Buffer Resources

APRIL 16, 2024

  After that, we started to see our social media platforms differently—as a chance to bring the retail experience to customers shopping with us from all around the world. We started capturing most of our social media content in our retail stores throughout the day.

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Social Media Scale Sales Strategy 91

Neil Patel

AUGUST 12, 2021

If you own a restaurant and aren’t leveraging social media, you are missing out. Think about this: you can reach thousands, if not millions, of viewers using popular restaurant marketing hashtags like #foodporn and #foodphotography. First, let’s talk about why social media is a crucial tool for restaurant marketing.

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Social Media Marketing Underperforming Technical Team Branding 145

Buffer Resources

JANUARY 22, 2024

But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.  So, in this article, join me in exploring five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them.

Social Media 119

Social Media Entertainment Trends Branding 119

Neil Patel

SEPTEMBER 13, 2021

Are you one of those people whose eyes glaze over every time they read about crafting the perfect marketing campaign or embracing technologies? Watching a social media or marketing documentary gives you insights you never get in a class and spells out the pros and cons better than any course ever could. The Great Hack.

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Social Media Technical Review Technology Blockchain 136

Buffer Resources

MAY 17, 2023

In this article, we will explore the ins and outs of social media collaboration, its effectiveness, real-life examples, and how to approach a potential collaboration to maximize its potential. What is social media collaboration? What are the benefits of social media collaborations?

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Social Media Payments Software Review Technical Review 111

Buffer Resources

FEBRUARY 1, 2024

Social media growth isn’t one of them. If you’re subscribed to this newsletter, chances are you’re always seeking advice and inspiration for how to grow your social media for itself or as a pipeline to your business or creative work.

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Social Media Branding Trends Engagement 98

Buffer Resources

JANUARY 22, 2024

But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.  So, in this article, join me in exploring five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them.

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Social Media Entertainment Trends Branding 113

Buffer Resources

SEPTEMBER 20, 2023

This is a thought that pops up many times throughout the day while I’m working as the Social Media Manager at Buffer. What really helps me is making a checklist for my social media activities. Reply to notifications on all platforms It’s important to reply to people who are engaging with you on social media.

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Social Media Branding Engagement Benchmarks 111

Buffer Resources

JULY 10, 2023

When it comes to social media management tools, choosing the right one for your accounts can be a challenge. Most social media marketers looking to run an active social media account will want to schedule more than 100 posts. The limited Tailwind plan might make marketers look elsewhere.

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Social Media Artificial Intelligence Marketing AI 78

Buffer Resources

DECEMBER 20, 2023

As the year winds down, it's time to stroll down memory lane and revisit the moments that defined 2023 on social media. From box office records to a near-clean sweep of the Academy Awards, each moment resonated deeply on social media, sparking discussions, celebrations, and, yes, memes. So many memes. 

Social Media 111

Social Media ChatGPT Trends AI 111

Neil Patel

SEPTEMBER 29, 2020

Social media marketing is essential for any business. billion social media users worldwide and, for most of us, social media is part of our everyday lives. What this means is, if you want to reach your target audience, social media is the place to do so. There are now 3.8 star rating.

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Social Media Marketing B2C B2B 143

Buffer Resources

SEPTEMBER 5, 2023

Social media is still a relatively new field, having risen to prominence in the past two decades. All three now work at a senior level at companies known for their top-notch social media strategies. On the hunt for guidance about how to build a career as a social media executive, I interviewed all three.

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Social Media Sales Hiring Branding Technical Review 106

The Daily Egg

MAY 6, 2019

It goes without saying that social media is a very powerful tool that every business and entrepreneur should use to their advantage. According to MarketingCharts, 2 out of 3 US adults use social media on a weekly basis. While there are many social media platforms, 68% of US adults use Facebook.

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Social Media Sales Business Content Marketing 279

Buffer Resources

OCTOBER 16, 2023

Thanks to ever-changing social media algorithms and the ever-growing list of platforms that make them, it’s easier than ever to become a creator. A content pillar is a key theme or topic you want to focus on in your content and become known to your audience on social media. What is a content pillar?

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Social Media Venture Capital AI Search Banking 120

Intercom, Inc.

AUGUST 31, 2022

Engaging with customers on social media has become part of every customer experience strategy to drive sales and retain customers. At Intercom, we’re all about making internet business personal, and social media happens to be a big part of that. Foundations of social moderation and conversation. What did we learn?

Social Media 118

Social Media Engagement Scale Branding 118

SaaS Metrics

MAY 23, 2022

With the modern passion for social media, it would be strange not to use this opportunity for marketing issues. Social Media Marketing has been a buzzword for a while now. The post Social Media Marketing Gist first appeared on SaaS Metrics.

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Social Media Marketing Metrics SaaS 59

Neil Patel

JUNE 11, 2021

Having a marketing plan isn’t enough for success. You need strategic marketing objectives to help you set, plan for and achieve your business goals. And you need to have them not just for your overall marketing plan but also for specific portions, such as paid social media marketing.

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Social Media Marketing Acquisition Branding 130

Buffer Resources

DECEMBER 21, 2023

Today, I’m sharing Buffer’s top-performing social posts from each platform and will give you an analysis of why I think these posts performed so well. I love looking back at the top posts of the year – it’s a great way to see what worked to help shape our social media strategy for the upcoming year.

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Social Media Trends Engagement Metrics 115

Buffer Resources

FEBRUARY 13, 2024

  Leap Day rolls around on February 29 only once every four years, and baking it into your social media marketing plan offers a fun way to connect with your audience and customers.  But first, it’s helpful to have a little context on Leap Years before kicking off any special marketing campaigns.

