Buffer Resources

JANUARY 15, 2024

With Google promising to prioritize "helpful content" going into 2024 and studies showing that as little as 5 percent of all content assets generate 90 percent of customer engagement, helpful, engaging B2B content is a north star B2B marketing teams must strive for. Interview them. Learn their language. Listen intently. "  2.

B2B 115

B2B Technical Advisors SaaS Payments Underperforming Technical Team 115

SaaStr

NOVEMBER 5, 2023

Other than your own, what app would you never let anyone take away from you no matter what: Gong — love it for non-sales use cases, like synthesizing the voice of the customer to product teams. #4. Last week we had a great one with Nivas Ravichandran, Head of Marketing at Spendflo, check it out here.

ChatGPT 242

ChatGPT Marketing Travel Sales 242

SaaStr

JANUARY 20, 2023

Customer voice for the win From KPIs to CRMs, the goal of satisfying the target audience should be the foundation for building every aspect of the business. Customer voice for the win From KPIs to CRMs, the goal of satisfying the target audience should be the foundation for building every aspect of the business.

Technical Review 223

Technical Review Marketing Social Media Sales 223

Totango

AUGUST 14, 2020

In our latest installment in the CXO Series , we sat down with Stephanie Comardelle, Vice President of Customer Experience, Success, and Solutions at Lucid to discuss what it takes to implement a stakeholder engagement plan at a time when there is so much going on as well as how they are managing their new customer success program. .

Customer Success 156

Customer Success Systems Review Engagement Leadership 156

Intercom, Inc.

MAY 22, 2019

If you wanted to know your customers’ gripes and praises in the past, you had to assemble a series of questions anticipating their possible answer. It’s all part of a customer-centric philosophy that emphasizes empathy and self-awareness over a staid corporate vision. But there’s a better way now. Short on time?

Machine Learning 199

Machine Learning Artificial Intelligence Scale Technical Review 199

Intercom, Inc.

NOVEMBER 4, 2021

Behind every feature launch, every blog post, every book, there they are — creative directors, copywriters, designers, illustrators, and animators with the sole mission to make modern communication between businesses and their customers feel a little bit more personal and human. As I said, they’ve been quite busy.

Branding 222

Branding Scale Technical Review Scaling 222

Andreessen Horowitz

JANUARY 25, 2024

Few people love the software they use to get things done. And it’s no surprise why. Whether it’s a slide deck builder, a video editor, or a photo enhancer, today’s work tools were conceived decades ago — and it shows! On the most surface level, we believe AI will help users do their existing work more efficiently. The same will be true in prosumer.

AI 128

AI Technical Review Software Review Generative AI 128

Trint

SEPTEMBER 25, 2020

The Age of Voice The 20th century was the era of text. It’s the era of the voice. We’ve entered a new era and it’s all about the power of voice, or more specifically, video. Connected customers. Happy customers. And more customers. We want to hear what their customers are saying. The 21st century?

Social Media 130

Social Media Scale Branding Investment 130

User Pilot

JUNE 30, 2023

Which is the best AI writing assistant available for marketing and customer success teams in 2023? This article provides an overview of 19 popular AI content-writing tools that will help you create different content types, from in-app messages to long-form blog posts. There’s no simple answer to this question. Book the demo!

AI Search 98

AI Search AI Payment Solutions ChatGPT 98

SaaStr

MAY 7, 2024

Then, they draft a customized email for that person and put the draft inside the draft folder of a sales rep. At SaaStr AI Day, Siqi Chen, founder, and CEO of Runway , discussed his belief of why every role will become a prompt engineering role, along with some no-code AI tips showing how to build products without knowing how to code.

AI 199

AI Engineering Sales Hiring ChatGPT 199

User Pilot

APRIL 3, 2024

A resource center is a central hub of resources that helps your customers solve problems and learn more about your product. It reduces the load on your support team and improves customer satisfaction by providing self-service support. Gather user data from multiple sources to learn more about customers’ pain points.

AI Search 105

AI Search Software Review SaaS AI 105

Totango

JULY 6, 2021

Measuring customer loyalty gauges the strength of your client relationships, helping you predict and manage performance. Loyal customers are likely to buy from you again and refer you to others, increasing your revenue. Customers who don’t feel committed to your brand are more likely to churn and spread negative word-of-mouth.

Customer Lifetime Value 112

Customer Lifetime Value Scale Branding Trends 112

Totango

OCTOBER 26, 2021

Net Promoter Score tells you how likely customers are to recommend you, but is that all you need to know for customer success? NPS scoring is good as far as it goes, but it only provides insight into one facet of your customers’ sentiment toward your brand. You need a more complete view of your customer for success management.

