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Dear SaaStr: What is The Average Ratio of Support Staff to Customer Count in SaaS?

SaaStr

Dear SaaStr: What is The Average Ratio of Support Staff to Customer Count in SaaS? Typically support consumes about perhaps 5%-7% of your revenue at scale (excluding customer success) in most SaaS models. And that leaves you at the 75%-85% gross margins traditional SaaS companies have.

Azure 225
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Blog: As CEO, Once You Have Something — Your Job Really is to Maintain Momentum

SaaStr

It gets even more repeatable once you have a mini-brand , once many prospects and customers in at least one niche segment have heard of you. The feature gaps that the early customers were OK with, the later ones aren’t. Ideally, the majority of your bookings always come from new customers, no how high your NRR.

Scale 219
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Everyone in SaaS Needs to Do Customer Support. At Least Until You Have 50-100 Employees. But Ideally, Forever.

SaaStr

And I bet in SaaS, that’s even less likely in your case. The answer: everyone in a SaaS company has to do a 2+ hour stint on customer support (chat, phone, whatever) once a quarter, minimum. While they used Adobe Sign / EchoSign ten times a day, they didn’t really see it from the customer side.

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Top SaaStr Content for the Week: New CRO Confidential with Rippling, AMA with Jason Lemkin, Y Combinator and lots more!

SaaStr

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: The Beginning of The End of Customer Success, SDRs, and Support Agents A Low Burn Multiple is Great. How IBM Sees AI Changing the Game for Companies of All Sizes We End the Year at All-Time Lows for SaaS Growth.

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20 Product Manager Blogs Worth Following in 2022

User Pilot

Do you follow any product manager blogs? In our article, we introduce 20 of our favorite product manager blogs that every product pro should follow, regardless of their experience. Product manager blogs offer practical advice and help you expand your product management knowledge. Our favorite product management blogs.

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The State of Startup Marketing in 2024 with CMOs of HubSpot and Zapier

SaaStr

AI in Sales and Marketing AI is disrupting sales and marketing, particularly in support and SDR /BDR functions, due to the shortage of skilled workers and the potential for increased efficiency and cost savings. Word-of-mouth marketing is the most effective channel for acquiring customers, followed by Google and the company blog.

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Top SaaStr Content for the Week: Databricks, Zoom, and Okta’s CMOs, Gainsight and SaaStr’s CEO and lots more!

SaaStr

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: Look, No VC Wants to Fund a Startup With So-So Growth. The Beginning of The End of Customer Success, SDRs, and Support Agents The End of Customer Success As We Knew It Fake Multi-Product vs. Real Multi-Product Top Podcasts This Week: 1.

AI 209