SaaStr

AUGUST 31, 2023

Amazing smaller, deep dive sessions with top leaders in SaaS and Cloud. The Most Popular 2023 Annual Braindates So Far: #1. Demystifying AI for SaaS: Practical Steps to Drive Innovation with Bessemer Venture Partner’s Anant Vidur Puri #5.

Venture Capital 208

Venture Capital Acquisition AI Innovation 208

Tom Tunguz

OCTOBER 17, 2023

He then jooined Google to become the lead product marketing manager on Google Cloud Platform (GCP). Raj writes about Outbound Marketing Fury, A style of marketing that raises awareness without spending significant brand dollars using controversial content. In other words, a challenger marketing strategy.

GCP(Google Cloud Platform) 147

GCP(Google Cloud Platform) Marketing SMB Cloud 147

Kellblog

AUGUST 27, 2022

Like Geoffrey Moore’s Crossing the Chasm some 25 years earlier, VCs fell in love with the book, and then pushed it down to the CEOs and CMOs of their portfolio companies. “Sell high” is the old sales rule, and the business of Silicon Valley marketing strategy books is no exception. Strategy is not complex, but it is hard.

Strategy 136

Strategy Marketing Startup Customer Success 136

SaaStr

DECEMBER 11, 2020

Now more than ever, an independent software vendor’s (ISV’s) path to profitability depends upon the strength of their go-to-market strategy. In turn, charting a course to channel proficiency depends upon optimizing your channel partner engagement strategy at every stage. A delicate balance for the Modern ISV.

Scale 276

Scale Scaling Marketplace as a Service Cloud 276

User Pilot

APRIL 10, 2023

Apart from offering delightful products, these companies have managed to successfully leverage their freemium strategy to drive product growth. TL;DR A freemium strategy is based on a free plan that offers limited functionality or usage for unlimited time. Want to see how Userpilot can help you execute your freemium strategy?

Strategy 97

Strategy SaaS Onboarding Marketplace as a Service 97

Neil Patel

DECEMBER 16, 2021

I’m going to share a list of all the free tools and strategies that can help you compete with major conglomerates through content marketing. Blogs allow customers to build trust and relationships with brands. Getting involved in other forums is a great way to spread the word about your brand (and sprinkle backlinks around the web).

Social Media 145

Social Media Strategy Marketing Business 145

SaaStr

SEPTEMBER 22, 2022

The Brand, the Breaking Point, and the Bootstrapping. Mailchimp has always garnered attention and interest with its off-the-wall, standout branding strategy. As successful as Mailchimp was and continues to be with the SMB target, they realized they needed to adjust their strategy for their customers as their business grew.

SMB 181

SMB Entertainment Acquisition Branding 181

SaaStr

NOVEMBER 25, 2022

Power of the Cloud. Atlassian Cloud Platform is a platform that all Atlassian products rely on. Another noteworthy point about the Atlassian Cloud Platform is its extensibility. Businesses work with solution partners to help their brands accomplish specific goals. Marketplace partners. Strategic technology partners .

Scale 214

Scale Scaling Marketplace as a Service Entrepreneurship 214

SaaStr

JUNE 29, 2023

As a result, we’re seeing SaaS companies develop new pricing strategies.” Tailor your sales strategies to loop in the CFO as early in the process as possible and demonstrate the business case for your solution. Many net-new purchases are for data security, compliance, risk management, and AI-powered tools. The best product will win.

VP of Engineering 231

VP of Engineering Trends Cybersecurity Sales Hiring 231

SaaStr

NOVEMBER 1, 2022

Sequoia Capital’s India arm put together a terrific summary of all their learnings about SaaS and Cloud from SaaStr Annual this year. Their responsibility would include attracting local talent, running the US and creating an employer brand in the US. To attract A talent, one needs to build an A brand.

Scale 208

Scale Sales Hiring Cybersecurity Underperforming Technical Team 208

SaaStr

MAY 23, 2023

But simply sending out a few press releases isn’t enough –– you need a strategy to reach customers and prospects. Join 12,500 Cloud and SaaS Founders, VCs, and Execs at SaaStr Annual for three full days of workshops, sessions, and networking — all to help you scale faster. Ready to network, learn, and level up? Get your tickets.

Scale 202

Scale Marketing Social Media Advertising 202

SaaStr

AUGUST 29, 2022

10.000 SaaS CEOs, Founders, Revenue Leaders, and VCs will join us for 3 days of tactical content, networking, and epic evening events when the Cloud comes to San Mateo. They’ll take you through their own personal experiences, from creating a scalable product strategy to building an enduring company that puts people and purpose before profit.

