SaaStr

APRIL 20, 2024

The current business model for software companies involves spending a significant portion of revenue on sales, regardless of available tools and automation. Building a Brand Building a brand is essential for long-term success. Brand marketing helps sustain word-of-mouth growth, which is a key driver of customer acquisition.

Sales Hiring 255

Sales Hiring Startup Marketing Technical Review 255

Intercom, Inc.

OCTOBER 7, 2020

“Support isn’t just a cost center, but a strategic investment that increases customer retention and reduces churn” Indeed, if you look at the broader financial models of customer support, you’ll see that support isn’t just a cost center, but a strategic investment that increases customer retention and reduces churn.

Customer Support 196

Customer Support Investment Scale Retention 196

SaaStr

APRIL 19, 2024

To the OG software people who read SaaStr, Jason is “the guy,” Sam says. He’s the person that the founders of Hubspot and companies that make tens of millions of dollars want to learn about software from. He’s invested in startups as a VC since 2013 and has 10x his fund. Let’s step back into the older days of software.

Engineering 245

Engineering Business Model Pricing Scaling 245

SaaStr

DECEMBER 26, 2022

Amanda Malko is CMO at G2, a software marketplace and review site that reaches over 60 million buyers annually across 2000 software categories. In this session, she shares insights and trends from research conducted this year that can help software buyers and sellers make smarter decisions about software and the market. .

Software Review 196

Software Review Software Azure Cloud 196

Trint

DECEMBER 1, 2020

London-based Edge Investments supported the round, led by The New York Times Company LONDON—December 1, 2020— Trint , the leading speech-to-text platform for content creation, today announced the close of its Series A Acceleration round with an investment of £5M (~$6.7M). Individual investors were also part of the round.

Investment 130

Investment Artificial Intelligence Banking Entertainment 130

User Pilot

MARCH 20, 2024

Software monetization can be complex to deal with. You can implement many software monetization strategies in your product, but picking the right one can be a challenge. This article will go through 13 software monetization solutions to help your software product create great revenue streams and drive product growth.

Software 59

Software Revenue Strategy Advertising 59

Intercom, Inc.

DECEMBER 31, 2019

Putting narrative order on the past decade, a 10-year-period that has somehow remained stubbornly nameless, is quite the challenge, but it’s impossible to make sense of the 2010s without understanding the role of software. The post The decade software ate the world appeared first on Inside Intercom.

Payment Solutions 259

Payment Solutions Payment Methods Software SaaS Payments 259

Chart Mogul

JULY 8, 2020

Betty wasn’t a brand mascot or advertising gimmick, she was the embodiment of a brand’s voice. By allowing customers (or users, if you prefer) to interact directly with the Betty Crocker brand voice, General Mills fostered strong brand loyalty and a rich, active community around its products.

Branding 133

Branding Churn Underperforming Technical Team Retention 133

Totango

APRIL 5, 2022

The number of NPS software providers has proliferated as the importance of tracking Net Promoter Score (NPS) has been realized by a growing number of enterprises. This raises the question, how do you find the best NPS software solutions? Then we’ll take a look at the best NPS software providers. What Is NPS Software?

Software 101

Software Branding Customer Success Retention 101

Intercom, Inc.

NOVEMBER 3, 2022

You’re investing resources in hiring and training the right people, tracking different metrics at different stages, adding more and more complexity with each increase in headcount, use cases, and customers. Natasha Ratanshi-Stein is the founder of Surfboard , a software company that offers scheduling tooling for customer support teams.

Scale 206

Scale Outsourcing Services Software Sales Hiring 206

Neil Patel

FEBRUARY 2, 2021

It’s no secret that the field of marketing is constantly evolving, and SaaS brands are not immune from the challenges that arise due to the fast-paced nature of the field. One great way SaaS companies can keep up is through brand advocacy. 2021 SaaS Trends that Affect Brand Advocacy.

Branding 143

Branding Scale Social Media SaaS 143

SaaStr

JANUARY 11, 2024

What’s your most recent disclosed investment? What’s your sweet spot for investing — check size, stage, type of deal? Stage 2 Capital invests $4M to $6M in first checks into B2B software companies that are around $1M ARR. These investments typically occur between the seed and the A round. Check that out here.

Technical Review 272

Technical Review Scale Management Sales Hiring 272

FastSpring

SEPTEMBER 16, 2022

In our first post about our online community , we mentioned launching the Global SaaS Leaders Slack group because we saw a need for the kind of software-and-SaaS-focused community we’d want to be a part of. Our Guiding Principle: Our Software and SaaS Community Must Be Good for You in Order for It to Succeed. Professional moderation.

