ProfitWell

MAY 21, 2019

Ari Wells is the VP of Product Marketing at cloud service mogul Akamai. He joined us on stage at Recur 2018 to talk about how their team takes a product from concept to launch. You hear about product market fit a lot these days, and with good reason. What is Product Market Fit?

Product Marketing 70

Product Marketing Marketing Development Team Review Technical Review 70

SaaStr

MARCH 7, 2024

Be that in the early stages when one iterates on product market fit and finding the right ICP or later on when you scale your GTM. What’s your pulse check on the venture markets right now, today? The market is currently witnessing a positive trend in terms of both velocity and investor interest.

Payments 188

Payments Payment Services Payment Solutions Scale 188

SaaStr

NOVEMBER 30, 2023

Go-to-Market matters because sales and marketing spend remain the biggest proportion of SaaS spend, so honing in on that spend to build an engine and drive growth is paramount. Without it, you don’t have a business. But to develop a GTM strategy, you must have Product Market Fit.

Scale 215

Scale Sales Hiring Scaling Outsourced Development 215

SaaStr

APRIL 14, 2023

When building a product, organizations are solving a specific need. Of course, building great teams and finding product market fit is critical, but don’t forget about product investor fit. So if you’re trying to fit your business model into what SaaS looks like in the U.S. That’s a mistake.

Development Team Review 203

Development Team Review Technical Review Underperforming Technical Team SMB 203

SaaStr

SEPTEMBER 23, 2022

Fundamentally, the recurring revenue nature of the model, our ability to efficiently go and build software and have it delivered to customers, and create value is still an extraordinary business model.”. Therefore, a new term was needed to describe companies with specific ties to outstanding business fundamentals.

Cloud 216

Cloud Trends Benchmarks Business Model 216

SaaStr

SEPTEMBER 11, 2020

They waited until $1b in ARR to go upmarket more, to add a much richer and broader product suite that took them out of “just” email. to get to real Product Market Fit. Mailchimp didn’t really have product-market fit until it went Freemium a full 2 years in. So do at the right pace.

Branding 348

Branding Software Scale Business Model 348

User Pilot

JULY 27, 2023

In this article, we’ve outlined the major roles that move the needle in terms of product growth alongside their KPIs and current salary ranges. TL;DR SaaS, or “Software as a Service,” is a business model that delivers centrally hosted software to subscribers over the internet. What is a SaaS business model?

Sales Hiring 98

Sales Hiring SaaS Payments Sales Recruiting CTO Hire 98

SaaStr

SEPTEMBER 2, 2022

Investors look for specific metrics to see whether you stand out from the crowd, ranging from your market expansion potential to your product vision and product-market fit. Tapping into your market expansion potential. Build on proof points at the growth stage to demonstrate your market expansion potential.

Scale 175

Scale Retention Metrics Product Marketing 175

User Pilot

MAY 30, 2023

Every successful product marketer has at some point wondered how to create a persona. Good user personas are critical to any successful product marketing campaign. Put simply, user personas impact your entire business model. Put simply, user personas impact your entire business model.

Social Media 98

Social Media Interviewing Underperforming Technical Team Product Marketing 98

SaaStr

SEPTEMBER 14, 2022

But you can’t base your business model purely on gut instinct: you need to understand the problem by conducting serious research. This research will tell you whether your “genius idea” is filling a real market gap and whether you’re disrupting or creating a new category. Know how to market your product.

Scale 197

Scale Venture Capital Sales Hiring SMB 197

Intercom, Inc.

OCTOBER 16, 2019

The SaaS industry is constantly evolving, and for many companies in the space, that means having to evolve their business model. However, that doesn’t necessarily mean a “pivot”, but more often the evolution is a shifting business model as the company scales and the user base grows and changes. Gaining new customers.

Business Model 195

Business Model Scale Pricing Payment Methods 195

SaaStr

MAY 6, 2021

A CRO owns and directs the strategy over a company’s revenue cycle, but there’s not a set standard for operational or management decisions: in addition to sales and sales development, they might be responsible for customer success, lead generation and pipelines, and even marketing and brand development. Is a CRO right for you?

Sales Hiring 217

Sales Hiring Sales Recruiting Interviewing Revenue 217

SaaStr

FEBRUARY 14, 2023

The beauty of SaaS as a business model is its asset-light nature, selling bits, not atoms. Incremental sales cost nothing and should have high gross profit margins in the 70-80% range, which is entirely unlike other types of businesses like services that bring in around 40-50%. And how do you determine yours?

