OPEXEngine

APRIL 26, 2022

Well, capturing as much total available market (TAM) makes growing your business through customer acquisition necessary. In this blog post, we will discuss how B2B SaaS CFOs can effectively calculate and monitor these costs, while identifying ways to establish if their financial efforts are in line with relative sources.

Acquisition 59

Acquisition B2B Benchmarks SaaS 59

SaaSOptics

MAY 19, 2022

What Is Customer Acquisition? Customer Acquisition is the process of acquiring new customers in a business. For subscription-based SaaS businesses, your customer acquisition metrics indicate how effectively you acquire new users via sales, marketing, or a product-led approach like a free trial. More customers = more revenue.

Acquisition 59

Acquisition Scale Strategy Software Review 59

User Pilot

SEPTEMBER 7, 2023

Interested in building a B2B customer journey map? In this article, we’ll cover B2B customer journey stages, how to build a B2B customer journey map, and the right tools to use. In this article, we’ll cover B2B customer journey stages, how to build a B2B customer journey map, and the right tools to use.

B2B 105

B2B SaaS User Experience Retention 105

User Pilot

NOVEMBER 2, 2023

You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. TL;DR Marketing-led growth is a strategy that relies on marketing efforts to drive product growth and retain users. Most companies use all 3 strategies to some extent.

Strategy 105

Strategy Marketing Social Media AI Search 105

Buffer Resources

JANUARY 15, 2024

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. But what makes B2B content good ? They actually produced an entire documentary called "We Sign Tomorrow," detailing their acquisition of ProfitWell.

B2B 56

B2B Technical Advisors SaaS Payments Underperforming Technical Team 56

Subscription Flow

JANUARY 5, 2024

While the importance of SaaS B2B metrics has already been covered to death, what has not been covered in as much detail is the whisking out of important B2B SaaS product metrics from the unimportant ones. Read more: The Most Important Metrics to Secure SaaS Funding in 2024 What are B2B SaaS product metrics?

B2B 52

B2B Metrics SaaS Benchmarks 52

SaaStr

JULY 27, 2022

At the SaaStr Europa 2022 event, Accel Partner Philippe Botteri interviewed PayFit CEO & Co-Founder Firmin Zocchetto to ask about his GTM strategy. . The answer lies in the GTM strategy and Zocchetto shares seven secrets that helped fuel PayFit’s success. . Secret 5: Build a B2C Rather Than a B2B Marketing Engine.

SMB 188

SMB Sales Hiring Scale B2C 188

User Pilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? This is where the GTM strategy comes in. In this blog post, you’ll learn everything about go-to-market strategies. Successful product launches stand on the back of an effective GTM strategy. What is a go-to-market (GTM) strategy?

Strategy 98

Strategy Marketing SaaS Customer Lifetime Value 98

SaaStr

MARCH 31, 2021

According to Statista , 70% of B2B technology vendors use Intent data for prospecting, followed by sales enablement support (53%) and targeting high-value accounts (52%). Increase your acquisition pipeline with previously invisible accounts . What is Intent data? Let’s dive in. That’s where Intent can make all the difference.

Strategy 160

Strategy B2B Sales Enablement Advertising 160

SaaStr

SEPTEMBER 29, 2022

Product-led growth (PLG) is the consumerization of software—a strategy B2B software companies can learn from growth teams at successful consumer tech companies. . He advises bringing these features to a B2B growth team and then shares mistakes that B2B companies make while adding go-to-market (GTM) to PLG. Monetization.

Technical Review 248

Technical Review Technical Advisors Scale Compensation 248

CustomerSuccessBox

JUNE 27, 2021

Upselling in B2B SaaS is a strategy designed to sell a more feature-rich product edition to an existing customer. Prioritizing customer acquisition should not be your only priority for upselling growth. But if you wonder how to build an upsell strategy, you’re in the right place. You have your upsell strategy.

B2B 52

B2B Strategy SaaS Acquisition 52

Chart Mogul

DECEMBER 22, 2022

We spoke with SaaS leaders across different sectors to bring you insights on sustainable growth strategies for 2023. We spoke with SaaS leaders across different sectors to bring you insights on sustainable growth strategies for 2023. Make small bets with your growth strategies. How to grow sustainably in 2023?

Strategy 95

Strategy Scale Finance Acquisition 95

User Pilot

NOVEMBER 13, 2023

Increased customer satisfaction and retention rate , along with greater customer loyalty and company growth, are just some of the benefits of an effective customer enablement strategy. Sales enablement focuses on equipping your sales team with essential resources to help improve customer acquisition.

