SaaStr

JANUARY 11, 2024

What’s your most recent disclosed investment? seed round for Prequel, a data syncing tool that allows a company to push/pull data to their customer’s data warehouses (Snowflake, Redshift, BigQuery, etc…). What’s your sweet spot for investing — check size, stage, type of deal? Why did you do the deal?

Technical Review 286

Technical Review Scale Management Sales Hiring 286

SaaStr

FEBRUARY 22, 2024

What’s your most recent disclosed investment? What’s your sweet spot for investing — check size, stage, type of deal? I find that often, in SaaS, it’s easy to get excited after a few customer acquisitions, and teams will too quickly pivot into investing capital into demand gen, sales, and marketing. Check that out here.

Innovation 260

Innovation Wireless Acquisition Technology 260

Unbounce

JULY 21, 2020

Let’s face it: brand marketers get a bad rap. In the last decade, the conversation has focused on technical marketing: growth hacking, conversion rate optimization, SEO, the merging of product and marketing, and data, data, data. At the same time, brand became less exciting—and sometimes an afterthought.

Branding 145

Branding Underperforming Technical Team Scale Growth Hacking 145

SaaStr

JANUARY 10, 2024

Leading him to some of his biggest mistakes when hiring: Not investing enough time. And for his marketing team, it didn’t just apply to marketing, demand gen, or brand, or PR. It can be hard if you don’t necessarily have a supportive tech stack to see into the right data. They needed to move quickly.

Sales Hiring 268

Sales Hiring Scale Technical Review Leadership 268

Neil Patel

FEBRUARY 2, 2021

It’s no secret that the field of marketing is constantly evolving, and SaaS brands are not immune from the challenges that arise due to the fast-paced nature of the field. One great way SaaS companies can keep up is through brand advocacy. 2021 SaaS Trends that Affect Brand Advocacy.

Branding 143

Branding Scale Social Media SaaS 143

Sales Hacker

DECEMBER 3, 2019

Data-driven marketers aren’t playing to win a hand or two. And as more companies mature from making impulsive decisions based on data in spreadsheets to making data-driven decisions based on statistics collected through automation, more marketers are minimizing risk to play their cards by the numbers. Data Talks, Instincts Walk.

Sales Enablement 84

Sales Enablement Artificial Intelligence Branding Sales Hiring 84

SaaStr

DECEMBER 10, 2023

This year, many companies, including Gong, have been focused on how to optimize and drive value with existing tech stack investments, rather than adding new tools. What’s the number one top new app you’ve added the past year? One app we did add this year was Madkudu , to change the way we prioritize what leads Marketing sends to sales. #3.

Leadership 326

Leadership B2B Branding Revenue 326

Chart Mogul

JULY 8, 2020

Betty wasn’t a brand mascot or advertising gimmick, she was the embodiment of a brand’s voice. By allowing customers (or users, if you prefer) to interact directly with the Betty Crocker brand voice, General Mills fostered strong brand loyalty and a rich, active community around its products.

Branding 133

Branding Churn Underperforming Technical Team Retention 133

Neil Patel

DECEMBER 22, 2020

Some of the top US brands spend billions on advertising to secure their internet advertising space. If you can’t keep up with the big companies that spend billions of dollars on their advertising campaigns, there are still a few ways you can get your brand noticed. It’s a quick and effective way to help with brand recognition.

Payment Methods 139

Payment Methods Branding Payment Services Payment Solutions 139

Neil Patel

NOVEMBER 3, 2021

Data labeling turns raw data into useful information that can then be utilized for optimized marketing. However, turning raw data into labeled data takes time. The good news is data labeling is scalable when you work with the right data labeling software. What Is Data Labeling?

Scale 125

Scale Outsourcing Services Artificial Intelligence Scaling 125

User Pilot

AUGUST 6, 2023

In this guide, we’re going to go over why the omnichannel customer experience is important and how you can build a consistent brand experience across multiple channels to keep customer satisfaction levels as high as possible! Data-driven decisions. Build loyalty. User acquisition.

Investment 73

Investment Banking Social Media Customer Lifetime Value 73

Sales Hacker

FEBRUARY 17, 2022

What sales investments should you focus on in 2022? Companies that want to succeed in the new sales world need to embrace new technologies, especially ones that harness the power of data and analytics. It monitored live calls with customers and scanned relevant data to deliver the right information to associates in real time.

