Buffer Resources

AUGUST 7, 2023

years into my time at Buffer, I realized I was about to hit 100 articles written for the Buffer blog. I now: Help define content strategy, Write the weekly newsletter, Track content performance through our analytics, Run a guest posting program , Collaborate on team-wide marketing projects.

Social Media 52

Social Media Systems Review Technical Review Software Review 52

OPEXEngine

OCTOBER 23, 2020

Using Debt Funding to Bridge the Gap. The post Funding in an Uncertain Market: Using Venture Debt to Bridge the Gap appeared first on OPEXEngine.

Technical Review 52

Technical Review Scale Payment Services Marketing 52

SaaStr

SEPTEMBER 25, 2023

Theoretically, the relationship between sales and marketing should be easy –– after all, these teams are responsible for pulling in more business and increasing revenue. But the thing that we really need to ensure is that our sales and marketing teams are aligned on the core metrics.”

Enterprise 274

Enterprise Marketing Sales SaaS 274

SaaStr

MAY 9, 2024

“Doubling Down” is a new series where we hear from top B2B SaaS investors on their most recent activities and takes on the current market. We typically lead Series B rounds, but sometimes we will invest at an earlier or later stage depending on the market and company. Check that out here. Our latest Fund IV is $395M. #3.

Scale 175

Scale Headcount Travel B2B 175

SaaStr

DECEMBER 26, 2023

So we’re reaching new levels of efficiency in SaaS — at least in the public markets. Venture capital is there to bridge the gap, and let you hire more to go faster. The average public SaaS company now has hit $300,000 in revenue per employee or so on average. Few are this efficient today. 88 employees at $25m ARR.

Venture Capital 297

Venture Capital Scaling AI Investment 297

SaaStr

NOVEMBER 25, 2023

A great VP of Sales to keep the engine scaling A great VP of Marketing to keep the leads coming in A great VP of Customer Success to make all those hard won customers happy After $5m-$6m in ARR or so, it’s really hard to scale without a strong VP heading most core functions. Give the biggest customers more attention.

Scale 285

Scale Sales Hiring Banking Engineering 285

The Moz Blog

MAY 1, 2024

Discover how AI can revolutionize your marketing strategy by identifying gaps at every stage of the buyer journey.

AI 95

AI Strategy Marketing 95

SaaStr

JUNE 5, 2022

But that $500k gap between Series A excitement and the results necessary for Series B — that was the most critical $500k I’ve ever gotten. This “Gap financing” — it’s especially important in SaaS, because SaaS doesn’t explode, it compounds. They’ll see the Gap coming early, too.

Venture Capital 249

Venture Capital Technical Review Finance Investment 249

SaaStr

JANUARY 6, 2020

Content marketing is slow, but it does work. Write very high-value blog posts. A bit more here: Corporate Blogs Always Work. Another proven path is to start at the bottom of the market with SMBs. But they’ll tell you what they need, and where your feature gaps are. They aren’t perfect discovery engines.

Startup 258

Startup Business Technical Review Enterprise 258

SaaStr

APRIL 22, 2021

PR and marketing: Get the company on TV and in print and in blogs and as many good places as you can. Big feature gaps? Make sure everyone in the company knows about every deal, and that each one is a team victory. Not just something salespeople do. And mean it. They don’t get you lots of leads. Be the #1 champion. Which it is.

Metrics 286

Metrics Onboarding Sales Engagement 286

Totango

JANUARY 3, 2024

Bridge the gap between customer interactions and operational insights Gong stands at the forefront of revolutionizing revenue teams by uncovering the deepest realities in customer conversations. Totango’s integration process is simple and secure.

Revenue 103

Revenue Operational efficiency. Scale Customer Success 103

SaaStr

APRIL 4, 2022

Demand generation is the focus of targeted marketing programs that drive awareness and interest in a company’s products and or services. The ultimate success of demand generation is defined as the number of marketing qualified leads (MQL) generated, and is measured by impressions, website visits, and clicks. .

Scale 259

Scale Revenue Scaling Marketing 259

SaaStr

JUNE 10, 2023

Did you close a few key feature gaps your existing customers will really begging for? If not … well, maybe your expenses are up, your VCs are stressed, the markets are pushing you. If you do raise prices, how about also adding more value than price increase? Is your service and services much better? At least, feel better.

