Buffer Resources

FEBRUARY 5, 2024

Madrigal in a 2012 article for The Atlantic , refers to the social sharing of content that occurs outside of what can be measured by web analytics.    This includes sharing links over private channels such as direct messaging, email, and SMS, which are not visible to the public, search engines, or marketers.

Social Media 99

Social Media Branding Engagement Strategy 99

SaaStr

FEBRUARY 14, 2023

The current public market environment might look like a great SaaS crash for many people. As things appear to slow, how do we get back to the fundamentals, find the things that are great about SaaS that are measurable, and help people see the value in your business? Why is this market different than others?

Metrics 216

Metrics Marketing SaaS SMB 216

SaaStr

AUGUST 7, 2023

Jason Lemkin, Founder of SaaStr, and co-founders and CEOs, Eran Zinman and Roy Mann of the wildly successful monday.com chat with Startup For Startup about ARR, NRR, CAC, and what it takes to beat the odds in a tougher environment. CAC stands for Customer Acquisition Costs and measures how much it costs to buy a new customer.

Metrics 194

Metrics SaaS Sales Hiring Finance 194

Totango

FEBRUARY 23, 2024

Apple and IBM Peanut butter and jelly Martha Stewart and Snoop Dogg Marketing and Customer Success They are all unexpected — yet incredibly successful — partnerships. When you think about the opportunity for partnership between marketing and CS, it’s how you can retain that customer and increase their lifetime value.

Scale 92

Scale Customer Lifetime Value Acquisition Customer Success 92

Subscription Flow

FEBRUARY 23, 2024

Furthermore, as money shifts in physical to digital forms, SMEs must modify their payment processes to stay up to date with industry developments. Thus, providing a variety of payment options improves flexibility and client happiness, which supports ongoing business success.

Payment Methods 85

Payment Methods Payment Services Payments Payment Solutions 85

SaaStr

MAY 2, 2021

Not digital events, which exploded since Covid. It’s also simply easier to do the 1 or 2 largest events in the industry than to do 10-20 smaller ones, at least until you have a much larger field marketing team. Customer success and marketing. But at least measure them by these 3 metrics, not just one.

Cloud 295

Cloud Marketing Enterprise Pricing 295

Blulogix

FEBRUARY 18, 2024

Data-Driven Dynamics: What Powering Monetization Strategies Through Analytics Means to Your Business By BluLogix Team Unlocking the Potential of Analytics in Crafting Revenue-Boosting Strategies In the digital economy, where every click, view, and interaction can be measured, data analytics emerges as the cornerstone of informed decision-making.

Strategy 52

Strategy Data Marketplace as a Service Sales Hiring 52

User Pilot

MARCH 17, 2024

The 10 analytics dashboard examples include web, digital marketing, business insights, social media, product usage, customer journey , user behavior , user retention, knowledge base , and Net Promoter Score analytics dashboards. It also helps you optimize your content marketing efforts and SEO strategy.

Social Media 98

Social Media Data SaaS Scale 98

CloudGeometry

MARCH 22, 2022

We begin by taking stock of three foundational dimensions: (1) User Model , (2) Monetization , and (3) Measurement. In this blog series, we explore how these three dimensions figure into key technical recommendations which enable scale in pursuit of SaaS business growth. Consider two perspectives on the value of this set of measures.

DevOps as a Service 130

DevOps as a Service Software Delivery Well Architected Framework AWS 130

Totango

SEPTEMBER 22, 2023

we’re accelerating the motion to customer success-led growth by introducing two new partnerships and nine technology integrations into the Totango software and ecosystem. According to data from ChurnRX, customers that achieve measurable results stay 6x longer than those that don’t track measurable results.

Enterprise 114

Enterprise Revenue Scale Innovation 114

User Pilot

MAY 1, 2024

Successful brand communities are the ultimate goal, offering valuable insights and fostering customer loyalty. In this post, we’ll cover the most important things you need to know about building a successful community without wasting your precious resources. This way, you can use your resources efficiently.

Branding 102

Branding Social Media Acquisition Advertising 102

Blulogix

FEBRUARY 11, 2024

Crafting the Blueprint: How to Build a Monetization Framework for Agile Success By BluLogix Team A Step-by-Step Guide to Architecting Your Monetization Strategy In the dynamic realm of agile monetization, constructing a robust Monetization Framework is akin to drafting a master blueprint for a skyscraper.

