Casey Accidental

NOVEMBER 13, 2019

As someone who has spent a lot of time building marketplaces in my career, a curious thing has happened over the last couple years. Founders have started reaching out asking for help converting their SAAS or SAAS-like business into a marketplace. The Weak Transition to Marketplace Arguments. So goes the story.

Marketplace as a Service 106

Marketplace as a Service Business Model Business Underperforming Technical Team 106

SaaStr

MARCH 31, 2022

What you’ll see in that cloud spend box is actually Gartner’s 2020 estimate for infrastructure as a service spending for companies, which was $50 billion. And if you also look at the platform as a service category, that’s also an additional $50 billion of spend, and that’s typically with those same vendors.

Scale 218

Scale Marketplace as a Service Cloud SaaS Payments 218

SaaStr

FEBRUARY 8, 2023

Billion market cap. but 30% comes from its so-called “Hospitality Cloud” which is really a marketplace for event services. The marketplace side took a bigger hit from the events shutdown during Covid (and also has lower gross margins), but is still a material contributor. #3.

Marketplace as a Service 302

Marketplace as a Service Software Review Cloud B2B 302

Buffer Resources

APRIL 10, 2024

Get started for free → How to make money on Instagram Jump to a section: Partner with brands on sponsored content Livestream and earn Badges from fans Offer paid subscriptions Sell your own products and services Take up affiliate marketing Sell digital products Develop and teach a course Join Instagram’s Creator Marketplace 1.

Payments 97

Payments Payment Methods Marketplace as a Service Payment Services 97

Neil Patel

JUNE 22, 2021

From a marketing perspective, there are many opportunities to engage with new audiences and expand your company’s reach. By devising a Facebook marketing strategy. If you’re new to Facebook marketing, let me walk you through using the tools available to your advantage. What Is Facebook Marketing? With over 2.74

Social Media 145

Social Media Marketing Marketplace as a Service Advertising 145

Neil Patel

DECEMBER 30, 2020

Are you looking to monetize your blog or earn a passive income? This is a complete guide to choosing the right affiliate network for your platform, including what an affiliate network is, why you should consider joining one, and a rundown of the top networks on the market. If so, you might be considering joining an affiliate network.

Merchant Services 140

Merchant Services Payments Payment Methods Marketing 140

Neil Patel

DECEMBER 16, 2021

Targeted Google and Facebook Ads have their place, but there are plenty of free ways to market online. If you’re a small business owner trying to compete in the big leagues , this blog is for you. I’m going to share a list of all the free tools and strategies that can help you compete with major conglomerates through content marketing.

Social Media 145

Social Media Strategy Marketing Business 145

SaaStr

DECEMBER 11, 2020

Now more than ever, an independent software vendor’s (ISV’s) path to profitability depends upon the strength of their go-to-market strategy. These include product offering, scalable fulfilment, revenue operations, sales and marketing enablement, partner ecosystem and team culture. Progressing on the road to channel proficiency.

Scale 286

Scale Scaling Marketplace as a Service Cloud 286

Neil Patel

JUNE 3, 2021

This is called influencer marketing, and it can be a very successful strategy if you execute your campaign correctly. What Is Influencer Marketing? Influencer marketing is the process by which brands leverage well-known figures who have influence over their target markets to promote their brands.

Strategy 121

Strategy Marketing Marketplace as a Service Social Media 121

Neil Patel

FEBRUARY 4, 2021

My blog attracts millions of viewers, and accolades have stacked up for entrepreneurship, marketing, and influence. You may not know that behind the Neil Patel brand is a powerful and growing network of digital marketing agencies with offices around the world. Neil Patel’s foray into digital marketing began with his blog.

VP of Engineering 126

VP of Engineering Marketing Marketplace as a Service Social Media 126

Neil Patel

SEPTEMBER 25, 2020

Hiring a social media marketing consultant could be a game-changer for your business. If you’re considering working with a social media consultant, here’s everything you need to know: 4 Ways a Social Media Marketing Consultant Can Help Grow Your Business. Consider a social media marketing consultant your business’s Yoda.

Social Media 141

Social Media Consulting Development Team Review Marketing 141

Subscription Flow

MARCH 20, 2024

Keeping all this in mind, in the first section of this blog, we will first be seeing what is SimpleCirc, its features, and why exactly is it such a hot choice for magazine owners in today’s marketplace. Say you are a small online marketplace owner whose product links customers and independent artists.

Payment Services 88

Payment Services Payments Payment Solutions Payment Methods 88

SaaStr

MARCH 1, 2022

Atlassian has gone almost 100% Cloud since then, and has held up nicely in the overall public markets even as others have taken bigger hits. Not trying to over-monetize their $2B Marketplace — revenues flat there. We last took a look at Atlassian at around $2B ARR , and more subtly has changed than you might think.

