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What is Good B2B Content? Content Leaders on 9 Must-Haves for Standing Out From the B2B Crowd

Buffer Resources

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. But what makes B2B content good ? According to one study, it also costs over $50 billion annually due to wasted resources alone. Tough question. Interview them.

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5 Types of B2B Customer Insights for SaaS and How to Collect Them [+Best Tools]

User Pilot

What are the different types of B2B customer insights for SaaS businesses? When your product is catering to other businesses, it can be difficult for sales reps and other teams to understand the needs and experiences of the clients, especially if the client company sells multiple products. What are B2B customer insights?

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What is Good B2B Content? Content Leaders on 9 Must-Haves for Standing Out From the B2B Crowd

Buffer Resources

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. But what makes B2B content good ? According to one study, it also costs over $50 billion annually due to wasted resources alone. Tough question. Interview them.

B2B 55
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7 Strategies to Combat Bad Data Quality in B2B Marketing

Hull

A 2019 study by Forrester and Marketing Evolution found that 21% of marketing budgets were wasted as a result of bad data. According to the study, other ways marketing teams were impacted by bad data include inaccurate targeting, loss of customers, reduced productivity, poor customer experience, and inaccurate marketing performance.

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Ultimate Guide to B2B Sales Hiring and Management

OpenView Labs

B2B sales involves one business selling its product to another business. Those with experience in both B2B and B2C sales know that B2B is a lot tougher—the deals are bigger, there’s often more than one decision-maker, and the competition is intense. What Interviewing 600+ Sales Reps Taught Me About Team Building.

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How to Create a B2B Content Strategy

Neil Patel

B2B and B2C content marketing require entirely different strategies. Instead, you need a targeted B2B content marketing strategy to reach your marketing goals. Why Do You Need a B2B Content Marketing Strategy? As mentioned, B2B content marketing presents different challenges from B2C content marketing.

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How to Increase B2B Sales 150% During a Slow Q4

Neil Patel

I’ve compiled some of my top strategies which will help you increase B2B sales and smash your Q4 targets. Let’s dive in and open the B2B sales flood gates. 10 Ways to Increase B2B Sales. Use your results to prove you’re the best and develop a deeper know, like, and trust factor with your audience.

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