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Forecasting Fintech’s Future and Keeping Culture Alive: A Q&A with the CEOs of BILL and Mercury

Andreessen Horowitz

The opportunity is to leverage that trust factor to drive customer acquisition, and it has worked for us. Immad: I find it funny that everyone complains about the difficulty of SMB and consumer customer acquisition, but ironically, SMB and consumer companies are some of the most valuable. It’s a transaction business.

Payments 103
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What is Good B2B Content? Content Leaders on 9 Must-Haves for Standing Out From the B2B Crowd

Buffer Resources

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. But what makes B2B content good ? They actually produced an entire documentary called "We Sign Tomorrow," detailing their acquisition of ProfitWell.

B2B 110
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Embedded Payments explained: Everything software companies need to know

Payrix

In a market shaped by fierce competition, emerging technologies, and dominating customer expectations, B2B software companies have evaluated many angles of differentiation to keep the attention of their customers. Among the most recent strategies proving successful for software companies is Embedded Payments.

Payments 147
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7 Best SaaS Pricing Page Examples (plus 5 SaaS Pricing Strategy Questions to Consider)

FastSpring

We’ll also include some bonus tips to help you with strategies beyond the page design — including packaging, optimizing pricing for LTV, and more. No credit card required — a strategy to increase sign-ups. Another company, Meebo, saw a 121% increase in revenue by offering a discount if users selected a two-year plan. .

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SaaS Churn: Myths, Benchmarks, and Strategies to Retain More Revenue

FastSpring

In part two, we’ll cover five churn-prevention strategies that have been successful in other SaaS businesses. Part I: SaaS Churn Benchmarks Part II: 5 Proven Strategies for Reducing SaaS Churn Part III: Churn Definitions and Additional Resources. In part one, we cover benchmarks and common churn formulas. Table of Contents.

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What is Good B2B Content? Content Leaders on 9 Must-Haves for Standing Out From the B2B Crowd

Buffer Resources

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. But what makes B2B content good ? They actually produced an entire documentary called "We Sign Tomorrow," detailing their acquisition of ProfitWell.

B2B 55
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How to Increase Free Trial Conversion: 15 Effective Strategies For Driving SaaS Growth

User Pilot

Free trials can impact cash flow and revenue generation, especially if a significant portion of trial users don’t convert into paying customers. This article explores 15 strategies to help you achieve that. TL;DR A free trial is a sales strategy that allows prospective customers to use your product for a limited time.