SaaStr

NOVEMBER 6, 2022

A while back I was having a discussion, not quite a debate, but a discourse with an extremely smart VC — far smarter than me — who was relatively new to SaaS, having spent more time in B2C. Like a lot of folks tip-toeing from B2C to SaaS, his first stop was in freemium. Most SMB SaaS apps are really ERP 2.0

Business 268

Business B2C SMB Customer Success 268

SaaStr

MAY 9, 2023

One of the most essential things SaaS founders need to get right is their sales strategy. From day one, it’s critical to drive results to impress your investors, acquire customers, and set your sales team up for success. As a founder, it’s vital for you to be a big part of sales, especially in the early stages of your company.

Sales 262

Sales B2B Consulting Investment 262

SaaStr

DECEMBER 5, 2023

As Managing Director of Salesforce Ventures, Nowi Kallen , shared at last week’s Workshop Wednesday, there are five main challenges of moving upmarket and tips to follow if you want to succeed at Enterprise sales in today’s macro environment. All of these components will ultimately drive your valuation. We’ve already mentioned the why.

Scale 194

Scale Enterprise readiness compliance Enterprise 194

SaaStr

JANUARY 7, 2021

In this episode, David Skok , General Partner @ Matrix Partners , uncovers the crucial step missing when it comes to finding product-market fit for B2B companies, how to set-up your sales team for success early on, and what metrics really matter when it comes to a payback period. Here’s a breakdown of each episode: 1.

Scale 252

Scale Sales Hiring Scaling B2B 252

SaaStr

MARCH 16, 2022

OpenPhone and AgentSync are two SaaS businesses with very different growth strategies, but the same ultimate goal: to continue selling while simultaneously problem-solving for current customers. This is one of the most important questions for founders to answer as they prepare to launch a product. What is your product? .

New CTO 209

New CTO CTO Scale Innovation 209

Totango

AUGUST 25, 2022

Six Customer Engagement SaaS Strategies That Work. For software service providers, customer engagement SaaS strategies play a central role in a successful business model. In this article, we’ll offer some tips for a winning customer engagement SaaS strategy. What Is SaaS Customer Engagement?

Engagement 96

Engagement Strategy SaaS Scale 96

Incredo

NOVEMBER 21, 2019

Precisely – about SaaS affiliate programs… SaaS partner programs entice both software providers and affiliate partners for various reasons: 1) SaaS products are usually low-cost. 2) Software companies can pay high commissions because they don’t sell physical products.

SaaS Payments 139

SaaS Payments Payment Methods Merchant Services Sales Recruiting 139

SaaStr

DECEMBER 11, 2021

Scaling your product from one specific use case to an enterprise offering with multiple features is a daunting task. You need to consider your existing customers, your total addressable market (TAM), your employees, and how you envision the future of your product. How do you balance these things while creating a great product?

Scale 248

Scale Cloud Scaling Interviewing 248

SaaStr

OCTOBER 30, 2021

Gorgias is the leading contact center for e-commerce and it’s been a fun one to track at SaaS, from 1,000 to 3,000 to now 7,000 customers. I asked Aasif Osmany to share his learnings as a top-performing SMB VP of Sales, below. 7 Tips to get 7,000 Customers. 7 Tips to get 7,000 Customers.

Scale 264

Scale Sales Hiring Sales SMB 264

SaaStr

APRIL 7, 2021

How can SaaS marketers get noticed and attract loyal customers in such a saturated space? Helpful Tip: Do thorough testing of your positioning with real prospects. They feature customers in their marketing campaigns whenever possible and they even started a customer advisory board to get valuable product insight.

Scale 175

Scale Marketing Scaling Branding 175

Totango

SEPTEMBER 20, 2022

Customer Enablement Essentials: What B2B and SaaS Brands Need to Know. Customer enablement empowers customers by giving them the resources they need to use your product successfully. This helps deliver more satisfying customer experiences , promoting customer renewals and referrals, which are critical to B2B SaaS businesses.

B2B 82

B2B Scale SaaS Sales Enablement 82

Baremetrics

AUGUST 30, 2021

It’s the sales rep from that new gym you’ve been checking out. It all comes down to the simple fact that most people do not like talking to sales representatives. It all comes down to the simple fact that most people do not like talking to sales representatives. If you’re in sales: it’s not you, I promise.

Payment Methods 98

Payment Methods SaaS Payments Strategy Marketing 98

Buffer Resources

SEPTEMBER 11, 2023

I’ve never created LinkedIn content with the “goal” of lead generation or immediate-term sales. I’ve never used a content calendar or automation tool (although some of them can be useful). I’ve never used a content calendar or automation tool (although some of them can be useful).