Customer Success 89

Customer Success Systems Review Software Review Compensation 89

SaaStr

JULY 7, 2022

Incredibly, ZoomInfo has scaled to IPO with an entirely sales-driven motion. It was the first company to have an IPO during Covid hit and is currently doing more than $1B+ in ARR. . So how did they do it? ZoomInfo’s CEO, Henry Schuck, joined us to share five mistakes made on this B2B database’s journey from zero to IPO.

Scale 226

Scale Sales Hiring Interviewing Engineering 226

The Marketing & Growth Hacking Publication

FEBRUARY 22, 2019

Blogging timeout! TL;DR You’ll generate THREE TIMES more leads via blogs than through ads. Blogging is perfect for SEO. Blogging will make or break your 2018. Blogging is your brand’s voice and calling card. You can sleep while your blogs do your work for you. © Mathias De Wilde | storychief.io

Content Marketing 40

Content Marketing Strategy Marketing Growth Hacking 40

Neil Patel

NOVEMBER 11, 2020

As a digital marketer, you know just how important the tone and message of your blog are to the overall success of your business. A cohesive approach to your digital content, especially the content on your blog, is critical to your brand. The best way to ensure your site is editorially cohesive is with an editorial style guide.

Social Media 145

Social Media Technical Review Branding Systems Review 145

The Marketing & Growth Hacking Publication

MARCH 30, 2019

5 Expert Tips For Creating A Blog That Makes Money In 2014, the Content Marketing Institute (CMI) released their annual Benchmarks, Budgets, and Trends?—?North By 2018, over 50% of marketers considered blogging the most effective content marketing tool to enhance inbound marketing efforts. Blogging is a powerful tool.

Content Marketing 40

Content Marketing Growth Hacking Social Media Construction 40

Nimble - Sales

APRIL 11, 2023

Company Name: Shana PenningtonBaird Voice Artist / Broken Wide Open Company Size: Solo Industry: VoiceOver Use Case: Contact Management, Task Management Customer Name: Shana – Pennington Baird Title: Voiceover Artist Website: www.shanapenningtonbaird.com / www.brokenwideopen.com About Shana Pennington- Baird Shana is a voice artist with over (..)

Business 56

Business Management Sales 56

Neil Patel

SEPTEMBER 1, 2020

Neil Patel Digital (best for SEO content marketing) Voice SEO (best for Voice search) ReachLocal (best for local SEO) FATJOE (best for backlinks’ acquisition) OuterBox (best for eCommerce SEO). But most importantly, it uses high-quality content to engage and convert visitors into leads and customers. And that’s not all.

Outsourcing Services 137

Outsourcing Services Outsourced Development Sales Hiring Software Review 137

SaaStr

APRIL 4, 2022

Lifecycle Marketing: Establish stage-specific life cycle programs to nurture and accelerate new prospects and expand consumption through existing customers. Demand generation is the focus of targeted marketing programs that drive awareness and interest in a company’s products and or services. The purpose and limitations of demand generation.

Scale 245

Scale Revenue Scaling Marketing 245

Neil Patel

DECEMBER 8, 2021

You always read their newest blogs and click through on their social posts or in their newsletters. Content covers everything from blog posts to product descriptions to case studies. Further, people who love your content are more likely to share with others and convert customers. You don’t even know why you love them.

Social Media 136

Social Media Content Marketing Entertainment Branding 136

Totango

OCTOBER 7, 2021

Knowing how to get customer feedback can be tricky. First, there is the challenge of getting customers to share feedback. Customers who are upset will often spread their displeasure to others without ever telling you, while those who are satisfied may keep it to themselves. After a customer support issue has been resolved.

Software Review 104

Software Review Technical Review Interviewing Benchmarks 104

Buffer Resources

JANUARY 15, 2024

With Google promising to prioritize "helpful content" going into 2024 and studies showing that as little as 5 percent of all content assets generate 90 percent of customer engagement, helpful, engaging B2B content is a north star B2B marketing teams must strive for. Interview them. Learn their language. Listen intently. "  2.

B2B 56

B2B Technical Advisors SaaS Payments Underperforming Technical Team 56

User Pilot

APRIL 7, 2023

What are the different types of B2B customer insights for SaaS businesses? However, customer insights can help your teams understand all aspects of your B2B partners. However, customer insights can help your teams understand all aspects of your B2B partners. What are B2B customer insights?

B2B 98

B2B Underperforming Technical Team B2C Scale 98

The Marketing & Growth Hacking Publication

APRIL 1, 2019

13 Secrets (not really) For Increasing Exposure And Conversions With An Expert Blog! Blogging is a great way to increase your brand’s exposure. By offering consumers engaging, entertaining, and educational blog posts, you’re establishing yourself as an authority in their eyes. It’s integral to successful content marketing.