Pricing 198

Pricing SaaS Marketing Customer Success 198

SaaStr

JANUARY 31, 2023

Targeting product gaps and white space through aligned incentives. To stay agile in the ever-changing tech landscape, companies may consider these strategic investments to keep up with the current market. “I However, the right partner could help propel you toward new customer segments and expand your market potential.

Investment 230

Investment Startup Branding Acquisition 230

SaaStr

MARCH 24, 2021

There are four CRM objects: Leads — Unvetted sales prospects generated through marketing, research, or outreach. These forecasts are an important budgeting tool and can help you identify gaps in your pipeline. Sponsored blog post brought to you by Zendesk for Startups. The importance of qualifying your leads. Prospecting.

Sales Hiring 310

Sales Hiring Startup Sales Forecasting 310

SaaStr

FEBRUARY 18, 2022

Sales-driven SaaS startups end up with about half their headcount in sales and marketing. One thing that sneaks up on you in SaaS is just how many sales, marketing and revenue professionals you are going to need: First it sneaks up on you in the early days because the initial tiny team become so efficient. Sales doesn't.

Scale 348

Scale Sales Hiring Scaling Headcount 348

SaaStr

OCTOBER 1, 2022

But in the past few years, the gap has grown and grown. Recently I talked with a founder who had hired a seasoned VP of Marketing at $3m that had an 8 person content marketing team. wave, the market is now flooded with these amazing candidates. VPs of Marketing, Success, Product, Sales and more that really have done it.

Sales Hiring 313

Sales Hiring Content Marketing Startup Customer Success 313

SaaStr

JANUARY 20, 2023

The relationship between product and marketing has always been a part of the C-suite’s success mantra but has historically not been discussed enough. If a startup’s marketing and product teams merge their resources, they can fill industry gaps present in satisfying the target audience and enable more sales.

Technical Review 238

Technical Review Marketing Social Media Sales 238

Buffer Resources

APRIL 11, 2024

I started my career working in a nonprofit setting, and now I’m a fractional marketing director for nonprofits.   One key difference between nonprofits and startups comes into play when launching a marketing initiative. Yes, people are extremely important in nonprofit marketing.   Knowledge gaps.

Technical Review 110

Technical Review Startup Social Media Marketing 110

SaaStr

NOVEMBER 21, 2022

Joined by Katie Wickham, Payrix’s Director of Marketing, Butler shares essential tips on accelerating your business to $100 million ARR and beyond. . Understanding your ICP is a foundational and organization-wide decision because it impacts your downstream sales and marketing efforts. . Brex then scaled its payments business quickly.

Payments 205

Payments Payment Methods Embedded Payments Scale 205

SaaStr

FEBRUARY 2, 2023

Pepper is a powerful content marketing platform that helps you create high-quality content at speed and scale. At Tin Men, our strategy is based on three market gaps that the team has identified through observation of trends in Southeast Asia, and the opportunities that these present.

Cloud spend optimization 228

Cloud spend optimization AWS Scale compliance 228

SaaStr

MAY 3, 2021

There are two exercises I like to do with SaaS companies marching up-market. Maybe it’s one core feature gap. Maybe you’re aren’t “enterprise enough” Whatever it is … you can probably build that, and fill that gap. Maybe you can get it. And if you can’t … you’ll learn why.

Enterprise 321

Enterprise Pricing Sales SaaS 321

SaaStr

FEBRUARY 5, 2021

Even if you think you know the market, you will learn a ton. Even the top leaders have gaps though, gaps that matter to paying customers. certain market segments, or verticals, or use cases, or workflows). A bit more here: If You’re Going to Do a SaaS Start-Up … You Have to Give it 24 Months | SaaStr.

Startup 268

Startup SaaS Interviewing Market Segmentation 268

SaaStr

DECEMBER 25, 2020

A full day on “Bridging the Gap” in April to help founders get through these tough times. The CEOs and COOs of Slack, Zuora, Twilio, Cloudflare, and more joined us: Well, 17,000 of you signed up for Bridging the Gap in just 2 weeks (1) so we decided to do more , with 4 major digital events in 2020.

Technical Review 294

Technical Review Cloud Enterprise Engineering 294

SaaStr

AUGUST 9, 2023

The last time seemed like a logicaldecision in the context of where we were, and the capital markets and valuations were, at the time. Markets go up and down. We could never raise enough money to serve a big enough market in our space, not really. On e time, I don’t know. But not so much today. Priorities change.

