Subscription Flow

NOVEMBER 28, 2023

A major issue that arises, especially in the B2B SaaS business model, is how to break into the upmarket market as startups develop into scaleups that are primarily focused on increasing their market capitalization. One of the most fundamental changes any startup can go through is entering this market niche.

SaaS Payments 59

SaaS Payments Payments Business Model Payment Services 59

Software Platform Consulting

DECEMBER 11, 2022

I love a story about how a company dominated its industry primarily by changing its business model. The Prior Business Model: Ticketron. Ticketron’s business model was to install ticket dispensing kiosks at retail locations in cities. The New Business Model: Ticketmaster. Ironic, huh?).

Business Model 52

Business Model Payment Solutions Payments Business 52

SaaS Metrics

MAY 28, 2022

For the longest time, there’s been little education about the different types of SaaS business models. There are a few more marketing terms thrown around that make things more complex when they’re really fairly simple. We want to address the confusion and present an unbiased comparison of SaaS business models for anyone.

Business Model 52

Business Model Business SaaS Education 52

SaaStr

FEBRUARY 18, 2021

But You’ll Need 50 Million Active Users for Freemium to Actually Work as a Business Model. It’s fine if Freemium alone isn’t enough. note: an updated SaaStr Classic post). The post Freemium is Back! appeared first on SaaStr.

Business Model 276

Business Model Scale Business PayPal 276

SaaStr

NOVEMBER 30, 2023

A great product, while necessary, isn’t sufficient to build a market leader and eventually a public company. Companies that win a market are just as good at Go-to-Market as they are at building great products. Without it, you don’t have a business. But to develop a GTM strategy, you must have Product Market Fit.

Scale 233

Scale Sales Hiring Scaling Outsourced Development 233

The Angel VC

MAY 17, 2017

Both companies clearly had impressive traction, but in both cases we weren’t convinced of the market size and the opportunity to build a large, sustainable company. (We A much larger and more educated market, combined with vastly lower costs to create software, means that your chances of building a viable SaaS company have never been higher.

Business Model 180

Business Model Venture Capital SaaS Underperforming Technical Team 180

Tom Tunguz

JANUARY 28, 2016

The probability of discovering product/market fit early, of hiring a great technical team, finding the right initial reference customers. When thinking about a potential market opportunity, articulating the list of business model chained probabilities can be useful. Other business models assume multiple hypotheses.

Business Model 100

Business Model Startup Business Scale 100

TechEmpower SaaS

JULY 31, 2023

Proving your Business Model Works - Build, Define, and Review But how do you prove your numbers? Another thing that Dave has done well is to look at the value of different marketing channels: There’s a lot of value in this presentation. These two questions/answers can help define the early proof points for your company.

Metrics 390

Metrics Startup Scale New CTO 390

Casey Accidental

NOVEMBER 13, 2019

If driving more customers was your customers’ #1 need, and that’s not what you helped them with, you probably didn’t build a very successful business, or the problem of solving customer acquisition for that market is very difficult. What Types of Businesses Are We Talking About? 2 Desire for Market Networks.

Marketplace as a Service 106

Marketplace as a Service Business Model Business Underperforming Technical Team 106

SaaStr

FEBRUARY 20, 2024

In a recent Workshop Wednesday, Tolithia Kornweibel, CRO, and Jamie Edwards, Head of Go-to-Market Operations and Tools, share how Gusto maximizes revenue so that you can do the same. The post High-Velocity Techniques to Maximize Sales with Gusto’s CRO and Head of Go-to-Market appeared first on SaaStr.

Scale 211

Scale Sales Marketing Construction 211

Predictable Revenue

OCTOBER 1, 2020

Deep dive into the mistake that turned into a business model that gets George McGehrin's clients to pay him to market to them, and building a model that is recession-proof. The post How George McGehrin gets his clients to pay HIM to market to them appeared first on Predictable Revenue.

Marketing 277

Marketing Business Model Revenue Business 277

The Marketing & Growth Hacking Publication

MARCH 13, 2019

Your Content Marketing Business Model … The Choices You Have! Content Marketing Business Models are often misunderstood to be either Content Marketing strategy plans or Content Creation plans. What exactly is a Business Model? and your Content Marketing as a whole?—?becomes

Business Model 40

Business Model Content Marketing Payment Methods Payments 40

ProfitWell

AUGUST 14, 2020

What does the switch to a DTC business model entail, and is it the right choice for your business? What is the direct to consumer business model? Before we get started, let's quickly define what a DTC business model is. History of the direct to consumer business model.

