Mucker Capital

OCTOBER 25, 2023

Meanwhile, paywalls have emerged requiring subscriptions for premium content. These changes highlight the intricate dance between startups, PR professionals, and the media, necessitating adaptability and strategic engagement in the evolving PR landscape. Ad revenue, driven by clicks, can determine a journalist's success.

Startup 52

Startup Scale Social Media Finance 52

Tom Tunguz

FEBRUARY 19, 2013

In fact, SaaS companies can learn quite a lot from the marketing efforts of content companies. In both cases, a great product alone is not sufficient to maximize growth. Marketing plays an essential role. Publishing houses invented the subscription model and have honed the marketing tactics to support it.

Business 100

Business SaaS Mobile Subscription 100

Incredo

NOVEMBER 1, 2019

How marketing and sales synergy model works for SaaS companies. 8 Smart tactics for your SaaS customer acquisition strategy. In order for this model to work, both your product and your customer acquisition strategy need to be absolutely frictionless. SaaS Sales Strategy. SaaS Pricing. How to optimize your SaaS pricing page?

SaaS Payments 157

SaaS Payments Payment Methods Sales Recruiting Sales Hiring 157

User Pilot

APRIL 30, 2024

From this article, you will find out how to develop a strong growth marketing strategy and learn growth marketing tactics for different customer journey stages. Growth marketing is essential for SaaS businesses to build lasting customer relationships , adapt quickly to market shifts, and drive consistent revenue.

Underperforming Technical Team 105

Underperforming Technical Team Strategy Marketing Customer Lifetime Value 105

ProfitWell

MAY 19, 2020

We hear from B2B growth marketer Chris Walker, on why he forgoes the competition and hyper focuses on the consumer. Listen wherever you get podcasts: How is the B2B SaaS market trending? ??7 We have more marketing performance/engagement data than we know what to do with. Today on the show, the competition heats up.

Artificial Intelligence 52

Artificial Intelligence Blockchain Business Model Subscription 52

Chargify

APRIL 23, 2019

If you have a clear answer to the first question and a confident ‘Yes’ for the second, then you’ve got problem/solution fit and a hypothesis, and it’s time to start pressure testing your idea,” advises growth marketing consultant Lauren Bass. You’ll also hear this stage called validation or the product/market fit stage.

Scale 74

Scale SaaS Payments Scaling Payment Services 74

User Pilot

JANUARY 23, 2023

A properly-crafted growth marketing framework brings clarity and direction to your SaaS business. It identifies and stirs you towards the most important things you need to achieve sustainable product growth. This article discusses the best growth marketing strategies within the AAARRR funnel. Let’s begin.

Growth Marketing 98

Growth Marketing Marketing Growth Hacking SaaS 98

Chart Mogul

APRIL 24, 2019

Earlier this month, I had a chance to learn more Aleksandra Siciarz’s role as a mobile app marketing lead at GetResponse. Here she shares her thoughts on setting mobile growth strategy, measuring success, and of course, key subscription metrics for teams with mobile apps. A bit of background. S: Ah churn. A: Definitely.

Mobile 53

Mobile Growth Hacking Technical Review Underperforming Technical Team 53

Sylvia Ng

FEBRUARY 17, 2016

What do all these job descriptions tell us about growth engineering? Experience with successfully gaining consumer engagement. Experience with Growth Hacking including retention. Solid Growth Framework knowledge. 3+ years of experience in product management, user acquisition marketing or similar fields.

Engineering 74

Engineering Growth Hacking Scale Social Media 74

Intercom, Inc.

NOVEMBER 7, 2018

How to think about costs in your customer acquisition strategy. If all you care about is optimizing for customer acquisition, you might think all five ads were created equal and allocate your budget accordingly. Pure customer acquisition metrics are popular, but dangerously inexact tools for calibrating and scaling your company growth.

Acquisition 202

Acquisition Scale Advertising Customer Lifetime Value 202

OpenView Labs

SEPTEMBER 9, 2019

Growth marketers may see intent data as the Rosetta Stone of new logo sales. Knowing which 3% of the potential market is active at any given time allows marketing and sales to focus resources on likely, active buyers. Corporate development might use data to identify potential suitors and receptive acquisition targets.

Enterprise 40

Enterprise Data Churn Engagement 40

User Pilot

JULY 23, 2023

An organizational structure for a B2B marketing team consists of the following: The product marketing team for focusing on new feature launches and in-app marketing. A content marketing team for driving traffic and engagement through valuable content. What is the organizational structure for B2B marketing team?

B2B 97

B2B Sales Hiring Marketing Social Media 97

User Pilot

SEPTEMBER 28, 2023

There are many benefits to running a marketing experiment but a few notable ones are: Behavioral insights. Marketing experimentation can offer key insights into customer behavior so you have a better understanding of your users’ preferences. Sustained growth. Data-driven optimization. Get your free Userpilot demo today!

Marketing 105

Marketing Underperforming Technical Team Onboarding Metrics 105

Unbounce

MAY 1, 2019

Marketing your software has always been a challenge, but this overcrowding makes it all the more difficult. Pay-per-click is a clear and immediate route to market and a powerful weapon for growth marketers in the SaaS arena. Ultimately, we want this prospect to register for a trial or buy a subscription.

SaaS 111

SaaS Marketplace as a Service Software Review Technical Review 111

User Pilot

SEPTEMBER 2, 2020

What tools should I use to boost my feature engagement? We get these questions *a lot* in our Product Growth and Retention group (go check it out, BTW.!), so we thought – let’s collect the most helpful tools for each stage of the marketing funnels and user journey. Acquisition. Activation. Source: userpilot.com.

Payments 78

Payments Payment Solutions Software Review SaaS Payments 78

Intercom, Inc.

OCTOBER 29, 2019

At Intercom, we have benefitted from customer segmentation in these ways: Describing customers in a common way across go-to-market, product, and engineering. Understanding our most and least engaged customers at a granular level. Surfacing promising or untapped business opportunities. Do certain verticals retain better over time (fit)?

Business 184

Business B2C Scale Headcount 184

User Pilot

NOVEMBER 29, 2023

TL;DR CRO marketing is a systematic process of increasing the percentage of website visitors or users who take a desired action. Conversion rate optimization marketing helps to lower customer acquisition costs, increase customer lifetime value , and expand MRR. Why is conversion rate optimization marketing important?

Customer Lifetime Value 102

Customer Lifetime Value Marketing Benchmarks Strategy 102

Intercom, Inc.

JUNE 28, 2018

Andrew Chen on fighting acquisition channel fatigue. The other way, within consumer products, is you have to figure out how to make a lot more money and then use different forms of paid acquisition. Then make certain that they’re getting the maximum value from your software though engagement.

Retention 160

Retention Underperforming Technical Team Acquisition Metrics 160

Intercom, Inc.

JUNE 28, 2018

Andrew Chen on fighting acquisition channel fatigue. The other way, within consumer products, is you have to figure out how to make a lot more money and then use different forms of paid acquisition. Then make certain that they’re getting the maximum value from your software though engagement.

Retention 126

Retention Underperforming Technical Team Acquisition Metrics 126

User Pilot

MAY 19, 2021

The first thing you need to know to craft a successful marketing plan is…what your users “hire” your product for. Does your product help employees save time while invoicing? Does it help marketing managers publish posts faster? Take advantage of an email preference page to keep your subscribers engaged. Wanna join?

B2B 119

B2B Marketing SaaS Social Media 119