SaaStr

DECEMBER 8, 2022

If at almost $2B in ARR, and a market-dominating brand, HubSpot has to still do RFPs … even when selling to medium-sized businesses … well get used to it. Marketing spend isn’t down per se, but you really have to show ROI now. Marketing spend is still there, but it’s hyper-focused on short-term ROI.

Scale 247

Scale SMB Scaling Customer Success 247

SaaStr

MARCH 31, 2021

It’s a fairly new marketing tool but has the ability to increase alignment between your sales and marketing tactics, minimize campaign waste, and boost marketing ROI. . And one of the most important considerations, how are we helping marketing leaders accelerate growth in their ABM pipeline? . Let’s dive in.

Strategy 163

Strategy B2B Sales Enablement Advertising 163

SaaStr

DECEMBER 1, 2021

Software is becoming a reflection of our everyday lives, with many of the highest-traffic categories in video conferencing, cryptocurrency mining, marketing automation, and project management software. So video conferencing, marketing automation, project management –– this is the zeitgeist of our culture, reflected in software.”.

Software Review 249

Software Review SMB Enterprise Software 249

SaaStr

OCTOBER 13, 2023

Is it a positive ROI? If your product has effortless growth or a word-of-mouth motion and momentum, it automatically takes care of one of your biggest cost drivers: sales and marketing. For your product to have that kind of momentum and viral growth, it needs pretty incredible product market fit. Is it truly scalable?

Outsourcing Services 251

Outsourcing Services Sales Hiring Scale SaaS 251

SaaStr

JUNE 10, 2020

How much do you talk about Customer Marketing? While the concept may sound old hat to those that have been in the software business for a long time, in SaaS in particular, very little tools, processes, and software are applied to marketing to customers after they are closed. Drip marketing. Or even longer.

Marketing 260

Marketing Retention Customer Success Content Marketing 260

Blulogix

JANUARY 24, 2024

This blog post aims to delve into the various components that make up the TCO of a subscription billing platform and evaluate how this cost aligns with the benefits it provides. Once you’ve gathered data on these factors, you can calculate the overall ROI of your BluIQ investment. Why Choose BluIQ by BluLogix?

Subscription 52

Subscription Payment Features compliance Customer Lifetime Value 52

SaaStr

DECEMBER 29, 2023

Intercom’s homepage says AI will automate 50% of support interactions, that is disruptive, but that’s adding AI to an existing product. The market wants it. Q: Do you think later-stage SaaS companies might consider going public as the IPO market opens up? But, what didn’t get more efficient was the sales and marketing expense.

Scale 240

Scale Sales Hiring Customer Success AI 240

Blulogix

JANUARY 24, 2024

This blog post aims to delve into the various components that make up the TCO of a subscription billing platform and evaluate how this cost aligns with the benefits it provides. Once you’ve gathered data on these factors, you can calculate the overall ROI of your BluIQ investment. Why Choose BluIQ by BluLogix?

Subscription 52

Subscription Payment Features Systems Review Customer Lifetime Value 52

Subscription Flow

NOVEMBER 7, 2023

Doing all of this enhances your marketing, sales, and service tactics, and can help you expand your company in the long run. Keeping that context in mind, in this blog we will go over the benefits of CRM and why it is crucial for magazine publishers in this blog post.

Payments 59

Payments Payment Services Payment Methods Payment Solutions 59

How To Buy Saas

MAY 2, 2024

So if you are looking for the best WhatsApp marketing software for your business, you must always explore and research all the options before you invest your hard-earned money. While there are several top WhatsApp marketing API providers , Interakt happens to be one of the best. Only focused on WhatsApp marketing and no other channel.

Engagement 40

Engagement Payments Payment Solutions Payment Methods 40

Sales Hacker

SEPTEMBER 29, 2023

Over the past year, we’ve had tons of founders ask where they should be prioritizing their marketing dollars and resources considering the wild economic year that 2023 has unfolded as. Not only has the economy provided an added challenge, but there has been a general drop in the effectiveness of most traditional marketing channels.

Scale 102

Scale Marketing AI Search ChatGPT 102

Blulogix

MARCH 20, 2024

High renewal rates signal strong product-market fit and customer loyalty, while dips can indicate underlying issues with service delivery, customer engagement, or market alignment. Highlight usage statistics, achieved outcomes, and how your service compares to alternatives in terms of ROI.