Scale 236

Scale Sales Hiring Marketplace as a Service B2B 236

Teamgate

DECEMBER 20, 2019

What is Customer Relationship Management (CRM) Strategy? Customer Relationship Marketing comprises all the strategies, technologies, and activities implemented by companies to achieve high-quality interaction-based management with their prospective and current customers. Then SendX is your plug. Your business deserves to grow.

Mobile 95

Mobile Strategy Technical Review Artificial Intelligence 95

SaaStr

SEPTEMBER 29, 2023

Any startup in any reasonable category likely has dozens of competitors, and Altman believes the best strategy to compete in 2023 and beyond is multi-product. We’re so many years into the Cloud, and here we are at hundreds of billions in annual Cloud spend and growing at 6x over eight years. That’s unbelievable!

Scale 222

Scale Scaling Startup Sales Hiring 222

SaaStr

DECEMBER 6, 2021

Before going public, PagerDuty landed on tailwinds like cloud adoption and migration, DevOps transformation, and digital acceleration (formerly digital transformation). Don’t forget other, less obvious tailwinds as well, like brand sentiment, word-of-mouth, and employee attrition.

DevOps as a Service 223

DevOps as a Service Scale Cloud Interviewing 223

SaaStr

OCTOBER 26, 2022

Grammarly launched during the age of cloud computing, big data, and natural language processing algorithms. This created an opening for the brand to introduce its communication system. Grammarly worked with users to build the first version of the product, helping the brand better understand why users wanted to write accurately.

Enterprise 172

Enterprise Scale Sales Communication 172

Sales Hacker

JUNE 29, 2020

But having the wrong strategy can mean losing subscribers and leaving large amounts of money on the table. The concept is simple, customers pay a monthly or annual fee to use the software, often hosted in the cloud, rather than a one-time sale, and they get access to new features and updates as they roll out. 7 key metrics to track.

Scale 78

Scale Sales Hiring Strategy SaaS 78

OPEXEngine

JULY 28, 2020

It often seems as if traditional strategy development processes have no place in the fast-moving, always changing technology industries. The critical difference is that they’ve discovered how to make strategy development faster, pragmatic and more agile by focusing on four key principles. At a Glance.

Payment Solutions 52

Payment Solutions Strategy Payment Services Scale 52

Sales Hacker

MARCH 1, 2024

This allows brands to be more intentional about messaging to make sure it aligns with their product and company values, and provides real value to an audience. Leveraging owned media for your GTM strategy Owned media can fuel your go-to-market strategy in the early stages of building a company and beyond.

VP of Engineering 71

VP of Engineering Scale SaaS AI Search 71

SaaStr

AUGUST 9, 2019

Eyal and Megan host a fireside chat between Google Cloud and Zenoss, a leader in software-defined IT operations. I thought CRM, in the cloud, et cetera, was never going to be anything. Do you not think that actually we’ve just transferred to cloud lock-in versus on-prem lock-in? The contact center is not brand new.

SaaS Payments 132

SaaS Payments Cloud Technical Review Scale 132

SaaStr

NOVEMBER 24, 2021

Salespeople are often compensated at the highest rate when they win brand new business, but that might not be good for revenue expansion and might contribute to churn. So instead, Roberge suggests updating sales comp plans to pay higher for expansion revenue wins over brand new wins.

Sales Hiring 182

Sales Hiring Scale Compensation Sales 182

User Pilot

FEBRUARY 25, 2024

Analyzing user behavior can help you understand how users perceive your product and brand. Predictive analytics are driving business decisions such as product and marketing strategy. 60% of consumers say they’ve purchased from a particular brand solely based on its services. Here are the top trends to watch out for.

SaaS Payments 105

SaaS Payments Trends Payment Solutions Payment Methods 105

User Pilot

OCTOBER 26, 2023

TL;DR Growth initiatives are strategies aimed at expanding a company’s customer base, market share, revenue, or profitability. Diversification is a strategy involving entry into unrelated markets or industries, often through new lines of business or partnerships. The Ansoff Matrix of Growth Strategies.

Acquisition 105

Acquisition Scale Onboarding Marketplace as a Service 105

SaaStr

JULY 20, 2020

The highly curated and hand-selected Braindate Roundtables bring together the world’s most recognizable brands and Cloud leaders who will share their expertise with qualified CEOs. . with Nancy Maluso, VP Principal Analyst, Emerging Growth Strategies at Forrester. Here’s a look at just a few roundtable topics: .

Enterprise 164

Enterprise B2B AI Cloud 164

SaaStr

JUNE 4, 2020

The “quality”/brand of the acquirer is less important than we tend to think. Google 10 years from now will have very different tactics (if not strategy) than Google today. Especially given the incredible growth of the Cloud. A few more existential thoughts & learnings if you get an offer to buy your start-up: 1.