Scale 315

Scale Marketplace as a Service Headcount Cloud 315

Neil Patel

SEPTEMBER 29, 2020

If you own a business, TikTok marketing can be a great channel for your brand, as there is relatively little competition on the platform. However, if you’re new to TikTok, you may not know how you can use it to market your company. Why TikTok Marketing? Create TikTok Marketing Videos.

Social Media 145

Social Media Marketing Marketplace as a Service Advertising 145

Neil Patel

AUGUST 4, 2021

There’s no doubt about it: a successful video marketing campaign will absolutely transform how your business operates. It’s hardly something you can leap into blindly, and understanding the process behind successful video marketing campaigns will help you avoid costly mistakes in the future. Let’s take a look at the statistics.

Marketing 145

Marketing Social Media Sales Hiring Technical Review 145

SaaStr

NOVEMBER 25, 2022

They have grown to over $3 billion in revenue while keeping sales and marketing spending under 15% of revenue for all 20 years they’ve been in business. The main driver behind this success is that from day one, Atlassian took a product-led self-service approach to enterprise software. Marketplace partners.

Scale 240

Scale Scaling Marketplace as a Service Entrepreneurship 240

Blulogix

FEBRUARY 13, 2024

Beyond Finance: Why Embracing Monetization as a Cross-Functional Discipline Changes the Game By BluLogix Team Redefining the Role of Monetization in Modern Businesses In the swiftly evolving digital marketplace, the concept of monetization extends far beyond the confines of the finance department.

Finance 52

Finance Marketplace as a Service B2B Subscription 52

Subscription Flow

MARCH 25, 2024

Keeping all this in mind, in this blog, we will firstly be talking about how a Merchant of Record ecommerce can help an ecommerce business. After which we will be ending the blog by shedding light on the case studies of some of SubscriptionFlow’s existing clients to demonstrate.

Merchant Services 95

Merchant Services Payment Services Payment Methods Payment Facilitation 95

SaaStr

MAY 25, 2022

How do you make your fledgling business seen and heard in a competitive business marketplace? The Shield: Owning market consensus. From being a company no one knew, Expensify went on to buy every sponsorship spot at marketing conferences across the country. The Shield: market consensus. even if they say they did.

Scale 271

Scale Marketplace as a Service Business Model Advertising 271

OPEXEngine

FEBRUARY 22, 2022

We typically classify SaaS companies in terms of three customer segments, enabling us to better evaluate their needs: Small/Mid-Market (SMM). In this article, one in a series of three covering each of these SaaS customer categories, we will focus exclusively on Small/Mid-Market SaaS companies. SMM SaaS Go-To-Market Strategy.

SaaS Payments 52

SaaS Payments Payment Services Payment Methods Marketplace as a Service 52

SaaStr

AUGUST 29, 2022

VC State of the Market with SaaStr’s CEO and Cowboy Ventures : Hear from SaaS VC legend, Aileen Lee , and SaaStr’s CEO Jason Lemkin on the current state of VC and what you need to know for 2023 and beyond. Scaling Revenue in 2022: What’s the Same and What’s Different?

Scale 263

Scale Sales Hiring Marketplace as a Service B2B 263

Subscription Flow

APRIL 23, 2024

Invest in the right billing and subscription-management software to automate your workflows after carefully assessing three of the best options in the market. Understanding Paddle in 2024 Catering to more than 3000 SaaS clients in over 200 markets, Paddle is a market-leading billing and revenue management software.

Payment Solutions 81

Payment Solutions Payments Payment Services SaaS Payments 81

Subscription Flow

APRIL 18, 2024

How do you keep increasing your revenue in a marketplace that has reached its point of saturation? Simply put, subscriber engagement is a way of defining the degree of interaction, interest, and outright participation that the subscribers of a business have with the product and/or service that the business is offering.

Engagement 87

Engagement Customer Lifetime Value Revenue Subscription 87

SaaStr

JULY 13, 2022

Finally, growth occurs when sales, product, and marketing can come together. Founders often hire sales teams with urgency, even in a volatile market, resulting in hires who may not be successful salespeople for your organization. Only go-getters survive in the SaaS marketplace. First, you hire your sales team.

Scale 242

Scale Sales Hiring Revenue Marketplace as a Service 242

Blulogix

FEBRUARY 17, 2024

The Art of Flexibility: How to Master Dynamic Pricing Models in Subscription Billing By BluLogix Team Adapting to the Pulse of the Market for Maximized Revenue In today’s rapidly evolving digital marketplace, static pricing models are becoming a relic of the past.

