The Marketing & Growth Hacking Publication

MARCH 13, 2019

Your Content Marketing Business Model … The Choices You Have! Content Marketing Business Models are often misunderstood to be either Content Marketing strategy plans or Content Creation plans. What exactly is a Business Model? and your Content Marketing as a whole?—?becomes

Business Model 40

Business Model Content Marketing Payment Methods Payments 40

Practical Advice on SaaS marketing

FEBRUARY 24, 2011

Besides letting followers know that you've just ordered pepperoni and pineapple on your pizza, your flight from SFO to Logan is stuck on the tarmac, or that you're heading to Tahrir Square to protest against the government, Twitter and the other social media networks can be useful for businesses as well.

Social Media 100

Social Media SaaS Government Acquisition 100

Neil Patel

JUNE 5, 2014

Social media is critical. But social media is also misunderstood in some ways. One of those misunderstandings is which social media sites a business or individual should be on. If you read this article, you’re going to understand which social media sites are best for your brand or business.

Social Media 76

Social Media B2C Branding Engineering 76

User Pilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. In this guide, we’re going to go over what PLG marketing is and why it just might be the perfect approach for your business. What does PLG stand for in marketing?

Strategy 98

Strategy Marketing Scale Software Review 98

FastSpring

OCTOBER 25, 2023

of the 2020 global SaaS market attributed to NA. B2C vs. B2C Many companies that use FastSpring to sell software globally serve both B2C and B2B markets, but whether your SaaS business focuses on both or just one, it can be helpful to monitor how Q4 sales trends differ between the two markets. Additionally, while U.S.

SaaS Payments 158

SaaS Payments Payment Solutions Software Review Merchant Services 158

FastSpring

NOVEMBER 15, 2018

Who is your target market: individuals or businesses? Let’s look at common ecommerce business models, so you can see which is best for your business. As a business, you have three basic selling models to choose from. B2C is the most common model for small and startup ecommerce businesses.

Business Model 68

Business Model B2C Business Government 68

SaaStr

MARCH 13, 2023

The opportunity to delight goes beyond the product level and occurs with every encounter on social media, marketing channels, and with company executives. A more sustainable method is word-of-mouth marketing. The delightful experience should connect to a vital part of the business model.

Growth Hacking 212

Growth Hacking Social Media SaaS Business 212

Neil Patel

OCTOBER 7, 2021

For several years, many digital marketing teams relied on cookies for marketing. What does this mean for marketing teams, and what can you do to ensure your business keeps running smoothly when you are marketing without cookies? Beyond this, there are various ways to market without cookies. Let’s find out.

Marketing 123

Marketing AI Search Advertising Social Media 123

Blulogix

FEBRUARY 15, 2024

How to Harness the Power of Digital Market Dynamics for Product Innovation By BluLogix Team Innovating Subscription Offerings in the Agile Digital Landscape The digital marketplace is an ever-evolving ecosystem, characterized by rapid changes in technology, consumer behavior, and competitive landscapes.

Innovation 52

Innovation Marketplace as a Service Tiered subscription models AI Search 52

Practical Advice on SaaS marketing

DECEMBER 5, 2015

But even so, a few persistent myths on how to market SaaS solutions still linger. Moreover, in many markets, most of of your competitors are also marketing SaaS solutions. You can do marketing on the cheap It’s absolutely true that marketing SaaS solutions comes with its own set of daunting challenges.

Marketing 124

Marketing SaaS Social Media Business Model 124

Neil Patel

JANUARY 17, 2022

One of the most effective strategies to build a personal connection is personalized marketing. What exactly is personalized marketing, and what are the benefits ? Hint: It’s more than adding “$FNAME” to your email marketing!). Here is what marketers need to know about personalized marketing.

Branding 130

Branding Marketing AI Search Social Media 130

SaaStr

MAY 1, 2021

Zhao says, “Our business model is B2B SaaS, but our sales motion is similar to a consumer-like company…there’s a lot of B2C elements to it.”. But in order for us to pull off this motion, we have to have a strong consumer brand, not just a business brand.” A Different Way to Approach Enterprise Leads .

Enterprise 234

Enterprise Scale B2C SaaS 234

Neil Patel

FEBRUARY 4, 2021

My blog attracts millions of viewers, and accolades have stacked up for entrepreneurship, marketing, and influence. You may not know that behind the Neil Patel brand is a powerful and growing network of digital marketing agencies with offices around the world. Neil Patel’s foray into digital marketing began with his blog.

