FastSpring

MARCH 6, 2023

About Presenter Frederic Linfjärd Fred is the Director of Growth Marketing at Planday and the former Head of Commercial Innovation at Capture One, where he 4x’d their revenue, leading to an acquisition. Click here to let us know you’re interested in attending. Send us an email.

Payment Methods 78

Payment Methods Scale Finance Payment Services 78

Tom Tunguz

FEBRUARY 28, 2019

You create barriers to entry by reducing the cost of customer acquisition and inhibit newer competitors who might disrupt using this acquisition strategy. Unassisted free trial creates PQLs (product qualified leads) and assisted free trials create MQLs or SQLs (marketing or sales qualified leads). There are also costs.

Startup 214

Startup Acquisition Education Pricing 214

User Pilot

AUGUST 14, 2023

Are you struggling with creating an effective growth marketing strategy? With more players entering the SaaS market and the growing use of digital technology in marketing, traditional marketing alone cannot sustain your business. Therefore, leveraging growth marketing is crucial to stand out among your competitors.

Growth Marketing 97

Growth Marketing SaaS Payments Strategy Payment Methods 97

Intercom, Inc.

JUNE 27, 2018

Rachel Hepworth, Head of Growth Marketing at Slack. Casey Winters, former growth leader at GrubHub and Pinterest. Shaun Clowes, former Head of Growth at Atlassian, and many more. Sean Ellis, CEO GrowthHackers. Karen Peacock, COO at Intercom.

Acquisition 157

Acquisition Retention Metrics User Experience 157

Buffer Resources

JUNE 28, 2023

Just over a year ago, my role at Buffer shifted, and I became a Growth Marketing Manager working on Buffer’s Growth Marketing team. For Buffer’s Growth Marketing team, running experiments is fundamental to the way we work.

Marketing 105

Marketing Machine Learning Artificial Intelligence Scale 105

Cobloom

JUNE 3, 2019

SaaS metrics provide answers to important questions: how can we increase customer acquisition ? To help you understand and improve your performance, I've put together a comprehensive guide to 50 essential SaaS metrics (loosely divided into Growth, Marketing, Sales and Customer Success ). How profitable are our customers?

Metrics 105

Metrics SaaS Benchmarks Acquisition 105

User Pilot

MAY 24, 2021

Growth marketing involves experimentation and optimization across the marketing funnels. Marketers today are moving from the traditional “set and forget” approach to a continually evolving growth-focused approach. Analytics Tools for Growth Marketers. Email Automation Growth Marketing Tools for SaaS.

Growth Marketing 97

Growth Marketing Software Marketing SaaS 97

FastSpring

MARCH 3, 2023

About Frederic (Fred) Linfjärd Fred is the Director of Growth Marketing at Planday and the former Head of Commercial Innovation at Capture One, where he 4x’d their revenue, leading to an acquisition.

Merchant Services 131

Merchant Services Payment Services Outsourcing Services SaaS Payments 131

User Pilot

JUNE 5, 2023

There are six stages of the funnel: Acquisition , Activation , Adoption , Retention , Referral , and Revenue (AAARRR); and, success is measured differently across each stage. For example, self-sustaining growth loops can speed up your acquisition, while contextual upselling drives account expansion in the revenue stage.

SaaS 84

SaaS Sales Funnel Customer Lifetime Value Acquisition 84

User Pilot

APRIL 3, 2024

Try Userpilot and Take Your Product Growth to the Next Level Get a Demo 14 Day Trial No Credit Card Required What is product-led innovation? Product-led innovation puts your product at the heart of your business, making it the driving force behind customer acquisition.

Innovation 97

Innovation Payments Strategy Payment Solutions 97

Sales Hacker

JUNE 6, 2022

Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker. Kristina and Will look at common email mistakes (using real examples) and rewrite them so that you can learn what to do differently.

Scale 82

Scale Underperforming Technical Team Acquisition Scaling 82

User Pilot

JANUARY 23, 2023

A properly-crafted growth marketing framework brings clarity and direction to your SaaS business. It identifies and stirs you towards the most important things you need to achieve sustainable product growth. This article discusses the best growth marketing strategies within the AAARRR funnel. Let’s begin.

Growth Marketing 98

Growth Marketing Marketing Growth Hacking SaaS 98

User Pilot

OCTOBER 6, 2023

To determine the type of product demo you need, you must consider your approach to growth marketing ( sales-led vs. product-led) , the complexity of your product, and your onboarding method (high or low touch). It is used in the acquisition stage to help businesses educate potential customers about their products and close deals.