Payment Features 52

Payment Features Underperforming Technical Team Construction Customer Lifetime Value 52

Blulogix

FEBRUARY 25, 2024

The dynamic nature of subscription services, coupled with the global reach of digital platforms, introduces unique legal challenges that require careful attention and strategic planning. These regulations may cover areas such as consumer protection, data privacy, taxation, and anti-fraud measures.

Payments 52

Payments Payment Services Artificial Intelligence Payment Features 52

Incredo

MAY 20, 2019

Eventually, Software-as-a-Service market is starting to outsource the processes and procedures of going out to their clients. SaaS needs a hand in marketing. Analysts agree that SaaS is growing and the markets for various SaaS solutions are becoming saturated and even cluttered with offerings. Questions you will need answered.

Outsourcing Services 220

Outsourcing Services SaaS Marketing Business 220

SaaStr

JUNE 29, 2023

As buyers grapple with expanding technology, higher prices, and a need for efficiency, SaaS companies need to deliver what their audience is looking for to win in the market. They review the changing market, buyer trends, and tips for the road ahead. Less investment and reduced funding have caused serious market ripple effects.

VP of Engineering 251

VP of Engineering Trends Cybersecurity Sales Hiring 251

SaaStr

APRIL 2, 2023

But much more interesting than the short list of Kodachrome-colored successes that are easy to recall are the gloomier-toned failures I try to forget. Mistake: Not investing in Digital Customer Success early The cobbler’s kids often have no shoes. Lesson: Be REALLY careful about custom deals and make sure they are worth it.

Sales Hiring 272

Sales Hiring Scale Scaling Customer Success 272

User Pilot

MARCH 29, 2023

What’s digital analytics? How can it help product and marketing teams make data-driven decisions and improve the user experience at different stages of the customer journey? TL;DR Digital analytics allows teams to measure and analyze product performance to improve their digital strategy. Are you in?

Data 98

Data Social Media Customer Lifetime Value Acquisition 98

Totango

DECEMBER 29, 2021

In this blog, we’ll look at the keys to building a customer-centric roadmap. First, we’ll consider why being customer-centric with your product development is so important in today’s digitized economy. A customer-centric product roadmap meets the needs of today’s digital-driven SaaS market. Examine Your Current Roadmap.

SaaS 98

SaaS Technical Review Retention Benchmarks 98

Blulogix

JANUARY 5, 2024

Introduction Subscription billing is at the core of many successful modern businesses. Churn Rate Definition: Churn rate, also known as attrition rate, measures the percentage of customers who cancel their subscriptions within a specific period. It’s a dynamic field that encompasses a wide range of terms and concepts.

Subscription 52

Subscription Payment Features Payment Services Payments 52

Blulogix

FEBRUARY 21, 2024

By BluLogix Team Strategically Aligning Your Business Needs with the Ideal Platform In the vast sea of digital transformation, selecting the right monetization platform can feel like navigating through uncharted waters. allowing you to tailor your offerings to meet diverse customer needs and market demands.

Payment Features 52

Payment Features Underperforming Technical Team Operational efficiency. Technical Review 52

Blulogix

FEBRUARY 20, 2024

Enabling Agile Monetization Through Advanced Platforms By BluLogix Team Integrating Cutting-Edge Technology for Strategic Monetization Success In the rapidly evolving digital economy, the integration of technology in monetization platforms is not just an enhancement; it’s a fundamental necessity.

Payments 52

Payments Payment Services Artificial Intelligence Technology 52

Sales Hacker

MARCH 1, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. On owned media, digital advertising was once the name of the game.

VP of Engineering 71

VP of Engineering Scale SaaS AI Search 71

SaaStr

MARCH 24, 2023

Significant strides in digital technology combined with the COVID-19 pandemic heavily impacted the world of corporate summits, events, and tradeshows. The Value Of Events Intrinsic Value : In-person events can help SaaS companies build relationships with potential customers and partners in ways that digital marketing tactics may not.

Sales 198

Sales Technical Review Systems Review Engagement 198

Neil Patel

JANUARY 27, 2021

Let’s talk about content marketing. Content marketing continues to flourish for one very simple reason: it’s what the people want. Craig Davis , the former Chief Creative Officer at marketing communications firm J. That’s content marketing in a nutshell. So, what’s happening in content marketing, version 2021?