Sales Recruiting 128

Sales Recruiting Sales Hiring Scale Social Media 128

User Pilot

JANUARY 8, 2024

Best practices for effective customer acquisition and product-led growth. This is particularly important in SaaS, where the CAC payback period is anything from a few months to over one year. This article shows you how. In-app strategies for converting free or trial users to paying customers. Personalize your campaigns.

Acquisition 101

Acquisition Strategy Social Media Underperforming Technical Team 101

Totango

AUGUST 23, 2022

By charting the points in your SaaS customers’ journeys, you can plan how to deliver clients’ desired outcomes and satisfying experiences that promote subscription renewals and higher revenue. In this way, customer journey B2B touchpoints serve as a powerful tool for increasing the effectiveness of your customer success strategy.

B2B 115

B2B Payment Methods Payments SaaS Payments 115

FastSpring

DECEMBER 18, 2020

It’s easy to think of online sales as a marketplace where we buy items for ourselves, but more and more B2B and SaaS sales are now happening online. As of 2019, B2B ecommerce sales globally have surpassed $12 trillion in revenue. In this piece, we’re going to explore. What is B2B Ecommerce?

Payment Methods 148

Payment Methods B2B Outsourcing Services Payment Services 148

Totango

MAY 13, 2022

Choosing the best customer engagement platform for your needs can make a massive difference in the success of your SaaS business. In this blog, we’ll provide a guide to choosing the right digital engagement platform for your business needs. The best way to gain this information is through customer engagement. Customer success software.

Engagement 103

Engagement Onboarding Artificial Intelligence Social Media 103

ChurnZero

FEBRUARY 17, 2022

9 tips to get your CSMs to adopt Customer Success software. Have you ever worked at a company where the Customer Success team had to beg for its own tools? But then once you finally secured the tools you and/or your team fought so hard for, you suddenly got cold feet. I have a few tips to help you drive adoption that sticks.

Customer Success 98

Customer Success Software Compensation Leadership 98

SmartKarrot

FEBRUARY 12, 2021

The plethora of solutions or blogs may not be useful when it comes to gaining insight and knowledge. SaaS (software as a service) companies have seen an exponential growth in the business sphere. There is some insightful content around SaaS that can be an inspiration to readers. The 20 Best SaaS Blogs You Must Follow.

SaaS 23

SaaS Entrepreneurship Technical Review Social Media 23

Totango

AUGUST 9, 2022

This type of customization provides customers with better service while yielding better results for B2B teams working in marketing, sales, customer service, and customer success. Knowledge level: as defined by how informed the customer is about a given stage of a buying process or product feature. What Is B2B Customer Segmentation?

B2B 99

B2B Social Media Market Research Customer Success 99

Totango

AUGUST 16, 2022

Customer retention software has become essential for effective SaaS customer success strategies. A winning SaaS business model must prioritize retaining customers, which is far more cost-efficient than acquiring new clients to offset churn. Encouraging more significant product usage. What Is Customer Retention Software?

Payment Solutions 98

Payment Solutions Payment Methods Retention Software Review 98

Baremetrics

AUGUST 1, 2021

Acquiring customers for SaaS is a completely different ball game altogether than, say, for the traditional business models (think: eCommerce, for instance). In the SaaS industry, acquiring new leads through short-term marketing promotions will not cut it--which works as a killer strategy for the eCommerce business model.

Acquisition 98

Acquisition Strategy SaaS Underperforming Technical Team 98

SaaStr

JANUARY 24, 2019

Told that the product does something it doesn’t quite do. Salespeople, often intentionally, but sometimes through poor training and/or product ignorance, often way oversell a SaaS product. The best reps do learn how to hack a product so it can do more than you might think (e.g., It’s bad for everyone.

Scale 224

Scale Churn Sales Hiring Sales 224

Buffer Resources

OCTOBER 24, 2023

But, during my day job, I noticed that quality content (blogs and web copy readers would actually engage with) was missing from most service offerings. But, during my day job, I noticed that quality content (blogs and web copy readers would actually engage with) was missing from most service offerings. 

Outsourcing Services 113

Outsourcing Services Scale Outsourced Development Underperforming Technical Team 113

User Pilot

JANUARY 31, 2023

An effective customer activation funnel can be an extremely powerful way to channel new customers through your product and get them to experience value fast. In this article, we’ll explore what customer activation is, how to unlock it within your own product, and the best tactics, techniques, and onboarding tools for the job.

