Neil Patel

SEPTEMBER 19, 2020

Whether you want to become a blogger for a big-time news publication, share your independent thoughts online, make millions as a blogger, or something in between, it all starts with a blogging platform. And choosing the right one sets precedence for everything else you do. How to choose the best blogging platform for you.

Software Review 145

Software Review Social Media Government Branding 145

Intercom, Inc.

OCTOBER 2, 2018

What you’re experiencing is the result of almost a year’s work, designed not just to showcase the breadth of content we publish, but to make it easy for you to discover and consume it. We still love that audience, but we now offer products for sales , marketing and support teams and have been going deep on those topics as well.

Sales Hiring 162

Sales Hiring Scale Social Media Content Marketing 162

SaaStr

JANUARY 9, 2024

Perhaps the biggest change though is how many folks want to manage a team, versus do the work themselves. Not just hire and manage people?”. And I also see so many VPs and Directors and Managers flame out when they take a start-up role … and don’t really want to do all the hard work themselves. Constantly.

Sales Hiring 265

Sales Hiring Interviewing Startup Customer Success 265

SaaStr

SEPTEMBER 12, 2023

Believe It Or Not, It’s Time for Your First User Conference One thing that always works in marketing is bringing your customers and prospects together IRL. A SaaS Founder’s Guide to PR Why PR works, when it doesn’t, and what to expect. How does a CEO/founder/owner pick his salary? And you can start very small.

Sales Hiring 247

Sales Hiring Technical Advisors Compensation Outsourced Development 247

SaaStr

MARCH 19, 2024

What does it take to become a founder, and how does it differ from operations? His day-to-day role as a first-time founder involves a lot of work around creating and building the MVP product and filtering out all of the noise in this SaaS ecosystem. But building a product isn’t the only thing your energy is focused on.

Headcount 219

Headcount Scaling Finance Engineering 219

SaaStr

DECEMBER 12, 2023

The landscape for Go-to-Market (GTM) will be changing over the next 12 months in terms of roles within GTM, in combination with how buyers make purchases and the decision-makers involved. What you need to do instead is leverage more content and intent data. What is your Ideal Customer Profile? Green is a “go after them.”

Point of Sale 263

Point of Sale Forecasting Technical Review SMB 263

SaaStr

MARCH 20, 2024

They discuss Sam’s learnings at Founders Fund, what the 2024 playbook looks like, hiring and motivating sales teams, and a handful of audience questions. What he’s learned on both sides of the VC table is that the bar is really high for most VCs. And that’s what makes the bar that much higher.

Sales Hiring 273

Sales Hiring Sales Recruiting Scale Headcount 273

SaaStr

NOVEMBER 30, 2023

A great product, while necessary, isn’t sufficient to build a market leader and eventually a public company. Companies that win a market are just as good at Go-to-Market as they are at building great products. But to develop a GTM strategy, you must have Product Market Fit.

Scale 249

Scale Sales Hiring Scaling Outsourced Development 249

SaaStr

FEBRUARY 21, 2024

Welcome to the latest installment of our “ What’s New ” series where SaaStr founder and CEO Jason Lemkin sits down with some of the top leaders and founders in SaaS and Cloud to discuss What’s New and what should be top of mind for fellow founders. How Do You Decide Who to Partner with? Otherwise, it falls apart.

AWS 224

AWS Scale Sales Hiring Marketing 224

SaaStr

FEBRUARY 20, 2024

In a recent Workshop Wednesday, Tolithia Kornweibel, CRO, and Jamie Edwards, Head of Go-to-Market Operations and Tools, share how Gusto maximizes revenue so that you can do the same. Making sure you’re putting the right account in front of the right person at the right time requires a more dynamic approach to territory management.

Scale 228

Scale Sales Marketing Construction 228

SaaStr

SEPTEMBER 20, 2023

Eric Paley is the Managing Partner at Founder Collective , one of the world’s most successful seed funds with investments in the likes of Uber , The Trade Desk, Coupang and Airtable. Why does Mike Maples believe no company with true product-market-fit has ever failed? Why does Eric Paley not focus on ownership?

Venture Capital 254

Venture Capital Investment Pricing Startup 254

SaaStr

JULY 1, 2022

One only has to read Twitter or any VC blog post to know that things have changed in the funding environment. At SaaStr Europa, Point Nine Managing Partner Christoph Janz shared tactical advice on how to weatherproof your financial plan for the funding downturn. What to do if you’re already dangerously close to sinking.