Payment Features 52

Payment Features B2B Subscription Customer Lifetime Value 52

SaaStr

FEBRUARY 16, 2021

If a rep can’t get engagement, but a prospect has registered some interest, marketing can at least drop them into a long-term engagement campaign. Too many cadences and automations. to automate outreach for sure. No one likes to be broken up with, folks. This does nothing for your brand. That Maybe They Shouldn’t Be.

Scale 207

Scale Sales Hiring Sales SaaS 207

Blulogix

FEBRUARY 21, 2024

This blog post outlines the essential criteria to consider when evaluating and selecting a monetization platform that aligns with your unique business needs, ensuring a smooth journey toward successful agile monetization. allowing you to tailor your offerings to meet diverse customer needs and market demands.

Payment Features 52

Payment Features Underperforming Technical Team Operational efficiency. Technical Review 52

SaaStr

AUGUST 30, 2023

If that matches who you are as a customer and you fit that slice or segment of the market, that’s very valuable. You can filter your search by industry, whether you’re SMB, mid-market, or Enterprise, etc. It’s synergistic now because they sell it as market intelligence to software vendors. Because marketers are cutting back.

AI Search 195

AI Search AI ChatGPT Scale 195

Totango

JUNE 28, 2022

The primary mission of a Chief Marketing Officer (CMO) is to foster growth, attract new leads, and increase sales by effectively communicating the value the company’s products and services can provide. And in order to maximize your ROI, you should be focusing on retention and customer satisfaction strategies.

Scale 75

Scale Headcount Systems Review Communication 75

SaaStr

DECEMBER 23, 2022

Sarah Patterson, Samsara’s Chief Marketing Officer, has been there to learn these lessons along with them. Build your marketing stack. It isn’t about sending an automated response…It truly is about making that human connection as quickly as possible.”. As a result, they achieved a 15x return on their marketing investment. .

Scale 169

Scale Engineering Marketing Scaling 169

Neil Patel

MAY 4, 2021

Interest in influencer marketing has skyrocketed 90x since 2013. And I hesitate to pat myself on the back, but I’m recognized as an influencer in the digital marketing space. Digital marketing is a broad topic, and I didn’t get to the top by focusing solely on a broad keyword. Why not make it a priority for marketing yourself?

Social Media 145

Social Media Strategy Construction Branding 145

The Angel VC

DECEMBER 27, 2016

Related posts (from this blog): Why (most) SaaS startups should aim for negative MRR churn How fast is fast enough? The design of your marketing website, the tone of voice of your marketing emails, interactions with customer service – all of this is part of the experience that you offer. But it’s far from over.

SaaS 183

SaaS Artificial Intelligence AI User Experience 183

Neil Patel

DECEMBER 21, 2020

You might not know that there is a subset of it that plays a vital part in digital marketing. Natural language generation has some incredible implications for your digital marketing campaigns. Natural language generation allows the updating of existing text and automation. You might be familiar with A.I. and what it can do.

Artificial Intelligence 144

Artificial Intelligence Marketing Machine Learning AI Search 144

Sales Hacker

JULY 11, 2022

Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker. Will, Thought I’d share a recent Salesforce blog on how team offsites positively impact employee experience. Join Kristina Finseth (Sr.

Scale 81

Scale Travel Scaling Growth Marketing 81

Net-Results

MAY 26, 2021

I saw this question over on Quora and thought it would be a great one to answer here on the Net-Results blog. Because for a long while I’ve worked at a B2B SaaS business and a lot of my focus has been on content marketing. What is content marketing? VIDEO: What role does content play in my digital marketing strategy?

Content Marketing 98

Content Marketing B2B Marketing Business 98

How To Buy Saas

AUGUST 10, 2022

Businesses often need to automate different aspects of their daily running. Automation can help a business run more streamlined and efficiently, saving costs and energy. Normally, automation uses technological means to allow different processes to work automatically, with little to no input from people. Ask yourself your goals.

Development 52

Development Strategy Marketing Social Media 52

Panintelligence

APRIL 3, 2024

In a recent webinar with industry experts, we uncovered four key steps to successfully leveraging AI—which we'll dive into in this blog post. Katherine Holden, techUK Katherine goes on to say: "If you don't have that kind of level of awareness and buy-in at the board level, you're losing strategic competitive advantage in the market.

AI 59

AI CTO Coach Scale Cybersecurity 59

User Pilot

AUGUST 2, 2023

With the amount of data companies have available, there is no excuse not to use data-driven email marketing. Whereas data-driven email marketing uses valuable customer data to send the right email at the right time to assist with your product’s growth. What is data-driven email marketing? Book a demo now.

