SaaStr

DECEMBER 8, 2022

Creating an entirely new category in the B2B tech market is its own ball game. So how do founders and entrepreneurs succeed in a down market and create something out of thin air? Gong is one of those companies that created its own category and was most recently valued at $7.5b. No questions asked. No costs. .

Sales Hiring 209

Sales Hiring Sales Compensation Branding 209

Neil Patel

SEPTEMBER 19, 2020

Whether you want to become a blogger for a big-time news publication, share your independent thoughts online, make millions as a blogger, or something in between, it all starts with a blogging platform. But with so many options to choose from, picking the best blogging platform can feel overwhelming. Do you want to make money?

Software Review 145

Software Review Social Media Government Branding 145

SaaStr

JUNE 15, 2023

Dear SaaStr: Is a Big Market Really Better than a Niche Market? A big market is better than a small / niche market. Small markets are often, though not always, less crowded. If that’s the case, sometimes starting there and then expanding into a larger market segment can work out well. What Should I Expect?

Sales Recruiting 200

Sales Recruiting Marketing Sales Hiring Market Segmentation 200

SaaStr

JUNE 7, 2023

It has now secured over $67M in funding and offers a robust platform for mid-market and SMB segments. Blosser comments, “The big thing I want to share with everyone is just stick with it if you feel like you have product-market fit. WorkRamp shifted its focus to a different segment –– the mid-market and SMB side.

Scale 191

Scale Scaling SMB Marketing 191

SaaStr

FEBRUARY 9, 2024

In this latest episode of CRO Confidential , Sam Blond, Partner at Founders Fund and former CRO at Brex, sits down with the CRO of Zapier, Giancarlo Lionetti (GC), to chat about Product-Led Growth (PLG) and Go-To-Market (GTM). In a product-led growth strategy, the product serves as the focal point of your company’s marketing and strategies.

Scale 251

Scale Sales Hiring Sales Marketing 251

SaaStr

OCTOBER 26, 2021

Using Dave Kellogg’s “ Four Sources of Pipeline ” framework, marketing should source 60% of the pipeline for a representative enterprise software company. . These sessions from SaaStr Annual 2021 provide a window into what approaches best-in-class marketers in SaaS are taking today: . Video: HE RE. Video: HERE. Video: HERE.

Scale 337

Scale Marketing SMB Leadership 337

Neil Patel

JANUARY 18, 2021

In other words, you’re struggling to come up with enough engaging blog post ideas. Now, if you’re a regular visitor to my blog, you’ll know I write a lot of content (also, thanks for reading!). But I still sometimes struggle to come up with new blog post ideas. Wouldn’t it make more sense just to look at other blogs?

Trends 145

Trends Engineering Engagement Marketing 145

SaaStr

NOVEMBER 6, 2019

If you talk to enough founders and marketers who have attempted to create a category, typically they’ll all say the same thing — it’s incredible when it works, but if you can take the blue pill and avoid it, you might save yourself the headache. Naturally, this can also lead to more market share and higher valuation multiples. .

Scale 108

Scale Sales Recruiting Marketplace as a Service Forecasting 108

SaaStr

DECEMBER 20, 2022

And indeed, that’s what we’re seeing in one of the latest SaaStr polls: 20% of you are really cutting your market budgets hard, 30% or more. 34% of you are increasing your marketing budget. This isn’t the majority, but importantly, it is the largest category. Really, truly prove your ROI to markets.

Marketing 247

Marketing Cloud SaaS Sales 247

SaaStr

FEBRUARY 8, 2022

Q: How do you market a B2B SaaS product in the early days? At the end of the day marketing is still “getting the word out” — just done with a lot of tools, systems, platforms and processes. But the playbook to do that varies based on the product, how mature the brand is, the space, and the skills of the marketer.

Marketing 277

Marketing Scale Content Marketing Consulting 277

SaaStr

JUNE 9, 2022

When people think of marketing, they often think of revenue growth or sales alignment. However, marketing can also play a role in fundraising. Connect Your Business to a Growing Market. Connect Your Business to a Growing Market. Figure out how you fit into your category by defining your unique differentiator.

Marketing 179

Marketing Social Media Forecasting Branding 179

SaaStr

AUGUST 16, 2023

You probably can’t make it in a large, crowded market if you have “no new innovative product offering.” Crowded large markets are good. But, in a crowded market, you probably have to be 10x better than the current market leaders. The market already has great products. ” But take a pause.

