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Inherent Churn vs. Fixable Churn: You Have to Attack Both

SaaStr

However, SMBs have a certain level of inherent churn. You can still make them super happy, but a subset of small businesses will churn at that rate anyway. # product, which was just top of the funnel had inherent churn. Growth gets strong, customers are happy but churn still remains stubbornly high.

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8 SaaS Customer Onboarding Examples to Learn From

User Pilot

Can you imagine what the ideal SaaS customer onboarding process looks like? When done well, it can be the difference between a user becoming a loyal customer or churning after the first week. These will include: Userpilot Miro Slack Amplitude Mailchimp Airtable Loom Grammarly What is a SaaS onboarding process?

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From 0 to $10m ARR, At What Point Do We Start Hiring and Whom?

SaaStr

Customer Success and Support : You can hire 1-2 individual contributors to handle onboarding and support, but its still very hands-on. Customer Succes s: If youre seeing churn or struggling with renewals, or have larger customers that are high touch, consider hiring a VP of Customer Success around 2 M 3M ARR. More on that here.

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Dear SaaStr: When Should a SaaS Company Allow Month-to-Month Contracts vs. Requiring Annual?

SaaStr

Annual contracts combined with prepaid cash are a huge benefit, when done right: You get all the cash up-front (this is how I went cash-flow positive in fact) — IF you can collect it a timely fashion; and Your churn almost by definition goes down, at least nominal churn. Because the customers won’t see value in time.

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The Hidden Costs of Poor Customer Onboarding

Churn starts within the first 30 days of customers purchasing a product. A lot of it comes down to the first impression customers get through the onboarding process. A poor experience can result in losing current and future customers, and unnecessary overhead.

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The Challenge with SMB SaaS: High Growth Can Only Mask High Churn For Just So Long

SaaStr

But beyond all the other Pros and Cons of SMB vs enterprise, there’s one looming issue with SMB SaaS: Churn. Endemic churn. The type of churn you almost can’t do anything about. Net net, most true SMB SaaS products often churn on the order of 3% per month almost no matter what you do. And measuring it.

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Dear SaaStr: What Is the Playbook for a Successful Customer Success Team?

SaaStr

Nail Onboarding, and Make It a Key KPI for CS Onboarding is where you win or lose customers. It combines renewals, churn, and upsells. Use it to guide customers through onboarding and deliver value quickly. Track metrics like churn, NRR, time-to-value, and customer health scores. And relentlessly bring it down.

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The Customer Success Onboarding Playbook

Customer onboarding is a very crucial – yet sometimes overlooked – step in the customer journey. A successful customer onboarding process improves efficiency, increases capacity and decreases churn.

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If You Build It, They Will Come: A Guide to Customer Onboarding

Speaker: Jamie Bernard, Sr. Product Director and Product Management Practice Lead at Nexient, an NTT Data Company

The act of onboarding the customer – and putting the customer first during this onboarding – seems like a no-brainer thing to get right, but so many get it wrong. If you can simplify your onboarding process and show your product's value from the beginning, you can lower customer churn and increase the usability of your product.