Scale 89

Scale Investment Sales Forecasting 89

Neil Patel

APRIL 20, 2021

How Can BOPUS Benefit Your Brand? Investment on Staff to Manage BOPUS. The buy online, pick up in–store model requires initial investment to hire dedicated staff. Investing on BOPUS won’t be worth it if customers don’t even know it exists. BOPUS Brand Examples. Market Buy Online, Pick Up In-Store. TC Running.

Branding 132

Branding Mobile Sales Hiring Business Model 132

SaaStr

FEBRUARY 7, 2024

The data above shows it’s a customer acquisition cost on average of $1.05 In outbound, they consider three channels: Email Ads Customer referral The first thing they did to automate was use multiple data vendors to gain a clear overview of their entire TAM. Gonto’s team wanted more influencers so more people would know the brand.

Scale 245

Scale Sales Hiring Strategy Marketing 245

Sales Hacker

JANUARY 17, 2019

Should your company invest in sending branded swag to deals in the pipeline? The post To Send or Not to Send — What Data Says About Sending Branded Swag appeared first on Sales Hacker. Is direct mail a viable channel for sales to leverage in order to drive top of funnel engagement? How much will it cost you to start?

Branding 58

Branding Data Investment Engagement 58

SaaStr

JUNE 29, 2023

Vendr SaaS Consultant Katie Oates and Vendr Vice President of Customer Team Jeff Swank share eye-opening data and insights into buyer trends from 2023. SaaS Market Snapshot In Q1 of 2023, Vendr gathered data on SaaS Spending and yielded some pretty interesting results. So, what’s driving these purchasing trends? weakest link.

VP of Engineering 261

VP of Engineering Trends Cybersecurity Sales Hiring 261

User Pilot

MARCH 23, 2023

Today, we’ll be focusing on closed-loop analytics and how they can help you better manage and benefit from data! TL;DR Marketing and sales teams have different goals, which is why they often have different data sources or metrics. The key is to share data between the teams anyway. What are closed-loop analytics?

Data 87

Data SaaS Sales Funnel Acquisition 87

How To Buy Saas

JULY 8, 2023

In the world of software, the growth and success of a company are often determined by its ability to establish a strong brand. SaaS companies rely on their brand reputation to attract and retain customers, maintain customer loyalty, and stay ahead of the competition. However, building a strong SaaS brand is no easy feat.

Branding 40

Branding Sales Hiring Social Media Marketplace as a Service 40

Neil Patel

MAY 10, 2021

More people see the value of investing in Bitcoin, and companies are warming up to the idea of using its technology in business. Blockchain technology is a new way to secure your data. You can use blocks to store information like: financial transactions contracts medical data supply information confidential customer data.

Blockchain 122

Blockchain Payment Methods Data Marketing 122

Tom Tunguz

JUNE 20, 2023

Like an investment portfolio, any individual strategy may thrive one day & suffer the next. Big Data, DevOps, microservices, AI, data contracts. As these waves form, buyers seek insight & vendors have an opportunity to build trust & develop a brand educating the market. What are LLMs? How can I use them?

Marketing 202

Marketing Outsourced Development Machine Learning Artificial Intelligence 202

ProfitWell

MAY 15, 2020

Today on the show, brand affinity amid a pandemic is apparently top of mind for many. So how can you make your brand top of mind as well? You can also share the data with friends, colleagues, and fellow industry players that could use it right now. Love, your brand. He says investing in building a strong brand takes time.

Branding 52

Branding B2B Growth Hacking Entertainment 52

User Pilot

MARCH 25, 2024

TL;DR User sentiment is the feeling a person has about your brand, product, or service quality. User sentiment analysis is the process of collecting user feedback data and analyzing the sentiment and intent behind it using tools like natural language processing. Gather user sentiment data from multiple sources.

Social Media 88

Social Media Software Review Technical Review Machine Learning 88

Sales Hacker

SEPTEMBER 4, 2019

Promotional products (AKA swag, tchotchkes, freebies, branded merchandise, you name it) have been around for some time. These items end up in the trash, hardly a worthy investment of your firm’s marketing and sales budgets. . Let’s dive into the psychology of swag, what the data says, and when you can expect it to work for sales.

Data 101

Data Wireless Sales Branding 101

SaaStr

JANUARY 17, 2021

Part of my job when I invest in a start-up is to get folks excited about the company. Or I wouldn’t make the investment. I don’t have all the data. But once you have a brand, one way or another, the leads come. They all have brands, yes. In practice, high churn is the only thing. Sometimes it is, yes.

