SaaStr

JUNE 23, 2020

Or churn will increase, NPS will stagnate and decline, and upsell and revenue retention will be a fraction of what it could be. 95% of the time, your super-smart hacker co-founder is not that person. She can be your CTO forever. That’s a different, and critical, job than CTO. Marketing is also an art and science.

Part-Time VPE 244

Part-Time VPE CTO Hire Fractional VPE Sales Recruiting 244

SaaStr

JUNE 18, 2023

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: About 70% of SaaS Public Companies Are New Versions of Existing Categories of Software (Updated) Growth Slowed Down About 33% On Average For Everyone in Q1 The Top 20 SaaStr Tips to Getting a SaaS Start-Up Going When Should You Add a Second Product?

CTO Hire 220

CTO Hire New CTO CTO Scaling 220

SaaStr

JULY 23, 2021

Brian Peterson, CTO @ Dialpad. Nicole Culver, Director of Product Marketing, SaaS @Bandwidth. Dave Walters, CTO, Hired. Christa Diaz, Senior Director, Customer Success, Hired. Amy Pisano, CRO, Hired. Jenn Knight, Co-Founder, CTO, AgentSync. Amisha Gandhi, SVP, Marketing @ Tipalti.

VP of Engineering 278

VP of Engineering New CTO CTO Hire Sales Hiring 278

SaaStr

NOVEMBER 16, 2021

You’ll need to hire aggressively to get to the next level and continue that rapid growth. But what roles should you hire for, and what will your org chart look like at each stage? Positions Needed: Enterprise AEs, Mid-Market & SMB AEs, SDRs, Sales Ops, Sales Engineer. Head of Marketing. CTO (40 Employees).

CTO Hire 264

CTO Hire Sales Hiring Sales Recruiting CTO 264

SaaStr

MAY 20, 2020

He joined StubHub as CTO, but didn’t get nearly as much equity as the other CTO — because he “wasn’t committed enough.” Times will change. Markets will change. If your customers love your product now, hire reps. He learned paper millions can go to zero ??.

CTO Hire 351

CTO Hire New CTO CTO Airlines 351

SaaStr

DECEMBER 10, 2020

That they can get away without no one in the role, or a just a junior person in marketing, in product, in success, in biz dev, etc. Hire not just 1-2 reps, but 10. That it’s time to bring in someone that knows. But I’ve found many great SaaS founders take longer, too long, to decide to hire the other VPs.

Sales Hiring 361

Sales Hiring CTO Hire Sales Recruiting Scale 361

SaaStr

JANUARY 16, 2023

They need to act fast and take first-mover advantage to compete in the dynamic market. Hiring a reliable team is an all-encompassing issue where startups dive in head-first but fail to optimize it for success. . Hiring an expert produces 1000x better results than someone with interests elsewhere. . “A Final thoughts.

Scale 220

Scale CTO Hire Cloud Scaling 220

SaaStr

JUNE 12, 2022

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: What All First-Time CEOs Should Know About Fundraising. If You Leave the Low End of the Market … You Probably Can’t Go Back. If You Leave the Low End of the Market … You Probably Can’t Go Back.

Scale 183

Scale Sales Hiring CTO Hire CTO 183

SaaStr

FEBRUARY 15, 2021

The first 2 scaled reps you hire that hit plan (some may churn before then) get special training. They get CTO training. And so we see reps 3-10, or reps-from-#3-until-The-VP-of-Sales-is-Hired … fail. Simplify to a 1 page contract. And the others perform so poorly vs. the 2 that are doing well? So what can you do?

Scale 346

Scale CTO Hire Sales Hiring New CTO 346

SaaStr

MARCH 5, 2023

Almost all of them had an amazing CTO or CPO, and hired a simply epic VP or two. The best CEOs see white space in the market that either others don’t see, or more often, sort of see, but this is too small. Some wicked smart, some merely very smart. Some direct, some warm and friendly. Not just great, but epic.

CTO Hire 238

CTO Hire CTO Investment Marketing 238

SaaStr

MARCH 7, 2021

No one spends enough time recruiting as it is, after $1m ARR or so. You can do the drip marketing campaigns if you have to. These are all full-time jobs by $1m ARR. Fixing it yourself becomes the biggest time sink and excuse for not hiring there is. That’s not good enough, especially in competitive markets.

Part-Time VPE 280

Part-Time VPE Sales Recruiting Sales Hiring Scale 280

SaaStr

OCTOBER 29, 2021

Use overages to renegotiate contracts, not charge per event. Folks come out differently here, but while Amplitude charges per volume, in part, it doesn’t make a material amount from overages. 245 employees in Sales & Marketing — vs. 101 in Engineering / R&D. CEO Spencer Skates owns 8.5%, CTO Curtis Liu 8.0%.