Scale 249

Scale Management Metrics Startup 249

SaaStr

APRIL 14, 2023

Many startups crash and burn when they hit the Series A crunch — that do-or-die time where many seem to lose their footing even if they’ve been successful up to that point. When building a product, organizations are solving a specific need. Ask yourself these simple questions: Does the investor know what you’re doing?

Development Team Review 235

Development Team Review Technical Review Underperforming Technical Team SMB 235

SaaStr

MARCH 7, 2024

“Doubling Down” is a new series where we hear from top B2B SaaS investors on their most recent activities and takes on the current market. What’s your most recent disclosed investment? What’s your most recent disclosed investment? Why did you do the deal? Check that out here. And how big is your current fund?

Payments 221

Payments Payment Services Payment Solutions Scale 221

SaaStr

JUNE 29, 2023

As buyers grapple with expanding technology, higher prices, and a need for efficiency, SaaS companies need to deliver what their audience is looking for to win in the market. They review the changing market, buyer trends, and tips for the road ahead. They review the changing market, buyer trends, and tips for the road ahead.

VP of Engineering 259

VP of Engineering Trends Cybersecurity Sales Hiring 259

SaaStr

OCTOBER 6, 2023

Those founders hold a special kind of “not hatred,” says Michael Seibel, Managing Director and Group Partner at Y Combinator, but a special kind of something for those investors and a desire to prove them wrong. This is the same advice they give YC companies to become much more successful at fundraising when they’re pre-product market fit.

Payment Methods 239

Payment Methods Startup Payment Solutions Sales Hiring 239

SaaStr

FEBRUARY 28, 2024

As a founder, you may wonder what venture capitalists are looking for these days. So what drives that decision? Akriti has spent six years doing VC with thousands of teams. She’s also sat on boards with 15 or 16 companies, figuring out what does and doesn’t work for her as an investor. Only three came back.

B2B 221

B2B Enterprise Communication Technology 221

SaaStr

OCTOBER 20, 2023

She joined a team of two, and there was a lack of product-market fit beyond small groups of researchers. Aliisa took to the stage at SaaStr Annual to share how far AI has come since the launch of ChatGPT, how it can change the way we work for the better, and what the future holds. From there, the pace picked up rapidly.

ChatGPT 255

ChatGPT AI Search Scale Sales Hiring 255

SaaStr

APRIL 3, 2024

As the kickoff to our first fully digital SaaStr AI Day, Jennifer Tejada , the CEO of PagerDuty, chatted with Jason Lemkin, SaaStr CEO and Founder, about navigating the shift to Generative AI and what Artificial Intelligence in SaaS might look like in the next 6 months, as well as years to come. How do you go long in SaaS?

Generative AI 253

Generative AI AI Technical Review Software Review 253

SaaStr

AUGUST 25, 2023

SaaStr Founder and CEO Jason Lemkin shares the 10 worst pieces of SaaS advice, excuses, and mistakes founders make, and what to do instead. #1 Although, it does happen. They know the product or learn it fast, bring a couple of ringers with them, and move out low performers. 1 “Ask VCs for advice when you want money.

Part-Time VPE 194

Part-Time VPE Scale Sales Hiring CTO Hire 194

SaaStr

JANUARY 12, 2024

Yet, we don’t know what the new world is, but it won’t be the same. If there were one or two metrics or data points that Nick learned at Gainsight by sitting in on board meetings, what were they? Cash flow sounds obvious, but if you do it right, SaaS companies generate a ton of cash over time. The world has changed.

Sales Hiring 264

Sales Hiring Customer Success Scale AI 264

Subscription Flow

APRIL 23, 2024

Invest in the right billing and subscription-management software to automate your workflows after carefully assessing three of the best options in the market. Understanding Paddle in 2024 Catering to more than 3000 SaaS clients in over 200 markets, Paddle is a market-leading billing and revenue management software.

Payment Solutions 81

Payment Solutions Payments Payment Services SaaS Payments 81

SaaStr

MARCH 25, 2023

So one recent survey we did really brought out a healthy debate: does your VP of Sales really need to be a product expert? Many of the comments said it was more important a VP of Sales understand process and leadership more than the product itself. I say, you just gotta know the product. A true product savant?

Scale 246

Scale Sales Hiring Sales Recruiting Sales 246

SaaStr

MARCH 4, 2021

But, I know many of you have never hired a head of marketing before. There are basically 3 types of SaaS and business web marketers. Well, for SaaS companies, marketing broadly speaking breaks into three species — Corporate Marketing, Product Marketing and Demand Generation. Why’s that?

