TurnKey Labs

NOVEMBER 6, 2023

The ever-changing landscape of tech business makes talent acquisition more than just a buzzword. A well-thought-out talent acquisition strategy can significantly influence your company’s future success, and not having one could […]

Acquisition 52

Acquisition Strategy Business 52

SaaStr

JUNE 2, 2021

What are strategies to justify a higher valuation for my company in an acquisition? The easiest “strategies” to get a higher price in an acquisition — which admittedly are very hard to deploy quickly : Raise a venture round at a high price. This is controversial “advice” because it can backfire on you.

Acquisition 164

Acquisition Pricing Strategy SaaS 164

SaaStr

MAY 25, 2021

At least a few times a week, I am sent a deck or exec summary that includes an “Exit Strategy” The slide sometimes references a nice acquisition by an adjacent company, or a prior competitor or player in the space. Big acquisitions don’t happen every day, no matter how it may seem on TechCrunch.

Strategy 287

Strategy Acquisition Startup Metrics 287

SaaStr

FEBRUARY 7, 2024

In today’s world, there’s a clear shift in what founders, boards, and investors are all after — scalable, low-CAC (customer-acquisition cost) growth strategies. In this playbook we’ll share: Automated outbound at-scale strategies. Sales-assisted, product-led growth strategies that close Enterprise leads.

Scale 207

Scale Sales Hiring Strategy Marketing 207

SaaStr

SEPTEMBER 14, 2023

Similarly, acquisitions don’t cost that much, especially if they are done with cash by a BigCo with a ton of cash (stock deals without buybacks lead to dilution, and thus, lower earnings). A $1B acquisition sounds like a lot, and it is. So no BigCo wants to overpay for acquisitions or corporate VC investments.

Acquisition 218

Acquisition Investment Headcount Banking 218

User Pilot

APRIL 8, 2024

Our guide explains what exactly bottom-up SaaS is and covers the main growth strategies and tactics used by bottom-up companies. Product-led growth is a well-known bottom-up approach that relies on the product for customer acquisition and revenue expansion. In the long run, they might also play a role in new customer acquisition.

Strategy 100

Strategy Business SaaS Customer Lifetime Value 100

Baremetrics

AUGUST 1, 2021

In the SaaS industry, acquiring new leads through short-term marketing promotions will not cut it--which works as a killer strategy for the eCommerce business model. So what works (and doesn’t work) as a SaaS acquisition strategy? Table of Contents. Have a well-optimized website 2. Showcase success stories 4. The Bottom Line.

Acquisition 98

Acquisition Strategy SaaS Underperforming Technical Team 98

SaaStr

SEPTEMBER 14, 2023

Similarly, acquisitions don’t cost that much, especially if they are done with cash by a BigCo with a ton of cash (stock deals without buybacks lead to dilution, and thus, lower earnings). A $1B acquisition sounds like a lot, and it is. So no BigCo wants to overpay for acquisitions or corporate VC investments.

Acquisition 187

Acquisition Investment Headcount Banking 187

User Pilot

NOVEMBER 24, 2023

Which one is better, customer acquisition vs retention? This article will examine customer acquisition and retention and determine which one you should focus on. TL;DR Customer acquisition attracts and converts new customers through marketing and sales efforts to expand the customer base and drive revenue growth.

Acquisition 105

Acquisition Retention Customer Lifetime Value Churn 105

Tom Tunguz

FEBRUARY 25, 2023

Similar questions have surrounded Microsoft’s acquisition of Blizzard; The US Department of Justice seeks to unwind the Google/DoubleClick merger ; British regulatory bodies forced Facebook to reverse its Giphy acquisition. The FTC reportedly will sue to stop Adobe from acquiring Figma.

Acquisition 167

Acquisition Startup Government Technical Review 167

SaaStr

NOVEMBER 24, 2023

Dear SaaStr: How Hard is it For a Startup founder/CEO to Settle Into a non-CEO Role After an Acquisition? A bit more here: What are some general tips for conduct during acquisition talks? The post Dear SaaStr: How Hard is it For a Startup founder/CEO to Settle Into a non-CEO Role After an Acquisition? It is tough for most of us.

