Payrix

APRIL 10, 2024

Your product is your bread and butter, and as a verticalized software company, you know just how important a tailored, industry-specific application is to your end user. User experience has become a cornerstone in shaping the world of SaaS.

Merchant Services 130

Merchant Services Payment Services SaaS Payments Payments 130

SaaStr

AUGUST 19, 2023

So our good friend Lloyed Lobo as part of his new book and series on Building Community did a deep dive with Jason on how SaaStr built the world’s largest community for business software — somewhat on accident: Why do some companies have loyal, cult-like followings while others blend into oblivion?

Software 188

Software Business Social Media Government 188

Tom Tunguz

JANUARY 25, 2021

When products and services fail, customers can’t buy online or use their software, they churn, and the company suffers brand damage. Too much downtime can trigger clauses in software contracts for service level agreements (SLAs), which start cancellation conversations. Just how effective is chaos engineering?

Software 357

Software Cloud Engineering Technology 357

SaaStr

JUNE 8, 2022

B2B marketing has a reputation for being more performance-oriented than brand-oriented. But I think that’s unfair — B2B is just as concerned with brand, but generally speaking, lacks the same level of creativity when compared to the B2C world. And beyond your brand campaign, this is critical to your business more broadly. .

B2B 243

B2B Branding Marketing B2C 243

Tom Tunguz

JANUARY 23, 2020

Today, the world's most valuable brand is Apple. Forbes estimates Apple's brand is worth $205B. Why is Apple's brand worth so much? It's the trust the brand inspires in consumers. A strong brand is the lagging indicator of having built trust. A strong brand is the lagging indicator of having built trust.

Software Review 276

Software Review Technical Review Software Marketing 276

SaaStr

FEBRUARY 10, 2023

Dear SaaStr: How Do Enterprises Decide Which Software Vendor to Sign a Deal With? The post Dear SaaStr: How Do Enterprises Decide Which Software Vendor to Sign a Deal With? But it also can set you up to win the next bake-off in 2–3 years if you evolve and become the pre-picked solution by then. appeared first on SaaStr.

Enterprise 242

Enterprise Software Pricing Branding 242

Payrix

APRIL 3, 2024

We know it and you do too – Embedded Payments are growing in popularity among software companies. You as the software company make an agreement with a payment processor to become one of their referral partner s. At a very high level, a referral partnership is an integrated payments model. What is a PayFac® developer?

Payment Services 100

Payment Services Merchant Services SaaS Payments Payment Facilitation 100

Subscription Flow

FEBRUARY 20, 2024

If you are on the lookout for automated billing software for small businesses, this is the blog for you to read. In today’s world, having automated billing software is of immense importance because most SaaS companies are growing at an impossibly fast rate due to the various technological booms that are taking place around the world.

Payment Solutions 102

Payment Solutions Payment Features Payment Services SaaS Payments 102

FastSpring

OCTOBER 25, 2023

Q4 sales numbers usually outperform the rest of the year thanks to year-end holidays and their associated shopping cycles — but how much does that trend carry over into software and SaaS sales? We’ve analyzed aggregate sales data to give you insights into just how important Q4 can be for your software, SaaS, or other digital goods business.

SaaS Payments 135

SaaS Payments Payment Solutions Software Review Merchant Services 135

User Pilot

MARCH 20, 2024

Software monetization can be complex to deal with. You can implement many software monetization strategies in your product, but picking the right one can be a challenge. This article will go through 13 software monetization solutions to help your software product create great revenue streams and drive product growth.

Software 59

Software Revenue Strategy Advertising 59

Unbounce

FEBRUARY 22, 2022

Branding is all about first impressions. The design elements you choose for your landing pages — including typefaces —affect your brand’s reception and recognizability. If you want visitors to recognize and trust your brand when they see your marketing campaigns, you’ve gotta be savvy with the fonts you use.

Branding 86

Branding Trends Communication Marketing 86

SaaStr

DECEMBER 1, 2021

The state of software buying has changed. During SaaStr Annual 2021, Amanda Malko, CMO at G2, shared a fascinating look at the data that reveals shifting patterns in the way consumers purchase software. . Furthermore, 55% of companies plan to increase software spending in 2022.

Software Review 231

Software Review SMB Enterprise Software 231

Intercom, Inc.