Data 98

Data Strategy Marketing Software Review 98

Neil Patel

OCTOBER 18, 2020

That’s why automating and constantly optimizing your customer acquisition process is so crucial to your business growth. The strategy normally consists of what to post in your blog (if you have one), what pages need urgent optimization, and what activities will bring the biggest ROI if done right now.

Consulting 131

Consulting Scale Outsourced Development Outsourcing Services 131

User Pilot

JANUARY 19, 2023

This includes marketing efforts, training, customer service , loyalty programs , etc. Tracking customer retention costs is important because it helps to evaluate pricing strategies , measure return on investment (ROI), and identify the real customer lifetime value (CLV). What is customer retention cost? Let’s see how.

Retention 98

Retention Customer Lifetime Value Onboarding Acquisition 98

Buffer Resources

SEPTEMBER 11, 2023

The reality is that the best LinkedIn users are marketing machines. I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. What’s the true ROI? The ROI is insane. Literally millions of dollars.

Sales Recruiting 133

Sales Recruiting Sales Hiring Scale Social Media 133

User Pilot

JANUARY 17, 2023

Return on investment (ROI). Return on investment (ROI) is the most famous KPI. Since most businesses use ROI as their primary metric for success, you can use it to measure your customer’s success with your product and make them realize its value easier. Time to live. Net promoter score (NPS). Return on investment.

Software Review 98

Software Review Technical Review Technical Advisors SaaS 98

SaaStock

JANUARY 25, 2019

RD Station is an inbound marketing platform targeted at small and medium-size businesses. It helps companies launch and sustain a scalable customer growth machine and allows them to achieve better ROI on their digital ad spending. Some of its top uses include financial services, e-commerce, marketing, education, and many more. .

SaaS Payments 257

SaaS Payments Payment Solutions Payment Methods Payments 257

SaaStr

OCTOBER 30, 2021

I had also worked in customer service and e-commerce in the past and knew this market was prime for disruption. However, in just under 4 years experience at Gorgias, I feel like I have acquired a master’s in sales and a minor in data analytics, growth marketing, automation, and process building. Stay Laser-Focused.

Scale 270

Scale Sales Hiring Sales SMB 270

Incredo

JULY 8, 2019

“The aim of marketing is to know and understand the customer so well the product or service fits them and sells itself.”. Digital marketing agencies usually write about what a company will receive after partnering with them or why a company should choose their services over another agency’s services. What’s the formula?

Outsourcing Services 200

Outsourcing Services Scale Outsourced Development Sales Hiring 200

Totango

AUGUST 8, 2021

Product, support, and marketing departments all play a role in the customer journey and are a part of helping to enhance the customer experience. The digital transformation of business has empowered customers to favor subscription solutions that offer immediate ROI. Create a Cross-Functional Customer Journey Team.

Engagement 118

Engagement Customer Success Software Onboarding 118

OPEXEngine

AUGUST 23, 2022

Advances in automation and new engineering techniques are enabling faster development cycles, raising expectations for ROI from the R&D function. Lauren and Rob shared a range of benchmarks that executive management should consider to accurately assess R&D ROI and resource allocations. . Financial KPIs.

Outsourcing Services 59

Outsourcing Services Technical Review CTO Coach Software Review 59

Net-Results

SEPTEMBER 10, 2019

Being the person in charge of generating leads for a B2B SaaS business ( Net-Results , a marketing automation platform along the lines of Pardot and Marketo ), let me try and answer this question. Even though it’s gotten pricey, Google Ads still has positive ROI for us (measure by a cost per lead and revenue per lead source).

B2B 40

B2B Business Social Media SaaS 40

User Pilot

SEPTEMBER 4, 2023

Customer segments enable you to find/understand your target audience and boost engagement, making them an important marketing tool. TL;DR Psychographic segmentation is a marketing strategy that divides the market into smaller groups based on personality traits, lifestyle, social class, attitudes, interests, and values.

Product Marketing 104

Product Marketing Strategy Marketing Market Research 104

Neil Patel

FEBRUARY 13, 2023

During a recession, marketing is likely one of the last things on business owners’ minds. But even in an economic downturn, marketing your business should be a priority. Simply put, you may jeopardize long-term growth if you stop marketing to reduce short-term costs. But marketing shouldn’t be totally forgotten.

Technical Review 84

Technical Review Strategy Marketing Social Media 84