Is a Bigger Booth Worth it at Top Industry Events? Surprisingly — Our Data Says Yes. Really Worth It.
SaaStr
OCTOBER 9, 2023
The data: Qualified Leads this year ranged from 95 at lowest-yielding of almost 200 sponsors, to 1597 at the top — a wide range But on average, each Gold got 207 Qualified Leads Next up? So should you spend even >more< at events? Finally, and this might be the most important data of all: You gotta put in the work.
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