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What is Good B2B Content? Content Leaders on 9 Must-Haves for Standing Out From the B2B Crowd

Buffer Resources

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. But what makes B2B content good ? They actually produced an entire documentary called "We Sign Tomorrow," detailing their acquisition of ProfitWell.

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What is Good B2B Content? Content Leaders on 9 Must-Haves for Standing Out From the B2B Crowd

Buffer Resources

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. But what makes B2B content good ? They actually produced an entire documentary called "We Sign Tomorrow," detailing their acquisition of ProfitWell.

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7 Best SaaS Pricing Page Examples (plus 5 SaaS Pricing Strategy Questions to Consider)

FastSpring

Question: What’s the most important page on a software website — other than the homepage? Because we have data from thousands of Saas and software websites. We’ll also include some bonus tips to help you with strategies beyond the page design — including packaging, optimizing pricing for LTV, and more. How do we know?

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How to Increase Free Trial Conversion: 15 Effective Strategies For Driving SaaS Growth

User Pilot

This article explores 15 strategies to help you achieve that. TL;DR A free trial is a sales strategy that allows prospective customers to use your product for a limited time. A free trial is a sales strategy that allows prospective customers to use your product for a limited time. Book a demo to learn more.

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Using PLG and Sales Led Growth Together to Drive Exponential Results

FastSpring

As an experienced sales and GTM leader, John Eitel has more than witnessed how product-led growth (PLG) has affected the tech and SaaS space in the last few years — he and his teams have been up close and personal with how PLG increased in popularity as a sales strategy. “I Set up a demo or try it out for yourself. Jump to video.

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How To Optimize Your Landing Page For Better PPC

Unbounce

PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. We’re here to show you how to get the best bang for your buck by cleaning up your Pay-Per-Click (PPC) strategy. Hop straight to it here :).

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What is Customer Acquisition Cost? A detailed guide

CustomerSuccessBox

Customer Acquisition Cost (CAC) can be calculated by dividing all the Marketing and Sales costs required to acquire a new customer within a specific time. An average SaaS business spends 92% of their first-year revenue on customer acquisition. In other words, it takes 11 months to pay back their customer acquisition cost.