DECEMBER 31, 2019

Putting narrative order on the past decade, a 10-year-period that has somehow remained stubbornly nameless, is quite the challenge, but it’s impossible to make sense of the 2010s without understanding the role of software. The post The decade software ate the world appeared first on Inside Intercom.

Payment Solutions 259

Payment Solutions Payment Methods Software SaaS Payments 259

Chart Mogul

JULY 8, 2020

Betty wasn’t a brand mascot or advertising gimmick, she was the embodiment of a brand’s voice. By allowing customers (or users, if you prefer) to interact directly with the Betty Crocker brand voice, General Mills fostered strong brand loyalty and a rich, active community around its products.

Branding 133

Branding Churn Underperforming Technical Team Retention 133

Neil Patel

OCTOBER 6, 2021

Stores you could be selling wholesale to have the advantages of customer loyalty, brand recognition, a diverse inventory, and convenient locations. Examples of D2C Brands. As a result, many of the most popular D2C brands tend to have a rebellious or revolutionary angle to their product or service. 7 Strategies for D2C Brands.

Branding 116

Branding Strategy Technical Review Software Review 116

SaaS Metrics

JULY 5, 2023

White labeling in the SaaS industry refers to buying generic/unbranded software and reselling it under a different brand name. Read more The post White Label SaaS: Building Your Brand with Customizable Solutions first appeared on SaaS Metrics.

Branding 52

Branding SaaS Cloud Software 52

Totango

APRIL 5, 2022

The number of NPS software providers has proliferated as the importance of tracking Net Promoter Score (NPS) has been realized by a growing number of enterprises. This raises the question, how do you find the best NPS software solutions? Then we’ll take a look at the best NPS software providers. What Is NPS Software?

Software 101

Software Branding Customer Success Retention 101

FastSpring

DECEMBER 9, 2022

SaaS billing software automates one or more of the various aspects of the recurring billing process — payment processing, fulfillment, dunning, and more. With many payment processors, you’ll need additional software to manage complex recurring payments, taxes, chargebacks, dunning, and more. 3 Subscription Management Software.

Payment Services 119

Payment Services Merchant Services Payment Methods SaaS Payments 119

Intercom, Inc.

NOVEMBER 3, 2022

Natasha Ratanshi-Stein is the founder of Surfboard , a software company that offers scheduling tooling for customer support teams. “It’s a critical task within the function, and somebody had to build something simpler, smarter, and fairer” Then, I was tasked with running an RFP process to find software to solve this problem.

Scale 206

Scale Software Outsourcing Services Sales Hiring 206

SaaStr

APRIL 20, 2024

The current business model for software companies involves spending a significant portion of revenue on sales, regardless of available tools and automation. Building a Brand Building a brand is essential for long-term success. Brand marketing helps sustain word-of-mouth growth, which is a key driver of customer acquisition.

Sales Hiring 247

Sales Hiring Startup Marketing Technical Review 247

Tom Tunguz

MARCH 7, 2024

In Alchemy , the founder of a major brand agency describes the way many of the major consumer companies in the world created brands. There are other gems : we buy brands to satisfice is a reformulation of the trope No One is Fired for Buying Software from the Incumbent.

Branding 230

Branding Software Sales 230

Neil Patel

FEBRUARY 2, 2021

It’s no secret that the field of marketing is constantly evolving, and SaaS brands are not immune from the challenges that arise due to the fast-paced nature of the field. One great way SaaS companies can keep up is through brand advocacy. 2021 SaaS Trends that Affect Brand Advocacy. Overcome Content Overload.

Branding 143

Branding Scale Social Media SaaS 143

How To Buy Saas

MARCH 25, 2024

It is an excellent strategy for everyone who aims to increase their reach, brand awareness, sales opportunities, and online presence on various platforms. How Does a Cross-Posting Software Work? The software smoothly connects with a variety of online selling platforms. This way, it would cover several networks.

Software 40

Software Social Media Engagement Education 40

FastSpring

JANUARY 10, 2023

There are tons of monthly recurring billing software solutions available, so it can seem difficult to determine which one is right for your business. Wave: Invoicing and Accounting Software for Small Businesses. InMusic Case Study: Learn how InMusic, an audio software company, reduced cart abandonment by 30%.