Acquisition 219

Acquisition Startup Engagement Leadership 219

SaaS Metrics

JULY 5, 2023

Free trials and freemiums are both customer acquisition models and choosing between the two can be a difficult decision and depends on many factors. Read more The post SaaS Free Trial vs Freemium: Choosing the Right Customer Acquisition Strategy first appeared on SaaS Metrics.

Acquisition 52

Acquisition Strategy SaaS Startup 52

SaaStr

SEPTEMBER 29, 2022

Dear SaaStr: How Do I Do My Retention Negotiation in an Acquisition? The post Dear SaaStr: How Do I Do My Retention Negotiation in an Acquisition? A few thoughts on retention compensation when you are acquired. First, understand that the acquirer almost certainly already has a strong sense of what they want to do (right or wrong).

Acquisition 234

Acquisition Retention Payments Compensation 234

User Pilot

JULY 30, 2023

Customer retention vs acquisition cost: Which metric matters more? Thus, striking the right balance between acquisition and retention costs significantly improves profitability and sustainability. TL;DR Customer acquisition is the process of attracting and converting prospective users into paying customers.

Acquisition 98

Acquisition Retention Customer Lifetime Value User Experience 98

SaaStr

AUGUST 19, 2020

Q: Which merger and acquisition trends, if any, do you expect to unfold in the next 12 months? If you are worth $20b-$1T+, you often don’t want to wait for a small acquisition or internal initiative to bear fruit. The post Expect A Lot More $2B+ Acquisitions in SaaS and Cloud appeared first on SaaStr.

Acquisition 261

Acquisition Cloud SaaS Pricing 261

User Pilot

AUGUST 10, 2023

Are you trying to find your business’s average customer acquisition cost? And the customer acquisition cost (CAC) shows you how effective you’re with your sales and marketing efforts to acquire new customers. TL;DR Customer acquisition cost (CAC) measures the total sales and marketing expenses for acquiring new customers.

Acquisition 96

Acquisition Benchmarks Customer Lifetime Value B2B 96

SaaStr

AUGUST 31, 2021

Q: When should a CEO walk away from an acquisition? I’ve walked from acquisitions where I, to be honest, did want the money but still walked. You have (at least) 4 constituencies in an acquisition: You and your co-founders. The post Dear SaaStr: When Should a CEO Walk Away From an Acquisition Offer? Your employees.

Acquisition 234

Acquisition Pricing Cloud Startup 234

SaaStr

APRIL 4, 2023

If you don’t want your company defeated by change, you need to adapt your Go-To-Market strategy at every stage of growth. You’ll probably have a smaller lifetime customer value and customer budget for acquisition. Find The Balance Between CAC And LTV The achievable lifetime value defines your customer acquisition cost target.

Scale 213

Scale Strategy Scaling Outbound Sales Team 213

SaaSOptics

MAY 19, 2022

What Is Customer Acquisition? Customer Acquisition is the process of acquiring new customers in a business. For subscription-based SaaS businesses, your customer acquisition metrics indicate how effectively you acquire new users via sales, marketing, or a product-led approach like a free trial. More customers = more revenue.

Acquisition 59

Acquisition Scale Strategy Software Review 59

SaaStr

APRIL 11, 2022

The post The Private Equity Math of 1+1=3 in SaaS Acquisitions appeared first on SaaStr. I’ve literally talked to 2 founders doing tens of millions in ARR in the past 3 weeks that got similar offers. Not as big as the deals above ;). But substantial. It just takes time to get that big.

Acquisition 230

Acquisition SaaS Cloud B2B 230

User Pilot

APRIL 3, 2024

PLG and SLG differ in focus: PLG centers on product appeal for growth, while SLG relies on sales strategies and personal interactions. ” Analyze direct and indirect competitors’ successes and failures, refining your strategy to enhance your product’s market position.