Payment Features 183

Payment Features Marketing Scale Finance 183

User Pilot

JULY 13, 2022

Do you follow any product manager blogs? In our article, we introduce 20 of our favorite product manager blogs that every product pro should follow, regardless of their experience. Product manager blogs offer practical advice and help you expand your product management knowledge. Our favorite product management blogs.

Technical Review 98

Technical Review Management Leadership Systems Review 98

SaaStr

AUGUST 5, 2021

Once you know your Cost of Sales as a % of ACV … then do your full sales and marketing spend model. Because now we know exactly how much we can spend on marketing. First, now that you know your Predictable Cost of Sales … figure out what % of ACV you can really afford to spend on marketing. Maybe more.

Scale 323

Scale Marketing B2C B2B 323

SaaStr

AUGUST 1, 2022

In a crowded field, how can SaaS companies prove themselves and shift from being completely irrelevant to their markets to delivering services their market and buyer personas value? Red Points’ CEO, Laura Urquizu, breaks down their road map to not only becoming market leaders but creating a new market entirely.

Underperforming Technical Team 201

Underperforming Technical Team Marketing Innovation Investment 201

Neil Patel

APRIL 19, 2021

Blogging is a pain. Not because content is hard to write (worse case you can just hire a writer or agency ), but due to the fact that no one can guarantee that your blog post gets read or not. So, I thought it would be fun to analyze popular blog posts and see what common characteristics that they have. Here’s what we learned.

User Experience 143

User Experience Data Content Marketing Marketing 143

SaaStr

AUGUST 23, 2023

Dear SaaStr: How Do You Price a SaaS Product in a New B2B Market? The post Dear SaaStr: How Do You Price a SaaS Product in a New B2B Market? I’ve lived it. It’s not as complicated or as hard as it sounds. It’s OK you are doing something different. But someone else out there is selling a product to at least similar buyers.

Pricing 189

Pricing B2B Scale SaaS 189

SaaStr

MARCH 2, 2022

Teams finally have a better way to instrument their marketing stacks and understand customer interaction. Category creation takes persistence and patience. It is vital to understand why you are launching a category creation initiative. Do not try to create a category because it’s trendy. Do not be afraid to pivot.

Outsourcing Services 196

Outsourcing Services Scale Outsourced Development Marketing 196

FastSpring

MARCH 15, 2024

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At

Payment Methods 179

Payment Methods Marketplace as a Service Payment Solutions Payments 179

Intercom, Inc.

APRIL 18, 2019

They didn’t know it at the time, but they had also created an entire business category: an on demand, short-term rental marketplace, which has shot the value of their business north of $38 billion. As the likes of Airbnb, Uber and Apple have found, creating an entirely new category can be a lucrative business.

Scale 112

Scale Sales Recruiting Marketplace as a Service Sales Hiring 112

SaaStr

FEBRUARY 4, 2022

Kady Srinivasan calls herself a reluctant marketer. She started her career as an engineer, but eventually found her way into marketing, as many of us do. At first, she was performance-focused, but over time she learned more and more about the value of brand and customer marketing, especially when you’re growing—and growing fast.

Scaling 195

Scaling Marketing Management Branding 195

SaaStr

JANUARY 9, 2023

Amidst oversaturated markets and economic downturns, how are SaaS companies navigating acquiring more users and hitting high-profit margins? ClickUp has grown and found its voice in an industry of category players, with a staggering six million users within five years. The state of B2B SaaS. Tactic #1: Talk like a human.

Social Media 195

Social Media B2C Marketing B2B 195

SaaStr

FEBRUARY 20, 2024

In a recent Workshop Wednesday, Tolithia Kornweibel, CRO, and Jamie Edwards, Head of Go-to-Market Operations and Tools, share how Gusto maximizes revenue so that you can do the same. The post High-Velocity Techniques to Maximize Sales with Gusto’s CRO and Head of Go-to-Market appeared first on SaaStr.

Scale 202

Scale Sales Marketing Construction 202

SaaStr

JUNE 8, 2021

Folks that were very early to a new market often sort of lament it. As a founder, I’ve been on both sides of market maturity. In my first start-up, we entered a very mature market that was basically a monopoly. Because the market was mature. But once the market finally grew, boy it got big.

Marketing 228

Marketing Scale Revenue Startup 228

SaaStr

SEPTEMBER 26, 2023

The Most Surprising Thing About VC This Year Shen has been in venture capital for 12 years now, and it’s been a crazy ride to watch the whole bull market back in ‘10 and ‘11 when 10x revenue was insanely expensive for a SaaS company. She watched the SaaS and Cloud wave ride and thought there’d be a huge pullback in markets this year.