SaaS 363

SaaS Venture Capital Churn Branding 363

SaaStr

SEPTEMBER 29, 2023

Many of you are familiar with this visual, most likely created by an investment firm. If you can handle multiple things with one solution, you’re going to get a deeper data connection to products tied together. Marketing It’s hard to evolve your brand and your story to customers. What was so helpful about being multi-product?

Scale 252

Scale Scaling Startup Sales Hiring 252

Sales Hacker

MARCH 5, 2021

Investing in buyer intent data is one of the best ways to differentiate yourself — now, more than ever. As we move into 2021, buyer intent data will help you gain ground on competitors and connect with prospects. How to Use Buyer Intent Data for Differentiation. Companies that were unable to make the switch have suffered.

Data 98

Data Software Review Sales Social Media 98

Buffer Resources

APRIL 23, 2024

It helps you show your value with data, highlight past work experience, and make a good first impression on a brand. It helps you show your value with data, highlight past work experience, and make a good first impression on a brand.”  “Brands often make decisions based on data,” Ayomi says.

Social Media 90

Social Media Branding Metrics Engagement 90

SaaStr

NOVEMBER 30, 2023

With over a decade of data from qualitative learnings and insights amassed through a network of leaders, ICONIQ deep dives into what it takes to succeed at GTM throughout the four stages of growth. According to ICONIQ’s data, many successful companies hit a growth plateau at around $15M ARR.

Scale 251

Scale Sales Hiring Scaling Outsourced Development 251

SaaStr

FEBRUARY 17, 2022

When marketing teams spend the bulk of their time completing manual tasks, data gets siloed, workflows break down, and leaders do not have the visibility they need to make customer-focused decisions. In the digital age, customers have a multitude of touchpoints with brands. People do not want to buy one-size-fits-all solutions.

Engineering 244

Engineering Scaling Marketing Acquisition 244

CustomerSuccessBox

DECEMBER 3, 2021

New areas of investment have been identified and you are ready to speak with the CEO/CFO about additional budget requirements. However, if you do your homework and show quantitative data demonstrating CS contribution it will become easy. Investment in CS will ensure more customers and increased revenue. Revenue growth.

Customer Success 52

Customer Success Data Technical Review Headcount 52

User Pilot

FEBRUARY 25, 2024

Analyzing user behavior can help you understand how users perceive your product and brand. Similarly, generative AI applications are helping speed up UX writing and enhance data analytics. Data breaches in recent years are fuelling the demand for secure software experiences. Answer FAQs with self-service resource centers.

SaaS Payments 92

SaaS Payments Trends Payment Solutions Payment Methods 92

SaaStr

MARCH 7, 2021

Less and you under-invest. At $8m in ARR, if you have $2m of cash in the bank, you get real nervous investing much more than $500k-$750k, $1m max. It’s subtle, but in SaaS I’ve learned you under-invest if you have < 50% of your ARR in the bank. 10/ Investing aggressively in brand as you approach $10m ARR.

Part-Time VPE 278

Part-Time VPE Sales Recruiting Sales Hiring Scale 278

SaaStr

MARCH 27, 2022

Both in starting something new, or just a new big initiative, anything big … well, carefully collect data. This one took me a little while to figure out (thanks to Auren Hoffman for helping me see this clearly), but if you’re a founder, the best investment you can make is in yourself. And one you truly trust. See here.).

Scale 362

Scale Sales Hiring Venture Capital Startup 362

OpenView Labs

JULY 13, 2021

Part of what’s blocking marketers from widening the top of the funnel (driving more developers to sign up for their free tools) for their developer-focused businesses is ensuring they have the right data and measurement capabilities in place to understand how much impact their activities have on the business. It’s a hot mess.

Development 52

Development Data Strategy Sales Hiring 52

Chart Mogul

JULY 8, 2020

Betty wasn’t a brand mascot or advertising gimmick, she was the embodiment of a brand’s voice. By allowing customers (or users, if you prefer) to interact directly with the Betty Crocker brand voice, General Mills fostered strong brand loyalty and a rich, active community around its products.

Branding 52

Branding Churn Underperforming Technical Team Retention 52

TrackStreet

APRIL 26, 2024

While this may be a good thing for consumers, it is detrimental to most of the brands involved, especially for those who lack the budget or uncompromising strategies to adapt to these dynamic market changes. Here are several examples you can use for your brand: 1. This devaluation is called Pricing Erosion.

Pricing 52

Pricing Marketplace as a Service Technical Review Innovation 52