Intercom, Inc.

OCTOBER 2, 2018

Over the past few years Intercom’s customer base has grown considerably beyond the startup and product-focused readership we initially focused on with Inside Intercom. We still love that audience, but we now offer products for sales , marketing and support teams and have been going deep on those topics as well. Time to kill the blog.

Sales Hiring 162

Sales Hiring Scale Social Media Content Marketing 162

Neil Patel

NOVEMBER 7, 2022

Have you ever wondered how to make money blogging about the things you love? What if I told you it’s possible to write about your passions and make money with a blog? Let’s talk about how you can make money blogging. Blogging is not dead , and it’s not too late for you to start one. Why Do Some Blogs Fail to Make Money?

Branding 80

Branding Education Revenue Engineering 80

SaaStr

AUGUST 19, 2023

Is a good product enough to win in the market today? In a world where traditional marketing is losing its edge and products are struggling to stand out, a thriving community is your biggest asset. We recommend them to any B2B company that is looking to launch or streamline its podcast production.

Software 201

Software Business Social Media Government 201

SaaStr

MAY 23, 2023

Whether you’re part of a startup ready to enter the market or working at an established business ready to launch a new product, it’s critical to understand how to approach your target audience. So it includes things like your website, blogs, mobile apps, and your social media presence. Ready to network, learn, and level up?

Scale 215

Scale Marketing Social Media Advertising 215

CustomerSuccessBox

MAY 18, 2022

So has the customer success industry and the content around the space! Searching for blogs in the arena is getting accessible slowly and it’s time you leverage the essential knowledge these blogs have to offer, to flourish! Here is the list of 10 Customer Success blogs to follow and save in your digital library in 2022!

Customer Success 52

Customer Success Scale Technical Review AI Search 52

ChurnZero

DECEMBER 29, 2020

Top 10 Blog Posts from 2020. Customer Success Operations 101: Drive Productivity with Purpose, People, and Process. Today, you’d be hard-pressed to find a high-velocity sales, marketing, or product team without a designated operations function. 9 Must-Have Integrations to Level Up Customer Success Software.

Sales Hiring 98

Sales Hiring Scale Technical Review Software Review 98

SaaStr

OCTOBER 20, 2023

It’s only been ten months since ChatGPT launched, and since then, we’ve seen a huge increase in AI applications being created and used globally. OpenAI’s Head of Sales, Aliisa Rosenthal, joined OpenAI a year and a half ago — before ChatGPT launched. After the launch of ChatGPT, they went from 30 leads a week to 10,000.

ChatGPT 241

ChatGPT AI Search Scale Sales Hiring 241

SaaStr

FEBRUARY 9, 2024

In this latest episode of CRO Confidential , Sam Blond, Partner at Founders Fund and former CRO at Brex, sits down with the CRO of Zapier, Giancarlo Lionetti (GC), to chat about Product-Led Growth (PLG) and Go-To-Market (GTM). Let’s dive into what’s making that hybrid model successful: PLG and Sales Led? Product Maturity.

Scale 265

Scale Sales Hiring Sales Marketing 265

SaaStr

FEBRUARY 2, 2023

The success of any company depends on its ability to consistently deliver commercially successful products to the market. Product marketing can be difficult, and managing product launches and rollouts can be complex. Is it that you don’t have as good of a product as you thought?

Sales Hiring 209

Sales Hiring Product Marketing Scale Marketing 209

SaaStr

DECEMBER 14, 2023

With the marketing team, there are a lot of the classic functions — brand marketing, product marketing, and partner marketing. Pursuing Two Different Segments: The Tale of Startups vs. Enterprise From a marketing perspective, the GTM marketing position and product market messaging differ between Google Workspace and Google Cloud.

Cloud 241

Cloud Scale AWS AI 241

SaaStr

OCTOBER 13, 2023

How do you build a successful, high-growth company that is also profitable? It’s possible to have high growth if you have a solid product and aspire to be profitable within a reasonably short time frame. Strategy #1: Iterate Using Real User Feedback Make it a habit to iterate on your product using real user feedback.

Outsourcing Services 244

Outsourcing Services Sales Hiring Scale SaaS 244

SaaStr

JANUARY 20, 2023

The relationship between product and marketing has always been a part of the C-suite’s success mantra but has historically not been discussed enough. C-suites should realize the importance of this relationship in the early stages of business to drive more traction from the launch through diversification.

Technical Review 228

Technical Review Marketing Social Media Sales 228

SaaStr

APRIL 9, 2024

At SaaStr’s AI Day, George Kreitler, Global IBM Embeddable AI Sales Leader, talks about the paradox of AI, three equations that relate to the world productivity and AI, a little math to help guide the next decade, top use cases, and the importance of responsible AI. That leaves one variable we can leverage — productivity growth.

