Tom Tunguz

FEBRUARY 28, 2019

You educate the market on your product. You establish longer term relationships with customers since they can engage with the brand and product earlier on in their journey. You create barriers to entry by reducing the cost of customer acquisition and inhibit newer competitors who might disrupt using this acquisition strategy.

Startup 193

Startup Acquisition Education Pricing 193

User Pilot

OCTOBER 6, 2023

To determine the type of product demo you need, you must consider your approach to growth marketing ( sales-led vs. product-led) , the complexity of your product, and your onboarding method (high or low touch). It is used in the acquisition stage to help businesses educate potential customers about their products and close deals.

Onboarding 105

Onboarding Software Review Transportation Engagement 105

User Pilot

JUNE 5, 2023

There are six stages of the funnel: Acquisition , Activation , Adoption , Retention , Referral , and Revenue (AAARRR); and, success is measured differently across each stage. For example, self-sustaining growth loops can speed up your acquisition, while contextual upselling drives account expansion in the revenue stage.

SaaS 95

SaaS Sales Funnel Customer Lifetime Value Acquisition 95

User Pilot

AUGUST 14, 2023

Are you struggling with creating an effective growth marketing strategy? With more players entering the SaaS market and the growing use of digital technology in marketing, traditional marketing alone cannot sustain your business. Therefore, leveraging growth marketing is crucial to stand out among your competitors.

Growth Marketing 98

Growth Marketing SaaS Payments Strategy Payment Methods 98

Sales Hacker

JUNE 6, 2022

Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker. Kristina and Will look at common email mistakes (using real examples) and rewrite them so that you can learn what to do differently.

Scale 84

Scale Underperforming Technical Team Acquisition Scaling 84

Buffer Resources

JUNE 28, 2023

Just over a year ago, my role at Buffer shifted, and I became a Growth Marketing Manager working on Buffer’s Growth Marketing team. For Buffer’s Growth Marketing team, running experiments is fundamental to the way we work.

Marketing 113

Marketing Machine Learning Artificial Intelligence Scale 113

Casey Accidental

JULY 28, 2020

Retention + Engagement Deep Dive. Better retention improves monetization, lowers acquisition costs, increases LTV, and gives you a competitive edge. In Retention and Engagement Deep Dive, you will learn proven frameworks that you can use throughout your career to retain, activate, engage, and resurrect users.

Strategy 63

Strategy Retention Acquisition Growth Marketing 63

SaaStr

MARCH 31, 2021

Intent data can help distill your target account lists by key interests so your marketing spend is directed where it has the best chance of engaging prospects who have a high propensity to convert. . Increase your acquisition pipeline with previously invisible accounts . That’s where Intent can make all the difference.

Strategy 154

Strategy B2B Sales Enablement Advertising 154

User Pilot

MAY 24, 2021

Growth marketing involves experimentation and optimization across the marketing funnels. Marketers today are moving from the traditional “set and forget” approach to a continually evolving growth-focused approach. Analytics Tools for Growth Marketers. Email Automation Growth Marketing Tools for SaaS.

Growth Marketing 98

Growth Marketing Software Marketing SaaS 98

Casey Accidental

JULY 28, 2020

Retention + Engagement Deep Dive. Better retention improves monetization, lowers acquisition costs, increases LTV, and gives you a competitive edge. In Retention and Engagement Deep Dive, you will learn proven frameworks that you can use throughout your career to retain, activate, engage, and resurrect users.

Strategy 52

Strategy Retention Acquisition Growth Marketing 52

User Pilot

MAY 16, 2022

Product-led onboarding is an example of a specific tactic you can use throughout the customer journey to boost engagement and improve customer retention. Instead, the product itself is at the heart of the go-to-market strategy. They’ve scaled incredibly quickly, using a range of product-led growth techniques.

Onboarding 98

Onboarding Customer Success Scale Strategy 98

User Pilot

APRIL 30, 2024

From this article, you will find out how to develop a strong growth marketing strategy and learn growth marketing tactics for different customer journey stages. Growth marketing is essential for SaaS businesses to build lasting customer relationships , adapt quickly to market shifts, and drive consistent revenue.

Underperforming Technical Team 105

Underperforming Technical Team Strategy Marketing Customer Lifetime Value 105

SaaStr

MARCH 20, 2020

As for Rachel, prior to joining Pilot, she saw the hyper-growth of Slack firsthand enjoying a couple of different roles including Head of Growth Marketing and then also Head of Self Service and Platform Marketing. And so that’s when I went to Slack to start their growth marketing team. Is it marketing?

