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Seema explains, “You really do need founder-level engagement and drive to push the product forward and make AI a center of the strategy because every SaaS company today is an AI company. The post 5 Things That Are Actually Working and 5 Things That Arent in B2B SaaS AI with Ironclad’s CEO and a16z appeared first on SaaStr.
Co-Founder and CEO of Lemlist, the coolest sales automation platform ever created, shares tips and tricks to grow a SaaS company in a B2B space, from scratch! The post Building a Successful B2B Outbound Sales Strategy From Scratch appeared first on Predictable Revenue.
So Circle is the latest tech IPO and it’s not really B2B or SaaS per se — it’s a fintech that issues and manages “stablecoins” Cypto that converts 1:1 to U.S. ✨ Lemkin (@jasonlk) June 5, 2025 5 Interesting Learnings for B2B and SaaS Founders from Circle’s IPO: 1. The culprit?
Why This Matters for B2B and B2D Founders RevenueCat’s story offers several strategic insights for SaaS builders: Start with Infrastructure: The biggest B2B companies often begin by solving fundamental infrastructure problems that every company in a category faces. For B2B and B2D founders: Study RevenueCat’s playbook.
47% of marketers said they have a database management strategy in place, but there is room for significant improvement. As buyer expectations to receive this type of relevant engagement continues to heighten, database management strategies are of high importance.
The post Top 10 Strategies to Automate Your B2B Lead Generation appeared first on Predictable Revenue. By automating lead generation processes you save both money and time, ensure a permanent source of leads, and get rid of unnecessary work to focus on priority tasks.
Top 10 Strategies Toasts CRO Uses to Crush Sales Quotas So a little while ago Toasts CRO Jonathan Vassil joined Sam Blond on SaaStr CRO Confidential on how Toast built one of the strongest but toughest rocketship in sales: a lower gross margin, lower ACV ($10k), sales-led SMB sales motion. 5 Interesting Learnings from Toast at $1.1
The post 6 Proactive B2B Sales Strategies to Implement Right Now appeared first on Predictable Revenue. When you take a more proactive approach, you are able to guide the pace of the sales process to better support your company’s bottom line.
The post 5 Ideal Customer Profile Mistakes That Break B2B Sales Strategies appeared first on Predictable Revenue. When running a business, you need a thorough understanding of your customers and how you can reach them effectively. Learn how to avoid some common mistakes!
However, ABM practitioners have evolved the strategy from development to implementation. Instead of wading through a series of vague “how-to kick-start your ABM strategy!” ZoomInfo has created the following eBook to help other B2B organizations gain insights on how to launch their own data-driven ABM strategy.
The SF Bay Area is still the epicenter of B2B and tech. Unmatched Density of B2B Talent The Bay Area has the highest concentration of SaaS founders, executives, and veterans who’ve scaled companies to $100M+ ARR, IPOs, and beyond. It’s Still the Hub for B2B and SaaS. Dear SaaStr: Should I Move My Start-Up to SF Bay Area?
Dear SaaStr: In B2B Startups, How Useful is Cold Calling? 50 calls a day x 10% connect rate = a winning strategy 50 calls a day x 0.5% = ??? The post Dear SaaStr: In B2B Startups, How Useful is Cold Calling? Look, I hate getting those calls. Especially the really pushy, dumb ones from SDRs that barely know their own products.
Keys to HubSpot’s Success: The “Hub” Strategy : HubSpot mastered the land-and-expand model, starting with Marketing Hub and strategically expanding to Sales Hub, Service Hub, CMS Hub, Operations Hub, Commerce Hub, and Content Hub. Lessons for Growing B2B Companies What can other B2B companies learn from these successes?
Snowflake’s $250 million purchase of Crunchy Data and Databricks’ $1 billion acquisition of Neon represent a fundamental shift in how B2B software companies are preparing for the era of autonomous AI agents. Snowflake’s Broader AI Strategy Snowflake’s momentum in AI is accelerating.
In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals! Well, marketers rely on this grouping to reach their goals.
So Chime is ready to IPO, and while it’s not SaaS or true B2B today, there are enough interesting lessons for us to learn from. As a “prosumer” app there is overlap for SMB and freemium B2B apps. B2B founders should prioritize a clear path to profitability alongside growth metrics. #4. In a business serving 8.6
Many B2B and SaaS leaders continue to rely on price increases and upsells for more and more of their growth. Pricing Strategy Must Evolve : Volume-based growth is no longer viable for most companies. Even market leaders like HubSpot have seen NRR fall from 110% to 110%. Slower New Customer Growth. This just has its limits.
B2B founders and sales agents feel pressured to keep up with the rapidly evolving market. SaaS companies must implement flexible and innovative sales strategies that can weather the future. The state of B2B sales in 2023 Before creating a dynamic strategy, it is essential to understand the current state of B2B sales.
Learn what makes business to business sales (B2B sales) distinct from B2C, how to maximize your business sales process, and make the most of industry trends. The post What is B2B sales? appeared first on Predictable Revenue.
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality?
The event is known for its focused content on SaaS growth strategies, metrics, and best practices, making it particularly valuable for B2B SaaS companies. It’s the largest non-vendor SaaS conference in the world, typically drawing over 12,000 SaaS founders, executives, and investors.
That should be your field marketing strategy. And that’s why at the end of the day, as most B2B vendors scale and scale up their field marketing budgets, they tend to pursue one of two strategies. And even if you don’t believe in events, at least be at the 1 or 2 your customers all go to. At least be there.
When you work in B2B marketing, you don’t often get a great reason to show off your work to your friends and family. B2B marketing has a reputation for being more performance-oriented than brand-oriented. Check it out: This campaign proves that we B2B marketers can be just as creative as anyone when it comes to advertising.