Scale 286

Scale CTO Hire New CTO CTO 286

SaaStr

MAY 3, 2021

And importantly, you need to spend more time with your existing customers (vs. But even if you’ve hired the world’s best VP of Sales … you can’t opt out of sales entirely. You still need to spend 15-20% of your time in sales. You still have to figure out the strategic market position.

Part-Time VPE 278

Part-Time VPE Sales Hiring Sales Recruiting Outsourcing Services 278

SaaStr

NOVEMBER 29, 2020

They’ll revolt when you make a senior or mid-level hire that as a group, they simply cannot suffer one day longer. But I forced us to hire him, over my CTO’s strong objection and my VPE’s grudging acknowledgment we had no choice. A senior marketing manager that offended everyone culturally.

Part-Time VPE 278

Part-Time VPE Sales Hiring CTO Hire Scale 278

SaaStr

AUGUST 25, 2023

You have to see: A couple of good hires brought in Improvement on some metrics A big deal or two hanging out there, brought in and closed Things taken off your plate. You can’t expect epic improvement, but if you don’t see it in ONE sales cycle or less, you’ve made a mis-hire and need to course-correct. Hiring someone too junior.

Part-Time VPE 197

Part-Time VPE Scale Sales Hiring CTO Hire 197

User Pilot

JULY 27, 2023

Before hiring, assess your current needs and hire as your company grows. Product Marketing Manager: This person is tasked with developing product marketing campaigns , crafting compelling marketing messages, and coming up with ideas to retain customers. Average salary: $105,761/yr. Average salary: $156,062/yr.

Sales Hiring 97

Sales Hiring SaaS Payments Sales Recruiting CTO Hire 97

SaaStr

OCTOBER 24, 2022

So selling, marketing and supporting them should be different too. WorkOS CEO Michael Grinich, Developer Success Manager Betsy Calender, and VP of Developer Experience Zeno Rocha share how to price your product for developers, how to market it to developers, how to how to support them as they scale and use the products.

Underperforming Technical Team 194

Underperforming Technical Team Outsourced Development Development Part-Time VPE 194

Valerian Tech

JULY 5, 2023

In this blog post, we will explore the importance of technology in the hospitality industry and discuss various ways to leverage it to enhance customer experience, increase efficiency, streamline operations, and gain valuable customer insights through data analysis.

Payment Services 52

Payment Services Technology Payment Solutions CTO Hire 52

Valerian Tech

MAY 30, 2023

In this blog post, we will explore the significant role of data analytics in driving e-commerce business growth and discuss effective strategies for leveraging this invaluable resource. This understanding helps optimize product offerings, personalize customer experiences, and improve marketing campaigns.

CTO Hire 52

CTO Hire Data Business CTO 52

SaaStr

JANUARY 12, 2022

You have to be careful to pair that with someone strong to manage the relationship, that has more time and that also can be trusted. As a founder, you’ll just run out of time to properly manage key customers and partners yourself. Hire that person, and make sure they are someone the top customers can really trust and count on.

CTO Hire 298

CTO Hire Sales Hiring New CTO CTO 298

Casey Accidental

JUNE 8, 2021

I was able to hire a strong team, and we got to work, 100xing the size of our customer base over four years. As part of this process, a lot of what I tried to do was reduce distractions for the team. Many companies would not even let me write a blog like this while working there. We were definitely winning, after all.

CTO Hire 125

CTO Hire Venture Capital CTO Communication 125

Natalia Luneva

APRIL 30, 2021

If you are still unsure about the value of community marketing or are just about to launch yours, keep reading. . SaaS Community Marketing: 11 stories from software companies. For example, we ask people an array of questions on ‘restaurant marketing’ and then use the answers and data to write data-driven articles.

Marketing 98

Marketing Social Media SaaS New CTO 98

ProfitWell

JANUARY 29, 2019

On this episode of the ProfitWell Report, Brendan Schwartz , Co-Founder and CTO at Wistia , wants to know what proportion of paid plans should be annual versus monthly. The beauty of the subscription model is that for the first time in the history of business, relationships are baked directly into how you make money. Click to enlarge.

Churn 103

Churn CTO Hire Data CTO 103

Intercom, Inc.

APRIL 19, 2018

The concept was the foundation for his popular talk and ultimately his classic, long-form blog post. This was a team value that became to talk, when led to a blog post and ultimately this conversation. They include that time is short, opportunities are fleeting, competition is fierce, and engineering resources are scarce.

Outsourcing Services 192

Outsourcing Services Part-Time VPE Software AWS 192

SaaStr

APRIL 22, 2019

Egnyte General Manager of EMEA Charles Lawson and Egynte SDR Lara Badanes break down how to build a pipeline with no brand and sometimes no market. “How to Build A Pipeline with No Brand and Sometimes No Market” Egnyte General Manager of EMEA Charles Lawson and Egynte Sales Development Manager Lara Badanes. His next call?