Customer Lifetime Value 88

Customer Lifetime Value Sales Funnel Onboarding Acquisition 88

SaaStr

SEPTEMBER 25, 2020

379: From how many reps to hire, to compensation models, here are the top 10 mistakes founders make when hiring their first sales teams and how to avoid them. Build products or service recommendation tools, create assessments to identify areas they can improve, and build savings calculators? That’s outgrow.co/ S-A-A-S.

Sales Hiring 180

Sales Hiring Sales Recruiting Scale Sales 180

User Pilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. TL;DR Product-led growth brings lower acquisition costs, shorter sales cycles, higher retention rates, and more satisfied customers. What is product-led growth? What does PLG stand for in marketing?

Strategy 92

Strategy Marketing Scale Software Review 92

Neil Patel

MARCH 9, 2021

At its core, lead scoring functions is a tool for marketers looking to qualify their leads accurately. Lead scoring is especially useful for businesses selling high-value products and services. The biggest brands in the world understand one simple truth: Not all leads are created equal. What is Lead Scoring? Why do lead scores matter?

Scale 115

Scale Underperforming Technical Team Metrics B2B 115

OpenView Labs

JUNE 29, 2021

Since the response to our playbook has been so overwhelmingly positive, we wanted to follow up its release with a list of our favorite developer-focused sales and marketing resources. Marketing to Developers: Core Values and Tactical Tips from GitLab’s Former CMO. Yes and yes. It’s a must-read for anyone in this space. The basics.

Development 57

Development Marketing Sales Content Marketing 57

User Pilot

DECEMBER 22, 2023

Marketing copy aims to promote the product and motivate users to buy it, so it uses engaging and emotionally evocative language. Microcopy helps users discover relevant features and understand how the product works so that they can use it effectively to achieve their goals. Let’s get right to it! Get the demo to see how!

AI 98

AI Scale User Experience Onboarding 98

ChurnZero

JANUARY 20, 2021

This is a guest blog post by Justine Dennis, Manager, Customer Success & Support at Fusebill. . If you take care of your customers from day one, you create a kind of kick-start for new customers,” Meyns said on the business’s blog. PieSync is a SaaS business that offers solutions to synchronize cloud applications.

Customer Success 98

Customer Success Scale SaaS B2B 98

User Pilot

MAY 16, 2022

Product-led onboarding is something of a revolution in the SaaS industry. In this article, we’re going to break down what product-led onboarding is and how product teams can implement it effectively to drive customer success. That’s a surefire sign of a product-led company. See how Userpilot can help.

Onboarding 94

Onboarding Customer Success Scale Strategy 94

Baremetrics

AUGUST 29, 2021

So how do you find the perfect sales target? Consider using the Baremetrics segmentation tool to make this process easier and track the progress of the groups separately afterwards. If you’re not sure who could benefit from your services yet, casting a wide net and targeting a broad market is one path towards identifying them.

Outsourcing Services 124

Outsourcing Services Startup Interviewing Outsourced Development 124

ChurnZero

JANUARY 25, 2024

With technology advancing and customer expectations rising, customer success has become an essential force driving business growth and customer loyalty within the SaaS industry. Skillset 1: Sales acumen In 2024, driving revenue is a primary responsibility of CS. What skills will help CSMs and individual contributors stand out in 2024?

Customer Success 52

Customer Success Sales Recruiting Sales Hiring Scale 52

User Pilot

MARCH 31, 2023

How do you build a successful free-to-paid conversion strategy for your SaaS? In this article, we’ll share practical tips on creating a successful free-to-paid conversion strategy and converting free trial users into paid users. 15% is a good free trial conversion rate for SaaS products.

Strategy 85

Strategy SaaS Payments Payment Solutions Payment Methods 85

SaaStr

JUNE 19, 2020

343: On today’s episode, Christoph shares his five tips for fundraising during a pandemic. Christoph has invested in more than 20 SaaS startups and lives and breathes SaaS, everything from “A as in AI-enhanced B2B software” to “Z as in Zendesk”. Christoph Janz: So what does it take to raise capital in SaaS?

Development Team Review 157

Development Team Review Software Review Management SaaS Payments 157

Neil Patel

MARCH 26, 2021

When we write a blog post or appear on a podcast , we’re presenting. According to a global survey from PR and marketing consultancy Edelman, it boils down to three key factors: Product experience: The most important factor, 87 percent of respondents cited their experience with a product as a reason to trust a brand.

Marketing 131

Marketing Branding Social Media Sales Funnel 131