Startup 219

Startup Acquisition Marketing Strategy 219

SaaStr

SEPTEMBER 8, 2020

On finding product-market fit in the early stages. Jason identifies product/market fit (PMF) as the stage where a startup that has struggled to get customers suddenly sees growth but they don’t know why. The first product Algolia built never achieved product-market fit. And then boom!” You’re paying me $500 a month.

Scale 250

Scale Sales Hiring Technical Advisors Scaling 250

SaaStr

JULY 15, 2020

Where it has gaps. And closing every deal you are in is also generally a sign you aren’t doing enough marketing. But there are always gaps. The leads from marketing have gotten worse.” The art of sales is turning a few more of these No’s, or Later’s … into a Yes. Is it coming later? Is it on the roadmap? “We

Sales 270

Sales Onboarding Enterprise Software 270

SaaStr

APRIL 19, 2024

If you’re lucky or unlucky enough to raise capital, it can bridge the gap to get you to $300k-$400k, but you have to get there. For Hubspot, CRM will be bigger than marketing automation in two years, and they were a marketing company. Don’t charge too much lower than them because you’ll tell the market you’re not as valuable.

Engineering 271

Engineering Business Model Pricing Scaling 271

Totango

JUNE 21, 2023

The cross-functional nature of customer success As we continue to redefine the landscape of customer success (CS), one thing is clear: the customer journey is a collaborative endeavor that involves marketing, sales, customer success, and product teams.

Communication 84

Communication Customer Success Scale Enterprise 84

SaaStr

OCTOBER 2, 2020

And the bigger the team, the higher the ARR, the bigger the customer base, the more painful the feature gaps … the less experience you most likely have around the next stage of it all. Could an outside CEO really understand all the critical competitive feature gaps? After all, you haven’t done it before. 6 months?

Scaling 353

Scaling SaaS Marketing Leadership 353

SaaStr

APRIL 20, 2020

But 8 times out of 10, it shows the earliest stages of real product-market fit, i.e., potentially having something. You have time to fill those product gaps. Just bridge the gap. But true product-market fit is rarer than it looks. And they are actually happy and love your product? That’s real.

Scale 330

Scale Payment Features Engineering Product Marketing 330

SaaStr

SEPTEMBER 23, 2022

The unpredictable market has given rise to new trends and a new type of elite company, which Bessemer Venture Partners have dubbed the Centaur. This compression has led to a rise in hesitation in private funding markets. So in the current landscape, what the market values has shifted. Cloud Goes to Market.

Cloud 261

Cloud Trends Benchmarks Business Model 261

SaaStr

FEBRUARY 9, 2024

In this latest episode of CRO Confidential , Sam Blond, Partner at Founders Fund and former CRO at Brex, sits down with the CRO of Zapier, Giancarlo Lionetti (GC), to chat about Product-Led Growth (PLG) and Go-To-Market (GTM). In a product-led growth strategy, the product serves as the focal point of your company’s marketing and strategies.

Scale 286

Scale Sales Hiring Sales Marketing 286

SaaStr

NOVEMBER 25, 2020

Where does marketing allocate its resources? Salesforce’s Marketing Cloud is a huge revenue driver, and a large percent of it and almost all the Commerce Cloud is from acquisitions: But a few learnings from companies I’ve worked with and observed: Someday, almost everyone adds a second product. Let it be an enabler.

Underperforming Technical Team 355

Underperforming Technical Team Cloud Revenue Acquisition 355

SaaStr

AUGUST 9, 2022

Jeff first joined us at SaaStr Annual 2017 to discuss the importance of Agility With Resiliency, why developers are the key to getting into new markets, and the infamous Twilio billboard. #2. We were so excited to have him in 2017 and beyond! A look back. #1.

Acquisition 228

Acquisition Development Technology Scaling 228

Predictable Revenue

SEPTEMBER 3, 2020

How prospecting has changed in the absence of trade shows and travel, and how your marketing style needs to shift to fill in the gap. The post How to build a content strategy to replace trade shows and travel appeared first on Predictable Revenue.

Travel 218

Travel Strategy Revenue Marketing 218

Buffer Resources

MARCH 23, 2023

” @bonitravo yes, i’m a sagittarius ♬ original sound - lucia Jayde Powell , content marketer and creator, adds to this by saying, “I've always been really hesitant to establish a niche because I have a lot of interests. Look for gaps in the market or areas where you can provide a unique perspective.

Consulting 125

Consulting Engagement Strategy Branding 125