The event is strategically designed to facilitate 1000s of meaningful connections through 1000+ on-site “Who Do You Want To Meet” dedicated 1-on-1s for B2B founders and execs (no service providers, sorry!) VIP Networking app for B2B founders and execs attending (no service providers, sorry!)
According to Bold 360, “81 percent of B2B buyers have left a page because they didn’t want to fill out a form.”. This guide will examine the market forces at play, shifting buyer trends, what conversational marketing is, how to leverage it, and the tactics involved in adopting conversational marketing for a B2B demand generation strategy.
It’s 50% about the intersection of AI + B2B, 50% about GTM in 2025+, and … 50% about helping you meet the best of the best! With 200+ top AI demos and sessions from leaders like Perplexity, Google Cloud, GitHub, Rubrik and more, youll get the most comprehensive look at how AI is reshaping B2B. The SaaStr.AI
8: 3x Net Dollar Retention Thanks to This Pricing Model Over time, the dominant pricing structure in B2C and B2B applications is like the cell phone plan. So the combination pricing strategy of a base platform fee plus a usage-based component plus value is what’s driving the market today. You pay an additional 2.5
An analysis of their investment patterns since 2020 doesn’t just reveal the accelerator’s strategy—it provides a map to the entire startup ecosystem’s next chapter. B2B companies have increased their share from roughly 80 to 90% over the last five years, which is a parallel to the broader venture industry.
The post B2B Revenue Attribution: Build vs Buy appeared first on Predictable Revenue. Ole Dallerup, Founder of Dreamdata, explains why revenue attribution is so important, how to build an in-house revenue attribution system, the impact of effective revenue attribution, and much more!
Account-based marketing (ABM) is a key strategy for driving sustainable growth. Today, many B2B companies use ABM teams or technologies to make sales. They’ll share what to consider when crafting an ABM strategy, from defining your ideal customer profile to crafting compelling messaging to measuring success.
In 2022, you could blame the markets In 2023, you could blame "macro" impacts In 2024, you could still claim we were in a "downturn" In 2025 — you've run out of excuses — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) February 4, 2025 The downturn is over in SaaS and B2B. Venture Capital is Back.
The post Cold Calling Scripts to Maximize B2B Sales appeared first on Predictable Revenue. These cold call script templates will help you craft an outbound sales conversation that feels natural, engages prospects, and wins more sales.
Dear SaaStr: What Is The Optimal Structure of an Initial SaaS B2B Sales Team? If you can raise a ton of capital, it’s one strategy to win and crush the competition. The optimal structure is one that is accretive. Where, roughly speaking, each sales rep brings in at least 4x-5x the total compensation they take out. Not vice-versa.
PST, Bo Borland, founder, and CEO of playbuilt, shares four steps for creating repeatable success at every stage of growth, specifically in B2B Enterprise. Let’s look at Borland’s approach to aligning and executing B2B team selling motions for a rinse-and-repeat process for growth. Mapping 9-box to the buyer’s journey and team roles.
Think about it: with outbound prospecting, requests from management, scheduled demos, and inbound calls, chaos can quickly work its way into your strategy, deeming a “speed wins” selling mentality downright ineffective. The bottom line is that, in B2B sales, speed is useless without control. Efficient outreach strategy.
Learn how leading B2B companies do it! The post How Leading B2B Companies Are Structuring Their Sales Led GTM Teams appeared first on Predictable Revenue. Structuring your sales-led GTM organization is vital if you want the team to achieve the desired results.
Vimeo CEO Anjali Sud shares how a pivot from targeting B2C creators to the B2B market put the company on the path to success. Why the Shift to B2B? However, that space was too difficult to dominate, and customer feedback and behavior signals indicated that the B2B market would be the better path. Yet the reward may be worth it.
As a B2B SaaS platform, we use LinkedIn to share and promote our content to prospective buyers, which include director and C-suite level executives. Yet, it can be tough to gain exposure without a well-thought-out and optimized strategy. This is important to note as this should guide your LinkedIn strategy.
Intercom CEO Karen Peacock reveals the top strategies that accelerate revenue growth and the steps to take your business to the next level. . As a result, they were able to adjust and move forward with a strategy more primed to drive revenue growth. But it is possible to figure out the perfect pricing structure with the right strategy.
That’s why we’ve gathered some of the best go-to-market plays from our own B2B sales and marketing pros and packaged them here for you. Try them in your next salesflow or use them as inspiration to formulate your own winning sales engagement strategy. These 16 plays are aligned to different stages of the sales funnel.
If you can maintain this pace and improve your metrics (like NRR and sales efficiency), you could still build a significant, valuable B2B business over time. The key is to reignite growth where possiblewhether through expanding your TAM, improving your go-to-market strategy, or doubling down on upsells.
So at SaaStr Annual, Dave Kellogg did a great deep dive on “5 Things Every B2B CEO Needs to Know about Marketing” In the Age of AI it’s even more true today, so I wanted to update our SaaStr take-aways from the deep dive. You founded a product company, but you’re running a distribution business.
The performance distribution in sales teams will become dramatically wider, forcing tough talent strategy decisions. This creates a talent strategy challenge. This isn’t optional technologyit will become table stakes for B2B sales, just like CRM systems became non-negotiable in the 2000s.
In today’s world, there’s a clear shift in what founders, boards, and investors are all after — scalable, low-CAC (customer-acquisition cost) growth strategies. In this playbook we’ll share: Automated outbound at-scale strategies. Sales-assisted, product-led growth strategies that close Enterprise leads.
And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.
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