Social Media 100

Social Media Branding Systems Review Technical Review 100

Buffer Resources

NOVEMBER 14, 2023

When I was building a social media audience for an e-commerce company I ran a few years ago, the go-to options for monetizing that audience never appealed to me.   That’s just one of the reasons I fell into the world of paid membership communities as a way to build a sustainable business around a social media audience.

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Social Media Education Advertising Revenue 115

Buffer Resources

JANUARY 23, 2023

Social media is always evolving – as should your strategies for creating content. While you may have tried and tested methods when it comes to your social media posts, testing out something different is a great way to stay on top of trends and potentially grow your following.

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Social Media Strategy Business Compensation 128

Neil Patel

FEBRUARY 11, 2021

How important are marketing ethics when it comes to your purchase decisions? Consumers are attracted to brands that promote sustainability, environmental causes, and social responsibility. Promoting good causes and following marketing ethics can help your brand attract much-needed attention and drive ROI for paid ads.

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Social Media Marketing Branding Advertising 131

Trint

SEPTEMBER 3, 2021

How to boost your social media following is one of the most coveted questions of the 21st century. Even if you already have an established social presence , the ever-changing algorithms can often get in the way of gaining more followers. Check out our tips on how to gain followers across your social media platforms.

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Social Media Marketplace as a Service Branding Engagement 130

SaaStr

APRIL 8, 2024

So as growth decelerated rapidly for many in SaaS in 2022-2023, one of the first things cut was marketing. Cut marketing, you’re often cutting future growth. If you cut your marketing budget too far, and now pipeline looks, well … light … that’s on you. And second, why is PLG a marketing strategy?

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Marketing Social Media Advertising Content Marketing 212

Payrix

APRIL 17, 2024

Your business objectives Before you begin your marketing campaign, it’s important to identify your business and marketing objectives. Your target audience Your marketing campaign should address potential new customers, but what other audiences should you consider?

Payments 130

Payments Embedded Payments Merchant Services SaaS Payments 130

Neil Patel

NOVEMBER 23, 2021

The username you use on social media sites can either help or hurt your brand. If you can’t be found, you risk losing market share to brands that are more easily accessible. If you can’t be found, you risk losing market share to brands that are more easily accessible.

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Social Media Software Review Branding Government 134

Trint

FEBRUARY 16, 2021

It’s not just social media stars and influencers that have tapped into the popular content form; it’s also become a powerful B2B marketing tool. Social media video captions tend to be open captions to make the content as accessible as possible. What’s the value in posting your videos to social media?

Social Media 130

Social Media Software Review Branding Mobile 130

Neil Patel

JULY 21, 2021

Having good social media profiles can get you more exposure online, help you connect with your fans or customers, and improve your online reputation. Unless you have a major site associated with your name (like NeilPatel.com ), your social media profiles are usually the first results Google shows when someone searches for you.

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Social Media Branding Business Engagement 145

Buffer Resources

OCTOBER 23, 2023

Get the need-to-know highlights from the social media industry that happened the week of October 16-20. YouTube Affiliate Product Display Enhancements New features like product timestamps in clips, bulk tagging for affiliate products, and insights into sponsored mention performance are set to bolster affiliate marketing on YouTube.

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Social Media Payments Payment Services Payment Methods 84

Neil Patel

OCTOBER 5, 2020

The power of social media as a marketing and advertising channel is hard to deny. 42% of all Internet users use social networks to find more information about brands. Plus, 27% of UK and US users say they discovered new brands via social media ads this year. (It higher win rates and 18.1% Generate Leads.

Social Media 145

Social Media Advertising Branding B2B 145

Trujay

DECEMBER 23, 2021

‘Tis the season for social media marketing, but do you know what that means exactly? Social media marketing is a digital strategy that involves communicating with the audience on various social media and turning them into leads. Social media marketing generally works […].

Social Media 91

Social Media Marketing Communication Strategy 91

Neil Patel

NOVEMBER 10, 2020

Getting verified on social media is one of the first steps to building a successful social media marketing strategy. ’ A verified social media account provides instant social proof and credibility when anyone looks up to you or your company online. .’ But don’t give up.

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Social Media Branding Payment Features Government 143

Buffer Resources

JULY 18, 2023

You’ve probably seen social media marketers boasting these kinds of results on Instagram. In this blog, I uncover unique tips from top social media managers who’ve revived defunct accounts and increased their clients’ reach to thousands of followers within a few days of working with them.

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Social Media Management Business Entertainment 85

Nimble - Sales

NOVEMBER 23, 2020

Bouncing between likes, comments, clicks, and a never-ending stream of content, it’s easy to spend countless hours on social media—especially if you’re a marketer by profession. The post How to Do a Social Media Detox as a Marketer appeared first on Nimble Blog.

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Social Media Marketing Mobile 109

Trujay

JULY 13, 2021

In 2021, there’s no better way to grow your brand than through a social media branding campaign — especially when you include video marketing. The post Video Marketing: Tips for Building a Strong Social Media Branding Campaign appeared first on Trujay: Migration & Integration Solutions.

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Social Media Branding Marketing 97

Neil Patel

APRIL 1, 2021

Social media for e-commerce has become a critical element in sales growth for many businesses. Using social media to boost your marketing offers many benefits to help build your business, so don’t wait to explore these valuable channels. 14 Steps for E-Commerce Companies to Find Success Using Social Media.

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Social Media Payment Methods Payments Payment Services 145

Nimble - Sales

SEPTEMBER 28, 2021

Social media is a powerful tool. A huge number of people, myself included, have gotten jobs, met lifelong friends, and engaged with valuable clients over social media. Personally, as someone who has friends from many parts of the world, social media is the only way I can connect with certain people.

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Social Media Branding Business Engagement 137