SaaStr

JULY 10, 2021

So let’s take a look back to a deep dive with the CEOs on what they learned building their first senior teams: ———-. As a founder/CEO, building your first management team is something that you often lose sleep over. What makes you feel that you need to level up your management, set up your first management team?

Sales Hiring 258

Sales Hiring Underperforming Technical Team Development Team Review CTO Hire 258

SaaStr

OCTOBER 10, 2022

Jon Perera, CMO at Highspot, says the place to start is sales and marketing alignment—a system that aligns strategy, communication, execution, and goals between the two departments. From the get-go, ensure alignment between sales and marketing teams on goals and anticipated outcomes. Create dynamic alignment on goals. Key takeaways.

Scale 320

Scale Sales Hiring Venture Capital Marketing 320

Buffer Resources

JANUARY 15, 2024

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. But what makes B2B content good ? According to one study, it also costs over $50 billion annually due to wasted resources alone. Tough question. Interview them.

B2B 138

B2B Technical Advisors SaaS Payments Underperforming Technical Team 138

SaaStr

JANUARY 12, 2023

Management teams must determine how to thrive in a downturn to position their businesses for profitable growth. However, management teams that pursued growth at all costs were punished severely. Strategy to win. For companies in B2B SaaS, it also means understanding to whom they’re selling. Key takeaways.

Consulting 49

Consulting Underperforming Technical Team Management Marketing 49

Buffer Resources

FEBRUARY 12, 2025

And B2B companies are no different. ” remember there’s still a human behind every B2B purchase, too. This article will highlight those and help you create a solid social media strategy for your B2B company. B2B social media marketing vs. B2C social media marketing: How should your strategy differ?

Social Media 88

Social Media B2B B2C Technical Advisors 88

Neil Patel

SEPTEMBER 18, 2020

According to Smart Insights, 49 percent of organizations don’t have a clearly defined digital strategy. Choosing the right digital strategy for your business is essential. What’s more important is choosing a company that can execute that strategy. Here’s a list of our picks for the best digital strategy companies in the world.

Underperforming Technical Team 141

Underperforming Technical Team Strategy Content Marketing Scale 141

Intercom, Inc.

DECEMBER 4, 2019

More recently, however, I’ve realized that the technology industry at large struggles with such clarity and consistency – in marketing terms, there is often a difficulty developing a clear value proposition that aligns with product and brand identity. 1 Poor definition of value proposition and feature focus. 2 First-mover disadvantage.

Branding 210

Branding Underperforming Technical Team Technical Review Airlines 210

Kellblog

MAY 5, 2021

The other day I read a book on account-based marketing (ABM), entitled ABM is B2B , and I must say I disliked it. My Thoughts on the Book: ABM is B2B. Let me get this off my chest: ABM is not B2B. B2B means business-to-business [3]. Just as ABM is one type of B2B marketing. We call it the B2B Maturity Curve.

B2B 143

B2B Marketing Underperforming Technical Team Software Review 143

FastSpring

JANUARY 23, 2025

They’re interested in the return on investment, they’re interested in the growth opportunities, they’re interested in the strategies and the synergies that those businesses can bring them, either as individuals or as companies. Blake Hutchison (29:53) Our churn rate is poor, but we actually know why.

Scale 121

Scale Entrepreneurship Scaling Underperforming Technical Team 121

Intercom, Inc.

AUGUST 13, 2019

As the head of our Support Ops team, I work daily with my teammates to develop automated solutions that don’t frustrate customers, but empower them. They can also route customer conversations to the team best equipped to handle their questions and can even provide answers to simple customer questions like, “How can I add more users?”.

Underperforming Technical Team 279

Underperforming Technical Team Customer Support AI Headcount 279

Totango

JULY 1, 2022

For B2B SaaS companies, customer loyalty drives subscription renewals and brand advocacy, making it a critical component of a profitable business model. This blog will look at why customer loyalty is vital for B2B SaaS businesses and how successful companies effectively cultivate it. First, we’ll discuss what customer loyalty is.

B2B 114

B2B B2C Underperforming Technical Team Business 114

Sales Hacker

JUNE 5, 2019

Worse, your competition — who probably has a strong sales enablement strategy — will easily outpace you and drown out any of your basic prospecting efforts. Even if you have a solid sales enablement strategy in place, most likely you can use some extra sales juice to boost engagement and visibility, or to accelerate deals and win rates.

Sales Enablement 107

Sales Enablement B2B Strategy Social Media 107

SaaStr

JANUARY 27, 2024

SaaStr was created in 2012 to democratize learning and how to build B2B companies, and WordPress was started in 2003 to democratize publishing. WordPress is its own ecosystem, a vibrant community of hundreds of thousands of people who create add-ons, plugins, and develop sites. Then, in 2023, they moved into messaging.