SMB 179

SMB Scale Startup Marketplace as a Service 179

User Pilot

JANUARY 23, 2023

A properly-crafted growth marketing framework brings clarity and direction to your SaaS business. It identifies and stirs you towards the most important things you need to achieve sustainable product growth. This article discusses the best growth marketing strategies within the AAARRR funnel. Let’s begin.

Growth Marketing 98

Growth Marketing Marketing Growth Hacking SaaS 98

OpenView Labs

FEBRUARY 2, 2021

Over the past eight years, product-led growth (PLG) has become a proven strategy used by the most successful SaaS companies in the world. Here’s why: PLG is an end user-focused growth model that relies on the product itself as the primary driver of customer acquisition, retention, and expansion. That’s not in dispute.”

Product Marketing 58

Product Marketing Trends Scale Marketing 58

Mucker Capital

OCTOBER 25, 2023

These changes highlight the intricate dance between startups, PR professionals, and the media, necessitating adaptability and strategic engagement in the evolving PR landscape. This dynamic environment has strained journalists' bandwidth, however, with the influx of pitches and story ideas leading to shifts in PR-journalist collaborations.

Startup 52

Startup Scale Social Media Finance 52

OpenView Labs

APRIL 13, 2020

Over the last 10 years, “growth” has become a thing in tech. There are new job titles—growth marketing, growth product manager, growth engineer, head of growth—and new opportunities that have changed the way companies think about how to grow their revenue or users. But what the hell is “growth” really?

Systems Review 98

Systems Review Technical Advisors Scale Technical Review 98

User Pilot

SEPTEMBER 11, 2023

Your goal here is to understand your market and define your go-to-market strategy before you start. This is when you engage your marketing channels and networks to create and maintain a buzz around your launch. As a result, they should directly represent your end goals. They must also be measurable.

Scale 105

Scale Social Media Market Research Onboarding 105

Intercom, Inc.

JULY 13, 2018

You can spend months working on a great idea, pour tons of time and energy into crafting the perfect marketing, but without customers your business will cease to exist. All future growth hinges on one thing – customer acquisition. Hopefully this will give you some ideas on how to build sustainable growth for your business.

Acquisition 156

Acquisition Strategy SaaS Payments Payments 156

Chargify

APRIL 23, 2019

If you have a clear answer to the first question and a confident ‘Yes’ for the second, then you’ve got problem/solution fit and a hypothesis, and it’s time to start pressure testing your idea,” advises growth marketing consultant Lauren Bass. You’ll also hear this stage called validation or the product/market fit stage.

Scale 74

Scale SaaS Payments Scaling Payment Services 74

Sylvia Ng

FEBRUARY 17, 2016

What do all these job descriptions tell us about growth engineering? Experience with successfully gaining consumer engagement. Experience with Growth Hacking including retention. Solid Growth Framework knowledge. 3+ years of experience in product management, user acquisition marketing or similar fields.

Engineering 74

Engineering Growth Hacking Scale Social Media 74

Intercom, Inc.

NOVEMBER 7, 2018

How to think about costs in your customer acquisition strategy. If all you care about is optimizing for customer acquisition, you might think all five ads were created equal and allocate your budget accordingly. Pure customer acquisition metrics are popular, but dangerously inexact tools for calibrating and scaling your company growth.

Acquisition 202

Acquisition Scale Advertising Customer Lifetime Value 202

SmartKarrot

MARCH 15, 2022

The right process is to hire a growth marketer or VP of sales. However, it is not possible to engage and employ a C-suite person at an early stage. Growth does not happen out of thin air. To grow your business, you need to keep all the growth possibilities in mind. The four major growth strategies are-.

Sales Hiring 10

Sales Hiring Marketing Business Sales 10

The Marketing & Growth Hacking Publication

APRIL 1, 2019

You cannot funnel people through processes without providing personality and engagement, personalised to the specific customer preferences. Marketers today need to focus on gaining actionable insights on their customers’ diverse behaviours across both online and offline channels.

Scale 40

Scale Branding Scaling Growth Hacking 40

User Pilot

SEPTEMBER 29, 2023

The main responsibilities of growth teams are user onboarding optimization , user engagement, conversion rate optimization, user education, and data analysis. Should you bother having a dedicated growth team instead of a one-person army? The obvious benefit is the ability to scale growth. North Star checklist for SaaS.