Metrics 193

Metrics SaaS Marketing SMB 193

SaaStr

AUGUST 17, 2022

Even if monthly quotas don’t seem to fit your business model, Bill would suggest it anyway. Centering your work on customer experience helps train the whole organization in the process and hones your product-market fit. Focus on logo acquisition. Optimizing to get your buyer to the demo.

Sales Hiring 181

Sales Hiring Sales SaaS B2C 181

Andreessen Horowitz

APRIL 23, 2024

Alex: Let’s dive into your business models. I think it’s a good business model. Alex: There are plenty of great businesses that don’t have subscription models. Immad: Pre-product market fit, we’d definitely be in an office. You’ve both done a pretty darn good job at it.

Payments 77

Payments Forecasting Payment Services Payment Solutions 77

SaaStr

AUGUST 15, 2022

That means that you have to find an investor who truly understands your business model and your challenges, supports you, and has invested in other companies in the same industry. . Your investors should be supportive and familiar with the industry and your business. Guarantee true product market fit.

Scale 180

Scale Marketing Scaling Communication 180

SaaStr

JUNE 17, 2023

We’ll explain Jason’s take on the recent market fluctuations, highlighting major deals that shaped investment patterns and their effects on valuation trends. We’ll also examine how public markets currently influence the SaaS industry and unpack the elevated CIOs’ role in budgeting for SaaS products.

Venture Capital 197

Venture Capital Scale Technical Review Software Review 197

User Pilot

JUNE 20, 2023

What are the product goals? What are the key product features? How is it aligned with your organization’s vision , strategy, and business model? Step 2: Conduct market research to gauge market demand Market research is a critical step in the product idea validation process.

Underperforming Technical Team 98

Underperforming Technical Team Social Media Scale Interviewing 98

Tom Tunguz

APRIL 14, 2019

Increases in productivity don’t imply increases in revenue. Consequently, product market fit is weak. It’s possible to build a business, but hard to achieve lift-off. At that point, do you continue the business you have or compete with your customers? In some cases, agencies sell their time.

AI 190

AI Sales Recruiting Underperforming Technical Team Machine Learning 190

Casey Accidental

DECEMBER 5, 2023

I’d argue the only companies that have found product/market fit in crypto are companies that either enable or catch grifters. A more pithy way of saying this is the crypto space has created more criminal convictions than companies with product/market fit. So nothing can stand the test of time in that space.

AI Search 65

AI Search AI ChatGPT Scale 65

Chart Mogul

OCTOBER 3, 2019

The customer acquisition cost can help you create, measure, and improve a business model that will put your business on the path to profitability. You’re starting a new business. The design of your product? . Marketing? . How about your business model ? Use CAC to align your business model.

Acquisition 91

Acquisition Underperforming Technical Team Startup Customer Lifetime Value 91

For Entrepreneurs with David Skok

NOVEMBER 6, 2018

The videos are provided courtesy of WebSummit: 9 Secrets for Startup Success, A roadmap for B2B Founders Lean Startup taught the world how to find product/market fit, but in the. The slides and videos of those two presentations can be found below.

Startup 225

Startup B2B Product Marketing Marketing 225

User Pilot

JULY 30, 2023

You should put more focus on acquisition than retention when you’re launching new features /products or aiming to expand your customer base, or when the market share or churn rate is low. Customer retention requires more focus when you have high churn rates , high acquisition costs, and a business model reliant on recurring revenue.

Acquisition 98

Acquisition Retention Customer Lifetime Value User Experience 98

User Pilot

JANUARY 29, 2023

Developing features without validation results in bloated products and unnecessarily drives the cost of development up. Product teams should invest in validation when developing the MVP. The process is also necessary to maintain the product-market fit. Start with the Lean Value Tree for high-level validation.

Management 98

Management Underperforming Technical Team Interviewing Scale 98

User Pilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. In this guide, we’re going to go over what PLG marketing is and why it just might be the perfect approach for your business. Userpilot tools for A/B testing.

