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The Top 18 SaaStr Articles on Excelling at Work

SaaStr

Believe It Or Not, It’s Time for Your First User Conference One thing that always works in marketing is bringing your customers and prospects together IRL. Your Customer Success Team. Hire your first customer success manager as early as you can afford to once you have some larger customers. Or they fail.

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CRO Confidential: How to Sell in a Hyper-Competitive Space with Apollo CRO Leandra Fishman

SaaStr

How do you sell against the competition or become a market leader in a very crowded space? Today, that tech stack would be different because of AI-enabled companies like Apollo. How did Apollo become a market leader in a hypercompetitive space? How did Apollo become a market leader in a hypercompetitive space?

Scale 203
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The New Way to Blog

Neil Patel

Blogging has changed over the years. When I first started blogging, it wasn’t that competitive. Just take a look at one of my first blog posts that I wrote on August 31, 2005. Just take a look at one of my first blog posts that I wrote on August 31, 2005. But back then there weren’t many blogs.

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As Long As You Are Growing 60% Or More — Your Competition Can’t Really Hurt You

SaaStr

A little while ago, I Zoomed with a good friend running a SaaS company doing about $4 million in ARR. A really good SaaS company. Second, he was almost overwhelmed with The Competition. I asked how much would he grow this year? And Yes, You Really Do Want to Be Growing 100% or more at this phase. Better marketing.

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5 Interesting Learnings from Lightspeed Commerce at $750,000,000 in “ARR”

SaaStr

And it indeed has strong market share there. One leader in SMB commerce is Lightspeed Commerce, founded way back in 2005. One leader in SMB commerce is Lightspeed Commerce, founded way back in 2005. They’re at a $750,000,000 run rate, not that much smalelr than Toast, and are still growing a very healthy 24% (!).

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7 Tips for Your Next Big B2B Brand Campaign from Front SVP, Global Marketing, Jon Borgese

SaaStr

When you work in B2B marketing, you don’t often get a great reason to show off your work to your friends and family. These things are fascinating to me, and probably to other marketers, but they just don’t have the “wow” factor of Doritos’ latest Super Bowl ad, or whatever new TV show Netflix is plastering on trains and buses.

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How to Double Your Magic Number and Increase Your Go-to-Market Efficiency with Sapphire Ventures

SaaStr

Go-to-market (GTM) design and efficiency are sometimes overlooked, but they’re a critical driver of any SaaS business. Rajeev Dham and Karan Singh, Partners at Sapphire Ventures, and Jane Lee, Vice President at Sapphire walk us through how to double your “Magic Number,” a shorthand for your sales and marketing efficiency.