VP of Engineering 126

VP of Engineering Marketing Marketplace as a Service Social Media 126

Subscription Flow

NOVEMBER 7, 2023

Doing all of this enhances your marketing, sales, and service tactics, and can help you expand your company in the long run. For example, you can set up workflows that trigger emails, SMS, or social media messages based on your subscribers’ actions, such as signing up, renewing, or reading certain articles.

Payments 59

Payments Payment Services Payment Methods Payment Solutions 59

Neil Patel

APRIL 1, 2021

The image-heavy platform is the fifth most-used social media network in the world, with over 1.2 The Ellevest Instagram bio works because it clearly states who the business is for (by women, for women), the industry it’s in (financial services), and the type of business model it uses (membership-based).

Social Media 137

Social Media Business Marketplace as a Service Branding 137

User Pilot

OCTOBER 17, 2023

TL;DR Customer insights are deep interpretations of customer’s actions, preferences, and needs based on data like purchase history, social media interactions, customer surveys , etc. For this, data is collected from various sources like purchase history, social media interactions, customer surveys, etc.

Payment Methods 103

Payment Methods Payment Solutions SaaS Payments Payment Services 103

Neil Patel

OCTOBER 14, 2021

From product launches to store-wide promotions, businesses ramp up their sales and marketing efforts during this time to match the high customer demand. It’ll also help you tailor your marketing strategies to the unique features offered by the platform. Then use social media platforms like Instagram.

Revenue 125

Revenue Social Media Scale Advertising 125

Practical Advice on SaaS marketing

FEBRUARY 6, 2013

Lots of things about software-as-a-service (SaaS) are new: the business model, the delivery model, the development model. But that doesn't always mean that the marketing tactics need to be new too. Marketers even brag about how many "followers" and "friends" they've attracted. Unported License.

Social Media 113

Social Media Transportation Marketing SaaS 113

Baremetrics

JANUARY 18, 2022

Competitive pricing is key to succeeding in a global market. Leverage the Power of Social Media 4. Customers who can browse products, particularly those which will have a sizable impact on their business operations, in their own currency will feel that the company is committed to succeeding in that nation’s market.

Payment Methods 98

Payment Methods Pricing Payment Services Strategy 98

User Pilot

MAY 30, 2023

Every successful product marketer has at some point wondered how to create a persona. Good user personas are critical to any successful product marketing campaign. They help you decide what product or service to prioritize, streamline your advertising and marketing, and better connect leads with their goals and pain points.

Social Media 98

Social Media Interviewing Underperforming Technical Team Product Marketing 98

Neil Patel

MAY 4, 2021

To put it simply, by using DaaS, you can access critical business data from anywhere at any time. On the Gartner Hype Cycle , data and analytics services have already reached the Plateau of Productivity, showing their staying power in the market. Businesses of all shapes and sizes can benefit from using data as a service tools.

Marketplace as a Service 76

Marketplace as a Service Data Technical Review Marketing 76

User Pilot

JUNE 20, 2023

TL;DR Product idea validation is a process during which product teams test and tweak the product concept to ensure it satisfies a real market need. First, you need to clearly define the product goals, the problems it solves, and its alignment with the organization’s business goals. Let’s get straight into it!

Underperforming Technical Team 98

Underperforming Technical Team Social Media Scale Interviewing 98

Neil Patel

NOVEMBER 7, 2020

Now that’s where the best email marketing companies come in. These companies will help you to strategize, collect relevant email addresses, create, and manage email marketing campaigns that drive business growth. The 5 Top Email Marketing Companies in The World. Email marketing is effective, no doubt. Bad content!

Software Review 102

Software Review Marketing Technical Review Outsourced Development 102

Sales Hacker

MAY 24, 2021

Whether you’re sales or marketing, putting out content is a never-ending task, a mountain with no peak. It teaches you exactly how to thread a story through your brand and how both sales and marketing can be part of that process. Social media is the here and now, but Alex is a bit on the older side, so do they even use it?

Marketing 73

Marketing Sales Underperforming Technical Team Social Media 73

Baremetrics

MAY 26, 2021

Your marketing strategies are most effective when you use targeted messaging aimed at your specific customer base. The criteria used to define each segment is the basis for customer segmentation models. They offer marketers a gateway into the development of key strategies to improve return on investment.