Sales Hiring 357

Sales Hiring Scale Marketing Branding 357

SaaStr

NOVEMBER 21, 2020

We’ve written a lot on SaaStr on how to increase the odds your first management team is a success. What a great VP of sales really does. What a great VP of marketing really does (tons on that here ). How to manage customer success. How to hire a great VP of product. All good stuff.

Sales Hiring 357

Sales Hiring Scale Sales Recruiting Engineering 357

SaaStr

NOVEMBER 2, 2023

Hiring a VP of Sales Who Never Really Understands Your Product During The Interview Process Ok I know some even many will disagree, but I’m right here :). Or puts in the effort to do so. Way too many folks give managers a pass here that never understand the product. Or you just plain never do once you start.

Sales Hiring 248

Sales Hiring Sales Recruiting Sales Interviewing 248

Buffer Resources

APRIL 9, 2024

  Enter: these AI productivity tools, all of which help me streamline, automate, and optimize as much as possible.   Of course, productivity tools are nothing new — but with the addition of artificial intelligence, they’ve become even more powerful. These are the ones I keep coming back to. 

AI Search 102

AI Search AI Social Media ChatGPT 102

Incredo

JANUARY 21, 2020

Conversational marketing has conquered the SaaS industry long ago. What is conversational marketing and how does it work? Let’s start with a conversational marketing definition and see what lies under it. “ Conversational marketing is the new way businesses connect with people on their website.

Marketing 313

Marketing SaaS Social Media Customer Support 313

FastSpring

MARCH 15, 2024

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At

Payment Methods 180

Payment Methods Marketplace as a Service Payment Solutions Payments 180

SaaStr

SEPTEMBER 18, 2023

In Part 2 of Ask Me Anything, Lemkin will answer these questions: How do you balance being authentic as a new startup and getting customers to buy into your vision vs. appearing well put together with everything going on? How do you fix GTM? Will there be any new categories in the next 5-10 years? They’ll know the risks they’re taking.

Sales Hiring 250

Sales Hiring SaaS Banking AI 250

SaaStr

MARCH 30, 2023

Dear SaaStr: What Does a Typical Day Look like for an Account Executive at a SaaS Startup With Under $1m ARR? Most sales folks can’t do. Usually, being the first start-up salesperson is a rewarding, but very tough job: Your boss has never probably managed a salesperson before. Your boss may expect you to do it all.

Startup 236

Startup SaaS Sales Hiring Sales 236

SaaStr

AUGUST 30, 2023

G2 CEO Godard Abel deep dives into his original vision for G2, going multi-product, selling with multiple sales teams, demand gen spend, and why AI is the most important thing right now. How do I discover the SaaS products I need? How do I discover the SaaS products I need? How do I trust them?

AI Search 210

AI Search AI ChatGPT Software Review 210

SaaStr

JUNE 15, 2023

Dear SaaStr: Is a Big Market Really Better than a Niche Market? A big market is better than a small / niche market. Small markets are often, though not always, less crowded. If that’s the case, sometimes starting there and then expanding into a larger market segment can work out well. What Should I Expect?

Sales Recruiting 222

Sales Recruiting Marketing Sales Hiring Market Segmentation 222

SaaStr

JANUARY 18, 2022

But how can you build a product that provides a superior experience across vastly different scales? . In that time, they’ve managed to appeal not just to the big players of the industry, but to the SMB market as well. How might your product impact not just your user, but everyone throughout your user’s organization?

Customer Success 257

Customer Success Scale SMB AI 257

SaaStr

OCTOBER 17, 2023

What does NRR have to do with customer success? PST — Former VP of Customer Success and current founder and Managing Partner at Success Venture Partners, John Gleeson, shares his lessons learned scaling customer success from $1M to $300M in ARR. What Does NRR Aim To Answer Most people know the formula for NRR.

Scale 169

Scale Sales Hiring Customer Success Scaling 169

SaaStr

APRIL 26, 2023

The customer marketing journey in SaaS is like rock climbing minus the risk of potential death. Jason Lemkin, CEO and Founder of SaaStr, said, “How much do you talk about Customer Marketing? It’s the #1 thing SaaS companies do the least of, that they should be doing far more of. How do you know it’s all working?

Scale 227

Scale Strategy Marketing Education 227

SaaStr

APRIL 4, 2023

If you don’t want your company defeated by change, you need to adapt your Go-To-Market strategy at every stage of growth. Managing Partner of CIPIO Partners, Rolan Dennert, shares how companies need to readjust and rethink GTM fit — and even product market fit — from time to time. Are you seeking lots of small deals?

Scale 237

Scale Strategy Scaling Outbound Sales Team 237