AI 245

AI Generative AI Venture Capital SaaS 245

SaaStr

DECEMBER 4, 2022

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: Maybe a Little Less Twitter and LinkedIn, And a Little More SEO and List Building. Dear SaaStr: How Do I Develop Inbound Leads in a New Category? The 3 Financial Plans You Need for The Year: C-90, C-60 and C-10 (Updated).

Scale 248

Scale Development Scaling Sales 248

SaaStr

JUNE 18, 2023

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: About 70% of SaaS Public Companies Are New Versions of Existing Categories of Software (Updated) Growth Slowed Down About 33% On Average For Everyone in Q1 The Top 20 SaaStr Tips to Getting a SaaS Start-Up Going When Should You Add a Second Product?

CTO Hire 195

CTO Hire New CTO CTO Scaling 195

SaaStr

FEBRUARY 15, 2024

“Doubling Down” is a new series where we hear from top B2B SaaS investors on their most recent activities and takes on the current market. Founders, Kevin Liu and Scott Woody learned from their own early career experiences that companies need an easier way to deliver flexible pricing and packaging to the market. #2.

Scale 222

Scale Software Review Payment Features AI 222

CustomerSuccessBox

MAY 18, 2022

Searching for blogs in the arena is getting accessible slowly and it’s time you leverage the essential knowledge these blogs have to offer, to flourish! Here is the list of 10 Customer Success blogs to follow and save in your digital library in 2022! Suggested blog : Account Expansion: If You Want To Grow Fast, Do This….

Customer Success 52

Customer Success Scale Technical Review AI Search 52

SaaStr

MARCH 3, 2021

Zoom even at $100m ARR still felt like it was in a crowded market. But will the market truly pay for it? Customers tend to pay for the same categories over, and over, and over again. The post 5 Ways to Enter a Crowded Market. So that’s not really an excuse pic.twitter.com/rUyeUzMKC6. Do you research thoughtfully here.

Marketing 351

Marketing Scale Branding Enterprise 351

SaaStr

APRIL 7, 2021

How can SaaS marketers get noticed and attract loyal customers in such a saturated space? Denise Persson, the CMO of Snowflake, shares the five secrets to a winning marketing strategy that grows your company’s revenue and cements your customer loyalty. With strong positioning, you can avoid cracks in your marketing.”.

Scale 173

Scale Marketing Scaling Branding 173

Neil Patel

NOVEMBER 26, 2020

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies. Good doesn’t cut it in the luxury category; a brand has to be at the very top of the market.

Strategy 145

Strategy Marketing Social Media Underperforming Technical Team 145

SaaStr

JANUARY 7, 2022

Have you ever had a sudden realization that you’re spending more on sales and marketing than research and development? If so, you aren’t alone –– the median enterprise SaaS company spends twice as much on sales and marketing than R&D. So how can a CEO manage their marketing effectively? 2 Marketing is All About Funnels.

Sales Hiring 220

Sales Hiring Underperforming Technical Team Marketing Market Research 220

SaaStr

JUNE 30, 2020

Does your marketing site really matter, past a point? Both finally updated their marketing sites after a long time (24 months in both cases), with somewhat similar changes … and saw widely different outcomes. The previous marketing site was very focused, but probably too much so. You have to A/B test your marketing site.

Scale 197

Scale Marketing Startup Enterprise 197

SaaStr

SEPTEMBER 18, 2023

Will there be any new categories in the next 5-10 years? If you’re a new startup, maybe you have your first couple of AEs, or you’re figuring out product market fit, or you just don’t have a big enough brand or cash in the bank to sell to big companies, you need to strike a balance. If you’re great at marketing, go do marketing.

Sales Hiring 222

Sales Hiring SaaS Banking AI 222

Neil Patel

AUGUST 4, 2021

There’s no doubt about it: a successful video marketing campaign will absolutely transform how your business operates. It’s hardly something you can leap into blindly, and understanding the process behind successful video marketing campaigns will help you avoid costly mistakes in the future. Let’s take a look at the statistics.

Marketing 145

Marketing Social Media Sales Hiring Technical Review 145

Buffer Resources

AUGUST 7, 2023

years into my time at Buffer, I realized I was about to hit 100 articles written for the Buffer blog. I now: Help define content strategy, Write the weekly newsletter, Track content performance through our analytics, Run a guest posting program , Collaborate on team-wide marketing projects.

Social Media 52

Social Media Systems Review Technical Review Software Review 52