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Startup CTO or Developer

TechEmpower SaaS

Getting something to market and getting funding override any other concerns. But hiring a lead developer, or even a VP of Engineering, can create a gap between the founders and the developers. Check out our blog post 53 Questions Developers Should Ask Innovators. Please write us at blog@techempower.com !

CTO Hire 390
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Dear SaaStr: What’s The Number One Challenge for Scale-Up Stage Founders?

SaaStr

You can smother customers with love alone in the early days, but as you scale, you need a seasoned customer success team and VP that has done this before. Or churn will increase, NPS will stagnate and decline, and upsell and revenue retention will be a fraction of what it could be. You’ll need more than 5–10 engineers to go big.

Scale 262
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Everything is Sort of the Same at a Given ACV (Annual Contract Value)

SaaStr

But there’s one thing I can tell you in SaaS, at least: Almost Everything Except the Product Itself is Sort of the Same at a Given ACV (Annual Contract Value) Level. A certain way you market. You may need solutions architects, more sales engineers, more support. One VP of Product. One VP of Marketing.

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5 Interesting Learnings from Okta at $2.5 Billion in ARR

SaaStr

Founder CEO Todd McKinnon was VP of Engineering at Salesforce and left to start Okta in the depths of the last downturn. Salesforce and Marc Benioff at first said the core market, security identity, was too small of a market. Their multi-million dollar contracts are 30%. #5. The story is super inspiring.

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What’s The #1 Challenge After $1m-$2m ARR?

SaaStr

You can smother customers with love alone in the early days, but as you scale, you need a seasoned customer success team and VP that has done this before. Or churn will increase, NPS will stagnate and decline, and upsell and revenue retention will be a fraction of what it could be. You’ll need more than 5–6 core engineers to go big.

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Meet the SaaStr Europa 2022 Speakers!

SaaStr

Dave Kellogg, Principal @ Dave Kellogg Consulting. Sarah Brown, VP of Marketing @ Sastrify. Hana Jacover, VP of Marketing @ Chili Piper. Laura Kendall, VP of Marketing @ MadKudu. Lauren Wright, VP Revenue @ Demodesk. Lindsey Serafin VP of Customer Success @ Snyk. Sara Rossio, CPO @ G2.

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The Founder’s Guide to Developer-led Growth with WorkOS (Video)

SaaStr

So selling, marketing and supporting them should be different too. WorkOS CEO Michael Grinich, Developer Success Manager Betsy Calender, and VP of Developer Experience Zeno Rocha share how to price your product for developers, how to market it to developers, how to how to support them as they scale and use the products.