Onboarding 101

Onboarding Software Review Transportation Engagement 101

Point Nine Land

APRIL 24, 2019

For a long time, acquisition has been the primary focus of growth, but it’s come at a cost. For example, over five years time, two subscription startups with identical acquisition rates will end $42M ARR apart with just a 5% difference in net MRR churn. Even though it’s 7X more expensive to acquire a customer than to retain one.

Retention 76

Retention Strategy Sales Hiring Scale 76

Casey Accidental

JULY 28, 2020

Better retention improves monetization, lowers acquisition costs, increases LTV, and gives you a competitive edge. Bangaly Kaba: ex-Head of Growth @ Instagram. Brittany Bingham: VP of Marketing @ Guru. Dan Hockenmaier: Ex-Growth @ Thumbtack. Adam Grenier: Ex-Head of Growth Marketing @ Uber. And many more.

Strategy 63

Strategy Retention Acquisition Growth Marketing 63

Sales Hacker

OCTOBER 17, 2022

Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker. Kristina and Will look at common email mistakes (using real examples) and rewrite them so that you can learn what to do differently.

Sales Hiring 54

Sales Hiring Social Media Innovation Interviewing 54

Intercom, Inc.

JULY 13, 2018

You can spend months working on a great idea, pour tons of time and energy into crafting the perfect marketing, but without customers your business will cease to exist. All future growth hinges on one thing – customer acquisition. Hopefully this will give you some ideas on how to build sustainable growth for your business.

Acquisition 156

Acquisition Strategy SaaS Payments Payments 156

Intercom, Inc.

FEBRUARY 1, 2018

In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. This is the second in a series of interviews over the next couple months about unlocking the potential of growth.

Growth Marketing 174

Growth Marketing Scale Marketing Outsourcing Services 174

Casey Accidental

JULY 28, 2020

Better retention improves monetization, lowers acquisition costs, increases LTV, and gives you a competitive edge. Bangaly Kaba: ex-Head of Growth @ Instagram. Brittany Bingham: VP of Marketing @ Guru. Dan Hockenmaier: Ex-Growth @ Thumbtack. Adam Grenier: Ex-Head of Growth Marketing @ Uber. And many more.

Strategy 52

Strategy Retention Acquisition Growth Marketing 52

BrightBack

APRIL 30, 2019

I made my case for path A on stage at the Growth Marketing Conference in Toronto. To help companies see beyond the acquisition-first path to growth, they must follow a blueprint for retention success, track the right metrics and build a systematic approach to measuring and saving customers.

Retention 40

Retention Acquisition Growth Marketing Metrics 40

OpenView Labs

APRIL 13, 2020

Over the last 10 years, “growth” has become a thing in tech. There are new job titles—growth marketing, growth product manager, growth engineer, head of growth—and new opportunities that have changed the way companies think about how to grow their revenue or users. But what the hell is “growth” really?

Systems Review 98

Systems Review Technical Advisors Scale Technical Review 98

BrightBack

JUNE 5, 2019

Because churn isn’t as glamorous as acquisition and conversion related numbers, it doesn’t get the mindshare that some other metrics do, but is nonetheless a key part of a company’s growth equation. And I’ve seen a growing presence of marketing representatives involved in churn management. Marketing is equipped to tackle churn.

Churn 58

Churn Scale Systems Review Leadership 58

Casey Accidental

FEBRUARY 26, 2024

This sort of pivot is common, and still got them to the destination of a growth market with a large TAM that offset peak times for driver demand and allowed new types of supply that weren’t a great fit to core Uber to also make money driving. It turned out copying Doordash and Postmates was the more viable option.

Underperforming Technical Team 63

Underperforming Technical Team Scale GCP(Google Cloud Platform) Startup 63

Intercom, Inc.

NOVEMBER 7, 2018

How to think about costs in your customer acquisition strategy. If all you care about is optimizing for customer acquisition, you might think all five ads were created equal and allocate your budget accordingly. Pure customer acquisition metrics are popular, but dangerously inexact tools for calibrating and scaling your company growth.

Acquisition 202

Acquisition Scale Advertising Customer Lifetime Value 202

SaaStr

MARCH 31, 2021

Intent data can help distill your target account lists by key interests so your marketing spend is directed where it has the best chance of engaging prospects who have a high propensity to convert. . Increase your acquisition pipeline with previously invisible accounts .

