User Pilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. In this guide, we’re going to go over what PLG marketing is and why it just might be the perfect approach for your business. What does PLG stand for in marketing?

Strategy 98

Strategy Marketing Scale Software Review 98

SaaStr

FEBRUARY 14, 2023

The current public market environment might look like a great SaaS crash for many people. As things appear to slow, how do we get back to the fundamentals, find the things that are great about SaaS that are measurable, and help people see the value in your business? Why is this market different than others?

Metrics 200

Metrics SaaS Marketing SMB 200

Casey Accidental

OCTOBER 27, 2020

This is part three of a three part series on sequencing business models. In part two of our Sequencing Business Models series , we talked about the different types of marketplaces and what needs to be built to be effective in each of them. This post is a collaboration with Gilad Horev. The Types of Platforms.

Payments 56

Payments Business Model Payment Solutions SaaS Payments 56

SaaStr

JUNE 17, 2023

In the ever-evolving landscape of SaaS, Venture Capital, Bootstrapping, and Valuations – understanding market trends and investment patterns is critical. We’ll explain Jason’s take on the recent market fluctuations, highlighting major deals that shaped investment patterns and their effects on valuation trends.

Venture Capital 204

Venture Capital Scale Technical Review Software Review 204

SaaStr

MARCH 7, 2024

“Doubling Down” is a new series where we hear from top B2B SaaS investors on their most recent activities and takes on the current market. It’s one of the top 3 pain points of mid-market and enterprise CFOs. This is not suitable for the mid-market and lower enterprise segments, which remain underserved.

Payments 196

Payments Payment Services Payment Solutions Scale 196

SaaSHolic

NOVEMBER 18, 2021

For Saas businesses, in particular, freemium has become very popular because it is a common sense way to do product marketing. Of course, other products can take advantage of this as well. Many marketers make mistakes when they adopt freemium. For starters, freemium is not for every business. Large Market.

Business Model 52

Business Model Social Media Business Advertising 52

SaaStr

AUGUST 15, 2022

Payhawk’s CEO, Hristo Borisov, and VP of Marketing, Désirée Schildt, have cracked the code. Before attracting investors, ensure that your company structure and products are up to par. We listen to what the market is saying.” Doing that shows you how big the addressable market is. . markets will ?converge.

Scale 185

Scale Marketing Scaling Communication 185

SaaStr

APRIL 14, 2023

When building a product, organizations are solving a specific need. Of course, building great teams and finding product market fit is critical, but don’t forget about product investor fit. Investors want to know about metrics, the drivers of your business, and whether users are growing, engaged, or churning.

Development Team Review 210

Development Team Review Technical Review Underperforming Technical Team SMB 210

SaaStr

SEPTEMBER 23, 2022

The unpredictable market has given rise to new trends and a new type of elite company, which Bessemer Venture Partners have dubbed the Centaur. This compression has led to a rise in hesitation in private funding markets. So in the current landscape, what the market values has shifted. Cloud Goes to Market.

Cloud 226

Cloud Trends Benchmarks Business Model 226

User Pilot

FEBRUARY 13, 2024

Contextual email marketing isn’t just about sending emails—it’s about delivering the right message at the right time and relevant to the user’s behaviors. But how can you implement the right email marketing strategy to drive product engagement in SaaS businesses?

Marketing 52

Marketing Engagement Software Review Onboarding 52

SaaStr

SEPTEMBER 11, 2020

Mailchimp in the past 2 years has grown from an email company to a marketing automation company. They waited until $1b in ARR to go upmarket more, to add a much richer and broader product suite that took them out of “just” email. to get to real Product Market Fit. Phase 2 might take 12 years to get to.

Branding 351

Branding Software Scale Business Model 351

User Pilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? You’ve done the hard work of building a product or a specific feature that people want. In this blog post, you’ll learn everything about go-to-market strategies. SaaS go-to-market plans can be used in several use cases.

Strategy 94

Strategy Marketing SaaS Customer Lifetime Value 94

SaaStr

SEPTEMBER 14, 2022

But you can’t base your business model purely on gut instinct: you need to understand the problem by conducting serious research. This research will tell you whether your “genius idea” is filling a real market gap and whether you’re disrupting or creating a new category. Know how to market your product.

Scale 203

Scale Venture Capital Sales Hiring SMB 203

SaaStr

SEPTEMBER 2, 2022

Investors look for specific metrics to see whether you stand out from the crowd, ranging from your market expansion potential to your product vision and product-market fit. Tapping into your market expansion potential. Investors will look at market size as a key proxy for the potential outcome size.