Scale 105

Scale Software Review SaaS Technical Review 105

ProfitWell

MAY 19, 2020

We hear from B2B growth marketer Chris Walker, on why he forgoes the competition and hyper focuses on the consumer. Listen wherever you get podcasts: How is the B2B SaaS market trending? ??7 We have more marketing performance/engagement data than we know what to do with. Today on the show, the competition heats up.

Artificial Intelligence 52

Artificial Intelligence Blockchain Business Model Subscription 52

OpenView Labs

OCTOBER 15, 2019

I spent many years at Google where I led the web strategy to drive new customer acquisition for G Suite (including Gmail, Google Calendar, Google Drive, etc.) Later I spent time at Stripe, also working on growth marketing. When I first joined the company, the growth marketing team was almost entirely focused on online ads.

Sales Hiring 40

Sales Hiring Marketing Cloud Travel 40

Intercom, Inc.

JULY 21, 2022

We’ll also hear Andrew Chen, general partner at Andreessen Horowitz, talking about the changing landscape of customer acquisition. Rachel Hepworth: Introducing growth marketing to Slack. Liam Geraghty: But first, how do you bring growth marketing to a high-growth company?

Outsourcing Services 215

Outsourcing Services Sales Hiring CTO Hire Acquisition 215

Chart Mogul

APRIL 24, 2019

A: Mobile growth roles require a high level of data literacy. You need to follow data from the iTunes App Store and Google Play and understand how it translates to user acquisition. We actually pushed new users into the app without a sign up screen during onboarding and found that engagement, retention, and LTV was much higher.

Mobile 53

Mobile Growth Hacking Technical Review Underperforming Technical Team 53

User Pilot

MAY 9, 2024

The age-old question: growth marketing vs demand generation, which one should you focus on? Both are useful tools for optimizing your marketing strategy, helping you boost product growth and lead generation. Since the two marketing tactics are innately different, their effectiveness is measured using separate metrics.

Growth Marketing 105

Growth Marketing Marketing Customer Lifetime Value Acquisition 105

Intercom, Inc.

APRIL 14, 2020

This has long been one of the most popular topics on Inside Intercom, and over the years we have examined retention from a number of different perspectives – from measuring net dollar retention to understanding activity churn; from cohort analysis to re-engagement messaging strategies. Reduce churn by re-engaging your customers.

Retention 245

Retention Customer Lifetime Value Churn Acquisition 245

User Pilot

FEBRUARY 28, 2024

Here are the best funnel-tracking tools to explore: Userpilot is a product growth platform that gives you granular insights into your funnels with heatmaps, custom events, product usage tracking, and more. Google Analytics 4 is great for tracking marketing campaigns. Core feature engagement dashboard in Userpilot.

Payment Solutions 105

Payment Solutions Data Analysis Software Review SaaS Payments 105

How To Buy Saas

MAY 22, 2024

Offers full-stack support for SaaS companies at any marketing maturity stage. Provides an OKR management tool and expert team for efficient and accelerated marketing operations. CCD Health, Beezy Their monthly engagement with a fractional CMO starts at $45,000 (we contacted them) Washington, USA B2B SaaS 3.

Technical Review 40

Technical Review Scale Sales Hiring Marketing 40

User Pilot

JULY 23, 2023

An organizational structure for a B2B marketing team consists of the following: The product marketing team for focusing on new feature launches and in-app marketing. A content marketing team for driving traffic and engagement through valuable content. What is the organizational structure for B2B marketing team?

B2B 97

B2B Sales Hiring Marketing Social Media 97

User Pilot

SEPTEMBER 28, 2023

There are many benefits to running a marketing experiment but a few notable ones are: Behavioral insights. Marketing experimentation can offer key insights into customer behavior so you have a better understanding of your users’ preferences. Sustained growth. Data-driven optimization.

Marketing 105

Marketing Underperforming Technical Team Onboarding Metrics 105

Intercom, Inc.

MAY 24, 2018

As the Head of Growth Marketing at Clearbit , and previously a co-founder and CEO of more than a few startups (including WorkMob, ApiXchange, and GoFlow), Matt Sornson knows these pitfalls intimately and how to avoid them. Here are five quick takeaways: At Clearbit, all marketing falls under growth marketing.

Data 182

Data Scale Underperforming Technical Team Sales Hiring 182

Mucker Capital

APRIL 6, 2023

In my past roles at ACORN, GitLab, whenever I started as a head of growth, one of the data points I will look into is what's the percentage of new users coming back the second day or coming back second month? You engage the marketing team and you do a lot of acquisition and people are coming. Tony Yang: I totally agree.

Startup 52

Startup Scale CTO Hire Outsourced Development 52