Strategy 98

Strategy Marketing Scale Software Review 98

SaaSHolic

MAY 5, 2023

The decision to invest is based on the founding team’s potential and their product’s potential to scale and become a significant market player. Passion and dedication of the founder and the business model’s distribution potential are key points for investment models. Web Summit Rio, day 3.

Technical Review 90

Technical Review VP of Engineering Development Team Review Software Review 90

Tom Tunguz

NOVEMBER 30, 2014

The product-market fit assumptions that held true six months or year ago or three years ago may no longer be valid. For a startup to attain product-market-fit, the startup’s value proposition should neatly map to these needs. First, the product must accomplish the majority of the customer’s job.

Startup 113

Startup Business Model Product Marketing Communication 113

SaaStr

NOVEMBER 16, 2020

Andy MacMillan: I spent five years at Oracle in the Fusion Middleware Group, working in Thomas Kurian’s org and ended up hopping over to Salesforce to learn the SaaS business model and ran a business inside of Salesforce for a while. We actually can’t find product marketers full stop. Help me out here.

Sales Hiring 182

Sales Hiring Scale Leadership Sales Enablement 182

OpenView Labs

SEPTEMBER 8, 2021

Here’s what that means for Product, Marketing, Sales, Customer Success, Pricing, and Finance. Product: Treat product investments as a revenue-generating expense. At the risk of repeating myself, usage-based revenue growth depends on customers using and seeing value from the product.

Pricing 64

Pricing Customer Success Scale Compensation 64

SmartKarrot

DECEMBER 14, 2021

Every B2B product marketer needs to track numbers. To get a comprehensive idea of product performance you need to track the number of users, time spent on the service, clicks, click-through rate, and more metrics. – Freemium or Free Trial: What is the difference and choosing which will be suitable for you in the long run?

Product Marketing 10

Product Marketing B2B Marketing SaaS 10

Chargify

APRIL 23, 2019

You’ll also hear this stage called validation or the product/market fit stage. As those names indicate, in this phase a SaaS company’s focus should be on finding product/market fit. Finding channel/market fit. After all, that monthly recurring revenue is the engine that makes a SaaS business work.

Scale 74

Scale SaaS Payments Scaling Payment Services 74

SaaStr

AUGUST 25, 2023

PLG aren’t magic letters that fix a broken business model. Freemium isn’t a marketing strategy. Many people think it’s cheaper than a sales or marketing-led initiative, and it’s the wrong way to do it. A market is too small” is both a truism and an excuse. You can always afford it. #4 Or let’s go PLG.

Part-Time VPE 169

Part-Time VPE Scale Sales Hiring CTO Hire 169

Frontegg

SEPTEMBER 14, 2022

With dozens of companies competing for a place on the list, the committee considered the following characteristics when choosing the winners: true innovation, a significant market opportunity, a proven product-market-sales fit and business model, and a strong and skilled leadership team that is laying down the foundations to build a global leader.Frontegg (..)

Scale 40

Scale CTO Innovation B2B 40

The Angel VC

MARCH 31, 2015

In contrast to B2C companies like Uber, Delivery Hero or Homejoy for which it was critical to get the unit economics right, scaling distribution is usually the toughest challenge for a SaaS startup after it has found product / market fit. And this is understood by the markets. Pretty clever, huh?

Scale 168

Scale SaaS B2C Finance 168

Intercom, Inc.

OCTOBER 8, 2020

Tesla’s direct sales business model has driven it to being the world’s leading producer of electric vehicles, with more than 367,000 units delivered in 2019 and revenues of $24.6 I think people want to buy like that.”. For comparison, she reaches for an example outside the software world: car manufacturer, Tesla.

Scale 205

Scale Sales Hiring Software Review Technical Review 205

Tom Tunguz

OCTOBER 21, 2015

When is the right time to hire a head of marketing? The right time to hire a head of marketing for your startup is when the company has found product market fit. Marketing amplifies a message, but rarely do marketing teams ignite the fire. Which marketing disciplines should the marketing team build first?

Scale 100

Scale SaaS Acquisition Startup 100

SaaStr

JULY 16, 2019

Join Rene Yang Stewart, Co-Head and Principal, Vista Equity Partners, and Monica Enand, Founder and CEO, Zapproved, as they discuss growing a company from product market fit to scale. René Stewart: So, Monica, you have, obviously, taken a company from figuring out product market fit to now a company of scale.

Scale 123

Scale Product Marketing Scaling Marketing 123