SaaS Payments 133

SaaS Payments Payment Solutions Merchant Services Software Review 133

SaaStr

DECEMBER 7, 2023

What’s your most recent disclosed investment? We recently invested in Respondology. The company provides a platform for brand and audience protection via social media comment moderating. Foremost, we invested in the company as they put together a world-class team with experience and knowledge in the space.

Development Team Review 222

Development Team Review Management Technical Review Social Media 222

Sales Hacker

DECEMBER 20, 2021

As a result, much of the evaluation, investment, and rollout of virtual training technology in 2020 was rushed, limited in scope, and poorly planned. Businesses must take a step back, evaluate their software investments, and rework their implementations. How to maximize customer training investment.

Investment 94

Investment Technical Review Underperforming Technical Team Scale 94

Neil Patel

DECEMBER 2, 2020

Thankfully, there’s recruiting software that helps you do precisely that and then some. With so many recruiting software options to choose from, the problem is that it quickly becomes an overwhelming choice to make. No one wants to invest in tools that aren’t entirely useful to their process. You’re hardly alone in that camp.

Payment Solutions 91

Payment Solutions Software Review Software Scale 91

SaaStr

JUNE 29, 2023

Software that is difficult or time-consuming to remove is more likely to be purchased and renewed. Oates explains, “Software that supports critical infrastructure will continue to be purchased and renewed, year-over-year.” AI-Powered Tools: AI-related purchases in Q1: Made up 41% of new investments in Q1. Why is this?

VP of Engineering 240

VP of Engineering Trends Cybersecurity Sales Hiring 240

Neil Patel

NOVEMBER 20, 2020

Free video editing software has become increasingly popular in recent years, and the perks of the programs are always evolving. These days, you can create high-quality, engaging video content that converts without paying the high sticker price of big-name software. Is Free Video Editing Software as Effective as Paid Tools?

Software Review 145

Software Review Software Systems Review AI Search 145

Totango

NOVEMBER 23, 2021

Whether you’re not using a customer success platform yet or you’re using an aging CS tool, there comes a time when you need to upgrade CS software. How do you tell when it’s time to ditch your current system and invest in a CS upgrade? They serve to promote customer satisfaction, retention and brand advocacy, not just sales per se.

Software 91

Software Underperforming Technical Team Churn Customer Success 91

Neil Patel

APRIL 20, 2021

How Can BOPUS Benefit Your Brand? Investment on Staff to Manage BOPUS. The buy online, pick up in–store model requires initial investment to hire dedicated staff. Investing on BOPUS won’t be worth it if customers don’t even know it exists. BOPUS Brand Examples. Market Buy Online, Pick Up In-Store. TC Running.

Branding 132

Branding Mobile Sales Hiring Business Model 132

Intercom, Inc.

AUGUST 21, 2019

Online marketing content has long been dominated by brands creating product descriptions, how-to guides, branded articles, and blog posts to promote their business. These include traditional editorial review sites such as Techradar and PCMag , which often review both software and tech gadgets. Influencer review sites.

Software Review 172

Software Review Technical Review Software Branding 172

SaaStr

MAY 31, 2021

In a small way, a few of those age 10-20 skills I did acquire from starting a tiny software company then were what carried through to whatever success I’ve had. I’ve also invested in 24+ next-generation SaaS companies, mostly successes, and had a chance to watch and learn from them as well, with a new lens. I let those go.

Sales Recruiting 320

Sales Recruiting Sales Hiring Scale Branding 320

Sales Hacker

DECEMBER 7, 2021

Join us for a candid conversation about leveraging feedback to understand your internal brand. What your internal brand is. Building your internal brand [20:19]. He is a many-year veteran of the software and tech industry. Look at your brand. Invest time and energy in building out that professional network.

Branding 79

Branding Technical Review Underperforming Technical Team Sales Hiring 79

SaaStr

NOVEMBER 28, 2022

Most SaaS companies, once they have a mini-brand, start to get some amount of organic, “free” leads. Ultimately, all the best software companies get the majority of their new customers from word-of-mouth and referrals. You need to invest there, too. Don’t overindex on any individual campaign or initiative.

Scale 219

Scale Scaling Marketing SaaS 219

User Pilot

AUGUST 6, 2023

In this guide, we’re going to go over why the omnichannel customer experience is important and how you can build a consistent brand experience across multiple channels to keep customer satisfaction levels as high as possible! Build loyalty. User acquisition. On the other hand, growth teams usually work throughout the journey.