Social Media 49

Social Media Business Growth Hacking Entertainment 49

User Pilot

MAY 10, 2023

to analyze customer data and predict customer actions. Amazon grants its AWS customers access to its recommendation engine to help them personalize their user experience. Google’s speech recognition technology has changed the way marketers address SEO to optimize for voice search. What is AI in marketing?

Artificial Intelligence 90

Artificial Intelligence AI Search AI Machine Learning 90

Neil Patel

MAY 4, 2021

What’s more: research shows they generate double the sales of paid ads and with a 37% higher customer retention rate. Content strrategy can be a vague concept, but for the purposes of this post, we mean things like publishing cadence, tone and voice of the author, and content elements (text, graphs, etc.). I worked hard.

Social Media 145

Social Media Strategy Construction Branding 145

SaaStr

DECEMBER 4, 2023

So i f deals take longer to close, you’re spending more money and paying people longer, so your customer acquisition costs are increasing, payback takes longer to materialize, and your LTV to CAC goes down. With the turbulence in the market in 2023, sales cycles have only been getting longer and a lot more complicated.

SaaS Payments 222

SaaS Payments Payment Services Payments Payment Features 222

Neil Patel

MAY 11, 2021

Each account likely has a distinct brand voice, content guidelines, or design. Improve Customer Experience. Merging Facebook accounts seems to be a convenient option for companies undergoing consolidation or acquisition. Unfortunately, merging accounts is not possible at the moment. Why Should You Merge Facebook Accounts?

Social Media 140

Social Media Technical Advisors Travel Branding 140

SaaStr

NOVEMBER 6, 2020

Secret # 1: Choose your customers. To validate your customer-related assumptions, you must first understand their needs and their pain. To validate your customer-related assumptions, you must first understand their needs and their pain. Flodesk “picked” customers they understood and did a deep dive.

Branding 260

Branding Development Churn Marketing 260

Intercom, Inc.

DECEMBER 28, 2022

For one, Eoghan McCabe , our Co-founder and Chairman, returned to the role of CEO , the position he had held from our founding in 2011 until 2020 – and he is bringing a renewed focus on the customer service space, so you can expect to see even more innovation from us in that area. Well that was quite the year. Zara Burke , Principal Editor.

Technical Review 118

Technical Review Scale ChatGPT Innovation 118

Buffer Resources

AUGUST 29, 2023

At Buffer, not only are we writing and publishing blog and social media posts every day, we’re also a fully remote and distributed company. At larger companies, there are entire teams dedicated to editing blog posts and who focus on publishing — not so for us. Enter our content calendar.

Social Media 103

Social Media Systems Review Content Marketing Metrics 103

User Pilot

DECEMBER 22, 2023

This leads to increased customer loyalty and builds trust. When writing microcopy for your UI, use a consistent tone of voice and style to create a sense of reliability and professionalism and to reinforce your branding. Let’s get right to it! Microcopy localization is an opportunity to make the user experience more inclusive.

AI 105

AI Scale User Experience Onboarding 105

Totango

OCTOBER 26, 2021

Net Promoter Score tells you how likely customers are to recommend you, but is that all you need to know for customer success? NPS scoring is good as far as it goes, but it only provides insight into one facet of your customers’ sentiment toward your brand. You need a more complete view of your customer for success management.

Customer Success 62

Customer Success Systems Review Software Review Compensation 62

SaaStr

JULY 31, 2020

And some of the marquee customers include MongoDB, Gitlab and Qualtrics. . Within this niche, there are other vendors who operate within Conversation Intelligence, but Chorus’s unique mission to harness the customer’s voice and advanced AI stands out as a key differentiator,” said Jim Benton, who is the CEO of Chorus.ai.

Scale 349

Scale Artificial Intelligence Payments Payment Services 349

SaaStr

FEBRUARY 14, 2023

can be defined as “When you choose to meet colleagues, customers, and partners in real life because the value of meeting in person goes beyond the digital workspace.” The way we work has changed. A rapid rise in remote work has led to broader talent pools and hiring options for companies and greater flexibility for employees.

Strategy 189

Strategy Revenue Company Culture Engagement 189

Chart Mogul

JULY 8, 2020

Tired of the same ol’ “X proven ways to reduce customer churn”? Conversion copy expert Gillian Singletary suggests a new framework to align copy across all your platforms and use it to instill customer loyalty. Betty wasn’t a brand mascot or advertising gimmick, she was the embodiment of a brand’s voice. Click To Tweet.

Branding 133

Branding Churn Underperforming Technical Team Retention 133