B2B 105

B2B Sales Enablement Onboarding Retention 105

Blulogix

APRIL 4, 2024

By BluLogix Team Mastering the Art of Complex B2B Recurring and Subscription Billing: Customer Policy and Hierarchy: Streamlining Customer Management In the complex ecosystem of B2B subscriptions, managing customer relationships efficiently is paramount.

Subscription 40

Subscription Payment Features B2B Management 40

User Pilot

APRIL 10, 2023

Apart from offering delightful products, these companies have managed to successfully leverage their freemium strategy to drive product growth. TL;DR A freemium strategy is based on a free plan that offers limited functionality or usage for unlimited time. Want to see how Userpilot can help you execute your freemium strategy?

Strategy 97

Strategy SaaS Onboarding Marketplace as a Service 97

SaaStr

AUGUST 19, 2023

When put front and center, a community can be a great acquisition channel, product feedback mechanism, brand differentiator, retention lever, and growth moat. To learn more about Launch’s programs or the Canadian Startup Visa, visit [link] Content Allies helps B2B companies build revenue-generating podcasts.

Software 195

Software Business Social Media Government 195

SaaStr

NOVEMBER 17, 2023

For the first time in twenty years, we have a blank canvas, complete artistic freedom to reimagine everything in B2B software. An AI Strategy that Doesn’t Die in the Hype Cycle You have to think big about your vision. You don’t want an AI strategy that’s really just an iteration that will die in the hype cycle.

AI 264

AI Technical Review Startup Management 264

SaaStr

FEBRUARY 3, 2023

I didn’t fully understand it at the time, because viral coefficients are lower in B2B and our directly measured viral acquisition was maybe only 10%. So maybe, for this product, at that time, it wasn’t a bad strategy. Probably a mistake, but it let us put that money into sales comp. This was too lean, however.

Sales Hiring 244

Sales Hiring Acquisition B2B Investment 244

Totango

APRIL 30, 2021

Comparing the cost of customer retention versus customer acquisition underscores why retaining clients is so important. Here’s how to calculate both kinds of costs and why retention should form part of a profitable business strategy. Calculating the Cost of Customer Acquisition. The result is your average CAC. Email marketing.

Acquisition 63

Acquisition Retention Social Media Advertising 63

SaaStr

JANUARY 22, 2021

What does it mean to make your product the star in your SaaS growth strategy? It’s imperative to incorporate critical elements in your product-led strategy to ensure its success. Product-Led Growth: The Disruptive GTM Strategy. Product-Led Growth Meets Evolving Customer Expectations: B2B buyers prefer to try before buying.

Scale 273

Scale New CTO CTO Acquisition 273

OpenView Labs

OCTOBER 5, 2021

Even just comparing the differences between how growth works for B2C versus B2B at a very high level, it’s easy to see that there are differences at each stage of the customer journey. . Despite these differences, there’s a lot B2B and B2C can learn from each other when it comes to growth. . Acquisition. Defining Growth .

B2C 65

B2C B2B New CTO Acquisition 65

User Pilot

MAY 1, 2024

. “Localmind” experienced steady growth until Airbnb made an acquisition offer in 2012, which Lenny accepted. Following the acquisition, he transitioned from engineering to the product team , marking a pivotal moment in his career. Lenny’s Newsletter homepage.

Underperforming Technical Team 102

Underperforming Technical Team New CTO Interviewing CTO 102

Chart Mogul

MAY 3, 2023

Who owns retention in SaaS B2B Ownership of retention is hard to nail down to one person or team. B2B SaaS tools have not done a great job of building intuitive ways to capture ROI received from the product.” – Parker Moore, Head of Customer Success at Vitally People are consolidating their tech stacks.

Retention 52

Retention Trends B2B SaaS 52

CustomerSuccessBox

SEPTEMBER 2, 2021

Customer Acquisition Cost (CAC) can be calculated by dividing all the Marketing and Sales costs required to acquire a new customer within a specific time. An average SaaS business spends 92% of their first-year revenue on customer acquisition. In other words, it takes 11 months to pay back their customer acquisition cost.

Acquisition 52

Acquisition Payments Scale SaaS Payments 52

ProfitWell

MAY 7, 2020

Today on Recur Now, we look at the difficulties for a traditional SaaS company to be successful in today’s market—and what the next great B2B SaaS companies will actually look like. Listen wherever you get podcasts: How is B2B SaaS growth trending over time? ??7 Now, what's happening in B2B SaaS news? 7 day +0.43% | ??