Business Model 52

Business Model Business Advertising Subscription 52

SaaStr

SEPTEMBER 16, 2022

After finding success in their home country, many SaaS founders begin to think globally, considering expansion into the international markets. However, global growth is challenging, and it takes the right strategy, preparation, and business model to achieve it. Do you have it right in your first market? Is it worth it?

Scale 207

Scale Scaling Sales Hiring Marketing 207

Casey Accidental

OCTOBER 27, 2020

This is part three of a three part series on sequencing business models. In part two of our Sequencing Business Models series , we talked about the different types of marketplaces and what needs to be built to be effective in each of them. This post is a collaboration with Gilad Horev. The Types of Platforms.

Payments 55

Payments Business Model Payment Solutions SaaS Payments 55

Casey Accidental

OCTOBER 20, 2020

This is part two of a three part series on sequencing business models. Casey’s first sequencing business models essay talked about the transition from a SaaS business model to marketplace business model, and why it’s so difficult. This essay is a collaboration with Gilad Horev. We’re not sure.

Marketplace as a Service 52

Marketplace as a Service Business Model SaaS Payments Payments 52

SaaSHolic

NOVEMBER 18, 2021

For Saas businesses, in particular, freemium has become very popular because it is a common sense way to do product marketing. Many marketers make mistakes when they adopt freemium. For starters, freemium is not for every business. Tiering service for freemium products could be confused for the free trial model.

Business Model 52

Business Model Social Media Business Advertising 52

OpenView Labs

FEBRUARY 7, 2019

It may seem counterintuitive to offer part of your product or service for free, but sometimes, it can be the most powerful marketing strategy at your disposal. Freemium , a combination of “free” and “premium” is a business model used widely by software companies to promote product led growth.

Business Model 62

Business Model Business Consulting Education 62

SaaStr

MARCH 30, 2024

One of the biggest mistakes I see after $1m in trying to enter new market segments, new verticals, where you have zero traction. It’s one thing to invest in an area where only 5% of your business is today. Then, you’ll have enough folks and experience to put a small team on a new initiative / segment / market.

Scaling 269

Scaling Revenue Underperforming Technical Team Market Segmentation 269

FastSpring

NOVEMBER 13, 2017

Who is your target market: individuals or businesses? Let’s look at common ecommerce business models, so you can see which is best for your business. If you can’t answer that question instantly, a lack of focus could be hindering your success.

Business Model 60

Business Model Business Marketing 60

SaaStr

FEBRUARY 14, 2023

The current public market environment might look like a great SaaS crash for many people. As things appear to slow, how do we get back to the fundamentals, find the things that are great about SaaS that are measurable, and help people see the value in your business? Why is this market different than others?

Metrics 211

Metrics SaaS Marketing SMB 211

FastSpring

NOVEMBER 15, 2018

Who is your target market: individuals or businesses? Let’s look at common ecommerce business models, so you can see which is best for your business. As a business, you have three basic selling models to choose from. B2C is the most common model for small and startup ecommerce businesses.

Business Model 60

Business Model B2C Business Government 60

SaaStr

JUNE 17, 2023

In the ever-evolving landscape of SaaS, Venture Capital, Bootstrapping, and Valuations – understanding market trends and investment patterns is critical. We’ll explain Jason’s take on the recent market fluctuations, highlighting major deals that shaped investment patterns and their effects on valuation trends.

Venture Capital 214

Venture Capital Scale Technical Review Software Review 214

User Pilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. In this guide, we’re going to go over what PLG marketing is and why it just might be the perfect approach for your business. What does PLG stand for in marketing?

Strategy 98

Strategy Marketing Scale Software Review 98

FastSpring

DECEMBER 3, 2020

Businesses are constantly trying to figure out how to increase customer retention rates. But what if your business model is designed to create repeat customers. Essentially, that’s the beauty of subscription business models. It forces you and your team to think about your marketing strategy in a new way.

