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What Brands Look for When Considering Acquiring Software Companies

FastSpring

As the Director of Corporate Development & Strategic Partnerships at WP Engine , Carl has worked on many acquisitions and partnerships, including brands like Flywheel, Perfect Dashboard, Block Lab, and recently, Delicious Brains. What factors beyond financials makes a target even more valuable. Jump to highlights.

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How to Build Your Brand with Landing Page Optimization

Unbounce

Let’s face it: brand marketers get a bad rap. In the last decade, the conversation has focused on technical marketing: growth hacking, conversion rate optimization, SEO, the merging of product and marketing, and data, data, data. At the same time, brand became less exciting—and sometimes an afterthought.

Branding 145
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How to Build Out Your SDR Function in 2024 with Sam Blond, Partner at Founders Fund and Host of SaaStr CRO Confidential

SaaStr

How do you build out a Sales Development (SDR) function at your SaaS company? Establishing a baseline for successfully doing outbound with the existing sales team you have is critical before investing in a dedicated SDR function. The answer didn’t show up in the data. At Brex, Sam hired Ashley. The takeaway?

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Should your SaaS Business Invest More in Content Marketing?

Baremetrics

Content marketing is one of the most effective methods of generating brand awareness and brand preference specifically among your ideal target audience. Once users are in a position to invest in such a service, your SaaS should be the first that comes to mind. Good content marketing is different for every business, however.

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What’s New at Automattic and WordPress with Co-founder and CEO Matt Mullenweg

SaaStr

WordPress is its own ecosystem, a vibrant community of hundreds of thousands of people who create add-ons, plugins, and develop sites. There were way too many messaging apps, so Matt and the team decided to bring it all into one, and it’s secure, encrypted, and local to the device. Automattic is a behind-the-scenes brand.

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How to Reduce Customer Churn with Brand Voice Continuity

Chart Mogul

Betty wasn’t a brand mascot or advertising gimmick, she was the embodiment of a brand’s voice. By allowing customers (or users, if you prefer) to interact directly with the Betty Crocker brand voice, General Mills fostered strong brand loyalty and a rich, active community around its products.

Branding 133
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How Does Scaled Data Labeling Work With Marketing?

Neil Patel

Data labeling turns raw data into useful information that can then be utilized for optimized marketing. However, turning raw data into labeled data takes time. The good news is data labeling is scalable when you work with the right data labeling software. What Is Data Labeling?

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