Content Marketing 143

Content Marketing Marketing Social Media Artificial Intelligence 143

Subscription Flow

APRIL 5, 2024

Not only that, these systems are also the invisible to the end consumer architects of distribution, ensuring prompt delivery and customized experiences for each and every reader, whether they are in print or digital formats. This information can then be used to inform targeted marketing campaigns and content strategies.

Subscription 52

Subscription Payment Features Software Review Software 52

Totango

AUGUST 25, 2022

For software service providers, customer engagement SaaS strategies play a central role in a successful business model. SaaS customer engagement strategies promote higher engagement, more successful outcomes, and more satisfying experiences. Success results in renewed subscriptions and further adoption within the organization.

Engagement 97

Engagement Strategy SaaS Scale 97

SaaStr

MARCH 31, 2021

It’s a fairly new marketing tool but has the ability to increase alignment between your sales and marketing tactics, minimize campaign waste, and boost marketing ROI. . And one of the most important considerations, how are we helping marketing leaders accelerate growth in their ABM pipeline? . Let’s dive in.

Strategy 161

Strategy B2B Sales Enablement Advertising 161

Neil Patel

NOVEMBER 26, 2020

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. But that doesn’t mean popular digital channels are off-limits. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies. Luxury Marketing Trends. Me neither.

Strategy 145

Strategy Marketing Social Media Underperforming Technical Team 145

The Marketing & Growth Hacking Publication

MARCH 30, 2019

5 Expert Tips For Creating A Blog That Makes Money In 2014, the Content Marketing Institute (CMI) released their annual Benchmarks, Budgets, and Trends?—?North Link is a PDF) In their report, they revealed that almost 60% of digital marketers said they were ineffective at content marketing. North America report.

Content Marketing 40

Content Marketing Growth Hacking Social Media Construction 40

User Pilot

MAY 31, 2023

Not sure how to measure product adoption or what metrics to track? In this article, we’ll explore how to measure product adoption and twelve key metrics that can provide valuable insights into product adoption. Tracking these metrics is easiest with a digital adoption and product analytics tool. What is product adoption?

Metrics 98

Metrics Customer Lifetime Value Churn Retention 98

Blulogix

FEBRUARY 19, 2024

This blog post delves into advanced strategies that can help subscription services foster deeper connections with their customers, thereby improving retention rates and fostering brand loyalty. Proactive Customer Success: Shift from reactive support to proactive customer success management.

Retention 52

Retention Engagement Strategy AI Search 52

Blulogix

FEBRUARY 9, 2024

How Monetization Efficiency is the Heartbeat of Business Success in the Digital Age By BluLogix Team The Critical Role of Monetization Efficiency In a world where digitalization has redefined the marketplace, the spotlight shines ever so brightly on the concept of monetization efficiency. Why Does Monetization Efficiency Matter?

Marketplace as a Service 52

Marketplace as a Service Business B2B Finance 52

Neil Patel

SEPTEMBER 18, 2020

According to Smart Insights, 49 percent of organizations don’t have a clearly defined digital strategy. Choosing the right digital strategy for your business is essential. When you need to choose the best digital strategy company, you may be wondering where to start. I’ve written more than 4,294 blog posts in 10 years.

Underperforming Technical Team 139

Underperforming Technical Team Strategy Content Marketing Scale 139

Neil Patel

SEPTEMBER 3, 2021

As our marketing capabilities evolve, so do the tools we use to measure our successes and how we achieve that success. In this blog, we unpack the six biggest MarTech trends looming over the marketing industry and how you can use them to your advantage. These include: Email Marketing. What Is MarTech?

Trends 131

Trends Scale Social Media Technology 131

Buffer Resources

APRIL 10, 2024

Get started for free → How to make money on Instagram Jump to a section: Partner with brands on sponsored content Livestream and earn Badges from fans Offer paid subscriptions Sell your own products and services Take up affiliate marketing Sell digital products Develop and teach a course Join Instagram’s Creator Marketplace 1.

Payments 96

Payments Payment Methods Marketplace as a Service Payment Services 96

SaaStr

APRIL 27, 2021

We are probably at the point where we’ve heard enough of “how we got through the pandemic stories” but Bryan did a great job talking about where events, field marketing, and more are going as we come out of this. The company had to really take some measures to understand; what do we do now? COVID was hard, man.

Leadership 241

Leadership Branding Interviewing Engagement 241

User Pilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

Product Marketing 98

Product Marketing Management Marketing Customer Lifetime Value 98