Scale 179

Scale Retention Metrics Product Marketing 179

User Pilot

JULY 27, 2023

In this article, we’ve outlined the major roles that move the needle in terms of product growth alongside their KPIs and current salary ranges. TL;DR SaaS, or “Software as a Service,” is a business model that delivers centrally hosted software to subscribers over the internet. What is a SaaS business model?

Sales Hiring 98

Sales Hiring SaaS Payments Sales Recruiting CTO Hire 98

User Pilot

MAY 30, 2023

Every successful product marketer has at some point wondered how to create a persona. Good user personas are critical to any successful product marketing campaign. Put simply, user personas impact your entire business model. Put simply, user personas impact your entire business model.

Social Media 98

Social Media Interviewing Underperforming Technical Team Product Marketing 98

SaaStr

MAY 6, 2021

A CRO owns and directs the strategy over a company’s revenue cycle, but there’s not a set standard for operational or management decisions: in addition to sales and sales development, they might be responsible for customer success, lead generation and pipelines, and even marketing and brand development. Is a CRO right for you?

Sales Hiring 227

Sales Hiring Sales Recruiting Interviewing Revenue 227

User Pilot

JUNE 20, 2023

TL;DR Product idea validation is a process during which product teams test and tweak the product concept to ensure it satisfies a real market need. Apart from testing the demand for the product, idea validation helps teams assess if they have the necessary expertise and resources to build the product.

Underperforming Technical Team 96

Underperforming Technical Team Social Media Scale Interviewing 96

SaaStr

AUGUST 17, 2022

Even if monthly quotas don’t seem to fit your business model, Bill would suggest it anyway. Centering your work on customer experience helps train the whole organization in the process and hones your product-market fit. But they have always been, and will likely continue to be, the most likely buyers of your product.

Sales Hiring 186

Sales Hiring Sales SaaS B2C 186

OPEXEngine

FEBRUARY 22, 2022

We typically classify SaaS companies in terms of three customer segments, enabling us to better evaluate their needs: Small/Mid-Market (SMM). Business to Consumer (B2C). In this article, one in a series of three covering each of these SaaS customer categories, we will focus exclusively on Small/Mid-Market SaaS companies.

SaaS Payments 52

SaaS Payments Payment Services Payment Methods Marketplace as a Service 52

Andreessen Horowitz

APRIL 23, 2024

Rocket Mortgage has 30 years of data around mortgages in different markets. They can build a much better model around predicting than anybody else could on the outside. Alex: Let’s dive into your business models. I think it’s a good business model. That data is not public.

Payments 94

Payments Forecasting Payment Services Payment Solutions 94

Tom Tunguz

APRIL 14, 2019

These startups use machine learning to disrupt an industry traditionally dominated by agencies: law, accounting, recruiting, translation, debt collection, marketing…the list is long. In meeting many of these innovative businesses, I’ve observed they face three strategic questions. Consequently, product market fit is weak.

AI 203

AI Sales Recruiting Underperforming Technical Team Machine Learning 203

Intercom, Inc.

OCTOBER 16, 2019

The SaaS industry is constantly evolving, and for many companies in the space, that means having to evolve their business model. However, that doesn’t necessarily mean a “pivot”, but more often the evolution is a shifting business model as the company scales and the user base grows and changes. Gaining new customers.

Business Model 195

Business Model Scale Pricing Payment Methods 195

SaaStr

AUGUST 25, 2023

We can’t afford a VP of marketing, a VP of Sales, Customer Success.” PLG aren’t magic letters that fix a broken business model. Freemium isn’t a marketing strategy. Many people think it’s cheaper than a sales or marketing-led initiative, and it’s the wrong way to do it. It’s just not true! No, it won’t.

Part-Time VPE 173

Part-Time VPE Scale Sales Hiring CTO Hire 173

For Entrepreneurs with David Skok

NOVEMBER 6, 2018

The videos are provided courtesy of WebSummit: 9 Secrets for Startup Success, A roadmap for B2B Founders Lean Startup taught the world how to find product/market fit, but in the. The slides and videos of those two presentations can be found below.