Payment Solutions 109

Payment Solutions Payment Features Payment Methods Payment Services 109

Kellblog

DECEMBER 3, 2020

Decades ago I had the pleasure of watching a branding video, created by a San Francisco ad agency, narrated by an advertising executive with a familiar voice who’d narrated scores of commercials [1]. The video talked about the importance of brands staying in character in their marketing and advertising. I’d call this brand.

Branding 93

Branding Advertising Communication Enterprise 93

SaaStr

DECEMBER 26, 2022

Amanda Malko is CMO at G2, a software marketplace and review site that reaches over 60 million buyers annually across 2000 software categories. In this session, she shares insights and trends from research conducted this year that can help software buyers and sellers make smarter decisions about software and the market. .

Software Review 187

Software Review Software Azure Cloud 187

TrackStreet

OCTOBER 11, 2023

No brand protection strategy can keep your brand 100% safe at all times—especially if you sell through online resale channels. Here are a few harsh realities to keep in mind that can help your team stay vigilant against the many ongoing threats to your brand.

Branding 52

Branding Cybersecurity Advertising Pricing 52

FastSpring

SEPTEMBER 16, 2022

In our first post about our online community , we mentioned launching the Global SaaS Leaders Slack group because we saw a need for the kind of software-and-SaaS-focused community we’d want to be a part of. Our Guiding Principle: Our Software and SaaS Community Must Be Good for You in Order for It to Succeed. Professional moderation.

SaaS Payments 124

SaaS Payments Payment Solutions Merchant Services Software Review 124

Neil Patel

NOVEMBER 20, 2020

Free video editing software has become increasingly popular in recent years, and the perks of the programs are always evolving. These days, you can create high-quality, engaging video content that converts without paying the high sticker price of big-name software. Is Free Video Editing Software as Effective as Paid Tools?

Software Review 145

Software Review Software Systems Review AI Search 145

Neil Patel

OCTOBER 27, 2020

You’ve started a business, brand, or website, and it’s time for you to start distributing content. What you might not be thinking about is how to find a font that represents your brand. You want to search for fonts that are unique to your brand and easy for your subscribers to read and comprehend. Congratulations. Line length.

Branding 144

Branding Scale Mobile Systems Review 144

Intercom, Inc.

AUGUST 21, 2019

Online marketing content has long been dominated by brands creating product descriptions, how-to guides, branded articles, and blog posts to promote their business. These include traditional editorial review sites such as Techradar and PCMag , which often review both software and tech gadgets. Influencer review sites.

Software Review 172

Software Review Technical Review Software Branding 172

Neil Patel

DECEMBER 19, 2022

The right SEO software can make all the difference in taking your site’s SEO to the next level. The good news is I’ve got affordable SEO software that’ll help you win the game of SEO— my tool, Ubersuggest. Are You Ready for SEO Software? Look, I’m just here to make things easier for you and your brand.

Software 85

Software AI Search AI Mobile 85

Neil Patel

DECEMBER 2, 2020

Thankfully, there’s recruiting software that helps you do precisely that and then some. With so many recruiting software options to choose from, the problem is that it quickly becomes an overwhelming choice to make. The Top Recruiting Software Options For 2020. How to Choose The Best Recruiting Software For You.

Payment Solutions 91

Payment Solutions Software Review Software Scale 91

TrackStreet

FEBRUARY 16, 2024

While this is a win for consumers, such a business practice can encourage price wars and set a precedent for market monopolies, brand equity erosion, and product devaluation. This article shares the foundations of MAP policies that you need to know as a brand owner or manufacturer. Why is MAP Policy Pricing Important for Brands?

Branding 40

Branding Technical Review Advertising Systems Review 40

Neil Patel

SEPTEMBER 7, 2020

By choosing the right project management software, projects won’t throw you into that panic-inducing nightmare. I’ve managed countless projects, hundreds of teams, and bounced around to every project management software you can think of. The top 6 options for project management software. If only there was a better way.

Software Review 144

Software Review Software Management Sales Hiring 144

How To Buy Saas

JULY 8, 2023

In the world of software, the growth and success of a company are often determined by its ability to establish a strong brand. For companies in the Software as a Service (SaaS) industry, this is particularly true. However, building a strong SaaS brand is no easy feat. Why is growing your SaaS brand important?

Branding 40

Branding Sales Hiring Social Media Marketplace as a Service 40