B2B 98

B2B SaaS Software Review Pricing 98

FastSpring

MARCH 9, 2022

We’ll also include some bonus tips to help you with strategies beyond the page design — including packaging, optimizing pricing for LTV, and more. No credit card required — a strategy to increase sign-ups. Here are a few things we notice about Sphere Engine’s pricing page strategy: Offer clearly defined buying experiences.

SaaS Payments 141

SaaS Payments Pricing Payments Payment Methods 141

Chart Mogul

OCTOBER 3, 2019

The customer acquisition cost can help you create, measure, and improve a business model that will put your business on the path to profitability. This is where the value of subscription metrics comes to the fore — and specifically the customer acquisition cost (CAC) and the customer lifetime value (LTV). Your technical infrastructure?

Acquisition 91

Acquisition Underperforming Technical Team Startup Customer Lifetime Value 91

User Pilot

OCTOBER 31, 2023

This article explores 15 strategies to help you achieve that. TL;DR A free trial is a sales strategy that allows prospective customers to use your product for a limited time. A free trial is a sales strategy that allows prospective customers to use your product for a limited time. Multiply the result by 100 to get a percentage.

SaaS Payments 97

SaaS Payments Payment Methods Strategy Payment Solutions 97

Neil Patel

SEPTEMBER 18, 2020

According to Smart Insights, 49 percent of organizations don’t have a clearly defined digital strategy. Choosing the right digital strategy for your business is essential. What’s more important is choosing a company that can execute that strategy. Here’s a list of our picks for the best digital strategy companies in the world.

Underperforming Technical Team 139

Underperforming Technical Team Strategy Content Marketing Scale 139

OpenView Labs

MARCH 8, 2021

B2B sales involves one business selling its product to another business. Those with experience in both B2B and B2C sales know that B2B is a lot tougher—the deals are bigger, there’s often more than one decision-maker, and the competition is intense. B2B Sales Hiring Tips and Trends from the Trenches.

Sales Hiring 80

Sales Hiring Scale Sales Recruiting B2B 80

Neil Patel

JULY 28, 2021

If you’ve been looking to score the top spot or even the first page on Google, here’s one secret to improving your position: have a great content strategy. Your content strategy should focus on producing quality content, engaging with your audience, and measuring your successes and failures.

Strategy 141

Strategy Development Social Media Sales Funnel 141

CustomerSuccessBox

MARCH 25, 2021

Unlike the traditional business model, where once the opportunity is marked closed-won, it’s time to celebrate, but when it comes to SaaS, the acquisition is not the end game. In B2B SaaS you spent anywhere between 1 – 3X times the Annual contract value (ACV) as your Cost of Acquiring the Customer (CAC).

Retention 52

Retention SaaS Payments B2B Business 52

User Pilot

APRIL 18, 2023

But how do you create a customer success strategy that works? In this article, we’ll show you how to build an effective customer success strategy that drives SaaS growth. A customer success strategy is beneficial to increase customer retention, boost customer lifetime value, expand WOM , and enhance your product experience.

Customer Success 98

Customer Success Strategy Customer Lifetime Value SaaS 98

Sales Hacker

SEPTEMBER 26, 2023

What you will learn The power of influencer marketing Leveraging B2C strategies for B2B companies Maintaining authenticity across all business plays The importance of building strong relationships in business How to keep your team motivated when momentum takes a hit Highlights (6:33) Influencer marketing in B2B (8:34) Tactics and strategies that B2B (..)

B2C 97

B2C Compensation B2B Acquisition 97

Sales Hacker

MARCH 6, 2024

Stephen Hakami is the Founder and CEO of Wiza – the most accurate way to find verified contact information for B2B prospects. The importance of email deliverability and strategies for improving it. The importance of email deliverability and strategies for improving it. 20:41) Strategies for effective cold emails. (25:49)

Entrepreneurship 92

Entrepreneurship Consulting Acquisition B2B 92

FastSpring

APRIL 26, 2022

In part two, we’ll cover five churn-prevention strategies that have been successful in other SaaS businesses. Part I: SaaS Churn Benchmarks Part II: 5 Proven Strategies for Reducing SaaS Churn Part III: Churn Definitions and Additional Resources. Part II: Five Proven Strategies for Reducing SaaS Churn. Table of Contents.

Benchmarks 135

Benchmarks Churn Payments SaaS Payments 135

SaaStr

APRIL 28, 2023

Former CEO and founder of Yext and current CEO and founder of Roam, Howard Lerman, shares successful strategies and lessons learned building two successful startups with Sam Blond, Partner at Founders Fund, in this week’s episode of CRO Confidential. The most important thing you can do in a B2B business is make a product you use yourself.

Scale 194

Scale Sales Hiring Sales Business 194