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Practical Thoughts on Branding for Software Startups

Kellblog

What does our brand stand for? What promise does our brand make? These are some of the questions that quickly come up when thinking about branding. In general, I think branding is a potential marketing rathole for startups, particularly early-stage ones. Do want to build a brand? Do want to build a brand?

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Things That Are Different As A More Experienced Entrepreneur

SaaStr

In a small way, a few of those age 10-20 skills I did acquire from starting a tiny software company then were what carried through to whatever success I’ve had. I’ve also invested in 24+ next-generation SaaS companies, mostly successes, and had a chance to watch and learn from them as well, with a new lens. I’m not.

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4 Sales Recruiting Trends to Be Ready for in 2020

OpenView Labs

And according to Gartner , by the time 2021 hits, the software industry will have grown another $113 billion. So if scaling your sales organization is a priority in 2020, here are the things you need to be aware of to make sure you do so successfully. They want to feel like you’re invested in their success.

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GTM 71: Writer CEO Tells All: Securing Enterprise Customers with a PLG Motion | May Habib

Sales Hacker

She then worked at a sovereign wealth fund and started her entrepreneurial journey in software localization. Writer is an AI writing tool that helps teams write in the same tone and style so that all of the company’s communications are consistent and representative of the brand. May started Writer in 2020.

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The Top 20 SaaStr Tips to Getting a SaaSt Start-Up Going

SaaStr

Someone great at something core you aren’t: Sales, Engineering, Marketing. Great at sales. If you hire someone to do the first sales, you’ll never understand it yourself. When you go to hire your first sales rep, hire 2. 50% of the job for a VP is recruiting. At least, not until you have a brand. More here.

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20+ LinkedIn Profile Tips (Guaranteed Ways to Stand Out)

Buffer Resources

This is your street credibility and personal brand all rolled into one. Thanks to that hard work and consistency, I've established a personal brand grounded in credibility and respect, and grown my follower count to 45,000. The reality is that the best LinkedIn users are marketing machines. The ROI is insane.

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The Two Things You Need From Early Customers that Matter More than Cash

Tom Tunguz

Every prospect championing a software purchase will be asked by the opponents of the sale and decision-makers : “Who else is using the software?” Software vendors are in the business of selling promotions. And the best way to fight the inertia in sales is to equip your champions.