AI 226

AI Outsourcing Services Outsourced Development Government 226

SaaStr

FEBRUARY 22, 2024

I have known Deepinder for several years, and he has great product instincts and hustle. Earlier this year, we launched Innovation Endeavors Fund V, a $630 million fund. Pouring money into go-to-market will not solve for product market fit. The team has true empathy for their customers and strong technical skills. #2.

Innovation 246

Innovation Wireless Acquisition Technology 246

SaaStr

NOVEMBER 21, 2022

Robert Butler, Chief Commercial Officer at Payrix, has spent over 25 years in fintech and has most recently grown Payrix from $4 million to $100 million in ARR over the last four years, leading to a successful buyout and the launch of Worldpay for Platforms. Spotlighting the success of an ICP-focused strategy .

Payments 190

Payments Payment Methods Embedded Payments Scale 190

SaaStr

MARCH 12, 2024

Former member of the M&A team at Google, Brett Goldstein, now Founder at Micro and Co-Founder & CEO of Launch House Ventures, shares the nine things founders should know about getting acquired. Talent + Asset — Taking everything t o expand the business or some core piece of the product. Build relationships with product.

Software Review 226

Software Review Technical Review Acquisition Scale 226

SaaStr

DECEMBER 7, 2023

Secondly, they built a product that is in the market with significant traction. #2. Since 2014 Jay has invested in over 90 startup companies with 35 successful exits. Jay launched his entrepreneurial career while in high school with his first web-services firm, providing web development services to early-stage companies.

Development Team Review 226

Development Team Review Management Technical Review Social Media 226

SaaStr

SEPTEMBER 29, 2023

One of the open secrets behind a lot of great SaaS companies is going multi-product. Jack Altman, CEO and co-founder of Lattice, firmly believes that many more companies should be multi-product, and many should go multi-product earlier than they think. Think of the user journey and the people who are using your products.

Scale 235

Scale Scaling Startup Sales Hiring 235

SaaStr

JULY 6, 2022

After graduating in 2012, she went on to work at a SaaS company and helped them launch a product. You need to have product skills to build a product, you need to have marketing skills to get people to sign up for your product, you need a sales team…those skills you don’t learn at school.

Enterprise 218

Enterprise Sales Hiring Social Media Communication 218

Sales Hacker

MARCH 8, 2024

You may have heard about a free tool that GTMnow and GTMfund launched with Cabal two weeks ago, called Warm Intro Navigator. Partner data (or second-party data) provides additional intel on customers and prospects, and can also inform your product and feature roadmap. So this week’s breakdown on ELG has been a longtime coming.

Scale 93

Scale AI Search Social Media AI 93

Intercom, Inc.

APRIL 30, 2020

Since unveiling the Intercom App Store in 2018, we’ve worked with many of you to launch over 240 apps on the Intercom platform. Our partnership with Intercom has resulted in over $100,000 in impacted revenue in the last year alone” The Clearbit team is one of our launch partners and they’ve valued the sales collaboration.

Outsourcing Services 223

Outsourcing Services Outsourced Development Consulting Retention 223

SaaStr

JUNE 26, 2023

Director, Startups @ Zendesk Isabelle Guis, CEO North America & Global CMO @ Brevo Guy Marion, CMO @ Chargebee Erin Gunaratna, VP of Product Marketing @ Chargebee Trinity Nguyen, VP of Marketing @ UserGems Mark Kosoglow, CRO @ Catalyst Andrew Davies, CMO @ Paddle Jessica Hutchinson, VP of Product Marketing @ Paddle And so much more to come!!

Enterprise 278

Enterprise Customer Success Product Marketing Startup 278

Buffer Resources

JANUARY 20, 2023

Launching a new feature is an exciting time at Buffer. A product launch can generate a lot of conversations with our customers. We want to be ready to handle that ticket volume, quickly answer any questions about any nuance of the new feature, and effectively channel feedback to the product teams that built it.

Technical Review 103

Technical Review Engineering Customer Support Communication 103

SaaStr

AUGUST 27, 2023

Sydney Sloan has more than 25 years of delivering transformative growth in high-tech companies by envisioning and implementing holistic marketing plans and impactful go-to-market strategies, M&A integrations, and product launches. Former CMO, advisor, investor, and mentor to the next generation of leaders.

compliance 222

compliance Engagement Strategy Marketing 222

User Pilot

AUGUST 15, 2023

There’s a vast gap between a great idea and bringing that idea into reality: and there’s no better example than a product launch plan. If you get your product launch plan wrong, all the hard work and effort of building your product might be for nothing. Next up, is the launch itself.