Subscription 102

Subscription Payment Features Strategy Payment Methods 102

SaaStr

JULY 27, 2022

If a SaaS business hopes to win over the SMB market successfully, it will need a precise GTM approach. As a result, they’ve continued perfecting their marketing engine to support automatic or self-guided transitions to eliminate any final sticking points before a conversion. . It’s the Glue Holding Your Company Together. .

SMB 193

SMB Sales Hiring Scale B2C 193

Software Platform Consulting

MAY 9, 2017

Angie’s business model was a prominent differentiator from its competition in the home services market. But the change in business model, along with technology upgrade issues, meant a decline in Angie’s buyer and supplier revenue. But Did the “Right” Business Model Win?

Business Model 53

Business Model Marketplace as a Service Business Software Review 53

SaaStr

AUGUST 15, 2022

Payhawk’s CEO, Hristo Borisov, and VP of Marketing, Désirée Schildt, have cracked the code. We listen to what the market is saying.” That means that you have to find an investor who truly understands your business model and your challenges, supports you, and has invested in other companies in the same industry. .

Scale 198

Scale Marketing Scaling Communication 198

SaaStr

MAY 25, 2022

Conan Economics is about the ability to run a business in a sloppy style and always come up victorious. . Let’s break down this model into two essential parts: The Sword: Having a product-led growth business. The Shield: Owning market consensus. No one built a business solely on metrics like TAT, LTV, etc.,

Scale 245

Scale Marketplace as a Service Business Model Advertising 245

Neil Patel

FEBRUARY 17, 2021

With the competition for customers becoming stiffer by the day, brands have to be savvy about the way they do their marketing. You must employ marketing strategies that work. One such marketing strategy is direct response marketing. What is Direct Response Marketing? Advantages of Direct Response Marketing.

Sales Recruiting 141

Sales Recruiting Marketing Social Media Branding 141

Inturact

AUGUST 10, 2022

On the other hand, most startups are failing because of no market need, getting outcompeted, flawed business models, or not having the right team. The SaaS ecosystem, on one hand, is flourishing with a CAGR of 27.5% for the period of 2021-2028.

Marketing 79

Marketing SaaS Strategy Business Model 79

Neil Patel

OCTOBER 7, 2021

For several years, many digital marketing teams relied on cookies for marketing. What does this mean for marketing teams, and what can you do to ensure your business keeps running smoothly when you are marketing without cookies? Beyond this, there are various ways to market without cookies. Let’s find out.

Marketing 123

Marketing AI Search Advertising Social Media 123

SaaStr

JUNE 22, 2023

But they can challenge how you think about the market. SaaStr Trying to pursue a “Grass is Greener” business model. Perhaps most importantly these days, “PLG” does not magically make a business model work, or a product magically sell itself. Not having a true, viable go to market plan. That is important.

SMB 229

SMB SaaS B2C Interviewing 229

Blulogix

FEBRUARY 15, 2024

How to Harness the Power of Digital Market Dynamics for Product Innovation By BluLogix Team Innovating Subscription Offerings in the Agile Digital Landscape The digital marketplace is an ever-evolving ecosystem, characterized by rapid changes in technology, consumer behavior, and competitive landscapes.

Innovation 52

Innovation Marketplace as a Service Tiered subscription models AI Search 52

Kellblog

SEPTEMBER 5, 2021

A few days ago, Steve Pockross released a new episode of his Yes, And Marketing podcast on which he interviews a series of “eclectic and enlivening” marketers where “your weird shower thoughts and disparate liberal arts references take a road trip.” Imposing simplicity , a critical duty for all marketers.

Marketing 90

Marketing Interviewing Startup Mobile 90

SaaStr

MARCH 7, 2024

“Doubling Down” is a new series where we hear from top B2B SaaS investors on their most recent activities and takes on the current market. It’s one of the top 3 pain points of mid-market and enterprise CFOs. This is not suitable for the mid-market and lower enterprise segments, which remain underserved.

Payments 203

Payments Payment Services Payment Solutions Scale 203

SaaStr

NOVEMBER 17, 2023

At this year’s SaaStr Annual, Mark Roberge, co-founder and Managing Director of Stage 2 Capital, takes the stage to have a bake-off between startups and incumbents when it comes to who will win the AI Go-to-Market race. You don’t have to solve for a huge market right out of the gate. You will have no customers. It’s a conundrum.

AI 253

AI Technical Review Startup Management 253