Strategy 153

Strategy B2B Sales Enablement Advertising 153

OpenView Labs

FEBRUARY 2, 2021

Over the past eight years, product-led growth (PLG) has become a proven strategy used by the most successful SaaS companies in the world. Here’s why: PLG is an end user-focused growth model that relies on the product itself as the primary driver of customer acquisition, retention, and expansion. That’s not in dispute.”

Product Marketing 58

Product Marketing Trends Scale Marketing 58

Chargify

APRIL 23, 2019

If you have a clear answer to the first question and a confident ‘Yes’ for the second, then you’ve got problem/solution fit and a hypothesis, and it’s time to start pressure testing your idea,” advises growth marketing consultant Lauren Bass. You’ll also hear this stage called validation or the product/market fit stage.

Scale 74

Scale SaaS Payments Scaling Payment Services 74

OpenView Labs

MAY 1, 2019

Recently I surveyed over 350 SaaS companies and found that 43% of B2B software companies already have a dedicated growth team and 27% are looking to fill a growth role. It is this organization-wide commitment to growth that ultimately sets companies apart.”. Marketing teams typically focus on the top of the funnel metrics.

Sales Hiring 56

Sales Hiring Scale SaaS Payments Growth Hacking 56

Mucker Capital

OCTOBER 25, 2023

Partnership Announcements, New Product Launches, CEO Appointments, Acquisitions, and Revenue Disclosures: Especially for Series A funding, these captivate media attention. Strategic pitches to niche platforms are essential, emphasizing tailored storytelling for industry-specific resonance.

Startup 52

Startup Scale Social Media Finance 52

Chart Mogul

AUGUST 10, 2018

Xero makes a document management acquisition. Here’s the thing—the reason why content and inbound marketing works is that it is inherently helpful. ” As Margaret puts it “frustrating content isn’t growth marketing, it’s gross marketing.” Intercom launched custom chat bots !

SaaS 67

SaaS Content Marketing Subscription Payment Features 67

User Pilot

MAY 16, 2022

Product-led growth is a proven approach that shifts the emphasis on the growth of the product from traditional sales and marketing techniques (like speaking with sales teams or reading whitepapers). Instead, the product itself is at the heart of the go-to-market strategy.

Onboarding 98

Onboarding Customer Success Scale Strategy 98

Sylvia Ng

FEBRUARY 17, 2016

What do all these job descriptions tell us about growth engineering? 3+ years of experience in product management, user acquisition marketing or similar fields. Experience with new and current user acquisition. Optimize the site for first-touch visitors, especially in early growth markets.

Engineering 74

Engineering Growth Hacking Scale Social Media 74

OpenView Labs

JULY 2, 2019

As you may know, we are firm believers in product led growth. To get you caught up, product led growth is a go-to-market strategy that puts the product at the center of an org’s acquisition, conversion and expansion strategies. The Product Led Growth Market Map.

Scale 40

Scale Innovation Acquisition Strategy 40

SaaStr

MARCH 20, 2020

As for Rachel, prior to joining Pilot, she saw the hyper-growth of Slack firsthand enjoying a couple of different roles including Head of Growth Marketing and then also Head of Self Service and Platform Marketing. And so that’s when I went to Slack to start their growth marketing team.

SMB 179

SMB Scale Startup Marketplace as a Service 179

SmartKarrot

MARCH 15, 2022

The right process is to hire a growth marketer or VP of sales. Growth does not happen out of thin air. To grow your business, you need to keep all the growth possibilities in mind. The four major growth strategies are-. Product-led growth Sales-led growth Marketing-led growth Customer-led growth.

Sales Hiring 10

Sales Hiring Marketing Business Sales 10

Intercom, Inc.

JULY 21, 2022

We’ll also hear Andrew Chen, general partner at Andreessen Horowitz, talking about the changing landscape of customer acquisition. Rachel Hepworth: Introducing growth marketing to Slack. Liam Geraghty: But first, how do you bring growth marketing to a high-growth company?

Outsourcing Services 215

Outsourcing Services Sales Hiring CTO Hire Acquisition 215

User Pilot

SEPTEMBER 11, 2023

KPIs, on the other hand, help you track how well you’ve achieved your goals. As a result, they should directly represent your end goals. They must also be measurable.

Scale 105

Scale Social Media Market Research Onboarding 105