Startup 190

Startup Acquisition Cloud Strategy 190

OpenView Labs

JANUARY 13, 2021

At first glance, using a product led growth (PLG) strategy to sell a solution with a relatively small, high-level audience might not seem like the most effective plan. Snyk puts developers first not only in terms of their cloud native application security product, but also in terms of how they market and sell that product.

Strategy 56

Strategy Social Media Development Enterprise 56

Neil Patel

JANUARY 1, 2021

GaaS games can often be streamed directly from the cloud to a user’s device, which allows them to be accessed from anywhere, anytime. This strategy allows games to be updated weekly, monthly, or sometimes even daily to keep users engaged. Brands have also worked with developers in the past to offer sponsored bundles with perks.

Payments 122

Payments Payment Services Payment Methods Payment Solutions 122

SaaStr

SEPTEMBER 17, 2021

Even Now, It’s Still a Land Grab in So Many Segments in SaaS and Cloud. But that moat can be brand, #9. If nothing else, a reminder that strategies are different in different geos, and deserve their own team. #10. Video is still so underpenetrated that Anjali sees so many spaces as land grabs not fully served.

Enterprise 225

Enterprise Scale Sales Hiring Headcount 225

Incredo

JANUARY 29, 2020

Considering just how enormous the internet is, it can actually be relatively easy to get caught from doing something unethical. The same goes for SEO and using optimisation strategies. Here are a few that you can consider: Unicheck – This is a cloud-based software that’s commonly used by writers, bloggers, lawyers and editors.

Software Review 328

Software Review Engineering Technical Review Branding 328

SaaSX

FEBRUARY 11, 2020

It could be argued that the biggest technological advance the 2010s brought was the rise of cloud computing and cloud-based subscription services. While it’s true that software services have existed since the 1960s , the rise of cloud computing brought the SaaS platform into its own. Learn more about PLG here.

Trends 120

Trends Artificial Intelligence SaaS Mobile 120

Intercom, Inc.

NOVEMBER 30, 2021

A recent Forrester Consulting study commissioned by Intercom, Drive Conversational Experiences For A Future-Ready Customer Support Strategy , revealed that 54% of teams can’t personalize support with their tech stack and 50% waste time jumping between tools. Strategy first, technology second. Let’s dive in. Analytics: Heap.

Technical Review 249

Technical Review Customer Support Payment Methods Payment Solutions 249

Incredo

JULY 14, 2019

SaaS subscription vs transactional model: Are you ready for transactional model or “no strategy”? When we say “no strategy”, we mean that you are unable to guess what features your customer’s company will need and use that particular month. The same principle works when it comes to cloud computing. Key finding?

Payment Features 184

Payment Features SaaS Payments Payment Methods Payment Solutions 184

SaaStr

JANUARY 7, 2021

Most of us think a lot about standard B2B SaaS and Cloud subscriptions, but we are still new to the issues, challenges, and opportunities in mobile subscriptions. Customer advocacy is one of the most powerful marketing tools any brand can have. Should brand marketing be seen as an effective revenue driver in modern marketing programs?

Scale 236

Scale Sales Hiring Scaling B2B 236

Audacix

OCTOBER 5, 2019

As enterprises increasingly become more open to introducing cloud software to their environments, you as a cloud provider must proactively anticipate their concerns and address them. Why are enterprise buyers' concerned about cloud software security? What security questions stop enterprise buyers from buying your cloud software?

Cloud 45

Cloud Enterprise Software Review Cybersecurity 45

SaaStr

JUNE 17, 2023

” This approach requires careful planning and execution but can result in significant long-term benefits such as increased market share, enhanced brand reputation, and ultimately higher profit margins. However, achieving $100 million ARR is still achievable since Cloud Spend is still growing… by A LOT.

Venture Capital 206

Venture Capital Scale Technical Review Software Review 206

Scytale

DECEMBER 12, 2023

By following some of the top CISOs in the USA, you can gain valuable insights into developing a robust cybersecurity strategy. CISOs are responsible for an organization’s cyber risk management and information security strategy. The Importance of Cybersecurity Cybersecurity has never been more important.

VP of Engineering 52

VP of Engineering Technical Review Cybersecurity Development Team Review 52

Backlinkfy

SEPTEMBER 4, 2019

Actually, at the highest level, the process is fairly straightforward: Goal, Strategy, Tactics. The fact is, content strategy, and its corollary, content marketing, can benefit from a process, if not “the” process. That may be the key KPI in the cloud-draped boardroom, but in the trenches it feels abstract and overwhelming.

Strategy 45

Strategy Construction Branding Communication 45