Market Research 78

Market Research Underperforming Technical Team SaaS Scale 78

SaaStr

JUNE 23, 2023

Lesson #1: Think Hard About Whether There Is Exponential Growth In Market Arguably, the most important thing to consider when starting a company and a product is exponential growth in market. The Loom co-founders built a product called OpenTest, a two-sided marketplace that partially flopped after launch. They had made it.

Startup 210

Startup Company Culture Marketing Communication 210

SaaStr

APRIL 21, 2023

Write a personalized email to them saying, “Dear [insert name], Google or Facebook or whoever uses us here, and you can repeat their success by using us too.” Be direct and tell them why their number one competitor is using your product and how it’s disruptive and can help them too. Why are top industry events so great?

Outsourcing Services 202

Outsourcing Services Scale Outsourced Development Marketing 202

SaaStr

OCTOBER 24, 2023

And you will feel it in your gut every moment of the day: From the moment you launch a product for real, but without customers, you will be failing. Even in seemingly big success stories. But the company can survive that. You move on. But as a founder, every day you aren’t succeeding, you are failing. You will feel it every day.

Entrepreneurship 262

Entrepreneurship Interviewing Scaling SaaS 262

Sales Hacker

MARCH 1, 2024

Owned media refers to content distributed through a brand’s channels , including self-hosted video, company blogs, and email campaigns. This allows brands to be more intentional about messaging to make sure it aligns with their product and company values, and provides real value to an audience.

VP of Engineering 71

VP of Engineering Scale SaaS AI Search 71

SaaStr

FEBRUARY 22, 2023

Despite all the advancements in technology, creating a product with a great user experience remains challenging. Many companies believe excellent product design comes from hiring the best engineers and signing up for the latest software instead of building from the users’ perspectives.

CTO Hire 239

CTO Hire CTO Payment Methods Payment Solutions 239

SaaStr

FEBRUARY 21, 2024

The Challenges and Pitfalls of a Partner Ecosystem Drata attributes much of its success to its partner ecosystem, which is an interesting case study for most, so how do they break up marketing, sales, and resource allocation vs. a more direct-sales modeled business? They differentiate again by their commitment to helping out.

AWS 210

AWS Scale Sales Hiring Marketing 210

SaaStr

MAY 19, 2021

Pretty incredible for a product that just launched in 2014. While a lot of this supports product matches to nonprofits with relatively limited cost, it’s still quite a contribution — 10% of the entire company! Like Atlassian, Monday waited to launch a Free plan and hasn’t traditionally been a freemium play.

Scale 361

Scale SMB Government Enterprise 361

SaaStr

MARCH 30, 2024

It’s very much built for product and engineering teams, but because we interact with both regularly (both internally as well as as an audience), it makes sense for us. It’s still ‘source of truth’ for processes, meeting notes, and such, but we’ve since moved our task and project management to Linear.

Marketing 208

Marketing ChatGPT Mobile Onboarding 208

SaaStr

SEPTEMBER 7, 2022

Product-Market Fit . Hitting $1M ARR is the benchmark to figure out if you have a product-market fit.” – Veronika Riederle, CEO @Demodesk. Once your product is refined and ready to go to market, inform your users they will now need to pay to continue using your services. Hacking Product Hunt. Users > customers.

Sales Hiring 206

Sales Hiring Scale Revenue Sales 206

SaaStr

MARCH 16, 2022

Contrary to the title of this article, the two brands prove that product-led growth is neither panacea nor boondoggle, but rather a winning strategy for the appropriate product when thoughtfully implemented. . This is one of the most important questions for founders to answer as they prepare to launch a product.

New CTO 207

New CTO CTO Scale Innovation 207

Intercom, Inc.

MARCH 9, 2022

In an episode of our Intercom on Product podcast , our co-founder Des summed up the output vs outcomes relationship in this way: “it’s what you ship versus what happens because of the thing you ship.” Driving great customer outcomes while ignoring business outcomes doesn’t make a successful company”.

Metrics 152

Metrics Acquisition Revenue Churn 152

Tom Tunguz

DECEMBER 28, 2021

Here are my predictions for 2022: Web3 consumer products go fully mainstream with more than 35% of Americans, about 100m people, engaging with them by 2023. GPT-3 and BERT infuse software massively reducing repetitive work and unlocking huge productivity gains. Marketing, customer success, and sales software will be upended.

Scale 268

Scale Blockchain Banking Machine Learning 268