Underperforming Technical Team 327

Underperforming Technical Team Social Media Government Payment Features 327

SaaStr

JANUARY 14, 2020

We all know and could name several successful B2C and B2B companies. What sets apart some of the most successful, high-growth companies we see today—Slack, Dropbox, Atlassian—has been their ability to tap into and master a new GTM strategy: B2C2B. So, let me walk you through that. We said, “Well, we think we can do that.

B2B 152

B2B B2C Scale New CTO 152

OpenView Labs

MARCH 8, 2021

B2B sales involves one business selling its product to another business. Those with experience in both B2B and B2C sales know that B2B is a lot tougher—the deals are bigger, there’s often more than one decision-maker, and the competition is intense. What Interviewing 600+ Sales Reps Taught Me About Team Building.

Sales Hiring 98

Sales Hiring Scale Sales Recruiting B2B 98

Intercom, Inc.

DECEMBER 12, 2018

Stacks can be developed at the project, team, or functional level and are regularly used to improve internal collaboration, measure the impact of marketing activities and reach customers in new ways. Strategy first, technology second. But here’s the thing: a tool is not a strategy.

Technical Review 223

Technical Review Technology Scale Marketing 223

SaaStr

JULY 15, 2022

So how feasible do you think that works for a typical B2B SaaS business that probably our user-base is not too knowledgeable about [inaudible] on the internet for something specific in their day-to-day use case? But I almost never see mediocre outsource SEO really work for B2B. Jason Lemkin: But usually your teams can’t do that.

Scale 286

Scale Outsourcing Services Sales Hiring VP of Engineering 286

Neil Patel

SEPTEMBER 28, 2020

According to a recent survey from the DMEXCO, 70 percent of executives worldwide expect the pandemic to accelerate the pace of digital strategy. Today, businesses are expected to outline, plan, implement the digital strategy in a matter of days or weeks. Not if you have the right digital strategy agency. Here are a few examples.

Strategy 126

Strategy Underperforming Technical Team Advertising Scale 126

Sales Hacker

DECEMBER 30, 2020

B2B sales is always changing, but nothing could’ve quite prepared us for the wild ride that 2020 ended up being. That’s why the team at Sales Hacker decided to put together a statistics round-up showcasing how things changed in this year and where they’re likely headed in the future. Best Sales Statistics to Know in 2021.

Sales Hiring 132

Sales Hiring Sales Recruiting Underperforming Technical Team Revenue 132

SaaStr

JULY 25, 2021

You can have the great product and a great team, but the market of small or very niche. The second one is the team, obviously depending on how earlier the team has a huge factor because you may be so early in your journey that there’s nothing else to point to, but the track record of the team. Jyoti Bansal: Yeah.

Sales Recruiting 258

Sales Recruiting Sales Hiring Scale VP of Engineering 258

Aaron Beashel

OCTOBER 31, 2016

During his time at Salesforce, Alex was fortunate enough to work directly with Salesforce co-founder and CEO Marc Benioff, and together they utilised a framework Benioff himself devised called the V2MOM to align and manage the Service Cloud team. It was game-changing for the company, and for each team that implemented it.

Scale 100

Scale Underperforming Technical Team B2B Marketing 100

Neil Patel

AUGUST 16, 2021

You’ve still got to turn the lead into a customer, but it’s the starting point, and once you’ve got a sales pipeline full of leads, it’s much easier to tweak your sales strategies. If you’re a B2B marketer, one of the most effective ways to generate qualified leads, apart from word-of-mouth referrals, is webinars.

Strategy 145

Strategy Social Media Underperforming Technical Team Development Team Review 145

User Pilot

MAY 27, 2025

Want to advance your career in product management or find top talent for your team? Mozilla: Director of Product, Firefox Growth Firefox is used by hundreds of millions worldwide, and the Director of Product for Growth plays a critical role in the product management team. Who would be a bad fit for this job?

Management 52

Management Underperforming Technical Team Scale B2C 52

Sales Hacker

FEBRUARY 16, 2024

If you’ve used big-name prospecting tools before, you know that they all share one, massive problem: Bad data. Wiza is the only B2B contact database that sources and verifies contact data in real-time, the moment it’s requested, using LinkedIn as its source of truth. So, Wiza was built. Accurate data is the foundation of relevancy.