Subscription 52

Subscription Payment Features Pricing Marketplace as a Service 52

User Pilot

JULY 24, 2023

Are you looking for Zendesk integrations to boost the efficiency of your self-service customer support? SmileBack is a feedback app designed for helpdesk solutions so you can evaluate your customer support services effectively. As of 21 July 2023, there are 1,503 integrations in the Zendesk marketplace.

Marketplace as a Service 85

Marketplace as a Service AI Search Social Media Customer Support 85

SaaStock

JANUARY 25, 2019

RD Station is an inbound marketing platform targeted at small and medium-size businesses. Since its launch in 2015, it has attracted more than 4,500 retailers who use it as their central marketplace. Some of its top uses include financial services, e-commerce, marketing, education, and many more. . Founded : 2011.

SaaS Payments 257

SaaS Payments Payment Solutions Payment Methods Payments 257

Blulogix

FEBRUARY 18, 2024

In the realm of monetization, analytics can transform raw data into actionable insights, driving strategies that resonate with target audiences and unlock new revenue opportunities. This segmentation enables tailored subscription offerings and personalized marketing, increasing conversion rates and customer loyalty.

Strategy 52

Strategy Data Marketplace as a Service Sales Hiring 52

Blulogix

FEBRUARY 9, 2024

How Monetization Efficiency is the Heartbeat of Business Success in the Digital Age By BluLogix Team The Critical Role of Monetization Efficiency In a world where digitalization has redefined the marketplace, the spotlight shines ever so brightly on the concept of monetization efficiency.

Marketplace as a Service 52

Marketplace as a Service Business B2B Finance 52

User Pilot

APRIL 21, 2024

Here’s an example of a Userpilot user persona: Role in the company ( Product Marketing Manager ). Here’s an example of our MOFU blog post about improving user activation. Userpilot blog post. Others include PPC adverts, social media, or email marketing. Their needs, wants , and pain points. Attest website.

SaaS Payments 91

SaaS Payments Payment Services Payment Methods Payment Solutions 91

Sales Hacker

JANUARY 23, 2019

Last week, I got a marketing email announcing a major promotion (three months free) about a product I had just purchased and paid full price for. Secondly, when he did speak with Marketing, they informed him this promo was just for prospects not customers like me. 6 Strategies To Improve Marketing & Sales Alignment.

Strategy 88

Strategy Marketing Marketplace as a Service Sales 88

Blulogix

FEBRUARY 13, 2024

Creating a Monetization Framework For Your Business View the Whitepaper Understanding Customer Value At the heart of any successful subscription service lies a profound understanding of customer value—what customers find beneficial, necessary, and worth paying for on an ongoing basis.

Subscription 52

Subscription Payment Features Marketplace as a Service B2B 52

Intercom, Inc.

JUNE 23, 2022

Software buying is undergoing a transformation, as is the case with many industries in the post-pandemic market. The process of purchasing software is increasingly complex – the choices for products and services are endless, and customers have a harder time parsing which companies to trust and which product will better cater to their needs.

Software Review 118

Software Review Trends Software Marketplace as a Service 118

Neil Patel

AUGUST 5, 2021

For fitness service providers, this means one thing: you need an effective marketing strategy to stand out in this fast-growing, high-stakes marketplace. Every industry has its own unique marketing challenges , and the fitness sector is no exception. Leverage Influencer Marketing to Reach a Wider Audience.

Advertising 141

Advertising Strategy Social Media Marketplace as a Service 141

Blulogix

FEBRUARY 19, 2024

This blog post delves into advanced strategies that can help subscription services foster deeper connections with their customers, thereby improving retention rates and fostering brand loyalty. Tailor experiences, from onboarding to customer service, ensuring each subscriber feels uniquely valued.

Retention 52

Retention Engagement Strategy AI Search 52

SaaStr

JUNE 10, 2020

The true test of marketers. Marketing leaders must focus their teams on the areas that will drive revenue while they cut costs – the biggest impact for the business. We’re going through layoffs and furloughs, recession planning and for me as the CMO, facing really massive cuts to marketing budgets and headcount.

Travel 184

Travel Marketing Scale Outsourcing Services 184

Subscription Flow

FEBRUARY 12, 2024

This is the blog to read if you are a business owner trying to manage your transactions more effectively. In today’s blog, to help you streamline your financial processes, we will be going over Square integration with QuickBooks which can easily integrate to help you simplify accounting duties and streamline business operations.

Payment Services 52

Payment Services Payments Payment Features Merchant Services 52