Investment 77

Investment Banking Social Media Customer Lifetime Value 77

SaaStr

DECEMBER 14, 2023

There is an “AI Innovation Pause” in B2B SaaS AI overall is one of the greatest forces of nature we’ve seen in technology and software. Marketing remains forced to be myopic and short-term focused, but the market leaders lean in deep on brand, and pull ahead. Seat contractions and app layoffs are behind us.

Scale 254

Scale SaaS AI Innovation 254

FastSpring

DECEMBER 8, 2022

As a former agency owner, now the Chief Marketing Officer at FastSpring, David Vogelpohl has helped many software companies scale around the world. I’m EJ Brown, Senior Content Strategist at FastSpring, we help SaaS and software companies scale around the world. This would have been downloadable software.

Payment Methods 78

Payment Methods Payment Solutions SaaS Payments Software Review 78

SaaStr

SEPTEMBER 29, 2023

Many of you are familiar with this visual, most likely created by an investment firm. What Caused This Crowded Software Market? It has become much cheaper to build software — You can build high-quality products cheaply in your dorm room with a laptop. Marketing It’s hard to evolve your brand and your story to customers.

Scale 231

Scale Scaling Startup Sales Hiring 231

How To Buy Saas

JULY 8, 2023

In the world of software, the growth and success of a company are often determined by its ability to establish a strong brand. For companies in the Software as a Service (SaaS) industry, this is particularly true. However, building a strong SaaS brand is no easy feat. Why is growing your SaaS brand important?

Branding 40

Branding Sales Hiring Social Media Marketplace as a Service 40

SaaStr

JUNE 17, 2023

In the ever-evolving landscape of SaaS, Venture Capital, Bootstrapping, and Valuations – understanding market trends and investment patterns is critical. We’ll explain Jason’s take on the recent market fluctuations, highlighting major deals that shaped investment patterns and their effects on valuation trends.

Venture Capital 214

Venture Capital Scale Technical Review Software Review 214

Payrix

JANUARY 30, 2024

Their cloud-based software suite supports donor engagement, member management, event planning, volunteer tracking and more, allowing their clients to put focus back into doing good. The entire Payrix team is invested in our success and has been incredibly attentive and diligent in ensuring all of our needs are met.” GET A DEMO

Payments 130

Payments Merchant Services Payment Solutions Payment Services 130

SaaStr

MARCH 4, 2021

With the larger software companies Corporate Marketing Is King, and Product Marketers are the Princes. Corporate Marketing is all about protecting and reinforcing the brand once you are Way Past Scale. Corporate Marketing at Google, at Adobe, at Salesforce isn’t about getting the brand out there. Why’s that?

Sales Hiring 356

Sales Hiring Scale Marketing Branding 356

FastSpring

JANUARY 5, 2021

To help you find the right billing software for your online business, we’re covering the ten features your billing software needs to have: 1. Keep reading to learn more about these essential billing software features. Good billing and invoice software will simplify your life by automatically doing all this math for you.

Payment Methods 86

Payment Methods Payment Solutions Payment Services Payments 86

How To Buy Saas

OCTOBER 3, 2023

Data-driven insights are essential for digital marketers, as they allow them to make educated decisions, improve campaign performance, and demonstrate return on investment (ROI) to various stakeholders. – Graham Grieve, Founder of A1 SEO Real-Time Reporting When it comes to digital marketing, promptness is of the utmost importance.

Software 40

Software Marketing Blockchain Advertising 40

User Pilot

MAY 1, 2024

Building a community is no walk in the park, but creating a brand community around your product can be easy and even fulfilling as long as you stay focused on your goals. Successful brand communities are the ultimate goal, offering valuable insights and fostering customer loyalty. That’s understandable!

Branding 74

Branding Social Media Acquisition Advertising 74

SaaStr

APRIL 21, 2020

So each start-up they invest in is a bet, and really, a product. But since most software companies are improvements on large markets, it’s hard to get anyone’s attention if you are doing something truly novel. More on that here: About 70% of SaaS Unicorns Are New Versions of Existing Categories of Software | SaaStr.

Investment 238

Investment Engineering Startup Software 238

Chart Mogul

JULY 8, 2020

Betty wasn’t a brand mascot or advertising gimmick, she was the embodiment of a brand’s voice. By allowing customers (or users, if you prefer) to interact directly with the Betty Crocker brand voice, General Mills fostered strong brand loyalty and a rich, active community around its products.

Branding 52

Branding Churn Underperforming Technical Team Retention 52