, communicate, and execute a cohesive product strategy across feature, growth, scaling and innovation product work. Advanced Growth Strategy. A step-by-step system to create, analyze, and communicate a growth strategy of compounding growth loops. Kieran Flanagan, VP Growth/Marketing at HubSpot.

Strategy 52

Strategy Scale Systems Review Technical Review 52

Casey Accidental

AUGUST 4, 2021

Build, communicate, and execute a cohesive product strategy across feature, growth, scaling, and innovation product work. Advanced Growth Strategy. A step-by-step system to create, analyze, and communicate a growth strategy of compounding growth loops. Kieran Flanagan, VP Growth/Marketing at HubSpot.

Technical Review 52

Technical Review Scale Systems Review Retention 52

SaaSHolic

MAY 5, 2023

Negotiating terms with vendors, communicating about tools being used, and providing training to team members on the software are important considerations for companies. The role of trust, credibility, and social media in brand growth was highlighted, along with the need to balance organic and paid marketing channels.

Technical Review 90

Technical Review VP of Engineering Development Team Review Software Review 90

SaaStr

MARCH 20, 2020

As for Rachel, prior to joining Pilot, she saw the hyper-growth of Slack firsthand enjoying a couple of different roles including Head of Growth Marketing and then also Head of Self Service and Platform Marketing. And so that’s when I went to Slack to start their growth marketing team.

SMB 180

SMB Scale Startup Marketplace as a Service 180

Teamgate

DECEMBER 11, 2019

If your product or service really resonates with them, then your market will only look forward to your email communications more and more. They can probably do all the growth hacking ideas in this article better than the words could explain it. And while you’re at it… Loyalty Programs.

Growth Hacking 89

Growth Hacking Startup Investment Innovation 89

SaaStr

OCTOBER 30, 2021

However, in just under 4 years experience at Gorgias, I feel like I have acquired a master’s in sales and a minor in data analytics, growth marketing, automation, and process building. Making sure you are aligned with the CEO and have good and clear communication is crucial. It also helped that he was really good at it!

Scale 263

Scale Sales Hiring Sales SMB 263

Totango

SEPTEMBER 22, 2022

Managing internal and external communications. Marketing and sales. This is your marketing team’s main toy! Select List of SaaS Marketing Automation tools. Hubspot also offers an all-in-one SaaS growth marketing platform to automate the tasks of attracting and converting leads and strategically analyzing data.

SaaS Payments 71

SaaS Payments Scale Payments Payment Solutions 71