Remove category it-skills
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Selling AI : Category Creation of a Different Flavor

Tom Tunguz

In a sense, selling AI agents is analogous to category creation. About a decade ago, Nick Mehta & the Gainsight team created the customer success category. Gainsight’s category creation set the standard for many future categories ; Monte Carlo in data observability is another.

AI 203
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How to Accelerate Production Deployment and Embed Trustworthy AI into Commercial Solutions with IBM Embeddable AI Leader George Kreitler

SaaStr

The Top 3 AI Buckets About 70% of what we see today falls into three categories. With IBM, they have internally adopted AI across the entire organization, touching all of these categories. Disruption and responsibility must coexist for us to be successful moving forward. What Makes Up AI Success Today? Lastly, you need use cases.

AI 215
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From Newcomer to Market Leader: What Worked and What Didn’t with Red Points CEO Laura Urquizu (Video)

SaaStr

Laura identified four key factors as major wins for Red Points as they grew and built an entirely new category. . Create a new category. Does the category you’re serving understand the value of your service? Finding the right buyer persona is key to becoming the leader of your category. No skill is worth risking that. .

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The 10 Ways to Get Marketing Going in the Early Days

SaaStr

But the playbook to do that varies based on the product, how mature the brand is, the space, and the skills of the marketer. This has always worked in some categories since the dawn of the Web. Buyers attend the #1 events in each category, at a minimum. Ways to get the word out: Press and PR. It builds awareness.

Marketing 278
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What is a Retention Specialist and What Does One Do?

User Pilot

In this article, we highlight the job responsibilities of a retention specialist, the skills needed to become one, and the resources these professionals can benefit from. A great retention specialist must have the following skills: Excellent communication and negotiation skills. Effective conflict resolution skills.

Retention 105
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7 Things All Founders Should Know About Sales with Dave Kellogg (Video)

SaaStr

A word about category creation: If your startup is creating a new category, your initial objective will be to get the word out and explain to customers why they need your product and what problems it can solve. The best sellers are very skilled listeners, and they do the following three things: They ask clear and purposeful questions.

Sales 246
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Clouded Judgement 3.22.24 - ERR vs ARR and the Conundrum of AI Revenue Streams Today

Clouded Judgement

Subscribe now ARR (Annual Recurring Revenue) vs ERR (Experimental Runrate Revenue) ARR (Annual Recurring Revenue) is one of the most popular SaaS (Non-GAAP) metrics. However, it’s also one of the most loosely used metrics, and is frequently misused. And the predictability into the future gives investors comfort. This analysis does two things.

AI 183