CTO Hire 155

CTO Hire Scale Sales Hiring CTO 155

SaaStr

NOVEMBER 11, 2022

Your core models for sales, for marketing spend, for hiring and engineering and product. And the best CTO I know in the world is the CEO. Then I was the CTO at another YC company, Standard Treasury, acquired by Silicon Valley Bank. The 60 is probably where your core plan should be. We have a 60% chance that we can do it.

Outsourcing Services 202

Outsourcing Services Banking CTO Hire New CTO 202

SaaStr

FEBRUARY 25, 2020

hiring in-house talent). “The initial appeal was just how easy it was to work with the system,” CTO and Cofounder David Heinemeier Hansson said, “that we knew rates were up to date and we were billing our customers for the right rates and we could defend that when we were submitting our paperwork.”

Merchant Services 178

Merchant Services Scale Technical Review Sales Hiring 178

OPEXEngine

FEBRUARY 13, 2020

Separate Sales, Marketing, R&D, Accounting/Finance organizations were headed by a senior executive. The Chief Customer Officer includes all of Sales and Marketing and covers the whole customer journey, from lead through customer renewal. The CRO leads Sales, Marketing, and Operations, plus often Customer Success.

Part-Time CTO 69

Part-Time CTO CTO CTO Hire Management 69

SaaStock

MARCH 29, 2019

Here is what he writes: Kieran Flanagan , VP of marketing at HubSpot, shared some interesting insights on approaching new ideas for scaling up your business. That’s the advice, Petri Hollmén picked up on the more technical side of things from the opening session on Day 2 with Cal Henderson, CTO of Slack. Work on developing your brand.

Scale 103

Scale Sales Hiring CTO Hire Social Media 103

SaaStr

JUNE 16, 2022

Miguel Carranza, CTO at RevenueCat, shares ten learnings from firsthand experience in architecting an API & SDK that is currently on 5,000+ apps and has seen 3x growth Year-over-Year. . But the reality is that when you’re trying to find product-market fit, that probably shouldn’t be your concern.” What makes a great API?

CTO Hire 234

CTO Hire New CTO CTO Scaling 234

SaaStr

JANUARY 10, 2020

In terms of replacement, what does Bob believe will be the emerging trends in SaaS Go To Market that will replace it? * How does Bob think about when is the right time to hire a Head of Partnerships? Where do most startups go wrong both in hiring for partnerships and in the engagements themselves? Is that not?

Sales Hiring 133

Sales Hiring Scale Outsourcing Services CTO Hire 133

SaaStr

SEPTEMBER 10, 2020

Perhaps the single most important thing you can ever do in SaaS, at least after $1m in ARR or so, is hire the best VPs you can. We’ve talked a lot over the years about how not to hire a wrong VP of Sales — 70%+ of the first VPs of Sales don’t make it even 10 months. You need to hire up-and-comers. Get on jets?

Part-Time VPE 337

Part-Time VPE Sales Hiring CTO Hire Sales Recruiting 337

SaaStr

SEPTEMBER 26, 2019

So mid-market, we’re about 40 to 50K ACV enterprise. And actually when we started, I see one face in the room that I recognize, Kurt Freytag, was one of our big customers at the time when I joined. So you were the first sales hire. So my first sales hire was beginning of 2015. What’s your ACV today?

Scale 141

Scale Sales Hiring Sales Recruiting Technical Advisors 141

SaaStr

MAY 26, 2023

Dan Robinson, current Advisor and former CTO at Heap , shares five essential learnings from nearly a decade of building a SaaS business. What Your Job Is (And What It Isn’t) Your Job is to Make the Company Win A CTO may imagine their primary job is to provide technical expertise, lead engineers, and help build the product.

CTO Coach 198

CTO Coach CTO Hire CTO Leadership 198

ProfitWell

DECEMBER 6, 2019

Plus, the Product Marketing Alliance drops the Product Marketing Salary Survey. What about the ROI of spending time with your family, friends, or kids? But after years of research and thinking about this problem at typeform.com and Notion , David decided to write a blog post explaining why this question is so hard to answer.

Scale 43

Scale CTO Hire Sales Hiring New CTO 43

SaaStr

OCTOBER 25, 2023

For part one of this Ask Me Anything session, Jason covers everything you need to know about hiring your first VP of Sales, what he really thinks about AI, what the future of lead generation in 2024 looks like, and much more. Q: Should Product Marketing Work for Product or Marketing? Let’s jump right into the questions.

Scale 261

Scale Sales Hiring AI Sales Recruiting 261

ProfitWell

JANUARY 24, 2020

There’s a huge surge in the content marketing sphere , supplemented by social media madness and competition for eye-catching, compelling ad space. But since marketers today have nearly all the same tools at their disposal, there’s an issue here. Is content marketing dead? Does content marketing actually work?

Sales Recruiting 40

Sales Recruiting CTO Hire New CTO Sales Hiring 40