Innovation 104

Innovation Payments Strategy Payment Solutions 104

Chargebee

DECEMBER 26, 2023

The battle of customer retention vs. acquisition is an old one. The truth is that both customer acquisition and customer retention are essential, regardless of which stage your company is in.

Acquisition 52

Acquisition Retention Strategy Sales 52

Chargebee

DECEMBER 26, 2023

The battle of customer retention vs. acquisition is an old one. The truth is that both customer acquisition and customer retention are essential, regardless of which stage your company is in.

Acquisition 52

Acquisition Retention Strategy Sales 52

User Pilot

NOVEMBER 2, 2023

You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. TL;DR Marketing-led growth is a strategy that relies on marketing efforts to drive product growth and retain users. Most companies use all 3 strategies to some extent.

Strategy 105

Strategy Marketing Social Media AI Search 105

SaaStr

NOVEMBER 3, 2020

The other day Coupa did its first $1B+ acquisition, of 18+ year old Llamsoft. There should be a lot more billion+ acquisitions in Cloud and SaaS, if only because there are more decacorns to buy them. But there will be a bunch more $1B+ acquisitions coming in SaaS. . — Jason BeKind Lemkin (@jasonlk) November 2, 2020.

Acquisition 251

Acquisition SaaS Cloud Startup 251

SaaStr

JUNE 6, 2021

Q: After an acquisition, how long before severance packages are offered due to layoffs/downsizing? Layoffs and downsizing are less common in most tech acquisitions today. Having said that, even if they are less common, layoffs and other downsizing still happens all the time after acquisitions. But Here’s When They Happen.

Acquisition 164

Acquisition Technical Review Headcount Finance 164

Tom Tunguz

OCTOBER 27, 2018

Over the weekend, IBM announced the largest software acquisition of Red Hat, an open-source software company, for $35B. It is the largest software acquisition in history, and the third largest technology acquisition (Dell/EMC at $67B and JDS/SDL for $41B were both larger hardware mergers). This price values the company at a 10.6x

Acquisition 184

Acquisition Application Development Software Engineering Pricing 184

User Pilot

JULY 31, 2023

Looking to power up your retention marketing strategy? This article will show you practical strategies to crack the customer retention code and maintain sustainable recurring revenue. Acquisition marketing focuses on gaining new customers and expanding market share. But look no further!

Retention 98

Retention Strategy Marketing SaaS 98

User Pilot

MARCH 21, 2024

But what strategies can you follow to boost product engagement at every stage of their journey? Let’s explore the customer lifecycle, its role in SaaS, and the key strategies to enhance each stage of the cycle. Sign-up/acquisition stage : Converting interest into action with a smooth sign-up process to start building a relationship.

Strategy 105

Strategy Software Review Social Media Engagement 105

Neil Patel

JUNE 29, 2021

Customer acquisition is a huge pain point for many business owners. What Is Customer Acquisition? Customer acquisition is your business’s process of bringing in new customers. Customer acquisition is your business’s process of bringing in new customers. What Is the Purpose of Customer Acquisition?

Acquisition 132

Acquisition Outsourcing Services Social Media Scale 132

Tom Tunguz

APRIL 16, 2020

Both are equally viable strategies. Venture capital, debt, or negotiating better cash collections (multi-year prepay) are all viable strategies to position the business to press its advantage. Double down the investment in go to market, light up customer acquisition channels with marketing, pursue strategic acquisitions.

Strategy 290

Strategy Startup Venture Capital Acquisition 290

User Pilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? This is where the GTM strategy comes in. In this blog post, you’ll learn everything about go-to-market strategies. Successful product launches stand on the back of an effective GTM strategy. What is a go-to-market (GTM) strategy?

Strategy 98

Strategy Marketing SaaS Customer Lifetime Value 98

SaaStr

MARCH 19, 2019

And their largest acquisition to date at the time was (drumroll, please) $15m. Not every company is acquisitive (see, e.g. Apple, Workday, etc). But most end up doing more and more acquisitions over time. But, what was once impossible (a $1b acquisition) and then rare is now becoming routine. Fast forward to 2019.

Acquisition 213

Acquisition SaaS Cloud Software 213