Startup 225

Startup B2B Product Marketing Marketing 225

Casey Accidental

DECEMBER 5, 2023

I’d argue the only companies that have found product/market fit in crypto are companies that either enable or catch grifters. A more pithy way of saying this is the crypto space has created more criminal convictions than companies with product/market fit. So nothing can stand the test of time in that space.

AI Search 66

AI Search AI ChatGPT Scale 66

Brian Balfour

AUGUST 3, 2017

The difference between these two are not the common mantras of build a great product, product market fit is the only thing that matters, or growth hacking. In part four I covered Channel Model Fit - that channels are determined by your model. Marketo Their market is the enterprise. I went through the ARPU ?

Scale 57

Scale Marketing Growth Hacking Business Model 57

SaaStr

NOVEMBER 16, 2020

Before Salesforce Andy spent close to 5 years at Oracle as VP Product Management. How did he come to be CEO at the market leader, UserTesting? * Why does Andy think the seat-based pricing model in SaaS will die? And that became a pretty important skill set as people were trying to scale SaaS businesses all over Silicon Valley.

Sales Hiring 189

Sales Hiring Scale Leadership Sales Enablement 189

User Pilot

JULY 30, 2023

You should put more focus on acquisition than retention when you’re launching new features /products or aiming to expand your customer base, or when the market share or churn rate is low. Customer retention requires more focus when you have high churn rates , high acquisition costs, and a business model reliant on recurring revenue.

Acquisition 95

Acquisition Retention Customer Lifetime Value User Experience 95

User Pilot

JANUARY 29, 2023

Developing features without validation results in bloated products and unnecessarily drives the cost of development up. Product teams should invest in validation when developing the MVP. The process is also necessary to maintain the product-market fit. Start with the Lean Value Tree for high-level validation.

Management 98

Management Underperforming Technical Team Interviewing Scale 98

SaaStr

APRIL 17, 2019

Prior to Harness, Stephen was VP of Marketing at Glassdoor, managing a team of 52 in product marketing, helping grow B2B revenue from $19m to $90m in just 2 years, leading to their $1.2Bn acquisition. Steve has previously said, “Sales and marketing must be one team.” Why does he believe this is so important?

DevOps as a Service 100

DevOps as a Service Sales Recruiting Scale Sales Hiring 100

SaaSHolic

MAY 5, 2023

How To Understand VC In Latin America Rodrigo Baer,co-founder & Managind Partner (Upload Ventures); João Chebante, Owner & CEO (Sinergis) TL;DR Latin America is a first-generation market for startups, and investors outside the region may not have the same references and expectations as in the US or Europe. Web Summit Rio, day 3.

Technical Review 90

Technical Review VP of Engineering Development Team Review Software Review 90

SmartKarrot

DECEMBER 14, 2021

In case you are looking to achieve goals with a freemium revenue model, here are ways to do that. These pointers will ensure a successful launch and product usage. Utilizing the free features as a marketing tool . The primary objective is to use the free features as a marketing tool. Numbers speak a lot – track them .

Product Marketing 10

Product Marketing B2B Marketing SaaS 10

Intercom, Inc.

OCTOBER 8, 2020

Many businesses struggle to strike a balance between freemium’s light-touch customer engagement with the more involved enterprise sales process. For every company that’s executing the freemium model successfully, there are hundreds more that struggle and the tension it can create between sales, marketing, and product teams.

Scale 205

Scale Sales Hiring Software Review Technical Review 205

Chart Mogul

OCTOBER 3, 2019

The customer acquisition cost can help you create, measure, and improve a business model that will put your business on the path to profitability. You’re starting a new business. The design of your product? . Marketing? . How about your business model ? Let’s play a little thought experiment.

Acquisition 91

Acquisition Underperforming Technical Team Startup Customer Lifetime Value 91

SaaStr

JULY 16, 2019

Join Rene Yang Stewart, Co-Head and Principal, Vista Equity Partners, and Monica Enand, Founder and CEO, Zapproved, as they discuss growing a company from product market fit to scale. René Stewart: So, Monica, you have, obviously, taken a company from figuring out product market fit to now a company of scale.

Scale 126

Scale Product Marketing Scaling Marketing 126

SaaStr

NOVEMBER 28, 2019

Product-market fit has been really important. Teddie : And also we’ve seen the BI market that’s been acquisitions at the last. Felix : But I think what it has enabled us to do is to really become almost a market leader and build like a mini brand. Felix : We specialize in data governance and data cataloging.

Sales Hiring 177

Sales Hiring Scale Sales Recruiting Government 177