Sales Recruiting 119

Sales Recruiting Strategy Systems Review Sales 119

User Pilot

AUGUST 14, 2024

By developing a customer segmentation strategy, you can build the right segments, analyze their behavior, and set tactics to reach them through tailor-made initiatives. – Firmographic (for B2B) —company size, industry, and annual revenue. – Better product development. – Targeted marketing strategy. .

Strategy 104

Strategy Software Underperforming Technical Team Market Segmentation 104

SaaStock

FEBRUARY 14, 2019

The SaaStock team will be landing in São Paulo to run the region’s first Pan-Latin American SaaS conference, SaaStock LatAm. In 2016, he co-founded Meetime, an Inside Sales Strategies company and now serves as its CMO, building a powerful branding and content creation operation. Eduardo Müller, Founder & CEO, B2B Stack.

Technical Review 207

Technical Review Scale Entrepreneurship Sales Hiring 207

Intercom, Inc.

OCTOBER 22, 2019

Sales managers looking to stand out among their peers would do well to focus on four things: prioritizing work that will move the needle, making sure the right people are on their team, thinking about initiatives that will improve the business (not just themselves and their reps), and developing a solid decision-making framework.

Sales Hiring 123

Sales Hiring Underperforming Technical Team Sales Management 123

Sales Hacker

MAY 8, 2019

A successful close is the end goal that every sales team guns for. But despite a focus on closing sales, it remains one of the biggest issues for teams. In fact, 36% of sales teams regard it as the most challenging part of the sales process, and 28% say it’s their top priority. Giving your sales team highly qualified leads.

Underperforming Technical Team 111

Underperforming Technical Team Sales SaaS Forecasting 111

FastSpring

JANUARY 27, 2022

And in cases where our customers get stuck, our support team responds in a timely manner with personalized video. It’s not always a bad thing to be priced higher than your competitors — it can signal to prospects that yours is a premium service. This is a psychological strategy called “anchoring,” and it can be extremely effective.

Merchant Services 146

Merchant Services Payment Services SaaS Payments Payment Solutions 146

GetUplift

JULY 4, 2024

They’re truly partners and an extension of our team. Michela Fossati-Bellani VP of Growth Marketing , Strata Identity Optimizing your website, campaigns and marketing strategy for conversion — regardless if it’s to a free trial, a paid plan, a demo, a sales call or a sign up for the company newsletter — is never easy.

Scale 75

Scale Technical Review B2B Strategy 75

User Pilot

MARCH 24, 2025

Want to advance your career in mobile product management or find top talent for your team? In this role, you will define and execute the mobile product strategy, enhancing the user experience for field service professionals while driving seamless integrations with enterprise systems. Who would be a BAD fit for this job?

Mobile 52

Mobile Underperforming Technical Team Management Scale 52

Intercom, Inc.

APRIL 11, 2019

But today, marketing is the primary driver of revenue at your typical, fast growing B2B startup. But scaling a marketing team to the heights Segment have isn’t as simple as putting a bunch of A-players in a room and getting them to start churning out paid advertising. content marketing), organic costs are rising fast too.

Scale 162

Scale Underperforming Technical Team Marketing Startup 162

FastSpring

APRIL 26, 2022

In part two, we’ll cover five churn-prevention strategies that have been successful in other SaaS businesses. Part I: SaaS Churn Benchmarks Part II: 5 Proven Strategies for Reducing SaaS Churn Part III: Churn Definitions and Additional Resources. Next, let’s look at how to develop a churn-reduction action plan.

Benchmarks 147

Benchmarks Churn Payments SaaS Payments 147

User Pilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? This is where the GTM strategy comes in. In this blog post, you’ll learn everything about go-to-market strategies. Successful product launches stand on the back of an effective GTM strategy. What is a go-to-market (GTM) strategy?

Strategy 98

Strategy Marketing SaaS Customer Lifetime Value 98

Buffer Resources

JANUARY 15, 2024

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. But what makes B2B content good ? According to one study, it also costs over $50 billion annually due to wasted resources alone. Tough question. Interview them.

B2B 83

B2B Technical Advisors SaaS Payments Underperforming Technical Team 83

User Pilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. It is a small but prominent element that drives every other component of your marketing strategy. This article covers all you need to know to create a solid GTM strategy for your SaaS startup or B2B business model.

Strategy 98

Strategy Sales Recruiting Scale Marketing 98

Sales Hacker

SEPTEMBER 15, 2022

In these challenging economic times, business as usual has been anything but – and like many sectors, B2B sales is in the midst of transition. A recent survey of B2B sales professionals commissioned by my company, Lusha, sheds light on the extent to which this critical industry is in a state of flux. 33% had poor sales demos.

Scale 121

Scale Technical Review Development Team Review Underperforming Technical Team 121