Remove Branding Remove Cloud Remove Strategy Remove Underperforming Technical Team
article thumbnail

What Brands Look for When Considering Acquiring Software Companies

FastSpring

As the Director of Corporate Development & Strategic Partnerships at WP Engine , Carl has worked on many acquisitions and partnerships, including brands like Flywheel, Perfect Dashboard, Block Lab, and recently, Delicious Brains. And then we’ll get into a little bit of the strategy discussions we talked about a minute ago.

article thumbnail

Sequoia India: 22 Things We Learned from SaaStr Annual

SaaStr

Sequoia Capital’s India arm put together a terrific summary of all their learnings about SaaS and Cloud from SaaStr Annual this year. They are hiring leaders, building teams, and attracting advisors in the US while devouring the SV SaaS playbook. To attract A talent, one needs to build an A brand. Learnings on GTM.

Scale 222
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Create an Effective Go-To-Market Strategy for Your SaaS Product

Baremetrics

You need to have a strategic approach that includes identifying your market fit, developing appropriate positioning and marketing strategies, and measuring performance. Here's where having a go-to-market (GTM) strategy comes into the picture. Here's how you can create an effective GTM strategy for your SaaS product.

Strategy 104
article thumbnail

Veeva: The Biggest Vertical SaaS Success Story of All Time (Video + Transcript)

SaaStr

Today, Veeva is at $45B Cloud juggernaut dominating pharma and life science Cloud applications. While this talk really shows his love of thinking about the bigger picture – this is the Strategy stage after all – Peter actually spends 90% of his time on execution. We provide a variety of cloud solutions for them.

article thumbnail

SaaStr Podcasts for the Week with Kustomer, Google Cloud, and Zenoss — August 8, 2019

SaaStr

Eyal and Megan host a fireside chat between Google Cloud and Zenoss, a leader in software-defined IT operations. Here’s what Eyal and Megan talk about: How to develop software faster. I thought CRM, in the cloud, et cetera, was never going to be anything. Missed the session? The emergence of new A.I. So what do I know right?

article thumbnail

Pentest as a service for fast-growing SaaS companies

Audacix

The best SaaS firms consider cybersecurity an integral part of their business strategy. It enables real-time visibility into your AppSec posture and helps your developers find and fix vulnerabilities without always needing the help of external cyber security consultants. Most bug bounty hunters usually follow a "free-for-all" strategy.

article thumbnail

SAAS Marketing Growth Hacking Roadmap For 2021 [19 Strategies]

How To Buy Saas

In this saas marketing strategy guide, we are going to tell you everything about saas marketing. In this type of software, you use the potential of cloud storage so that the users can use or access these apps from any location. These few things make saas marketing different from the rest of the niche marketing strategies.