Social Media 105

Social Media Market Segmentation B2C Churn 105

User Pilot

MARCH 21, 2024

Now, let’s go over each stage of the customer lifecycle: Awareness stage : Capturing interest and making a memorable first impression through marketing and social media. ActiveCampaign : A marketing automation platform for engaging customers with personalized campaigns throughout their lifecycle. User persona example.

Strategy 105

Strategy Software Review Social Media Engagement 105

Practical Advice on SaaS marketing

MAY 25, 2010

Agile development is "intended to allow for rapid delivery of high-quality software, and a business approach that aligns development with customer needs and company goals." Agile Marketing We SaaS marketers should get on this fitness kick, too. Call it "agile marketing." and then gear up for the next big launch.

Marketing 100

Marketing Social Media Software Development Business Model 100

Teamgate

AUGUST 17, 2020

Their eyes are fixed on uncapped future growth, and it all stems (in principle) from the rising domination of target markets and eventual expansion into new territories. Through social media, it’s extremely easy to run competitions involving your customers, and by tying the results to UGC you can get great results.

Retention 98

Retention Merchant Services Social Media Branding 98

Buffer Resources

JULY 19, 2023

I whittled down to only the tasks that were moving the needle When I started my business, my one client was taking up about 12 hours of time each week. I worried that, if this amount of non-billable work was actually required to sustain the business, I wouldn’t have enough time to serve more clients when I did get them.

Business 87

Business Entrepreneurship Social Media Leadership 87

Totango

AUGUST 23, 2022

In terms of the customer lifecycle, touchpoints may occur at any point during an interaction with your brand, including: Pre-sales, starting with a prospect’s first marketing touch. Thus, customer journey touchpoints may occur anywhere in the marketing, sales and support processes. Others may apply for specific markets and products.

B2B 116

B2B Payment Methods Payments SaaS Payments 116

User Pilot

MARCH 20, 2024

TL;DR Software monetization helps generate revenue using various new business models to reinvest in development and enhancements. The subscription model offers ongoing access for a fee, ensuring updates and steady income. The open-source model creates revenue by charging for beyond-the-basics services.

Software 59

Software Revenue Strategy Advertising 59

Totango

JANUARY 4, 2019

‘Customer-centric’ no longer just refers to a marketing strategy—it’s a whole economy. Customer expectations and demands on enterprises have never been so high, or so personal—especially for SaaS companies who are at the forefront of both the modern wave of technology and the new customer-centricity business model.

Strategy 79

Strategy Marketing SaaS Enterprise 79

SaaStr

MAY 27, 2021

Many founders are design, product, or engineering-focused and have never hired for sales, marketing, or revenue operations. A Digital Marketer or Content Creator . Ideally, this is a mid-level digital marketer or content creator who can help develop a library of assets that can inspire and educate potential customers. .

Sales Hiring 172

Sales Hiring Scale Venture Capital Sales 172

User Pilot

MARCH 14, 2023

These groups are based on shared characteristics such as their JBTD (jobs to be done), company size, business model, lifecycle stage , in-app behavior , and more. Product managers and product marketing managers often use the term user segmentation since they focus on retention and adoption.

Management 98

Management Software Review Social Media Onboarding 98

User Pilot

AUGUST 6, 2023

Customers nowadays expect omnichannel customer experience when they deal with a business. That is why companies use in-product communication , email newsletters, support calls, live chats, and social media channels to ensure that customers get a seamless experience. It takes weeks, months, or even years of constant effort.

Investment 97

Investment Banking Social Media Customer Lifetime Value 97

Practical Advice on SaaS marketing

OCTOBER 8, 2010

There’s been a lot of consolidation in the software-as-a-service (SaaS) market lately, and I think I know who’s to blame: Wimpy. It’s easy for new SaaS firms to get rolling The SaaS model makes it much easier and less expensive for companies to build new solutions. Stay with me and I’ll explain. There are economies of scale.

Scale 100

Scale Marketing SaaS Customer Lifetime Value 100

SaaSOptics

MAY 19, 2022

Not only is it one of the main drivers of revenue growth for early-stage companies, but it’s a primary goal for SaaS businesses across market stages. What role will marketing play in the acquisition process? . What does your go-to-market strategy look like? Identify your target market. Plain and simple.

Acquisition 59

Acquisition Scale Strategy Software Review 59